Findings for PPC in Hayward

Hayward Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hayward was the 181st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Hayward also ranks amongst the least expensive cities in California, ranking as number 44th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 29% Higher in Hayward than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hayward are 29% higher than in Modesto. The average price of a click in Hayward is $8.49.

This price differential is somewhat surprising however, as Modesto has a larger population than Hayward.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Hayward was 11% higher than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hayward


Summary PPC Stats for Hayward for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.49 181st 53rd 44th NA
Automotive/Vehicle Auto Parts 1.44 119th 36th 30th -28
Auto Wreckers 2.33 13rd 4th 4th -6
Dealerships 1.48 224th 73rd 61st NA
Tires 2.01 185th 70th 60th -19
Towing 3.22 96th 35th 25th 5
Average 1.99 263rd 78th 65th NA
B2B Office Furniture 4.36 65th 17th 17th -16
Average 4.36 93rd 25th 21st NA
Entertainment/Recreation Restaurants 0.58 215th 69th 57th 52
Average 0.58 215th 69th 57th 52
Finance Payday Loans 15.38 42nd 18th 18th 0
Average 15.38 114th 35th 28th NA
Health, Beauty & Fitness Chiropractors 2.74 211st 65th 53rd 0
Dentists 5.41 264th 78th 65th -17
Average 4.52 265th 79th 66th -5
Home & Garden Appliance Repair 10.04 124th 46th 45th -8
Furniture 6.58 2nd 1st 1st 129
Landscapers 2.11 148th 38th 27th NA
Moving Companies 11.24 185th 59th 49th -6
Pest Control 22.12 93rd 40th 36th -6
Plumbers 15.16 188th 68th 59th -21
Roofing 7.91 159th 33rd 23rd 6
Self Storage Companies 14.85 46th 12nd 11th 7
Average 12.58 190th 66th 61st 5
Legal Family Law 40.36 14th 5th 4th NA
Immigration Lawyers 11.54 31st 9th 9th NA
Law Firms 1.59 216th 51st 39th NA
Personal Injury Law 106.46 45th 14th 12nd NA
Average 39.99 57th 21st 18th NA
Real Estate Apartment Rentals 1.47 140th 36th 30th 27
Condos 1.40 117th 34th 27th NA
New Home Developers 4.70 55th 12nd 9th 36
Property Management 2.17 144th 55th 46th -9
Realtors 1.15 246th 74th 61st -25
Average 2.16 165th 46th 38th 3
Shopping Florists 5.14 135th 41st 33rd 5
Average 5.14 114th 39th 31st 2
Travel Car Rentals 2.72 150th 58th 47th 67
Hotels 2.82 164th 54th 43rd 59
Average 2.77 190th 59th 48th 63

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.