Findings for PPC in Modesto

Modesto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Modesto was the 138th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Modesto also ranks amongst the least expensive cities in California, ranking as number 35th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Modesto Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Modesto keywords increased by 57% in April 2015.

Google Adwords Keyword Prices 5% Higher in Modesto than Stockton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Modesto are 5% higher than in Stockton. The average price of a click in Modesto is $11.99.

This price differential is somewhat surprising however, as Stockton has a larger population than Modesto.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Fayetteville, and found the average price of a click in Modesto was 76% higher than in Fayetteville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Modesto

Summary PPC Stats for Modesto for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.99 138th 44th 35th 57
Automotive/Vehicle Auto Insurance 49.34 136th 35th 27th -16
Auto Parts 2.38 37th 13rd 10th 33
Auto Wreckers 1.99 20th 10th 7th -38
Dealerships 3.07 169th 46th 36th NA
Tires 3.15 142nd 51st 48th 43
Towing 3.98 127th 48th 40th 372
Average 7.13 179th 49th 40th 81
B2B Office Furniture 2.42 145th 48th 38th -11
Average 2.42 158th 51st 40th NA
Entertainment/Recreation Restaurants 1.33 108th 43rd 36th 41
Average 1.33 108th 43rd 36th 41
Finance Credit Counselling 15.35 53rd 17th 13rd NA
Insurance 49.23 53rd 17th 11th NA
Payday Loans 10.93 85th 34th 33rd 29
Average 21.61 111st 33rd 26th NA
Health, Beauty & Fitness Chiropractors 0.29 248th 76th 63rd -45
Dentists 8.65 212nd 67th 54th 4
Massage Therapy 2.71 113rd 24th 14th 6
Optometrists 1.74 140th 43rd 34th NA
Average 4.41 280th 81st 68th 2
Home & Garden Appliance Repair 22.85 39th 25th 24th 33
Furniture 1.99 186th 63rd 54th 4
Garage Doors 18.98 126th 57th 49th -32
Landscapers 2.90 132nd 32nd 21st 75
Moving Companies 12.93 151st 49th 39th -11
Pest Control 29.58 62nd 28th 25th -34
Plumbers 32.99 107th 45th 40th 28
Roofing 9.80 140th 32nd 22nd 102
Self Storage Companies 8.14 217th 75th 65th -16
Windows and Doors 11.23 38th 8th 6th NA
Average 15.49 158th 58th 52nd 14
Legal Family Law 49.36 16th 9th 8th NA
Law Firms 24.48 43rd 9th 7th NA
Personal Injury Law 68.50 111st 33rd 26th NA
Average 38.59 84th 25th 23rd NA
Real Estate Apartment Rentals 1.17 213rd 65th 54th -16
Condos 0.67 196th 65th 54th NA
New Home Developers 3.42 116th 30th 26th 69
Realtors 2.21 146th 43rd 33rd 97
Average 1.95 180th 52nd 41st 41
Shopping Florists 6.56 92nd 33rd 25th -3
Average 6.56 92nd 33rd 25th -3
Travel Car Rentals 2.48 174th 57th 49th 17
Hotels 3.02 167th 52nd 44th -24
Average 2.75 209th 58th 47th -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.