Findings for PPC in Moreno Valley

Moreno Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Moreno Valley was the 73rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Moreno Valley also ranks amongst the least expensive cities in California, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 8% Higher in Moreno Valley than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Moreno Valley are 8% higher than in Riverside. The average price of a click in Moreno Valley is $13.70.

This price differential is somewhat surprising however, as Riverside has a larger population than Moreno Valley.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Montgomery, and found the average price of a click in Moreno Valley was 149% higher than in Montgomery.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Moreno Valley

Summary PPC Stats for Moreno Valley for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.70 73rd 18th 15th 0
Automotive/Vehicle Auto Insurance 52.60 101st 20th 12nd 0
Auto Parts 0.79 156th 56th 46th -25
Dealerships 2.62 165th 44th 34th -5
Tires 3.18 120th 43rd 39th 43
Average 12.47 115th 24th 17th 1
Entertainment/Recreation Restaurants 2.12 70th 20th 18th -24
Average 2.12 70th 20th 18th -24
Finance Payday Loans 9.74 72nd 19th 17th -21
Average 9.74 138th 36th 29th -4
Health, Beauty & Fitness Dentists 9.29 176th 57th 48th 3
Average 9.29 121st 36th 30th 1
Home & Garden Furniture 1.53 219th 71st 58th 9
Garage Doors 28.76 65th 35th 32nd -12
Landscapers 1.43 162nd 40th 31st NA
Moving Companies 11.41 165th 52nd 43rd NA
Pest Control 15.00 168th 62nd 54th -6
Plumbers 36.52 93rd 37th 32nd 0
Self Storage Companies 16.07 45th 14th 12nd 8
Average 16.33 129th 55th 48th 0
Legal Personal Injury Law 238.55 5th 2nd 2nd NA
Average 238.55 1st 1st 1st NA
Real Estate Apartment Rentals 1.16 197th 54th 44th 7
Condos 0.79 188th 62nd 51st NA
New Home Developers 2.18 185th 70th 61st 3
Realtors 1.37 236th 72nd 59th 4
Average 1.40 240th 76th 63rd 7
Shopping Florists 6.62 79th 24th 21st 7
Average 6.62 79th 24th 21st 7
Travel Car Rentals 1.18 216th 78th 66th NA
Hotels 2.53 193rd 63rd 53rd 6
Average 1.86 252nd 78th 66th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.