Findings for PPC in Norwalk

Norwalk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norwalk was the 250th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Norwalk also ranks amongst the least expensive cities in California, ranking as number 61st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Norwalk Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting Norwalk keywords increased by 12% in July 2015.

Not surprisingly, the month over month price increases for Norwalk Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 55% Higher in Norwalk than Downey

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norwalk are 55% higher than in Downey. The average price of a click in Norwalk is $6.60.

This price differential is somewhat surprising however, as Downey has a larger population than Norwalk.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Temecula, and found the average price of a click in Norwalk was 52% lower than in Temecula.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Norwalk


Summary PPC Stats for Norwalk for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.60 250th 74th 61st NA
Automotive/Vehicle Dealerships 5.41 45th 8th 5th NA
Tires 5.90 29th 4th 4th 25
Average 5.66 175th 42nd 31st NA
Entertainment/Recreation Restaurants 1.49 110th 37th 29th 90
Average 1.49 110th 37th 29th 90
Health, Beauty & Fitness Chiropractors 3.26 224th 67th 55th -29
Dentists 14.32 81st 28th 22nd -1
Average 11.56 86th 26th 22nd -4
Home & Garden Furniture 1.24 223rd 73rd 62nd -15
Garage Doors 14.43 147th 64th 57th 0
Pest Control 20.07 141st 58th 50th NA
Plumbers 7.68 228th 73rd 61st 4
Roofing 12.85 115th 24th 13rd NA
Self Storage Companies 13.77 89th 29th 27th 11
Average 10.98 224th 75th 64th -1
Legal Law Firms 14.84 143rd 30th 23rd NA
Average 14.84 182nd 45th 35th NA
Real Estate Apartment Rentals 1.99 90th 17th 14th 13
Condos 1.20 148th 51st 43rd NA
Realtors 2.58 126th 34th 28th 239
Average 2.17 152nd 44th 36th 75
Travel Car Rentals 2.14 204th 68th 59th NA
Hotels 3.59 148th 41st 31st 13
Average 3.10 183rd 55th 44th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.