Findings for PPC in Inglewood

Inglewood Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Inglewood was the 200th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Inglewood also ranks amongst the least expensive cities in California, ranking as number 50th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 32% Lower in Inglewood than Torrance

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Inglewood are 32% lower than in Torrance. The average price of a click in Inglewood is $8.12.

This price differential is expected however, as Torrance has a larger population than Inglewood.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Miami Gardens, and found the average price of a click in Inglewood was 71% higher than in Miami Gardens.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Inglewood

Summary PPC Stats for Inglewood for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.12 200th 59th 50th -3
Automotive/Vehicle Dealerships 3.78 98th 16th 10th 18
Tires 4.96 26th 7th 6th 0
Average 4.37 166th 40th 31st 3
Entertainment/Recreation Restaurants 0.21 254th 78th 66th -10
Average 0.21 254th 78th 66th -10
Health, Beauty & Fitness Chiropractors 5.68 163rd 42nd 32nd -2
Dentists 4.32 276th 81st 69th -15
Optometrists 0.77 133rd 45th 37th NA
Average 3.77 281st 82nd 69th -5
Home & Garden Plumbers 124.14 1st 1st 1st 0
Self Storage Companies 7.54 222nd 72nd 64th -6
Average 65.84 1st 1st 1st -1
Real Estate Apartment Rentals 0.68 257th 77th 64th -12
Condos 0.48 198th 68th 56th NA
Realtors 1.01 261st 79th 66th -5
Average 0.78 278th 82nd 69th -4
Shopping Florists 0.94 227th 70th 60th -42
Average 0.94 227th 70th 60th -42
Travel Car Rentals 3.76 58th 19th 15th NA
Hotels 1.93 222nd 72nd 62nd 13
Average 2.54 221st 68th 57th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.