Findings for PPC in Glendale

Glendale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 162nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Glendale also ranks amongst the least expensive cities in California, ranking as number 39th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 34% Lower in Glendale than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 34% lower than in Riverside. The average price of a click in Glendale is $10.44.

This price differential is expected however, as Riverside has a larger population than Glendale.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Amarillo, and found the average price of a click in Glendale was 7% higher than in Amarillo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale

Summary PPC Stats for Glendale for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.44 162nd 48th 39th 8
Automotive/Vehicle Auto Insurance 76.35 84th 22nd 15th 0
Auto Parts 1.67 81st 27th 20th 0
Auto Wreckers 1.33 19th 11th 7th NA
Dealerships 3.15 165th 42nd 32nd NA
Tires 5.25 47th 10th 10th 1
Average 17.55 102nd 24th 16th -4
Entertainment/Recreation Restaurants 1.01 159th 52nd 43rd -26
Average 1.01 159th 52nd 43rd -26
Finance Payday Loans 13.32 39th 11th 11th -9
Average 13.32 121st 32nd 24th NA
Health, Beauty & Fitness Chiropractors 6.53 154th 42nd 31st -34
Cosmetic Surgery 15.70 9th 4th 4th 6
Dentists 14.04 87th 33rd 27th 10
Optometrists 5.31 44th 16th 13rd NA
Average 11.49 81st 28th 23rd 1
Home & Garden Appliance Repair 19.93 45th 25th 23rd 21
Furniture 2.30 146th 38th 35th 9
Landscapers 4.39 96th 24th 14th 0
Moving Companies 23.35 71st 22nd 19th 0
Plumbers 57.29 36th 13rd 12nd -20
Roofing 15.94 93rd 18th 11th 6
Self Storage Companies 18.85 31st 8th 8th 2
Average 22.73 54th 22nd 19th 1
Legal Law Firms 6.22 168th 39th 28th NA
Average 6.22 212nd 58th 46th NA
Real Estate Apartment Rentals 1.69 115th 27th 19th -34
Condos 2.01 88th 20th 13rd 281
New Home Developers 4.07 74th 14th 10th NA
Realtors 2.25 142nd 42nd 34th -4
Average 2.30 129th 29th 22nd 53
Shopping Florists 8.92 21st 9th 8th 129
Average 8.92 21st 9th 8th 129
Travel Car Rentals 2.22 178th 57th 47th 2
Hotels 4.63 65th 20th 14th -12
Average 3.42 130th 37th 27th -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.