Findings for PPC in Modesto

Modesto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Modesto was the 98th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Modesto also ranks amongst the least expensive cities in California, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Modesto Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting Modesto keywords increased by 26% in July 2015.

Not surprisingly, the month over month price increases for Modesto Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 32% Higher in Modesto than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Modesto are 32% higher than in Stockton. The average price of a click in Modesto is $13.52.

This price differential is somewhat surprising however, as Stockton has a larger population than Modesto.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Fayetteville, and found the average price of a click in Modesto was 169% higher than in Fayetteville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Modesto


Summary PPC Stats for Modesto for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.52 98th 25th 18th 26
Automotive/Vehicle Auto Insurance 11.13 166th 43rd 32nd -22
Auto Parts 1.60 103rd 30th 23rd -21
Auto Wreckers 3.03 14th 5th 4th -50
Dealerships 3.29 173rd 53rd 45th NA
Tires 2.31 211st 69th 59th -15
Towing 1.30 156th 51st 42nd -42
Average 3.26 240th 66th 54th -21
B2B Office Furniture 3.91 126th 40th 32nd -20
Average 3.91 138th 47th 37th NA
Entertainment/Recreation Restaurants 2.14 55th 19th 15th 420
Average 2.14 55th 19th 15th 420
Finance Payday Loans 13.38 50th 13rd 13rd -10
Average 13.38 132nd 38th 29th NA
Health, Beauty & Fitness Chiropractors 6.11 175th 51st 39th 549
Cosmetic Surgery 8.65 65th 21st 16th NA
Dentists 12.97 115th 38th 31st 15
Martial Arts 5.61 29th 8th 7th 0
Massage Therapy 15.35 13rd 3rd 1st 0
Average 10.66 115th 37th 33rd 61
Home & Garden Appliance Repair 14.09 90th 33rd 32nd 75
Furniture 2.21 187th 59th 51st 6
Garage Doors 61.22 17th 9th 9th 104
Landscapers 2.22 168th 51st 38th 21
Moving Companies 11.26 157th 46th 38th 10
Pest Control 22.27 118th 54th 47th -14
Plumbers 21.60 172nd 63rd 55th -32
Roofing 3.84 194th 46th 34th -10
Self Storage Companies 17.77 33rd 8th 6th 153
Average 15.72 149th 55th 50th 27
Legal Law Firms 52.75 18th 5th 3rd NA
Personal Injury Law 127.27 56th 13rd 12nd NA
Average 82.56 12nd 6th 6th NA
Real Estate Apartment Rentals 1.00 219th 62nd 52nd 3
Condos 0.74 191st 65th 55th NA
New Home Developers 2.58 167th 64th 58th 8
Realtors 1.69 215th 66th 54th 23
Average 1.55 230th 75th 63rd 26
Shopping Florists 6.04 127th 39th 33rd 10
Average 6.04 127th 39th 33rd 10
Travel Car Rentals 2.72 151st 48th 43rd 7
Hotels 3.20 176th 54th 43rd 2
Average 2.96 198th 62nd 50th 4

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.