Findings for PPC in Norwalk

Norwalk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norwalk was the 184th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Norwalk also ranks amongst the least expensive cities in California, ranking as number 47th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Norwalk are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Norwalk keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 38% Higher in Norwalk than Downey

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norwalk are 38% higher than in Downey. The average price of a click in Norwalk is $9.91.

This price differential is somewhat surprising however, as Downey has a larger population than Norwalk.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Temecula, and found the average price of a click in Norwalk was 46% lower than in Temecula.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Norwalk

Summary PPC Stats for Norwalk for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.91 184th 56th 47th -1
Automotive/Vehicle Auto Parts 4.92 8th 4th 3rd 0
Dealerships 1.51 218th 72nd 61st NA
Tires 3.62 113rd 36th 32nd -7
Average 3.35 244th 69th 56th 7
Entertainment/Recreation Restaurants 1.41 195th 54th 42nd 0
Average 1.41 195th 54th 42nd 0
Health, Beauty & Fitness Chiropractors 7.32 127th 33rd 24th -14
Dentists 12.38 102nd 33rd 28th 11
Average 9.85 122nd 39th 32nd 2
Home & Garden Furniture 3.75 83rd 20th 17th -20
Garage Doors 8.05 203rd 72nd 62nd -7
Landscapers 7.15 33rd 9th 4th 8
Moving Companies 53.43 1st 1st 1st NA
Pest Control 16.28 164th 65th 55th -19
Plumbers 38.82 103rd 46th 42nd -23
Roofing 20.89 60th 10th 7th 10
Self Storage Companies 15.17 27th 5th 5th 0
Average 19.44 96th 43rd 39th -1
Legal Law Firms 16.67 125th 34th 27th NA
Average 16.67 184th 55th 45th NA
Real Estate Apartment Rentals 3.82 21st 7th 6th -27
Condos 1.15 137th 38th 28th NA
Realtors 0.82 245th 77th 65th -20
Average 2.08 129th 33rd 28th -14
Shopping Florists 5.18 165th 57th 49th 0
Average 5.18 165th 57th 49th 0
Travel Car Rentals 2.87 120th 39th 33rd NA
Hotels 3.77 163rd 58th 47th 0
Average 3.47 158th 45th 35th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.