Findings for PPC in Lancaster

Lancaster Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lancaster was the 213rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Lancaster also ranks amongst the least expensive cities in California, ranking as number 56th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Lancaster Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Lancaster keywords increased by 22% in November 2014.

Google Adwords Keyword Prices 20% Higher in Lancaster than Palmdale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lancaster are 20% higher than in Palmdale. The average price of a click in Lancaster is $7.07.

This price difference is understandable though, given the population of Palmdale is less than Lancaster, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Corona, and found the average price of a click in Lancaster was 30% lower than in Corona. This suggests that perhaps prices in Lancaster are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lancaster

Summary PPC Stats for Lancaster for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.07 213rd 67th 56th NA
Automotive/Vehicle Auto Insurance 38.77 132nd 34th 24th NA
Dealerships 3.14 125th 28th 20th NA
Tires 2.81 134th 49th 44th 76
Towing 2.84 106th 38th 28th 0
Average 11.89 115th 25th 16th NA
Entertainment/Recreation Restaurants 0.79 193rd 60th 50th -15
Average 0.79 193rd 60th 50th -15
Finance Insurance 3.65 107th 26th 18th NA
Average 2.82 167th 48th 38th 0
Health, Beauty & Fitness Chiropractors 3.57 189th 57th 45th -11
Dentists 6.95 231st 70th 57th 11
Massage Therapy 3.91 85th 19th 10th 0
Optometrists 2.29 112nd 37th 30th NA
Average 4.88 261st 77th 64th 6
Home & Garden Appliance Repair 1.76 189th 63rd 53rd -3
Electricians 5.85 73rd 22nd 15th 0
Furniture 2.75 67th 19th 18th 41
Landscapers 9.14 9th 2nd 2nd 19
Moving Companies 2.41 248th 74th 62nd -20
Pest Control 22.28 91st 39th 35th 908
Plumbers 80.37 12nd 7th 7th 56
Roofing 6.03 180th 40th 28th -8
Self Storage Companies 8.10 206th 66th 57th 171
Windows and Doors 2.47 101st 19th 14th NA
Average 12.46 191st 67th 62nd 70
Legal Law Firms 9.01 126th 29th 20th NA
Average 9.01 181st 50th 39th NA
Real Estate Apartment Rentals 1.54 128th 30th 25th 59
Condos 0.68 179th 66th 55th NA
New Home Developers 4.52 62nd 14th 11th 81
Realtors 1.62 213rd 62nd 51st -13
Average 2.03 182nd 56th 46th 17
Shopping Florists 5.44 124th 37th 29th -1
Average 5.44 99th 34th 27th -1
Travel Car Rentals 2.91 128th 50th 39th 18
Hotels 2.90 155th 50th 39th 8
Average 2.90 169th 55th 44th 13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.