Findings for PPC in Irvine

Irvine Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Irvine was the 70th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Irvine also ranks amongst the least expensive cities in California, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Irvine are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Irvine keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 28% Higher in Irvine than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irvine are 28% higher than in Costa Mesa. The average price of a click in Irvine is $15.70.

This price difference is understandable though, given the population of Costa Mesa is less than Irvine, which generally means less competition and therefore lower prices.

To understand if prices in Irvine are relatively low, we also compared prices with Winston-salem which has a similar population, and found the average price of a click in Irvine was 109% higher than in Winston-salem. This suggests that perhaps Irvine prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Irvine


Summary PPC Stats for Irvine for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.70 70th 17th 14th 0
Automotive/Vehicle Auto Insurance 27.93 148th 34th 24th 0
Auto Parts 7.25 3rd 2nd 2nd 30
Dealerships 3.16 152nd 42nd 34th NA
Tires 4.14 125th 49th 44th -2
Towing 2.86 166th 57th 48th -30
Average 6.94 173rd 42nd 32nd -5
B2B Office Furniture 6.71 55th 21st 18th 9
Printers 5.72 76th 24th 19th 9
Average 6.22 95th 28th 23rd NA
Entertainment/Recreation Restaurants 2.78 135th 37th 30th -13
Average 2.78 135th 37th 30th -13
Finance Payday Loans 8.59 111st 51st 47th 0
Average 8.59 180th 59th 49th NA
Health, Beauty & Fitness Chiropractors 11.64 49th 6th 2nd 10
Cosmetic Surgery 8.95 52nd 20th 15th NA
Dentists 18.11 14th 5th 5th -1
Martial Arts 4.27 45th 20th 16th 57
Average 14.51 19th 6th 6th 3
Home & Garden Appliance Repair 24.10 19th 7th 4th 0
Furniture 3.53 142nd 36th 29th 1
Garage Doors 46.16 31st 16th 16th 5
Landscapers 5.31 84th 14th 8th -1
Moving Companies 26.07 38th 10th 8th 14
Pest Control 25.43 86th 46th 39th -16
Plumbers 84.73 7th 2nd 2nd 21
Roofing 10.64 157th 37th 25th 0
Self Storage Companies 11.79 118th 39th 39th 0
Average 28.96 16th 7th 7th 2
Legal Family Law 49.04 22nd 10th 8th 0
Law Firms 16.68 141st 39th 32nd 0
Average 32.86 131st 39th 33rd 0
Real Estate Apartment Rentals 5.25 3rd 2nd 2nd 0
Condos 3.44 17th 3rd 2nd 0
New Home Developers 9.17 13rd 2nd 2nd 0
Realtors 6.27 2nd 2nd 2nd 0
Average 6.01 2nd 2nd 2nd 0
Shopping Florists 8.71 59th 25th 22nd 0
Average 8.71 59th 25th 22nd 0
Travel Car Rentals 2.93 134th 39th 34th 0
Hotels 4.18 139th 45th 35th 0
Average 3.56 165th 52nd 43rd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.