Findings for PPC in Lancaster

Lancaster Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Lancaster was the 8th most expensive city in Pacific States in keyword bids in Google Adwords for the month of May 2016. Lancaster also ranks amongst the most expensive cities in California, ranking 6th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Lancaster Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Lancaster keywords increased by 11% in May 2016.

Not surprisingly, the month over month price increases for Lancaster Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 303% Higher in Lancaster than Palmdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lancaster are 303% higher than in Palmdale. The average price of a click in Lancaster is $18.39.

This price difference is understandable though, given the population of Palmdale is less than Lancaster, which generally means less competition and therefore lower prices.

To understand if prices in Lancaster are relatively low, we also compared prices with Corona which has a similar population, and found the average price of a click in Lancaster was 87% higher than in Corona. This suggests that perhaps Lancaster prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lancaster

Summary PPC Stats for Lancaster for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.39 35th 8th 6th NA
Automotive/Vehicle Auto Insurance 149.33 5th 3rd 2nd NA
Auto Parts 0.57 162nd 57th 46th -36
Dealerships 3.52 158th 47th 40th NA
Tires 3.50 150th 45th 38th 160
Average 27.32 19th 3rd 2nd NA
Entertainment/Recreation Restaurants 1.13 160th 55th 44th 86
Average 1.13 160th 55th 44th 86
Finance Payday Loans 16.18 41st 7th 7th 0
Average 16.18 124th 32nd 23rd NA
Health, Beauty & Fitness Chiropractors 1.18 235th 71st 59th -33
Dentists 10.60 167th 55th 47th 20
Massage Therapy 0.95 122nd 28th 15th 0
Average 6.79 242nd 74th 61st 2
Home & Garden Furniture 4.15 39th 12nd 12nd 71
Landscapers 2.74 152nd 43rd 31st 105
Pest Control 19.32 149th 61st 53rd 0
Plumbers 41.12 95th 39th 35th 0
Roofing 14.56 101st 20th 10th -23
Self Storage Companies 8.48 193rd 72nd 63rd 14
Average 14.56 167th 61st 55th 14
Legal Law Firms 15.47 138th 27th 20th 20
Personal Injury Law 401.20 2nd 2nd 2nd NA
Average 144.05 3rd 2nd 2nd 5
Real Estate Apartment Rentals 1.26 186th 50th 41st -18
Condos 0.91 176th 60th 50th NA
New Home Developers 2.31 180th 67th 61st -32
Realtors 1.76 206th 62nd 50th 15
Average 1.66 212nd 66th 54th -1
Shopping Florists 3.25 218th 70th 59th -26
Average 3.25 218th 70th 59th -26
Travel Car Rentals 2.87 130th 39th 34th NA
Hotels 3.57 149th 42nd 32nd 25
Average 3.33 160th 45th 35th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.