Findings for PPC in Moreno Valley

Moreno Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Moreno Valley was the 71st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Moreno Valley also ranks amongst the least expensive cities in California, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 33% Higher in Moreno Valley than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Moreno Valley are 33% higher than in Riverside. The average price of a click in Moreno Valley is $15.70.

This price differential is somewhat surprising however, as Riverside has a larger population than Moreno Valley.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Montgomery, and found the average price of a click in Moreno Valley was 8% higher than in Montgomery.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Moreno Valley

Summary PPC Stats for Moreno Valley for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.70 71st 16th 13rd 2
Automotive/Vehicle Auto Insurance 32.20 141st 32nd 23rd 51
Dealerships 2.17 200th 60th 50th NA
Tires 5.13 36th 12nd 12nd 14
Towing 1.04 192nd 65th 54th 167
Average 11.27 133rd 29th 20th 43
Finance Insurance 14.04 124th 35th 26th NA
Payday Loans 4.54 137th 55th 48th -45
Average 7.71 156th 47th 38th NA
Health, Beauty & Fitness Dentists 6.67 253rd 77th 65th -23
Average 6.67 242nd 74th 61st -7
Home & Garden Appliance Repair 10.22 156th 57th 50th 9
Furniture 2.60 181st 55th 47th 1
Garage Doors 49.04 27th 7th 7th 4
Landscapers 1.76 216th 65th 52nd -24
Pest Control 22.54 90th 38th 31st 2
Plumbers 20.13 196th 67th 62nd -38
Self Storage Companies 15.56 25th 4th 4th 35
Average 15.72 157th 60th 54th -1
Legal Law Firms 7.94 191st 55th 46th NA
Personal Injury Law 374.65 1st 1st 1st NA
Average 191.30 2nd 1st 1st NA
Real Estate Apartment Rentals 1.06 202nd 55th 45th -14
Condos 0.57 205th 65th 54th 6
New Home Developers 3.10 130th 42nd 36th -5
Realtors 1.52 173rd 53rd 44th -11
Average 1.53 206th 62nd 51st -6
Shopping Florists 4.73 178th 61st 52nd -15
Average 4.73 178th 61st 52nd -15
Travel Car Rentals 2.09 195th 69th 60th -3
Hotels 3.73 166th 59th 48th 0
Average 2.91 233rd 74th 62nd -2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.