Findings for PPC in Lancaster

Lancaster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lancaster was the 135th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Lancaster also ranks amongst the least expensive cities in California, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 114% Higher in Lancaster than Palmdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lancaster are 114% higher than in Palmdale. The average price of a click in Lancaster is $10.55.

This price difference is understandable though, given the population of Palmdale is less than Lancaster, which generally means less competition and therefore lower prices.

To understand if prices in Lancaster are relatively low, we also compared prices with Corona which has a similar population, and found the average price of a click in Lancaster was 26% higher than in Corona. This suggests that perhaps Lancaster prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lancaster

Summary PPC Stats for Lancaster for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.55 135th 40th 32nd 4
Automotive/Vehicle Auto Insurance 89.39 18th 4th 3rd 43
Auto Parts 1.43 110th 32nd 27th 0
Dealerships 1.89 215th 67th 56th -10
Tires 2.25 180th 66th 55th -10
Towing 2.63 129th 40th 30th -3
Average 16.58 82nd 14th 9th 5
B2B Printers 11.27 15th 7th 6th 0
Average 11.27 9th 4th 4th 0
Entertainment/Recreation Restaurants 0.84 206th 64th 54th 9
Average 0.84 206th 64th 54th 9
Finance Insurance 4.46 110th 27th 20th 8
Average 4.46 167th 51st 41st 4
Health, Beauty & Fitness Chiropractors 7.94 107th 26th 20th 128
Dentists 9.61 167th 54th 45th 22
Massage Therapy 3.92 84th 19th 10th 0
Optometrists 2.30 116th 37th 30th NA
Average 7.57 197th 61st 50th 19
Home & Garden Appliance Repair 0.63 194th 63rd 53rd -22
Furniture 2.23 172nd 51st 45th -5
Garage Doors 11.02 150th 63rd 53rd 0
Pest Control 24.35 78th 36th 32nd 29
Plumbers 52.62 43rd 18th 17th -12
Roofing 9.61 149th 29th 22nd 4
Self Storage Companies 10.47 166th 55th 49th 7
Average 14.71 155th 61st 54th 0
Legal Criminal Lawyers 47.78 39th 10th 7th NA
Law Firms 6.39 148th 33rd 23rd NA
Personal Injury Law 101.77 64th 15th 14th NA
Average 33.75 101st 23rd 18th NA
Real Estate Apartment Rentals 1.65 134th 30th 23rd 8
Condos 1.16 158th 56th 46th NA
New Home Developers 2.91 159th 59th 51st -31
Realtors 1.89 194th 61st 48th 16
Average 2.00 174th 53rd 43rd 5
Shopping Florists 4.92 160th 49th 41st -2
Average 4.92 160th 49th 41st -2
Travel Car Rentals 2.24 183rd 65th 54th -12
Hotels 3.91 85th 26th 20th 32
Average 3.35 128th 38th 32nd 10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.