Findings for PPC in Fullerton

Fullerton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fullerton was the 131st least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Fullerton also ranks amongst the least expensive cities in California, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fullerton are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Fullerton keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 10% Lower in Fullerton than Anaheim

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fullerton are 10% lower than in Anaheim. The average price of a click in Fullerton is $11.44.

This price differential is expected however, as Anaheim has a larger population than Fullerton.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Fullerton was 10% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fullerton

Summary PPC Stats for Fullerton for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.44 131st 39th 31st 9
Automotive/Vehicle Auto Parts 0.46 167th 59th 48th -27
Dealerships 1.87 226th 71st 61st NA
Tires 3.36 157th 49th 42nd -5
Towing 4.21 81st 26th 18th -11
Average 2.48 270th 74th 62nd -7
Entertainment/Recreation Restaurants 1.20 153rd 52nd 42nd 50
Average 1.20 153rd 52nd 42nd 50
Finance Payday Loans 18.93 31st 5th 5th 0
Average 18.93 105th 26th 19th NA
Health, Beauty & Fitness Chiropractors 2.60 228th 70th 58th -14
Dentists 16.54 41st 12nd 9th 39
Martial Arts 6.43 16th 5th 4th 0
Average 10.21 127th 39th 35th 10
Home & Garden Appliance Repair 9.02 164th 52nd 45th 293
Furniture 1.39 221st 72nd 61st -11
Garage Doors 35.56 63rd 32nd 31st -9
Landscapers 10.39 8th 1st 1st NA
Pest Control 29.07 50th 24th 20th 18
Plumbers 64.17 39th 13rd 13rd -18
Self Storage Companies 11.12 139th 53rd 48th 16
Average 28.36 21st 10th 10th 27
Real Estate Apartment Rentals 1.38 167th 41st 32nd -3
Condos 2.19 78th 15th 10th -10
New Home Developers 3.02 146th 53rd 48th 0
Realtors 3.08 81st 19th 15th 17
Average 2.34 132nd 37th 30th 2
Shopping Florists 7.98 35th 9th 8th 8
Average 7.98 35th 9th 8th 8
Travel Car Rentals 2.47 180th 59th 51st NA
Hotels 3.44 159th 49th 39th 0
Average 3.12 181st 54th 43rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.