Findings for PPC in Modesto

Modesto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Modesto was the 138th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Modesto also ranks amongst the least expensive cities in California, ranking as number 34th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 11% Higher in Modesto than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Modesto are 11% higher than in Stockton. The average price of a click in Modesto is $10.34.

This price differential is somewhat surprising however, as Stockton has a larger population than Modesto.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Fayetteville, and found the average price of a click in Modesto was 107% higher than in Fayetteville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Modesto

Summary PPC Stats for Modesto for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.34 138th 42nd 34th 8
Automotive/Vehicle Auto Insurance 53.29 96th 19th 11th 0
Auto Parts 1.22 135th 41st 34th 49
Auto Wreckers 2.63 14th 9th 6th -13
Dealerships 1.99 212nd 66th 55th 25
Tires 2.53 167th 60th 52nd -16
Towing 2.61 131st 41st 31st 0
Average 7.26 146th 34th 26th 7
B2B Office Furniture 1.52 132nd 38th 29th 0
Average 1.52 139th 42nd 32nd 0
Entertainment/Recreation Restaurants 1.84 89th 22nd 20th 240
Average 1.84 89th 22nd 20th 240
Finance Payday Loans 8.85 87th 28th 24th -7
Average 8.85 146th 42nd 34th -2
Health, Beauty & Fitness Chiropractors 5.02 176th 52nd 39th -73
Cosmetic Surgery 5.51 88th 21st 15th NA
Dentists 8.95 188th 61st 51st -2
Optometrists 1.17 130th 42nd 35th NA
Average 6.22 245th 76th 63rd -8
Home & Garden Appliance Repair 10.52 148th 50th 45th -11
Furniture 2.49 135th 40th 37th 24
Garage Doors 12.16 140th 61st 52nd NA
Moving Companies 4.82 190th 58th 47th -18
Pest Control 37.93 15th 10th 7th 19
Plumbers 36.13 94th 38th 33rd 16
Roofing 8.10 168th 34th 27th 0
Self Storage Companies 9.75 180th 62nd 54th 29
Average 18.15 102nd 43rd 38th 5
Legal Law Firms 22.51 36th 6th 5th NA
Personal Injury Law 121.45 43rd 11th 10th NA
Average 55.49 38th 9th 9th NA
Real Estate Apartment Rentals 1.02 220th 61st 49th -34
Condos 0.77 190th 63rd 52nd NA
New Home Developers 2.93 158th 58th 50th -20
Realtors 1.17 251st 76th 63rd -17
Average 1.47 234th 75th 62nd 9
Shopping Florists 7.47 49th 16th 14th -3
Average 7.47 49th 16th 14th -3
Travel Car Rentals 2.49 169th 59th 49th 15
Hotels 4.01 78th 24th 18th 1
Average 3.25 140th 45th 37th 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.