Findings for PPC in Lancaster

Lancaster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lancaster was the 188th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Lancaster also ranks amongst the least expensive cities in California, ranking as number 44th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 94% Higher in Lancaster than Palmdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lancaster are 94% higher than in Palmdale. The average price of a click in Lancaster is $8.07.

This price difference is understandable though, given the population of Palmdale is less than Lancaster, which generally means less competition and therefore lower prices.

To understand if prices in Lancaster are relatively low, we also compared prices with Corona which has a similar population, and found the average price of a click in Lancaster was 8% higher than in Corona. This suggests that perhaps Lancaster prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lancaster

Summary PPC Stats for Lancaster for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.07 188th 54th 44th 5
Automotive/Vehicle Auto Insurance 66.87 62nd 14th 9th NA
Auto Parts 2.20 20th 9th 9th NA
Dealerships 2.79 147th 28th 20th NA
Tires 3.57 71st 23rd 20th NA
Average 15.64 83rd 20th 15th NA
B2B Office Furniture 4.78 72nd 16th 14th 0
Average 4.78 99th 28th 23rd 0
Entertainment/Recreation Restaurants 0.92 167th 50th 44th -16
Average 0.92 167th 50th 44th -16
Health, Beauty & Fitness Chiropractors 2.89 214th 67th 55th -37
Cosmetic Surgery 0.52 114th 28th 19th NA
Dentists 7.76 193rd 57th 46th -11
Average 4.93 255th 75th 62nd -7
Home & Garden Furniture 2.48 85th 11th 10th NA
Garage Doors 8.90 151st 61st 52nd -20
Landscapers 0.54 202nd 56th 44th NA
Pest Control 26.72 82nd 33rd 27th NA
Plumbers 18.16 184th 66th 57th 0
Roofing 4.47 189th 49th 36th NA
Self Storage Companies 7.46 199th 69th 60th 13
Average 11.43 187th 70th 61st NA
Legal Law Firms 10.96 110th 26th 17th NA
Personal Injury Law 84.56 71st 12nd 10th NA
Average 35.49 71st 18th 14th NA
Real Estate Apartment Rentals 1.33 124th 37th 29th -14
Condos 1.20 117th 35th 27th NA
New Home Developers 2.14 162nd 53rd 45th -14
Realtors 2.28 108th 30th 23rd NA
Average 1.84 139th 37th 29th 17
Shopping Florists 2.30 219th 72nd 61st 0
Average 2.30 219th 72nd 61st 0
Travel Car Rentals 1.59 186th 66th 57th -1
Hotels 3.00 132nd 39th 28th -1
Average 2.30 197th 62nd 51st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.