Findings for PPC in Los Angeles

Los Angeles Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Los Angeles was the 12nd most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Los Angeles also ranks amongst the most expensive cities in California, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 120% Higher in Los Angeles than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Los Angeles are 120% higher than in Glendale. The average price of a click in Los Angeles is $22.99.

This price difference is understandable though, given the population of Glendale is less than Los Angeles, which generally means less competition and therefore lower prices.

To understand if prices in Los Angeles are relatively low, we also compared prices with Chicago which has a similar population, and found the average price of a click in Los Angeles was 18% higher than in Chicago. This suggests that perhaps Los Angeles prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Los Angeles

Summary PPC Stats for Los Angeles for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.99 12nd 2nd 2nd 4
Automotive/Vehicle Auto Insurance 88.73 56th 18th 12nd 24
Auto Parts 1.16 123rd 43rd 33rd -22
Dealerships 3.17 163rd 40th 30th -20
Tires 5.09 53rd 13rd 13rd -17
Towing 3.74 117th 38th 29th 6
Average 26.59 37th 9th 7th -3
B2B Office Furniture 6.89 34th 15th 15th -5
Printers 12.01 38th 10th 9th -10
Trade Show Displays 14.34 18th 4th 3rd -28
Average 10.42 34th 13rd 12nd -15
Entertainment/Recreation Restaurants 1.94 55th 19th 16th -12
Average 1.94 55th 19th 16th -12
Finance Credit Counselling 27.26 22nd 5th 3rd NA
Insurance 31.32 80th 20th 12nd 27
Mortgages 14.10 20th 7th 5th -34
Payday Loans 10.62 66th 27th 26th -27
Average 28.11 56th 14th 9th NA
Health, Beauty & Fitness Chiropractors 11.79 72nd 15th 9th 31
Cosmetic Surgery 15.46 11th 6th 6th -23
Dentists 22.50 5th 2nd 2nd 43
Martial Arts 4.48 34th 11th 10th -15
Massage Therapy 20.56 9th 3rd 2nd 44
Optometrists 8.26 14th 4th 4th 16
Physiotherapy 2.13 6th 3rd 2nd 0
Weight Loss Surgery 66.82 1st 1st 1st NA
Average 19.07 8th 1st 1st 19
Home & Garden Appliance Repair 38.09 2nd 1st 1st 0
Furniture 4.59 13rd 4th 4th -1
Garage Doors 29.21 79th 37th 35th 2
Landscapers 5.75 65th 17th 9th 18
Moving Companies 31.39 16th 4th 3rd 17
Pest Control 31.99 56th 22nd 20th 2
Plumbers 87.36 4th 2nd 2nd 28
Roofing 15.99 92nd 17th 10th 8
Self Storage Companies 17.11 59th 22nd 20th -8
Windows and Doors 7.57 54th 11th 9th 41
Average 25.69 31st 12nd 10th 9
Legal Criminal Lawyers 46.23 42nd 10th 8th -12
Family Law 29.87 49th 21st 16th -5
Law Firms 22.61 44th 8th 7th 18
Personal Injury Law 109.54 68th 20th 19th -13
Real Estate Lawyers 14.31 25th 5th 2nd 5
Average 43.75 74th 25th 21st 1
Real Estate Apartment Rentals 2.05 70th 15th 12nd -19
Condos 2.44 67th 14th 8th -21
New Home Developers 3.67 88th 20th 16th 0
Realtors 2.91 83rd 19th 14th -13
Average 2.74 92nd 19th 14th -13
Shopping Florists 9.03 18th 8th 7th -7
Average 9.03 18th 8th 7th -7
Travel Car Rentals 10.45 1st 1st 1st 79
Hotels 4.41 78th 25th 19th -14
Average 7.43 2nd 1st 1st 33

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.