Findings for PPC in Norwalk

Norwalk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norwalk was the 251st least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Norwalk also ranks amongst the least expensive cities in California, ranking as number 66th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 6% Higher in Norwalk than Downey

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norwalk are 6% higher than in Downey. The average price of a click in Norwalk is $7.23.

This price differential is somewhat surprising however, as Downey has a larger population than Norwalk.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Temecula, and found the average price of a click in Norwalk was 57% lower than in Temecula.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Norwalk


Summary PPC Stats for Norwalk for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.23 251st 77th 66th -1
Automotive/Vehicle Dealerships 2.19 202nd 64th 53rd NA
Tires 0.98 233rd 80th 67th -33
Average 1.59 281st 81st 68th -5
Health, Beauty & Fitness Chiropractors 8.34 107th 24th 15th 12
Dentists 8.97 208th 65th 53rd 0
Average 8.76 165th 55th 44th 1
Home & Garden Appliance Repair 2.43 202nd 70th 57th 0
Furniture 7.30 9th 3rd 3rd 22
Landscapers 6.97 43rd 8th 2nd 8
Plumbers 36.62 120th 53rd 48th -4
Roofing 3.38 213rd 58th 45th NA
Self Storage Companies 11.79 119th 40th 40th 0
Average 12.99 210th 69th 62nd 0
Real Estate Apartment Rentals 3.07 37th 8th 6th 0
Condos 0.50 217th 74th 62nd NA
Realtors 2.61 99th 33rd 29th 0
Average 2.37 121st 36th 32nd 0
Shopping Florists 7.89 100th 38th 34th 0
Average 7.89 100th 38th 34th 0
Travel Car Rentals 2.38 187th 63rd 55th NA
Hotels 5.27 59th 18th 12nd 0
Average 4.31 76th 23rd 18th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.