Findings for PPC in Glendale

Glendale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 130th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Glendale also ranks amongst the least expensive cities in California, ranking as number 33rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 34% Lower in Glendale than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 34% lower than in Riverside. The average price of a click in Glendale is $9.71.

This price differential is expected however, as Riverside has a larger population than Glendale.

For better comparison of prices, we also compared prices with another city with a similar population, Amarillo, and found the average price of a click in Glendale was 29% lower than in Amarillo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale

Summary PPC Stats for Glendale for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.71 130th 41st 33rd 7
Automotive/Vehicle Auto Parts 1.98 33rd 17th 17th NA
Auto Wreckers 7.25 2nd 2nd 2nd NA
Dealerships 2.25 181st 50th 41st NA
Tires 3.35 85th 27th 24th 54
Towing 1.58 133rd 42nd 33rd NA
Average 3.14 190th 50th 39th NA
Entertainment/Recreation Restaurants 0.60 207th 69th 58th -30
Average 0.60 207th 69th 58th -30
Health, Beauty & Fitness Chiropractors 6.26 123rd 41st 31st 25
Dentists 7.11 215th 64th 53rd 1
Optometrists 3.06 90th 27th 19th NA
Average 6.39 202nd 62nd 50th 1
Home & Garden Appliance Repair 20.21 13rd 7th 7th NA
Furniture 2.18 123rd 21st 18th NA
Garage Doors 44.46 15th 3rd 3rd 32
Landscapers 4.53 96th 19th 13rd NA
Moving Companies 8.59 156th 47th 36th NA
Pest Control 13.72 218th 70th 58th NA
Plumbers 75.28 15th 4th 4th 41
Roofing 5.54 178th 44th 32nd -9
Self Storage Companies 7.94 186th 64th 55th -15
Average 25.14 18th 7th 7th NA
Legal Law Firms 10.30 116th 29th 19th NA
Average 10.30 179th 43rd 32nd NA
Real Estate Apartment Rentals 1.57 98th 26th 22nd -5
Condos 1.76 71st 19th 13rd NA
New Home Developers 1.90 179th 64th 55th -57
Realtors 1.95 144th 38th 29th NA
Average 1.79 146th 40th 31st 45
Shopping Florists 3.29 208th 65th 55th 0
Average 3.29 208th 65th 55th 0
Travel Car Rentals 2.38 112nd 34th 29th 0
Hotels 4.21 36th 10th 5th 0
Average 3.60 36th 12nd 9th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.