Findings for PPC in Huntington Beach

Huntington Beach Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Huntington Beach was the 5th most expensive city in Pacific States in keyword bids in Google Adwords for the month of April 2015. Huntington Beach also ranks amongst the most expensive cities in California, ranking 4th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Huntington Beach Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Huntington Beach keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 25% Higher in Huntington Beach than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Huntington Beach are 25% higher than in Costa Mesa. The average price of a click in Huntington Beach is $19.36.

This price difference is understandable though, given the population of Costa Mesa is less than Huntington Beach, which generally means less competition and therefore lower prices.

To understand if prices in Huntington Beach are relatively low, we also compared prices with Little Rock which has a similar population, and found the average price of a click in Huntington Beach was 80% higher than in Little Rock. This suggests that perhaps Huntington Beach prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Huntington Beach

Summary PPC Stats for Huntington Beach for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.36 29th 5th 4th NA
Automotive/Vehicle Auto Insurance 157.03 6th 2nd 2nd NA
Auto Parts 1.91 73rd 24th 20th -13
Dealerships 4.05 99th 24th 18th NA
Tires 3.86 95th 30th 28th -2
Towing 6.12 60th 25th 22nd 5
Average 34.59 16th 5th 3rd NA
B2B Office Furniture 9.26 5th 2nd 2nd -10
Printers 18.53 1st 1st 1st 0
Average 13.90 5th 3rd 3rd NA
Entertainment/Recreation Restaurants 2.24 30th 12nd 11th -5
Average 2.24 30th 12nd 11th -5
Finance Insurance 156.67 4th 2nd 1st NA
Payday Loans 19.04 24th 9th 9th 52
Average 87.86 4th 2nd 2nd NA
Health, Beauty & Fitness Cosmetic Surgery 12.03 33rd 13rd 11th 0
Dentists 13.26 99th 29th 23rd -3
Martial Arts 1.11 94th 29th 22nd 0
Optometrists 15.21 1st 1st 1st NA
Average 11.67 74th 22nd 18th 11
Home & Garden Appliance Repair 30.94 14th 13rd 13rd 9
Furniture 4.85 14th 5th 5th 89
Garage Doors 27.41 94th 45th 43rd 23
Moving Companies 27.03 34th 12nd 9th -4
Pest Control 31.50 48th 21st 18th 62
Plumbers 95.27 8th 5th 5th 115
Roofing 12.42 107th 21st 13rd 8
Self Storage Companies 18.56 31st 10th 9th -10
Average 31.12 10th 5th 5th 26
Legal Personal Injury Law 50.02 122nd 36th 28th NA
Average 50.02 58th 15th 15th NA
Real Estate Apartment Rentals 1.90 110th 26th 20th 10
Condos 2.05 80th 20th 12nd 14
New Home Developers 3.91 88th 20th 18th 2
Realtors 3.06 76th 20th 13rd 9
Average 2.72 83rd 18th 14th 9
Shopping Florists 15.88 1st 1st 1st 32
Average 15.88 1st 1st 1st 32
Travel Car Rentals 3.05 108th 32nd 26th 22
Hotels 3.88 92nd 24th 18th -11
Average 3.47 114th 28th 21st 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.