Findings for PPC in Lancaster

Lancaster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lancaster was the 249th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Lancaster also ranks amongst the least expensive cities in California, ranking as number 65th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Lancaster are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Lancaster keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 16% Lower in Lancaster than Palmdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lancaster are 16% lower than in Palmdale. The average price of a click in Lancaster is $7.33.

This price difference is interesting though, given the population of Palmdale is less than Lancaster.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Corona, and found the average price of a click in Lancaster was 38% lower than in Corona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lancaster

Summary PPC Stats for Lancaster for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.33 249th 76th 65th -2
Automotive/Vehicle Dealerships 2.94 164th 49th 40th NA
Tires 6.41 23rd 5th 5th 7
Average 4.10 234th 68th 57th -1
B2B Office Furniture 2.05 150th 49th 37th 0
Average 2.05 165th 53rd 41st NA
Entertainment/Recreation Restaurants 0.64 232nd 68th 56th -27
Average 0.64 232nd 68th 56th -27
Finance Payday Loans 5.12 164th 64th 54th -25
Average 5.12 202nd 66th 54th NA
Health, Beauty & Fitness Cosmetic Surgery 0.95 133rd 34th 25th NA
Dentists 10.43 159th 52nd 43rd 7
Average 8.53 171st 56th 45th 0
Home & Garden Appliance Repair 6.33 189th 64th 53rd 0
Furniture 1.83 238th 73rd 61st -7
Garage Doors 11.04 167th 63rd 55th -7
Landscapers 3.43 161st 38th 29th 28
Pest Control 22.63 106th 54th 46th -15
Plumbers 17.61 214th 71st 64th -28
Roofing 11.59 140th 29th 19th -7
Self Storage Companies 9.12 169th 60th 55th 0
Windows and Doors 4.81 88th 15th 13rd NA
Average 11.14 232nd 71st 64th -2
Legal Law Firms 12.66 170th 46th 37th 0
Personal Injury Law 39.82 124th 28th 22nd NA
Average 21.71 167th 47th 40th 0
Real Estate Apartment Rentals 0.89 221st 63rd 51st 0
Condos 0.94 176th 58th 47th NA
New Home Developers 4.04 108th 33rd 31st 0
Realtors 2.06 145th 44th 36th 0
Average 1.98 164th 51st 43rd 0
Shopping Florists 3.19 211st 74th 63rd 0
Average 3.19 211st 74th 63rd 0
Travel Car Rentals 2.83 144th 46th 40th 0
Hotels 3.83 174th 57th 46th 0
Average 3.33 188th 60th 49th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.