Findings for PPC in Irvine

Irvine Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Irvine was the 12nd most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2016. Irvine also ranks amongst the most expensive cities in California, ranking 9th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Irvine are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Irvine keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 42% Higher in Irvine than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irvine are 42% higher than in Costa Mesa. The average price of a click in Irvine is $16.88.

This price difference is understandable though, given the population of Costa Mesa is less than Irvine, which generally means less competition and therefore lower prices.

To understand if prices in Irvine are relatively low, we also compared prices with Winston-salem which has a similar population, and found the average price of a click in Irvine was 74% higher than in Winston-salem. This suggests that perhaps Irvine prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Irvine

Summary PPC Stats for Irvine for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.88 54th 12nd 9th 1
Automotive/Vehicle Auto Parts 0.55 145th 45th 35th 0
Dealerships 3.04 151st 36th 27th NA
Tires 5.75 24th 8th 8th -6
Towing 6.87 27th 15th 13rd 0
Average 3.85 229th 66th 53rd -3
B2B Office Furniture 7.22 23rd 7th 7th 69
Printers 11.10 29th 12nd 10th 0
Average 9.16 28th 12nd 11th NA
Entertainment/Recreation Restaurants 1.67 188th 51st 39th -17
Average 1.67 188th 51st 39th -17
Finance Insurance 14.81 122nd 33rd 24th -9
Payday Loans 5.18 119th 47th 41st 0
Average 10.00 141st 37th 29th NA
Health, Beauty & Fitness Chiropractors 13.88 31st 4th 2nd 4
Cosmetic Surgery 4.53 104th 29th 22nd NA
Dentists 17.37 23rd 7th 6th -4
Martial Arts 2.36 80th 22nd 18th -70
Massage Therapy 8.64 49th 12nd 8th NA
Average 13.01 27th 5th 4th -6
Home & Garden Appliance Repair 18.68 40th 15th 15th -12
Furniture 3.04 146th 47th 41st -31
Garage Doors 30.53 71st 26th 26th 93
Landscapers 4.79 90th 18th 11th -4
Moving Companies 27.26 12nd 5th 5th -14
Pest Control 32.13 30th 12nd 8th 22
Plumbers 71.77 11th 4th 3rd 2
Roofing 18.35 76th 14th 10th 0
Self Storage Companies 9.84 120th 42nd 41st -5
Windows and Doors 9.67 56th 12nd 10th NA
Average 24.46 25th 9th 9th 3
Legal Criminal Lawyers 77.16 15th 5th 5th NA
Family Law 38.61 21st 10th 9th 33
Law Firms 25.98 68th 16th 11th 2
Personal Injury Law 77.84 104th 25th 18th NA
Average 41.64 83rd 21st 16th 34
Real Estate Apartment Rentals 4.09 17th 6th 5th -42
Condos 4.91 4th 2nd 2nd -5
New Home Developers 10.66 7th 2nd 2nd -35
Realtors 6.71 1st 1st 1st -35
Average 6.44 1st 1st 1st -28
Shopping Florists 7.69 64th 24th 18th -15
Average 7.69 64th 24th 18th -15
Travel Car Rentals 3.58 58th 19th 16th -12
Hotels 3.72 167th 60th 49th 0
Average 3.65 140th 39th 30th -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.