Findings for PPC in Hayward

Hayward Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Hayward was the 217th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Hayward also ranks amongst the least expensive cities in California, ranking as number 57th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Hayward than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Hayward are 37% lower than in Modesto. The average price of a click in Hayward is $7.48.

This price differential is expected however, as Modesto has a larger population than Hayward.

For better comparison of prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Hayward was 38% lower than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Hayward


Summary PPC Stats for Hayward for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.48 217th 70th 57th NA
Automotive/Vehicle Auto Parts 1.36 131st 49th 40th -47
Auto Wreckers 1.70 22nd 12nd 9th 315
Dealerships 4.36 81st 22nd 16th NA
Tires 3.27 132nd 46th 44th -44
Towing 4.46 105th 40th 34th 13
Average 3.03 240th 69th 58th NA
B2B Office Furniture 2.17 146th 49th 39th -33
Average 2.17 159th 52nd 41st NA
Entertainment/Recreation Restaurants 1.15 133rd 51st 43rd -10
Average 1.15 133rd 51st 43rd -10
Health, Beauty & Fitness Chiropractors 7.96 145th 40th 29th -26
Dentists 8.56 215th 69th 56th 13
Optometrists 1.00 152nd 50th 41st NA
Average 6.52 246th 71st 58th 1
Home & Garden Appliance Repair 19.89 58th 30th 29th 34
Furniture 2.99 93rd 34th 33rd 50
Pest Control 57.44 7th 3rd 2nd 36
Plumbers 46.19 69th 30th 27th 28
Roofing 2.31 207th 58th 45th -23
Self Storage Companies 16.82 52nd 18th 16th 53
Average 20.25 90th 38th 34th 15
Legal Law Firms 13.01 110th 26th 19th NA
Personal Injury Law 40.43 125th 37th 29th NA
Average 26.72 125th 38th 31st NA
Real Estate Apartment Rentals 1.36 174th 50th 40th 45
Condos 0.62 201st 69th 58th NA
New Home Developers 4.03 84th 18th 16th 18
Realtors 1.21 236th 74th 61st -12
Average 1.82 199th 60th 48th 10
Shopping Florists 5.34 145th 49th 39th 0
Average 5.34 145th 49th 39th 0
Travel Car Rentals 3.00 115th 35th 29th 25
Hotels 3.19 153rd 50th 42nd -3
Average 3.09 164th 44th 34th 11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.