Findings for PPC in Irvine

Irvine Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Irvine was the 108th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Irvine also ranks amongst the least expensive cities in California, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 8% Higher in Irvine than Costa Mesa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irvine are 8% higher than in Costa Mesa. The average price of a click in Irvine is $12.09.

This price difference is understandable though, given the population of Costa Mesa is less than Irvine, which generally means less competition and therefore lower prices.

To understand if prices in Irvine are relatively low, we also compared prices with Winston-salem which has a similar population, and found the average price of a click in Irvine was 36% higher than in Winston-salem. This suggests that perhaps Irvine prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Irvine

Summary PPC Stats for Irvine for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.09 108th 28th 23rd 5
Automotive/Vehicle Auto Parts 1.64 89th 22nd 17th -7
Dealerships 1.84 216th 68th 57th -18
Tires 4.75 32nd 10th 9th 24
Towing 5.56 37th 14th 10th -23
Average 3.53 190th 46th 37th -6
B2B Office Furniture 6.13 20th 7th 7th 119
Printers 6.26 65th 17th 13rd 19
Average 6.19 56th 14th 12nd 46
Entertainment/Recreation Restaurants 2.85 28th 9th 9th 7
Average 2.85 28th 9th 9th 7
Health, Beauty & Fitness Chiropractors 13.35 36th 7th 3rd 24
Cosmetic Surgery 22.80 3rd 1st 1st 0
Dentists 15.43 45th 13rd 12nd 6
Martial Arts 3.31 57th 16th 11th 0
Massage Therapy 8.35 40th 8th 7th 0
Optometrists 1.18 129th 41st 34th NA
Average 12.40 43rd 12nd 10th 4
Home & Garden Appliance Repair 24.90 25th 12nd 12nd 29
Furniture 2.77 99th 27th 26th 36
Garage Doors 29.51 60th 33rd 30th 10
Landscapers 4.53 91st 21st 15th 32
Moving Companies 19.36 92nd 28th 25th -19
Pest Control 24.50 77th 35th 31st 8
Plumbers 72.07 15th 8th 8th 1
Roofing 27.42 27th 3rd 1st 6
Self Storage Companies 14.49 68th 19th 17th 8
Windows and Doors 1.72 98th 19th 14th NA
Average 23.73 33rd 16th 16th 10
Legal Family Law 21.08 56th 15th 13rd 0
Law Firms 8.94 119th 28th 18th 3
Average 11.98 174th 40th 30th 1
Real Estate Apartment Rentals 2.35 69th 14th 10th 1
Condos 2.98 45th 8th 7th -12
New Home Developers 4.01 93rd 21st 16th 1
Realtors 5.38 4th 1st 1st 2
Average 3.82 32nd 3rd 2nd -2
Shopping Florists 10.50 7th 4th 4th -14
Average 10.50 7th 4th 4th -14
Travel Car Rentals 3.79 54th 18th 14th 6
Hotels 5.34 23rd 7th 4th 28
Average 4.56 37th 12nd 8th 17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.