Findings for PPC in Hayward

Hayward Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hayward was the 190th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Hayward also ranks amongst the least expensive cities in California, ranking as number 47th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Hayward Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Hayward keywords increased by 15% in December 2014.

Google Adwords Keyword Prices 19% Lower in Hayward than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hayward are 19% lower than in Modesto. The average price of a click in Hayward is $8.31.

This price differential is expected however, as Modesto has a larger population than Hayward.

For better comparison of prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Hayward was 30% lower than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hayward

Summary PPC Stats for Hayward for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.31 190th 56th 47th 15
Automotive/Vehicle Auto Parts 1.38 116th 36th 31st -2
Auto Wreckers 2.25 16th 11th 8th -2
Dealerships 2.12 200th 60th 50th 61
Tires 3.14 124th 45th 41st 143
Towing 2.57 133rd 42nd 32nd -7
Average 2.39 255th 73rd 61st 29
Entertainment/Recreation Restaurants 3.38 18th 7th 7th 187
Average 3.38 18th 7th 7th 187
Finance Payday Loans 5.82 123rd 40th 32nd -31
Average 5.82 163rd 49th 39th -6
Health, Beauty & Fitness Dentists 10.00 157th 50th 41st 41
Average 10.00 101st 27th 22nd 12
Home & Garden Appliance Repair 10.16 150th 52nd 46th 0
Furniture 2.73 109th 30th 29th -14
Garage Doors 41.39 23rd 10th 9th 0
Pest Control 29.15 43rd 22nd 18th 21
Plumbers 32.28 109th 43rd 38th 131
Roofing 5.42 192nd 46th 34th -8
Self Storage Companies 13.70 86th 28th 25th -6
Average 18.87 92nd 38th 34th 10
Legal Family Law 42.00 16th 4th 3rd NA
Law Firms 5.62 164th 35th 25th NA
Average 23.81 137th 33rd 25th NA
Real Estate Apartment Rentals 1.40 161st 41st 33rd -7
Condos 1.38 142nd 49th 40th NA
New Home Developers 3.53 123rd 38th 31st -19
Realtors 2.15 166th 53rd 42nd 70
Average 2.18 155th 43rd 34th 15
Shopping Florists 3.18 217th 67th 57th -19
Average 3.18 217th 67th 57th -19
Travel Car Rentals 2.80 142nd 48th 40th 4
Hotels 2.04 219th 71st 61st -19
Average 2.42 231st 72nd 61st -8

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.