Findings for PPC in Moreno Valley

Moreno Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Moreno Valley was the 247th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Moreno Valley also ranks amongst the least expensive cities in California, ranking as number 63rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 58% Lower in Moreno Valley than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Moreno Valley are 58% lower than in Riverside. The average price of a click in Moreno Valley is $6.55.

This price differential is expected however, as Riverside has a larger population than Moreno Valley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Montgomery, and found the average price of a click in Moreno Valley was 22% higher than in Montgomery.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Moreno Valley

Summary PPC Stats for Moreno Valley for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.55 247th 76th 63rd 1
Automotive/Vehicle Auto Parts 0.97 136th 49th 39th -23
Dealerships 2.61 205th 57th 46th NA
Tires 9.06 2nd 1st 1st 179
Towing 2.38 158th 51st 40th -5
Average 4.41 214th 61st 49th 22
Entertainment/Recreation Restaurants 0.91 172nd 59th 50th -26
Average 0.91 172nd 59th 50th -26
Finance Payday Loans 10.15 74th 31st 30th 6
Average 10.15 144th 43rd 34th NA
Health, Beauty & Fitness Chiropractors 6.02 168th 45th 33rd 1
Dentists 9.29 187th 67th 55th 14
Average 8.47 186th 64th 52nd 4
Home & Garden Appliance Repair 11.94 148th 51st 43rd 10
Furniture 2.14 164th 44th 39th 17
Garage Doors 54.74 18th 7th 7th 26
Landscapers 0.89 170th 54th 41st 0
Pest Control 20.14 144th 52nd 44th -8
Plumbers 15.11 207th 66th 56th -24
Self Storage Companies 17.62 48th 17th 15th 22
Average 14.70 177th 66th 57th 4
Real Estate Apartment Rentals 1.29 167th 47th 37th -30
Condos 1.26 147th 46th 36th 30
New Home Developers 1.90 187th 67th 58th -25
Realtors 0.60 272nd 80th 68th -30
Average 1.21 257th 76th 64th -13
Shopping Florists 4.70 181st 62nd 54th -14
Average 4.70 181st 62nd 54th -14
Travel Car Rentals 1.69 207th 72nd 62nd -41
Hotels 3.16 186th 61st 51st 3
Average 2.42 238th 72nd 60th -19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.