Findings for PPC in Murrieta

Murrieta Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murrieta was the 221st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Murrieta also ranks amongst the least expensive cities in California, ranking as number 59th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 35% Lower in Murrieta than Temecula

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murrieta are 35% lower than in Temecula. The average price of a click in Murrieta is $6.77.

This price difference is interesting though, given the population of Temecula is less than Murrieta.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Richmond, and found the average price of a click in Murrieta was 52% lower than in Richmond.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Murrieta


Summary PPC Stats for Murrieta for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.77 221st 71st 59th NA
Automotive/Vehicle Dealerships 0.91 233rd 75th 63rd NA
Tires 3.10 111st 39th 34th -37
Average 2.37 250th 71st 58th NA
Entertainment/Recreation Restaurants 0.88 181st 56th 48th 18
Average 0.88 181st 56th 48th 18
Health, Beauty & Fitness Acupuncture 6.03 28th 10th 7th 0
Chiropractors 3.24 196th 58th 46th -33
Dentists 12.94 82nd 24th 18th 6
Average 8.56 125th 32nd 26th -2
Home & Garden Appliance Repair 6.05 178th 59th 50th -4
Furniture 2.71 74th 23rd 21st 17
Garage Doors 38.43 39th 18th 18th 9
Landscapers 0.91 175th 51st 39th -25
Moving Companies 11.37 181st 57th 47th 116
Pest Control 15.53 167th 63rd 53rd -18
Plumbers 24.06 155th 59th 52nd 35
Self Storage Companies 10.61 140th 51st 42nd -6
Average 13.20 177th 64th 59th 10
Real Estate Apartment Rentals 1.64 113rd 25th 20th 38
Condos 3.04 28th 8th 6th 13
New Home Developers 3.70 100th 26th 21st 9
Property Management 5.78 46th 13rd 12nd -1
Realtors 3.45 75th 20th 14th -2
Average 3.24 74th 19th 14th 10
Shopping Florists 3.44 198th 63rd 53rd -20
Average 3.44 195th 64th 53rd -10
Travel Car Rentals 3.26 94th 42nd 34th NA
Hotels 1.78 226th 71st 59th -26
Average 2.27 239th 73rd 62nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.