Findings for PPC in Glendale

Glendale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 97th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Glendale also ranks amongst the least expensive cities in California, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 27% Higher in Glendale than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 27% higher than in Riverside. The average price of a click in Glendale is $13.47.

This price differential is somewhat surprising however, as Riverside has a larger population than Glendale.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Amarillo, and found the average price of a click in Glendale was 51% higher than in Amarillo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Glendale

Summary PPC Stats for Glendale for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.47 97th 26th 19th 5
Automotive/Vehicle Auto Wreckers 1.66 24th 11th 8th NA
Dealerships 4.30 107th 24th 18th NA
Tires 4.35 93rd 23rd 22nd 120
Towing 2.89 131st 45th 36th -18
Average 3.51 236th 62nd 50th 14
Entertainment/Recreation Restaurants 1.05 171st 59th 48th -13
Average 1.05 171st 59th 48th -13
Finance Payday Loans 12.58 58th 17th 16th 0
Average 12.58 134th 39th 30th NA
Health, Beauty & Fitness Chiropractors 7.33 148th 40th 29th 14
Cosmetic Surgery 14.34 16th 7th 6th 54
Dentists 23.89 6th 2nd 1st -5
Optometrists 0.76 141st 46th 37th NA
Average 14.47 28th 7th 5th 12
Home & Garden Appliance Repair 11.94 127th 41st 36th -10
Furniture 1.96 199th 62nd 53rd 16
Garage Doors 33.81 71st 35th 34th -14
Landscapers 2.61 158th 46th 34th -18
Moving Companies 18.80 86th 22nd 18th -17
Pest Control 36.63 16th 12nd 9th -22
Plumbers 78.89 14th 4th 4th -5
Roofing 9.97 136th 29th 17th -10
Self Storage Companies 20.75 16th 2nd 2nd 68
Average 29.33 14th 7th 7th -1
Legal Law Firms 23.22 81st 15th 9th NA
Average 23.22 155th 38th 30th NA
Real Estate Apartment Rentals 1.85 102nd 21st 16th 40
Condos 1.08 158th 55th 46th NA
New Home Developers 4.43 72nd 15th 12nd NA
Realtors 2.50 134th 37th 30th 44
Average 2.37 126th 34th 28th 19
Shopping Florists 3.76 210th 68th 58th -19
Average 3.76 210th 68th 58th -19
Travel Car Rentals 2.46 183rd 61st 53rd 18
Hotels 4.25 97th 27th 17th 7
Average 3.35 157th 43rd 33rd 12

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.