Findings for PPC in Hayward

Hayward Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hayward was the 190th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Hayward also ranks amongst the least expensive cities in California, ranking as number 49th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Hayward Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Hayward keywords increased by 137% in September 2016.

Google Adwords Keyword Prices 35% Lower in Hayward than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hayward are 35% lower than in Modesto. The average price of a click in Hayward is $9.65.

This price differential is expected however, as Modesto has a larger population than Hayward.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Midland, and found the average price of a click in Hayward was 48% higher than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Hayward


Summary PPC Stats for Hayward for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.65 190th 58th 49th 137
Automotive/Vehicle Auto Parts 1.96 68th 19th 12nd 0
Auto Wreckers 1.31 29th 16th 9th -30
Dealerships 2.95 157th 37th 28th NA
Tires 3.17 146th 47th 41st 45
Towing 3.91 112nd 36th 30th 5535
Average 2.68 263rd 77th 64th 1107
B2B Office Furniture 2.35 149th 47th 36th -34
Average 2.35 162nd 52nd 41st NA
Entertainment/Recreation Restaurants 0.53 235th 68th 56th -33
Average 0.53 235th 68th 56th -33
Health, Beauty & Fitness Chiropractors 5.02 187th 54th 43rd -44
Dentists 7.92 220th 65th 53rd -8
Average 6.76 240th 73rd 60th -7
Home & Garden Appliance Repair 7.02 192nd 64th 55th -13
Furniture 2.11 213rd 68th 56th -16
Garage Doors 38.70 44th 14th 14th 11
Moving Companies 3.80 208th 64th 53rd -12
Pest Control 146.02 1st 1st 1st 297
Plumbers 34.39 115th 50th 46th 63
Roofing 4.36 208th 53rd 41st 29
Self Storage Companies 11.47 80th 24th 24th -16
Average 25.61 21st 6th 6th 31
Legal Law Firms 41.20 15th 3rd 1st NA
Average 41.20 85th 22nd 17th NA
Real Estate Apartment Rentals 2.07 85th 21st 18th -11
Condos 1.43 108th 27th 19th -18
New Home Developers 3.69 94th 23rd 20th -20
Realtors 2.61 59th 13rd 11th -10
Average 2.43 90th 18th 15th -13
Travel Car Rentals 2.30 182nd 64th 55th 7
Hotels 3.78 161st 57th 46th 0
Average 3.04 218th 68th 57th 3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.