Findings for PPC in Los Angeles

Los Angeles Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Los Angeles was the 5th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2016. Los Angeles also ranks amongst the most expensive cities in California, ranking 3rd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 59% Higher in Los Angeles than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Los Angeles are 59% higher than in Glendale. The average price of a click in Los Angeles is $18.58.

This price difference is understandable though, given the population of Glendale is less than Los Angeles, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Los Angeles


Summary PPC Stats for Los Angeles for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.58 32nd 5th 3rd -8
Automotive/Vehicle Auto Insurance 47.26 102nd 17th 11th 23
Auto Parts 0.96 131st 42nd 32nd -34
Dealerships 3.31 128th 28th 20th -17
Tires 3.05 158th 53rd 46th -22
Towing 3.33 140th 45th 37th -22
Average 13.06 112nd 19th 12nd -11
B2B Office Furniture 7.34 20th 5th 5th 7
Printers 16.40 5th 1st 1st 1
Trade Show Displays 23.87 6th 2nd 2nd 19
Average 13.74 4th 3rd 3rd 9
Entertainment/Recreation Restaurants 3.06 128th 29th 23rd 15
Average 3.06 128th 29th 23rd 15
Finance Credit Counselling 25.83 20th 7th 5th NA
Insurance 30.51 91st 23rd 17th -6
Mortgages 12.72 35th 5th 2nd -45
Payday Loans 6.09 94th 38th 34th -26
Average 22.61 80th 21st 15th NA
Health, Beauty & Fitness Chiropractors 10.15 69th 11th 5th 17
Cosmetic Surgery 16.83 8th 3rd 3rd 21
Dentists 14.36 51st 15th 13rd 17
Martial Arts 4.97 35th 13rd 10th -73
Massage Therapy 11.12 31st 4th 3rd 115
Optometrists 6.39 40th 13rd 11th -41
Physiotherapy 1.02 17th 5th 2nd 0
Average 11.93 54th 13rd 12nd 15
Home & Garden Appliance Repair 20.33 26th 10th 10th -11
Furniture 5.99 17th 6th 5th 0
Garage Doors 26.64 92nd 37th 36th -2
Landscapers 3.76 135th 29th 20th -11
Moving Companies 22.22 39th 11th 9th -11
Pest Control 17.46 149th 60th 51st 22
Plumbers 58.11 35th 17th 15th -18
Roofing 18.84 73rd 13rd 9th 10
Self Storage Companies 14.96 29th 6th 6th -23
Windows and Doors 5.60 83rd 19th 15th -27
Average 20.41 79th 31st 28th -7
Legal Criminal Lawyers 66.17 20th 7th 6th -4
Family Law 30.92 38th 14th 11th -22
Law Firms 12.49 165th 47th 40th -29
Personal Injury Law 94.99 81st 17th 12nd -29
Real Estate Lawyers 23.38 7th 2nd 1st -19
Average 42.36 81st 20th 15th -23
Real Estate Apartment Rentals 2.45 64th 16th 14th -17
Condos 1.85 74th 16th 11th -19
New Home Developers 4.01 79th 15th 13rd -11
Realtors 1.76 132nd 37th 30th -35
Average 2.41 92nd 19th 16th -21
Shopping Florists 7.54 69th 26th 20th -17
Average 7.54 69th 26th 20th -17
Travel Car Rentals 4.41 19th 5th 5th -10
Hotels 5.39 40th 13rd 8th 0
Average 4.90 22nd 10th 6th -5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.