Findings for PPC in Fullerton

Fullerton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fullerton was the 72nd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Fullerton also ranks amongst the least expensive cities in California, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fullerton Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Fullerton keywords increased by 43% in April 2015.

Google Adwords Keyword Prices 3% Higher in Fullerton than Anaheim

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fullerton are 3% higher than in Anaheim. The average price of a click in Fullerton is $15.07.

This price differential is somewhat surprising however, as Anaheim has a larger population than Fullerton.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Pasadena, and found the average price of a click in Fullerton was 18% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fullerton


Summary PPC Stats for Fullerton for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.07 72nd 18th 14th 43
Automotive/Vehicle Auto Insurance 42.06 154th 41st 33rd 0
Auto Parts 2.08 56th 19th 15th 0
Dealerships 2.21 222nd 68th 57th NA
Tires 6.93 14th 3rd 3rd 25
Average 10.40 162nd 42nd 33rd 8
B2B Office Furniture 7.90 17th 6th 6th NA
Average 7.90 44th 13rd 10th NA
Entertainment/Recreation Restaurants 6.32 1st 1st 1st 1656
Average 6.32 1st 1st 1st 1656
Health, Beauty & Fitness Chiropractors 8.33 135th 33rd 23rd 45
Dentists 12.05 119th 35th 28th -8
Optometrists 1.55 146th 47th 38th NA
Average 9.68 140th 36th 28th 2
Home & Garden Appliance Repair 32.39 11th 10th 10th -4
Furniture 4.64 16th 6th 6th 11
Garage Doors 58.49 13rd 3rd 3rd 20
Landscapers 1.78 160th 46th 35th NA
Pest Control 25.73 95th 45th 38th 29
Plumbers 106.03 5th 2nd 2nd 111
Self Storage Companies 10.59 174th 65th 56th -19
Average 41.55 2nd 1st 1st 10
Real Estate Apartment Rentals 1.50 157th 40th 31st 31
Condos 1.23 145th 44th 34th -26
New Home Developers 3.07 141st 46th 38th -8
Realtors 2.99 81st 21st 14th 12
Average 2.14 155th 43rd 33rd 3
Shopping Florists 6.65 80th 29th 22nd -9
Average 6.65 80th 29th 22nd -9
Travel Car Rentals 3.10 104th 30th 25th 102
Hotels 3.33 143rd 45th 37th -20
Average 3.21 145th 38th 29th 41

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.