Findings for PPC in Huntington Beach

Huntington Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntington Beach was the 77th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Huntington Beach also ranks amongst the least expensive cities in California, ranking as number 19th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 8% Lower in Huntington Beach than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntington Beach are 8% lower than in Costa Mesa. The average price of a click in Huntington Beach is $13.39.

This price difference is interesting though, given the population of Costa Mesa is less than Huntington Beach.

To understand if prices in Huntington Beach align relatively, we also compared prices with Little Rock, which has a similar population, and found the average price of a click in Huntington Beach was 47% higher than in Little Rock.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntington Beach

Summary PPC Stats for Huntington Beach for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.39 77th 23rd 19th 2
Automotive/Vehicle Auto Insurance 45.17 119th 27th 18th 0
Auto Parts 1.96 63rd 15th 13rd 18
Dealerships 4.24 53rd 9th 5th NA
Tires 4.96 22nd 7th 6th -5
Towing 2.22 125th 44th 34th -9
Average 11.71 119th 28th 19th 1
Entertainment/Recreation Restaurants 2.12 57th 20th 16th 37
Average 2.12 57th 20th 16th 37
Finance Insurance 45.66 46th 10th 5th NA
Payday Loans 11.97 60th 27th 26th -14
Average 28.82 30th 7th 6th -2
Health, Beauty & Fitness Acupuncture 5.59 32nd 13rd 10th 49
Chiropractors 9.45 65th 15th 9th 57
Dentists 13.02 81st 23rd 17th -2
Martial Arts 2.00 86th 25th 20th -6
Optometrists 6.82 20th 8th 8th NA
Average 9.49 88th 25th 19th 4
Home & Garden Appliance Repair 19.10 24th 13rd 13rd 11
Furniture 1.73 184th 61st 51st -11
Garage Doors 18.84 107th 54th 50th -12
Moving Companies 28.01 8th 3rd 3rd 11
Pest Control 25.21 64th 28th 26th -3
Plumbers 84.10 8th 6th 6th 5
Self Storage Companies 9.66 166th 54th 45th -41
Average 29.76 9th 5th 5th -3
Real Estate Apartment Rentals 2.25 66th 17th 13rd 9
Condos 1.72 98th 24th 18th -7
New Home Developers 2.91 145th 54th 47th 19
Property Management 6.66 34th 8th 7th 13
Realtors 4.37 35th 9th 8th 12
Average 3.28 68th 15th 11th 8
Shopping Florists 11.66 2nd 2nd 2nd 48
Average 11.66 2nd 2nd 2nd 24
Travel Car Rentals 2.71 152nd 59th 48th -18
Hotels 3.94 56th 18th 14th 10
Average 3.32 101st 32nd 24th -4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.