Findings for PPC in Moreno Valley

Moreno Valley Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Moreno Valley was the 5th most expensive city in Pacific States in keyword bids in Google Adwords for the month of May 2016. Moreno Valley also ranks amongst the most expensive cities in California, ranking 3rd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Moreno Valley are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Moreno Valley keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 91% Higher in Moreno Valley than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Moreno Valley are 91% higher than in Riverside. The average price of a click in Moreno Valley is $20.27.

This price differential is somewhat surprising however, as Riverside has a larger population than Moreno Valley.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Montgomery, and found the average price of a click in Moreno Valley was 181% higher than in Montgomery.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Moreno Valley

Summary PPC Stats for Moreno Valley for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.27 25th 5th 3rd 8
Automotive/Vehicle Auto Insurance 59.02 85th 18th 11th -13
Dealerships 2.65 202nd 62nd 54th NA
Tires 5.26 46th 12nd 12nd -15
Towing 4.31 79th 24th 17th 119
Average 19.98 58th 11th 6th 18
Entertainment/Recreation Restaurants 0.47 237th 80th 67th -22
Average 0.47 237th 80th 67th -22
Finance Insurance 79.96 17th 6th 3rd NA
Payday Loans 10.44 86th 31st 29th 1
Average 33.61 33rd 8th 5th NA
Health, Beauty & Fitness Chiropractors 6.95 153rd 43rd 32nd 0
Dentists 10.29 176th 58th 50th 8
Optometrists 4.16 90th 30th 22nd NA
Average 8.40 199th 63rd 51st 2
Home & Garden Appliance Repair 11.46 131st 42nd 37th 21
Furniture 2.55 166th 52nd 45th -9
Garage Doors 37.58 56th 28th 27th 8
Landscapers 1.52 189th 56th 43rd 9
Pest Control 23.65 108th 50th 43rd -24
Plumbers 44.30 86th 33rd 29th 192
Self Storage Companies 17.44 36th 9th 7th 49
Average 18.88 114th 45th 41st 21
Legal Personal Injury Law 447.99 1st 1st 1st NA
Average 447.99 1st 1st 1st NA
Real Estate Apartment Rentals 1.27 184th 48th 39th -33
Condos 0.47 210th 72nd 62nd 43
New Home Developers 3.19 138th 48th 44th 33
Realtors 0.97 263rd 81st 68th -10
Average 1.43 239th 77th 65th 5
Shopping Florists 4.77 191st 62nd 52nd -5
Average 4.77 191st 62nd 52nd -5
Travel Car Rentals 2.67 159th 53rd 47th 17
Hotels 3.16 180th 57th 46th -1
Average 2.91 206th 66th 54th 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.