Findings for PPC in Huntington Beach

Huntington Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Huntington Beach was the 131st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Huntington Beach also ranks amongst the least expensive cities in California, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Huntington Beach are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Huntington Beach keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 0% Higher in Huntington Beach than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntington Beach are 0% higher than in Costa Mesa. The average price of a click in Huntington Beach is $11.86.

This price difference is understandable though, given the population of Costa Mesa is less than Huntington Beach, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Huntington Beach

Summary PPC Stats for Huntington Beach for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.86 131st 33rd 27th -3
Automotive/Vehicle Auto Insurance 17.72 171st 45th 34th 0
Dealerships 3.22 137th 33rd 24th NA
Tires 4.55 59th 19th 19th -3
Towing 1.70 183rd 62nd 51st -25
Average 6.80 176th 46th 36th -6
B2B Office Furniture 4.04 117th 35th 28th 8
Average 4.04 142nd 45th 35th NA
Entertainment/Recreation Restaurants 3.08 126th 28th 22nd -6
Average 3.08 126th 28th 22nd -6
Finance Insurance 17.57 116th 29th 20th NA
Payday Loans 11.70 18th 4th 4th -2
Average 14.64 116th 29th 21st NA
Health, Beauty & Fitness Chiropractors 7.91 115th 27th 20th -22
Cosmetic Surgery 14.86 12nd 5th 4th 81
Dentists 12.72 95th 29th 24th 18
Massage Therapy 15.75 16th 3rd 2nd NA
Optometrists 5.28 63rd 22nd 19th NA
Average 11.64 61st 14th 13rd 20
Home & Garden Appliance Repair 23.57 14th 7th 7th -10
Furniture 3.81 79th 17th 15th 16
Garage Doors 22.55 115th 51st 47th -47
Landscapers 0.87 228th 69th 56th 0
Moving Companies 21.04 55th 18th 15th 8
Pest Control 21.80 97th 41st 34th -15
Plumbers 66.80 19th 9th 8th -22
Roofing 13.30 125th 28th 20th 0
Self Storage Companies 10.71 98th 31st 30th -25
Average 22.27 53rd 19th 17th -9
Real Estate Apartment Rentals 2.21 77th 19th 17th -59
Condos 1.25 126th 33rd 23rd -16
New Home Developers 2.94 138th 48th 42nd -44
Realtors 3.14 33rd 9th 7th 2
Average 2.47 86th 16th 13rd -25
Shopping Florists 9.84 16th 10th 9th -1
Average 9.84 16th 10th 9th -1
Travel Car Rentals 2.59 151st 54th 46th 15
Hotels 4.82 78th 28th 18th 0
Average 3.70 132nd 35th 26th 7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.