Findings for PPC in Glendale

Glendale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 206th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Glendale also ranks amongst the least expensive cities in California, ranking as number 54th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 34% Lower in Glendale than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 34% lower than in Riverside. The average price of a click in Glendale is $8.30.

This price differential is expected however, as Riverside has a larger population than Glendale.

For better comparison of prices, we also compared prices with another city with a similar population, Amarillo, and found the average price of a click in Glendale was 33% lower than in Amarillo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale

Summary PPC Stats for Glendale for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.30 206th 66th 54th 1
Automotive/Vehicle Auto Parts 0.72 164th 57th 48th -29
Auto Wreckers 5.04 8th 4th 2nd NA
Dealerships 3.17 162nd 42nd 33rd NA
Tires 1.30 225th 72nd 63rd -31
Towing 4.58 100th 38th 32nd 0
Average 2.95 247th 73rd 62nd 10
Entertainment/Recreation Restaurants 0.98 158th 54th 45th -1
Average 0.98 158th 54th 45th -1
Finance Insurance 4.81 117th 37th 27th 0
Average 4.82 169th 57th 46th NA
Health, Beauty & Fitness Chiropractors 7.92 146th 41st 30th 25
Cosmetic Surgery 24.37 3rd 1st 1st 7
Dentists 10.51 164th 49th 41st 9
Optometrists 4.20 84th 23rd 17th NA
Average 10.75 100th 28th 22nd 5
Home & Garden Appliance Repair 27.63 23rd 20th 20th -5
Furniture 3.18 78th 30th 29th -11
Landscapers 2.96 130th 31st 20th -1
Moving Companies 20.54 86th 27th 21st -11
Plumbers 54.71 46th 21st 19th 63
Roofing 21.80 50th 7th 2nd 27
Self Storage Companies 17.94 36th 13rd 12nd -10
Average 17.96 121st 50th 44th 5
Legal Family Law 17.17 67th 19th 15th NA
Law Firms 1.01 229th 61st 49th NA
Average 5.05 223rd 61st 49th NA
Real Estate Apartment Rentals 1.39 170th 48th 38th -13
Condos 1.48 117th 34th 25th 32
New Home Developers 4.59 61st 9th 8th NA
Realtors 2.63 110th 32nd 24th -6
Average 2.53 104th 24th 18th 1
Shopping Florists 3.89 202nd 68th 57th -50
Average 3.89 202nd 68th 57th -50
Travel Car Rentals 2.78 137th 43rd 37th -8
Hotels 4.15 73rd 21st 15th -11
Average 3.69 84th 21st 15th -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.