Findings for PPC in Irvine

Irvine Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Irvine was the 10th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2014. Irvine also ranks amongst the most expensive cities in California, ranking 8th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 25% Higher in Irvine than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irvine are 25% higher than in Costa Mesa. The average price of a click in Irvine is $14.02.

This price difference is understandable though, given the population of Costa Mesa is less than Irvine, which generally means less competition and therefore lower prices.

To understand if prices in Irvine are relatively low, we also compared prices with Winston-salem which has a similar population, and found the average price of a click in Irvine was 61% higher than in Winston-salem. This suggests that perhaps Irvine prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Irvine


Summary PPC Stats for Irvine for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.02 57th 10th 8th 5
Automotive/Vehicle Auto Insurance 43.25 122nd 34th 26th -1
Auto Parts 1.00 134th 60th 50th NA
Dealerships 1.56 235th 75th 64th NA
Tires 3.81 58th 17th 14th NA
Towing 7.97 13rd 6th 4th NA
Average 13.79 102nd 28th 22nd 18
B2B Office Furniture 9.65 6th 3rd 2nd 66
Printers 6.07 65th 19th 16th 1
Average 8.45 28th 11th 9th 22
Entertainment/Recreation Restaurants 1.54 81st 25th 23rd 18
Average 1.54 81st 25th 23rd 18
Health, Beauty & Fitness Chiropractors 10.18 48th 13rd 6th 8
Dentists 12.44 68th 16th 12nd -34
Martial Arts 1.34 93rd 27th 22nd 0
Optometrists 4.13 63rd 20th 13rd NA
Average 10.04 63rd 16th 11th -11
Home & Garden Appliance Repair 5.61 161st 56th 48th NA
Furniture 2.27 111st 14th 12nd 1
Garage Doors 37.42 22nd 5th 5th 1
Landscapers 8.28 26th 6th 4th NA
Moving Companies 23.16 14th 5th 4th 6
Pest Control 25.76 95th 42nd 35th NA
Plumbers 64.79 25th 7th 7th -1
Self Storage Companies 15.29 36th 12nd 11th 14
Windows and Doors 13.73 15th 2nd 2nd NA
Average 22.35 31st 14th 14th NA
Legal Law Firms 8.57 144th 37th 25th 4
Personal Injury Law 95.66 52nd 9th 8th NA
Average 33.45 81st 23rd 17th NA
Real Estate Apartment Rentals 2.90 15th 3rd 2nd 8
Condos 3.48 11th 1st 1st NA
New Home Developers 3.74 68th 14th 11th -9
Realtors 4.68 3rd 1st 1st 78
Average 3.78 5th 1st 1st 24
Shopping Florists 8.14 15th 4th 4th -1
Average 8.14 15th 4th 4th -1
Travel Car Rentals 3.29 34th 12nd 10th -1
Hotels 4.08 45th 11th 6th -1
Average 3.69 30th 10th 7th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.