Findings for PPC in Garden Grove

Garden Grove Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Garden Grove was the 207th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Garden Grove also ranks amongst the least expensive cities in California, ranking as number 52nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 25% Lower in Garden Grove than Anaheim

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Garden Grove are 25% lower than in Anaheim. The average price of a click in Garden Grove is $7.80.

This price differential is expected however, as Anaheim has a larger population than Garden Grove.

For better comparison of prices, we also compared prices with another city with a similar population, Chattanooga, and found the average price of a click in Garden Grove was 28% lower than in Chattanooga.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Garden Grove

Summary PPC Stats for Garden Grove for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.80 207th 61st 52nd 8
Automotive/Vehicle Dealerships 1.28 237th 77th 66th -26
Tires 2.10 184th 69th 58th 169
Towing 4.76 53rd 17th 12nd -5
Average 2.71 237th 63rd 52nd 16
Entertainment/Recreation Restaurants 6.05 1st 1st 1st -33
Average 6.05 1st 1st 1st -33
Health, Beauty & Fitness Dentists 7.79 218th 67th 55th 15
Average 7.79 186th 56th 45th 4
Home & Garden Furniture 1.95 197th 60th 51st NA
Garage Doors 45.73 14th 6th 6th 6
Pest Control 14.92 169th 63rd 55th NA
Plumbers 58.52 30th 14th 14th 0
Self Storage Companies 8.73 193rd 68th 60th NA
Average 23.10 41st 17th 17th -1
Real Estate Apartment Rentals 1.76 120th 25th 18th NA
Condos 1.58 122nd 36th 29th NA
New Home Developers 2.54 175th 68th 59th 14
Realtors 1.67 211st 67th 54th 19
Average 1.93 186th 60th 49th 25
Shopping Florists 12.29 2nd 1st 1st 121
Average 12.29 2nd 1st 1st 121
Travel Car Rentals 5.00 21st 8th 6th NA
Hotels 3.61 114th 41st 33rd 30
Average 4.07 56th 16th 12nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.