Findings for PPC in Norwalk

Norwalk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norwalk was the 204th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Norwalk also ranks amongst the least expensive cities in California, ranking as number 51st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Norwalk Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Norwalk keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 39% Higher in Norwalk than Downey

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norwalk are 39% higher than in Downey. The average price of a click in Norwalk is $7.86.

This price differential is somewhat surprising however, as Downey has a larger population than Norwalk.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Temecula, and found the average price of a click in Norwalk was 43% lower than in Temecula.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norwalk


Summary PPC Stats for Norwalk for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.86 204th 60th 51st 12
Automotive/Vehicle Dealerships 5.28 26th 4th 3rd 40
Tires 4.66 34th 11th 10th 51
Average 4.97 158th 38th 30th 14
Entertainment/Recreation Restaurants 1.33 140th 41st 33rd 33
Average 1.33 140th 41st 33rd 33
Health, Beauty & Fitness Chiropractors 10.44 66th 11th 7th 0
Dentists 8.28 209th 65th 53rd 14
Average 8.82 147th 46th 39th 4
Home & Garden Appliance Repair 7.15 176th 59th 51st -13
Furniture 4.08 13rd 4th 4th NA
Pest Control 16.61 148th 56th 50th 0
Plumbers 31.03 113rd 44th 39th 3
Roofing 12.23 119th 25th 18th 9
Self Storage Companies 11.74 130th 42nd 38th 12
Average 15.68 139th 59th 52nd 8
Legal Law Firms 8.47 127th 30th 20th NA
Average 8.47 184th 44th 33rd NA
Real Estate Apartment Rentals 2.13 85th 19th 13rd 12
Condos 1.47 133rd 44th 35th NA
Realtors 1.52 225th 69th 56th 176
Average 1.78 204th 63rd 52nd 54
Shopping Florists 4.44 178th 53rd 43rd 0
Average 4.44 178th 53rd 43rd 0
Travel Car Rentals 3.31 94th 32nd 25th NA
Hotels 3.32 141st 49th 40th -14
Average 3.31 134th 41st 34th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.