Findings for PPC in Lancaster

Lancaster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lancaster was the 214th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Lancaster also ranks amongst the least expensive cities in California, ranking as number 57th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Lancaster are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Lancaster keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 50% Higher in Lancaster than Palmdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lancaster are 50% higher than in Palmdale. The average price of a click in Lancaster is $8.69.

This price difference is understandable though, given the population of Palmdale is less than Lancaster, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Corona, and found the average price of a click in Lancaster was 17% lower than in Corona. This suggests that perhaps prices in Lancaster are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lancaster

Summary PPC Stats for Lancaster for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.69 214th 67th 57th 0
Automotive/Vehicle Auto Insurance 31.81 144th 33rd 24th 0
Dealerships 2.64 175th 46th 36th NA
Tires 3.09 154th 51st 44th -25
Towing 1.06 191st 64th 53rd -31
Average 12.17 120th 23rd 15th -13
Entertainment/Recreation Restaurants 1.46 193rd 52nd 40th 25
Average 1.46 193rd 52nd 40th 25
Finance Insurance 11.27 131st 39th 30th NA
Payday Loans 7.16 70th 28th 26th 3
Average 8.53 148th 42nd 33rd NA
Health, Beauty & Fitness Chiropractors 8.35 102nd 20th 14th 27
Cosmetic Surgery 4.36 111st 31st 24th NA
Dentists 6.84 250th 74th 62nd -13
Massage Therapy 1.63 146th 33rd 20th 0
Average 6.15 257th 76th 63rd -2
Home & Garden Appliance Repair 16.14 67th 24th 24th 62
Furniture 3.71 86th 22nd 19th -8
Garage Doors 9.97 190th 69th 59th 42
Landscapers 1.87 213rd 63rd 50th -20
Pest Control 26.59 57th 23rd 18th 25
Plumbers 27.09 156th 62nd 58th 74
Roofing 9.60 166th 39th 29th -10
Self Storage Companies 7.85 176th 58th 55th -16
Average 12.66 199th 68th 61st 13
Legal Criminal Lawyers 44.82 35th 9th 7th NA
Law Firms 15.79 136th 38th 31st -18
Average 21.60 161st 45th 36th -6
Real Estate Apartment Rentals 0.98 215th 61st 49th 21
Condos 0.74 190th 59th 48th NA
New Home Developers 2.61 162nd 57th 49th -7
Realtors 0.87 241st 75th 63rd -17
Average 1.28 227th 69th 57th -7
Shopping Florists 7.26 81st 29th 23rd -4
Average 7.26 81st 29th 23rd -4
Travel Car Rentals 2.98 111st 35th 29th 1
Hotels 3.79 160th 56th 45th 0
Average 3.38 169th 50th 40th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.