Findings for PPC in Huntington Beach

Huntington Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntington Beach was the 92nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Huntington Beach also ranks amongst the least expensive cities in California, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Higher in Huntington Beach than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntington Beach are 5% higher than in Costa Mesa. The average price of a click in Huntington Beach is $11.72.

This price difference is understandable though, given the population of Costa Mesa is less than Huntington Beach, which generally means less competition and therefore lower prices.

To understand if prices in Huntington Beach are relatively low, we also compared prices with Little Rock which has a similar population, and found the average price of a click in Huntington Beach was 40% higher than in Little Rock. This suggests that perhaps Huntington Beach prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntington Beach


Summary PPC Stats for Huntington Beach for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.72 92nd 24th 19th 1
Automotive/Vehicle Auto Insurance 42.51 123rd 35th 27th NA
Auto Parts 2.42 11th 4th 4th NA
Dealerships 2.64 157th 33rd 25th NA
Tires 2.81 136th 51st 45th -7
Towing 4.80 41st 14th 10th NA
Average 14.36 97th 27th 21st NA
B2B Office Furniture 1.55 128th 38th 27th NA
Average 1.55 136th 40th 29th NA
Entertainment/Recreation Restaurants 2.05 39th 10th 10th 93
Average 2.05 39th 10th 10th 93
Finance Insurance 17.33 102nd 29th 25th NA
Payday Loans 2.59 145th 46th 36th NA
Average 9.96 134th 39th 32nd NA
Health, Beauty & Fitness Chiropractors 6.49 116th 38th 28th -5
Dentists 9.61 144th 41st 31st -5
Martial Arts 1.58 87th 25th 20th 22
Optometrists 6.50 19th 7th 4th NA
Average 7.87 145th 40th 28th 1
Home & Garden Appliance Repair 15.94 25th 12nd 12nd NA
Furniture 2.26 113rd 15th 13rd NA
Garage Doors 26.74 56th 21st 20th NA
Moving Companies 27.65 3rd 2nd 2nd NA
Pest Control 25.57 97th 44th 37th NA
Plumbers 70.95 19th 5th 5th 21
Roofing 8.70 131st 32nd 21st NA
Self Storage Companies 17.24 15th 3rd 3rd 9
Windows and Doors 6.06 68th 18th 14th NA
Average 26.40 14th 4th 4th NA
Real Estate Apartment Rentals 2.14 48th 13rd 10th -11
Condos 1.60 85th 22nd 16th NA
New Home Developers 2.70 131st 40th 32nd -10
Realtors 2.52 84th 21st 15th -15
Average 2.27 93rd 23rd 15th -7
Shopping Florists 6.31 56th 15th 14th -1
Average 6.31 56th 15th 14th -1
Travel Car Rentals 2.55 94th 26th 22nd -1
Hotels 3.68 68th 17th 9th -1
Average 3.11 86th 23rd 17th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.