Findings for PPC in Glendale

Glendale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 76th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Glendale also ranks amongst the least expensive cities in California, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Glendale are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Glendale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 14% Lower in Glendale than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 14% lower than in Riverside. The average price of a click in Glendale is $15.34.

This price differential is expected however, as Riverside has a larger population than Glendale.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Amarillo, and found the average price of a click in Glendale was 102% higher than in Amarillo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Glendale


Summary PPC Stats for Glendale for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.34 76th 22nd 17th 3
Automotive/Vehicle Auto Insurance 9.00 178th 48th 38th 0
Dealerships 3.91 112nd 26th 19th NA
Tires 3.25 196th 68th 58th 12
Average 4.66 231st 59th 48th 13
Entertainment/Recreation Restaurants 1.96 167th 47th 37th -19
Average 1.96 167th 47th 37th -19
Finance Insurance 9.01 120th 33rd 24th 0
Payday Loans 14.06 48th 24th 24th 0
Average 11.54 153rd 50th 41st NA
Health, Beauty & Fitness Chiropractors 4.32 194th 56th 46th 0
Cosmetic Surgery 15.48 14th 3rd 3rd 24
Dentists 16.48 28th 9th 8th 57
Massage Therapy 4.74 101st 25th 15th NA
Average 13.79 25th 8th 8th 22
Home & Garden Appliance Repair 15.76 79th 33rd 30th 0
Furniture 3.46 108th 39th 31st 0
Garage Doors 49.33 25th 13rd 13rd -10
Landscapers 3.00 181st 44th 35th -23
Moving Companies 21.76 74th 16th 14th 33
Pest Control 18.37 156th 65th 56th -6
Plumbers 52.88 64th 29th 25th -28
Roofing 11.50 141st 30th 20th 2
Self Storage Companies 13.79 69th 20th 20th 0
Average 21.44 103rd 41st 39th -3
Legal Law Firms 21.72 104th 29th 23rd NA
Personal Injury Law 193.82 20th 6th 6th NA
Average 56.14 58th 16th 15th NA
Real Estate Apartment Rentals 2.25 71st 18th 14th 0
Condos 2.37 55th 15th 10th 0
New Home Developers 4.65 86th 21st 19th 0
Realtors 1.74 188th 62nd 53rd 0
Average 2.64 100th 27th 23rd 0
Shopping Florists 7.75 107th 41st 37th 0
Average 7.75 107th 41st 37th 0
Travel Car Rentals 2.77 148th 49th 42nd 0
Hotels 5.66 39th 13rd 8th 0
Average 4.22 85th 26th 21st 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.