Findings for PPC in Long Beach

Long Beach Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Long Beach was the 77th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Long Beach also ranks amongst the least expensive cities in California, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Long Beach Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Long Beach keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Long Beach Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 6% Higher in Long Beach than Torrance

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Long Beach are 6% higher than in Torrance. The average price of a click in Long Beach is $15.07.

This price difference is understandable though, given the population of Torrance is less than Long Beach, which generally means less competition and therefore lower prices.

To understand if prices in Long Beach are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Long Beach was 8% higher than in Staten Island. This suggests that perhaps Long Beach prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Long Beach

Summary PPC Stats for Long Beach for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.07 77th 15th 11th 10
Automotive/Vehicle Auto Parts 1.26 132nd 39th 31st -11
Dealerships 2.85 193rd 59th 51st NA
Tires 4.15 107th 28th 25th 56
Towing 4.52 76th 22nd 16th -20
Average 3.47 235th 63rd 51st 9
B2B Office Furniture 6.35 53rd 14th 12nd 9
Printers 3.42 78th 23rd 16th -33
Average 4.89 120th 38th 29th NA
Entertainment/Recreation Restaurants 1.64 99th 32nd 24th -12
Average 1.64 99th 32nd 24th -12
Finance Credit Counselling 19.14 39th 14th 9th NA
Payday Loans 14.87 45th 9th 9th 14
Average 16.29 123rd 31st 22nd NA
Health, Beauty & Fitness Chiropractors 17.15 23rd 6th 4th 13
Cosmetic Surgery 22.97 1st 1st 1st NA
Dentists 12.77 121st 40th 33rd 71
Martial Arts 5.73 26th 7th 6th 0
Optometrists 6.30 56th 23rd 17th NA
Average 13.32 43rd 11th 8th 41
Home & Garden Appliance Repair 38.61 7th 6th 6th 43
Furniture 3.75 60th 20th 19th 57
Garage Doors 18.83 126th 58th 52nd -14
Landscapers 2.96 141st 38th 26th -20
Moving Companies 22.57 45th 15th 12nd -8
Pest Control 21.66 124th 55th 48th -7
Plumbers 73.54 25th 7th 7th 3
Roofing 8.90 148th 32nd 20th -12
Self Storage Companies 14.90 66th 21st 19th 18
Average 23.92 48th 21st 21st 5
Legal Criminal Lawyers 27.70 61st 14th 10th 27
Law Firms 15.77 133rd 26th 19th NA
Personal Injury Law 204.43 16th 5th 5th NA
Average 46.13 84th 24th 20th NA
Real Estate Apartment Rentals 1.46 155th 36th 27th 6
Condos 1.37 132nd 42nd 34th 14
New Home Developers 3.04 144th 52nd 47th 1
Realtors 2.26 160th 47th 36th 37
Average 2.02 169th 49th 40th 16
Shopping Florists 7.84 41st 11th 10th -31
Average 7.84 41st 11th 10th -31
Travel Car Rentals 2.70 155th 50th 45th -13
Hotels 4.24 99th 28th 18th 15
Average 3.47 140th 39th 29th 1

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.