Findings for PPC in Huntington Beach

Huntington Beach Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Huntington Beach was the 11th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Huntington Beach also ranks amongst the most expensive cities in California, ranking 9th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 43% Higher in Huntington Beach than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntington Beach are 43% higher than in Costa Mesa. The average price of a click in Huntington Beach is $15.93.

This price difference is understandable though, given the population of Costa Mesa is less than Huntington Beach, which generally means less competition and therefore lower prices.

To understand if prices in Huntington Beach are relatively low, we also compared prices with Little Rock which has a similar population, and found the average price of a click in Huntington Beach was 68% higher than in Little Rock. This suggests that perhaps Huntington Beach prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntington Beach


Summary PPC Stats for Huntington Beach for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.93 43rd 11th 9th 6
Automotive/Vehicle Auto Insurance 100.55 8th 1st 1st 41
Auto Parts 3.84 5th 2nd 2nd 48
Dealerships 3.77 99th 17th 11th -4
Tires 2.82 145th 52nd 47th -22
Average 27.75 12nd 2nd 2nd 11
B2B Office Furniture 7.78 9th 3rd 3rd 0
Average 7.78 30th 11th 9th 0
Entertainment/Recreation Restaurants 3.44 16th 6th 6th 51
Average 3.44 16th 6th 6th 51
Finance Insurance 99.64 7th 2nd 1st 16
Payday Loans 8.83 88th 29th 25th -13
Average 54.24 12nd 3rd 3rd 7
Health, Beauty & Fitness Chiropractors 9.10 86th 18th 13rd -4
Dentists 12.19 96th 28th 22nd -6
Martial Arts 2.00 86th 25th 20th 0
Optometrists 6.84 19th 8th 8th NA
Average 9.78 110th 34th 29th -3
Home & Garden Appliance Repair 25.58 21st 10th 10th 29
Furniture 2.60 124th 34th 32nd 31
Garage Doors 29.28 62nd 34th 31st 18
Moving Companies 22.73 55th 17th 15th 0
Pest Control 39.40 11th 7th 4th 12
Plumbers 84.55 9th 5th 5th 1
Self Storage Companies 12.26 120th 39th 35th 28
Average 32.92 4th 2nd 2nd 10
Real Estate Apartment Rentals 1.87 105th 21st 15th -16
Condos 2.24 81st 19th 14th 30
New Home Developers 3.77 110th 31st 25th 31
Realtors 2.80 100th 23rd 18th -5
Average 2.63 111st 24th 19th 7
Shopping Florists 10.47 8th 5th 5th -10
Average 10.47 8th 5th 5th -10
Travel Car Rentals 1.96 195th 68th 57th -27
Hotels 4.83 38th 10th 7th 28
Average 3.39 120th 34th 28th 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.