Findings for PPC in Lancaster

Lancaster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lancaster was the 177th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Lancaster also ranks amongst the least expensive cities in California, ranking as number 47th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 66% Higher in Lancaster than Palmdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lancaster are 66% higher than in Palmdale. The average price of a click in Lancaster is $9.84.

This price difference is understandable though, given the population of Palmdale is less than Lancaster, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Corona, and found the average price of a click in Lancaster was 18% lower than in Corona. This suggests that perhaps prices in Lancaster are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lancaster

Summary PPC Stats for Lancaster for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.84 177th 56th 47th 3
Automotive/Vehicle Auto Insurance 66.64 98th 27th 19th -14
Auto Parts 3.24 13rd 5th 4th 115
Dealerships 3.62 126th 29th 21st NA
Tires 4.51 63rd 19th 18th -14
Towing 5.41 77th 29th 25th 0
Average 14.51 125th 31st 23rd 11
Entertainment/Recreation Restaurants 0.70 196th 65th 55th -35
Average 0.70 196th 65th 55th -35
Health, Beauty & Fitness Chiropractors 5.29 197th 58th 45th -21
Dentists 9.21 197th 62nd 50th -4
Optometrists 3.59 99th 30th 24th NA
Average 6.97 242nd 70th 57th 2
Home & Garden Furniture 2.01 184th 62nd 53rd 14
Landscapers 4.31 97th 21st 12nd 0
Pest Control 21.72 130th 58th 50th -3
Plumbers 5.94 241st 76th 64th 0
Roofing 14.61 93rd 16th 8th 13
Self Storage Companies 9.95 190th 69th 59th 6
Windows and Doors 3.56 83rd 19th 14th NA
Average 9.56 239th 78th 65th 3
Legal Law Firms 7.28 159th 43rd 32nd 6
Personal Injury Law 158.34 27th 8th 8th NA
Average 57.63 41st 13rd 13rd 1
Real Estate Apartment Rentals 1.54 151st 38th 29th 4
Condos 0.78 183rd 60th 49th NA
New Home Developers 3.55 106th 27th 23rd 50
Realtors 1.76 197th 61st 49th -3
Average 2.05 168th 48th 38th 8
Shopping Florists 4.10 198th 67th 56th 31
Average 4.10 198th 67th 56th 31
Travel Car Rentals 3.25 87th 21st 17th NA
Hotels 4.43 59th 17th 13rd -5
Average 3.84 65th 17th 12nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.