Findings for PPC in Huntington Beach

Huntington Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntington Beach was the 78th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Huntington Beach also ranks amongst the least expensive cities in California, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Huntington Beach than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntington Beach are 0% higher than in Costa Mesa. The average price of a click in Huntington Beach is $14.23.

This price difference is understandable though, given the population of Costa Mesa is less than Huntington Beach, which generally means less competition and therefore lower prices.

To understand if prices in Huntington Beach are relatively low, we also compared prices with Little Rock which has a similar population, and found the average price of a click in Huntington Beach was 46% higher than in Little Rock. This suggests that perhaps Huntington Beach prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntington Beach

Summary PPC Stats for Huntington Beach for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.23 78th 19th 16th NA
Automotive/Vehicle Auto Insurance 35.56 158th 40th 30th NA
Auto Parts 2.56 29th 10th 9th 18
Dealerships 3.43 143rd 32nd 22nd NA
Tires 3.99 104th 28th 25th 8
Towing 5.22 69th 25th 18th 12
Average 10.15 160th 40th 29th NA
B2B Office Furniture 11.37 3rd 1st 1st 0
Average 11.37 24th 8th 8th NA
Entertainment/Recreation Restaurants 2.83 16th 5th 4th 170
Average 2.83 16th 5th 4th 170
Finance Payday Loans 9.33 87th 35th 34th -13
Average 9.33 151st 46th 37th NA
Health, Beauty & Fitness Chiropractors 6.41 157th 43rd 32nd -15
Dentists 15.08 73rd 29th 24th 59
Optometrists 4.56 59th 23rd 18th NA
Average 12.68 61st 22nd 17th 19
Home & Garden Appliance Repair 27.51 18th 12nd 11th -2
Furniture 2.13 166th 45th 40th -27
Garage Doors 19.83 126th 58th 50th -13
Landscapers 1.02 165th 51st 38th 0
Moving Companies 28.79 32nd 8th 7th -18
Pest Control 27.77 83rd 31st 28th -22
Plumbers 77.05 12nd 5th 4th -11
Roofing 9.34 153rd 34th 25th 0
Self Storage Companies 20.82 20th 3rd 3rd 41
Average 28.67 16th 7th 7th -5
Legal Family Law 25.66 59th 25th 19th NA
Average 25.66 128th 35th 30th NA
Real Estate Apartment Rentals 1.73 105th 23rd 16th -25
Condos 1.71 108th 29th 19th -15
New Home Developers 3.83 82nd 17th 13rd 1
Realtors 2.90 85th 20th 15th -12
Average 2.51 104th 22nd 16th -13
Shopping Florists 11.96 5th 4th 4th -11
Average 11.96 5th 4th 4th -11
Travel Car Rentals 2.53 145th 46th 37th -10
Hotels 4.59 68th 22nd 16th -12
Average 3.56 112nd 31st 21st -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.