Findings for PPC in Glendale

Glendale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Glendale was the 118th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Glendale also ranks amongst the least expensive cities in California, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 3% Lower in Glendale than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Glendale are 3% lower than in Riverside. The average price of a click in Glendale is $12.10.

This price differential is expected however, as Riverside has a larger population than Glendale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Glendale

Summary PPC Stats for Glendale for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.10 118th 27th 22nd 3
Automotive/Vehicle Auto Insurance 45.06 115th 27th 19th 0
Auto Parts 0.92 152nd 54th 45th 0
Dealerships 2.68 161st 42nd 32nd 7
Tires 3.17 122nd 44th 40th 50
Towing 3.63 92nd 27th 18th -14
Average 14.81 95th 17th 12nd 5
Entertainment/Recreation Restaurants 1.52 119th 33rd 27th 17
Average 1.52 119th 33rd 27th 17
Finance Insurance 41.81 58th 12nd 8th 0
Average 41.81 26th 8th 6th 0
Health, Beauty & Fitness Chiropractors 4.19 195th 58th 45th 47
Cosmetic Surgery 5.82 82nd 20th 14th 0
Dentists 14.60 57th 15th 14th -8
Average 9.88 107th 29th 24th 2
Home & Garden Appliance Repair 14.29 114th 39th 38th -12
Furniture 3.31 41st 9th 9th 16
Garage Doors 28.69 66th 36th 33rd -10
Moving Companies 21.05 71st 21st 19th 0
Pest Control 19.75 113rd 44th 39th -14
Plumbers 80.04 18th 6th 6th 0
Roofing 14.98 85th 15th 9th 16
Self Storage Companies 13.94 79th 25th 22nd 38
Average 24.86 37th 9th 9th 3
Legal Law Firms 4.53 181st 41st 31st NA
Average 4.53 208th 48th 37th NA
Real Estate Apartment Rentals 1.71 129th 28th 21st 24
Condos 2.29 77th 17th 12nd 13
New Home Developers 4.18 87th 17th 12nd 16
Realtors 2.03 176th 58th 46th -8
Average 2.35 135th 34th 27th 9
Shopping Florists 4.15 189th 57th 47th 0
Average 4.15 189th 57th 47th 0
Travel Car Rentals 2.21 188th 67th 56th NA
Hotels 4.31 59th 17th 13rd 45
Average 3.26 138th 44th 36th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.