Findings for PPC in Norwalk

Norwalk Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norwalk was the 226th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Norwalk also ranks amongst the least expensive cities in California, ranking as number 58th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 22% Higher in Norwalk than Downey

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norwalk are 22% higher than in Downey. The average price of a click in Norwalk is $6.96.

This price differential is somewhat surprising however, as Downey has a larger population than Norwalk.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Temecula, and found the average price of a click in Norwalk was 48% lower than in Temecula.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norwalk


Summary PPC Stats for Norwalk for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.96 226th 71st 58th NA
Automotive/Vehicle Auto Parts 1.70 94th 35th 29th -3
Dealerships 5.41 25th 6th 4th NA
Tires 3.25 133rd 47th 45th -13
Average 3.45 222nd 63rd 53rd NA
Entertainment/Recreation Restaurants 0.72 193rd 64th 54th -19
Average 0.72 193rd 64th 54th -19
Health, Beauty & Fitness Chiropractors 8.13 140th 35th 24th 26
Dentists 13.85 87th 26th 20th 4
Average 10.99 91st 27th 21st 4
Home & Garden Appliance Repair 4.27 187th 63rd 54th 0
Furniture 0.92 224th 76th 64th 10
Garage Doors 44.51 35th 16th 16th -3
Landscapers 1.59 166th 49th 38th 0
Plumbers 23.79 149th 57th 50th 13
Roofing 14.47 95th 17th 9th 0
Self Storage Companies 10.70 171st 64th 55th 47
Average 13.52 188th 68th 60th 5
Legal Law Firms 9.93 127th 34th 25th NA
Average 9.93 188th 53rd 42nd NA
Real Estate Apartment Rentals 2.34 66th 13rd 9th 15
Condos 1.24 144th 43rd 33rd NA
Realtors 2.08 162nd 50th 39th 12
Average 2.10 160th 44th 34th 10
Shopping Florists 5.69 131st 45th 35th 13
Average 5.69 131st 45th 35th 13
Travel Car Rentals 3.12 102nd 28th 23rd NA
Hotels 3.81 98th 28th 22nd -19
Average 3.58 94th 24th 18th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.