Findings for PPC in Fullerton

Fullerton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fullerton was the 161st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fullerton also ranks amongst the least expensive cities in California, ranking as number 39th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 8% Lower in Fullerton than Anaheim

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fullerton are 8% lower than in Anaheim. The average price of a click in Fullerton is $10.74.

This price differential is expected however, as Anaheim has a larger population than Fullerton.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Fullerton was 19% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fullerton


Summary PPC Stats for Fullerton for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.74 161st 48th 39th -6
Automotive/Vehicle Auto Parts 0.34 149th 46th 36th 0
Dealerships 2.50 184th 52nd 42nd NA
Tires 3.89 96th 32nd 30th -23
Average 2.62 265th 78th 65th -6
Entertainment/Recreation Restaurants 12.36 3rd 2nd 2nd -32
Average 12.36 3rd 2nd 2nd -32
Finance Payday Loans 5.83 105th 41st 37th 0
Average 5.83 178th 59th 49th NA
Health, Beauty & Fitness Chiropractors 4.00 211st 61st 49th -34
Dentists 10.68 143rd 48th 39th -6
Average 9.34 144th 44th 37th -6
Home & Garden Furniture 3.47 106th 28th 24th 1
Garage Doors 27.39 88th 35th 34th -24
Landscapers 6.89 39th 12nd 7th NA
Moving Companies 18.09 94th 30th 25th NA
Pest Control 21.26 102nd 44th 37th -22
Plumbers 67.12 18th 8th 7th -20
Roofing 7.43 195th 51st 39th NA
Self Storage Companies 7.83 178th 59th 56th -22
Average 24.10 30th 12nd 11th -6
Legal Law Firms 18.72 103rd 24th 17th NA
Average 18.72 172nd 49th 39th NA
Real Estate Apartment Rentals 1.60 122nd 30th 25th -19
Condos 1.00 159th 47th 37th -39
New Home Developers 3.31 115th 35th 29th -12
Realtors 1.66 149th 42nd 35th 0
Average 1.86 157th 43rd 34th -16
Shopping Florists 6.00 135th 43rd 37th -19
Average 6.00 135th 43rd 37th -19
Travel Car Rentals 2.90 118th 37th 31st -11
Hotels 3.63 175th 61st 50th 0
Average 3.26 182nd 54th 44th -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.