Findings for PPC in Hayward

Hayward Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hayward was the 194th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Hayward also ranks amongst the least expensive cities in California, ranking as number 47th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 16% Lower in Hayward than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hayward are 16% lower than in Modesto. The average price of a click in Hayward is $9.06.

This price differential is expected however, as Modesto has a larger population than Hayward.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hayward


Summary PPC Stats for Hayward for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.06 194th 59th 47th NA
Automotive/Vehicle Auto Insurance 121.88 25th 6th 3rd NA
Auto Parts 6.07 3rd 2nd 2nd -16
Auto Wreckers 0.35 24th 13rd 8th -44
Dealerships 4.95 61st 10th 6th NA
Tires 5.55 39th 8th 8th 93
Towing 3.14 135th 45th 34th -19
Average 16.16 116th 27th 18th NA
B2B Office Furniture 5.08 75th 27th 24th 31
Average 5.08 119th 39th 32nd NA
Entertainment/Recreation Restaurants 0.96 163rd 54th 45th 13
Average 0.96 163rd 54th 45th 13
Finance Payday Loans 14.19 36th 9th 9th -11
Average 14.19 117th 30th 22nd NA
Health, Beauty & Fitness Chiropractors 16.14 33rd 6th 2nd 0
Dentists 7.16 236th 77th 64th -8
Average 11.65 77th 26th 21st -3
Home & Garden Appliance Repair 9.84 172nd 61st 51st -9
Furniture 1.84 195th 60th 52nd -10
Garage Doors 21.41 110th 53rd 46th -27
Pest Control 21.31 134th 49th 41st -1
Plumbers 17.42 189th 60th 51st 46
Roofing 29.13 30th 5th 2nd 0
Self Storage Companies 11.96 149th 56th 49th -24
Average 14.78 176th 65th 56th -3
Legal Family Law 7.51 99th 33rd 23rd NA
Average 7.51 207th 57th 45th NA
Real Estate Apartment Rentals 0.97 218th 71st 59th -24
Condos 0.79 189th 57th 47th NA
New Home Developers 3.69 86th 19th 15th -26
Realtors 1.39 227th 69th 58th -21
Average 1.78 189th 57th 45th -21
Shopping Florists 5.28 160th 53rd 45th 56
Average 5.28 160th 53rd 45th 56
Travel Car Rentals 2.44 151st 47th 38th -1
Hotels 3.20 183rd 60th 50th 0
Average 2.82 213rd 63rd 51st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.