Findings for PPC in Moreno Valley

Moreno Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Moreno Valley was the 227th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Moreno Valley also ranks amongst the least expensive cities in California, ranking as number 56th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in Moreno Valley than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Moreno Valley are 57% lower than in Riverside. The average price of a click in Moreno Valley is $6.33.

This price differential is expected however, as Riverside has a larger population than Moreno Valley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Montgomery, and found the average price of a click in Moreno Valley was 20% higher than in Montgomery.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Moreno Valley

Summary PPC Stats for Moreno Valley for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.33 227th 68th 56th NA
Automotive/Vehicle Auto Insurance 33.64 137th 38th 30th NA
Auto Parts 1.34 94th 48th 40th NA
Dealerships 2.74 151st 30th 22nd NA
Tires 2.73 141st 54th 48th -19
Average 8.64 142nd 39th 31st NA
Entertainment/Recreation Restaurants 2.94 10th 2nd 2nd 22
Average 2.94 10th 2nd 2nd 22
Finance Payday Loans 11.13 45th 11th 10th NA
Average 11.13 126th 36th 29th NA
Health, Beauty & Fitness Chiropractors 6.73 109th 34th 24th NA
Dentists 9.92 131st 37th 29th NA
Average 8.86 102nd 28th 19th NA
Home & Garden Furniture 1.84 157th 39th 29th NA
Garage Doors 25.86 60th 23rd 22nd NA
Plumbers 21.40 160th 60th 51st NA
Self Storage Companies 9.99 135th 46th 42nd 14
Average 12.79 164th 62nd 55th NA
Real Estate Apartment Rentals 0.79 197th 59th 48th NA
Condos 1.76 70th 18th 12nd NA
New Home Developers 2.08 166th 55th 47th -8
Realtors 1.08 237th 72nd 59th NA
Average 1.33 205th 63rd 52nd NA
Shopping Florists 4.90 141st 39th 33rd NA
Average 4.90 141st 39th 33rd NA
Travel Car Rentals 1.95 160th 54th 47th NA
Hotels 2.38 191st 65th 54th -1
Average 2.24 209th 68th 57th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.