Findings for PPC in Fullerton

Fullerton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fullerton was the 202nd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Fullerton also ranks amongst the least expensive cities in California, ranking as number 50th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 15% Lower in Fullerton than Anaheim

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fullerton are 15% lower than in Anaheim. The average price of a click in Fullerton is $9.96.

This price differential is expected however, as Anaheim has a larger population than Fullerton.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Fullerton was 37% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fullerton


Summary PPC Stats for Fullerton for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.96 202nd 60th 50th 2
Automotive/Vehicle Auto Insurance 11.71 174th 46th 36th 0
Auto Parts 0.92 132nd 40th 31st 0
Dealerships 2.22 200th 62nd 51st NA
Tires 5.91 39th 9th 9th 11
Average 5.19 197th 51st 40th 5
Entertainment/Recreation Restaurants 3.61 103rd 26th 21st 102
Average 3.61 103rd 26th 21st 102
Finance Insurance 11.74 115th 31st 22nd 0
Payday Loans 6.30 151st 61st 52nd -37
Average 9.02 177th 58th 48th NA
Health, Beauty & Fitness Chiropractors 2.99 219th 64th 53rd -15
Dentists 10.00 178th 56th 47th 2
Optometrists 12.46 7th 6th 5th NA
Average 8.07 196th 61st 49th -1
Home & Garden Appliance Repair 17.52 61st 26th 23rd 0
Furniture 3.07 186th 54th 43rd -10
Garage Doors 2.96 212nd 72nd 61st -32
Landscapers 3.38 163rd 39th 30th NA
Pest Control 31.16 46th 29th 25th 19
Plumbers 72.81 15th 7th 6th 35
Self Storage Companies 15.80 42nd 10th 10th 0
Average 25.66 31st 14th 12nd 0
Real Estate Apartment Rentals 1.72 112nd 25th 20th 0
Condos 1.23 146th 49th 38th 0
New Home Developers 4.03 109th 34th 32nd 0
Realtors 1.83 175th 53rd 45th 0
Average 2.14 149th 46th 39th 0
Shopping Florists 10.68 21st 9th 8th 0
Average 10.68 21st 9th 8th 0
Travel Car Rentals 2.43 183rd 60th 53rd 0
Hotels 4.80 91st 28th 21st 0
Average 3.61 159th 51st 42nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.