Findings for PPC in Glendale

Glendale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 59th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Glendale also ranks amongst the least expensive cities in California, ranking as number 9th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Glendale Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Glendale keywords increased by 12% in November 2014.

Google Adwords Keyword Prices 12% Higher in Glendale than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 12% higher than in Riverside. The average price of a click in Glendale is $14.99.

This price differential is somewhat surprising however, as Riverside has a larger population than Glendale.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Amarillo, and found the average price of a click in Glendale was 62% higher than in Amarillo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale

Summary PPC Stats for Glendale for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.99 59th 12nd 9th 12
Automotive/Vehicle Auto Brokers 1.77 16th 6th 4th 22
Auto Insurance 55.58 96th 21st 13rd 0
Dealerships 1.96 201st 62nd 51st NA
Tires 2.62 188th 55th 49th 29
Towing 6.14 39th 17th 14th 5
Average 10.38 127th 30th 21st 4
Entertainment/Recreation Restaurants 0.83 190th 59th 49th -1
Average 0.83 190th 59th 49th -1
Health, Beauty & Fitness Acupuncture 1.04 133rd 48th 37th -70
Chiropractors 3.09 202nd 61st 49th -45
Cosmetic Surgery 5.80 83rd 20th 14th -12
Dentists 17.16 27th 7th 6th 89
Average 10.04 126th 21st 16th 13
Home & Garden Appliance Repair 32.44 4th 1st 1st 139
Furniture 2.62 80th 25th 23rd 23
Garage Doors 40.40 36th 15th 15th -9
Landscapers 1.13 171st 49th 37th 0
Moving Companies 28.81 5th 2nd 2nd 14
Pest Control 21.82 97th 43rd 39th -1
Plumbers 84.37 9th 5th 5th 104
Roofing 9.04 141st 27th 17th 1
Self Storage Companies 14.10 64th 18th 17th 40
Average 30.97 10th 4th 4th 19
Legal Criminal Lawyers 104.50 7th 3rd 2nd 0
Immigration Lawyers 27.69 2nd 2nd 2nd NA
Law Firms 7.97 135th 32nd 23rd NA
Personal Injury Law 23.10 137th 36th 30th NA
Average 34.25 75th 24th 20th NA
Real Estate Apartment Rentals 1.48 137th 35th 29th 19
Condos 0.96 141st 52nd 43rd -5
New Home Developers 2.87 149th 56th 49th 95
Property Management 3.50 100th 35th 32nd -4
Realtors 2.94 133rd 36th 28th 21
Average 2.31 151st 40th 32nd 23
Shopping Florists 4.85 149th 46th 37th 0
Average 4.85 134th 47th 36th 0
Travel Car Rentals 2.66 155th 60th 49th NA
Hotels 2.98 143rd 46th 35th -12
Average 2.87 175th 57th 46th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.