Findings for PPC in Moreno Valley

Moreno Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Moreno Valley was the 97th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Moreno Valley also ranks amongst the least expensive cities in California, ranking as number 24th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 8% Lower in Moreno Valley than Riverside

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Moreno Valley are 8% lower than in Riverside. The average price of a click in Moreno Valley is $12.13.

This price differential is expected however, as Riverside has a larger population than Moreno Valley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Montgomery, and found the average price of a click in Moreno Valley was 142% higher than in Montgomery.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Moreno Valley


Summary PPC Stats for Moreno Valley for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.13 97th 28th 24th 3
Automotive/Vehicle Auto Body 5.13 54th 22nd 18th -64
Auto Parts 1.57 103rd 30th 24th -7
Dealerships 3.10 129th 30th 22nd NA
Tires 2.67 145th 53rd 47th 30
Average 3.03 214th 56th 44th -2
Entertainment/Recreation Restaurants 6.42 5th 1st 1st 41
Average 6.42 5th 1st 1st 41
Finance Payday Loans 16.55 36th 15th 15th 1
Average 16.55 106th 31st 24th NA
Health, Beauty & Fitness Chiropractors 4.09 179th 53rd 41st -18
Dentists 9.67 159th 49th 38th 4
Average 7.81 163rd 43rd 35th -1
Home & Garden Furniture 1.32 202nd 67th 57th -16
Garage Doors 44.63 25th 8th 8th 23
Home Security 49.09 19th 4th 3rd 27
Moving Companies 9.38 216th 68th 57th 1
Pest Control 15.38 169th 64th 54th -14
Plumbers 36.52 99th 41st 38th 34
Self Storage Companies 16.61 26th 4th 4th 97
Average 22.18 45th 15th 15th 9
Legal Personal Injury Law 131.66 28th 7th 6th NA
Average 131.66 3rd 2nd 2nd NA
Real Estate Apartment Rentals 1.04 205th 61st 49th 23
Condos 0.51 190th 69th 58th NA
New Home Developers 2.15 189th 69th 61st 5
Property Management 5.62 49th 15th 14th 13
Realtors 1.38 230th 68th 55th 2
Average 1.77 210th 66th 55th 5
Shopping Florists 5.76 112nd 34th 26th 0
Average 5.76 80th 31st 24th 0
Travel Car Rentals 3.30 89th 38th 31st NA
Hotels 2.47 193rd 63rd 51st -9
Average 2.75 193rd 60th 49th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.