Findings for PPC in Glendale

Glendale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 132nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Glendale also ranks amongst the least expensive cities in California, ranking as number 33rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Glendale are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Glendale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 1% Lower in Glendale than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 1% lower than in Riverside. The average price of a click in Glendale is $11.61.

This price differential is expected however, as Riverside has a larger population than Glendale.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Amarillo, and found the average price of a click in Glendale was 13% higher than in Amarillo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Glendale


Summary PPC Stats for Glendale for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.61 132nd 39th 33rd 4
Automotive/Vehicle Auto Insurance 40.47 118th 23rd 16th -21
Auto Wreckers 5.04 2nd 1st 1st NA
Dealerships 1.99 209th 68th 57th NA
Tires 3.02 161st 55th 48th -11
Towing 7.55 23rd 12nd 11th 147
Average 12.94 91st 20th 13rd 17
B2B Office Furniture 2.96 142nd 45th 34th 0
Average 2.96 155th 50th 39th NA
Entertainment/Recreation Restaurants 2.93 134th 32nd 26th 32
Average 2.93 134th 32nd 26th 32
Finance Payday Loans 4.66 133rd 53rd 46th 0
Average 4.66 194th 64th 54th NA
Health, Beauty & Fitness Chiropractors 5.59 173rd 49th 38th 65
Dentists 11.69 119th 40th 33rd -10
Average 9.94 118th 38th 31st 3
Home & Garden Furniture 4.33 45th 13rd 11th 14
Garage Doors 47.17 31st 9th 9th 4
Landscapers 3.54 150th 37th 28th -6
Moving Companies 14.44 129th 44th 35th -9
Pest Control 17.68 125th 59th 50th 9
Plumbers 63.33 26th 12nd 11th 78
Roofing 13.51 122nd 25th 18th -4
Self Storage Companies 17.73 23rd 2nd 2nd 67
Average 23.43 28th 15th 14th 13
Legal Law Firms 10.66 171st 51st 43rd NA
Average 10.66 207th 58th 48th NA
Real Estate Apartment Rentals 3.06 38th 11th 9th 5
Condos 1.19 129th 35th 25th -33
New Home Developers 3.55 102nd 25th 22nd -24
Realtors 1.65 152nd 43rd 36th -9
Average 2.36 96th 21st 18th -13
Shopping Florists 6.03 133rd 42nd 36th -41
Average 6.03 133rd 42nd 36th -41
Travel Car Rentals 2.67 141st 50th 43rd -4
Hotels 4.63 93rd 34th 24th 0
Average 3.65 141st 40th 31st -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.