Findings for PPC in Oakland

Oakland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oakland was the 154th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Oakland also ranks amongst the least expensive cities in California, ranking as number 41st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Oakland are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Oakland keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 22% Lower in Oakland than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oakland are 22% lower than in Berkeley. The average price of a click in Oakland is $10.80.

This price difference is interesting though, given the population of Berkeley is less than Oakland.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Minneapolis, and found the average price of a click in Oakland was 37% lower than in Minneapolis.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oakland

Summary PPC Stats for Oakland for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.80 154th 49th 41st 5
Automotive/Vehicle Auto Parts 3.04 21st 4th 4th -14
Dealerships 4.95 67th 11th 7th NA
Tires 4.62 78th 18th 17th -9
Towing 3.95 94th 33rd 25th 18
Average 4.14 206th 51st 40th 19
B2B Office Furniture 5.73 74th 21st 19th -38
Printers 4.75 74th 20th 13rd -60
Average 5.24 110th 33rd 25th NA
Entertainment/Recreation Restaurants 1.82 83rd 26th 21st 15
Average 1.82 83rd 26th 21st 15
Finance Payday Loans 24.45 17th 2nd 2nd 129
Average 24.45 72nd 15th 9th NA
Health, Beauty & Fitness Chiropractors 6.92 155th 44th 33rd 30
Cosmetic Surgery 14.17 19th 8th 7th NA
Dentists 8.64 220th 69th 58th -14
Massage Therapy 9.83 28th 6th 3rd 88
Optometrists 3.35 100th 35th 27th NA
Average 8.57 195th 61st 49th 8
Home & Garden Appliance Repair 19.19 46th 23rd 23rd 4
Furniture 2.85 132nd 48th 43rd 11
Garage Doors 28.22 96th 48th 45th -6
Landscapers 3.01 139th 36th 24th -13
Moving Companies 23.13 38th 12nd 10th -15
Pest Control 24.30 101st 46th 39th -13
Plumbers 33.57 119th 46th 41st 119
Self Storage Companies 18.05 32nd 7th 5th 10
Windows and Doors 5.80 72nd 16th 11th NA
Average 19.25 108th 42nd 38th 8
Legal Law Firms 18.97 114th 21st 14th -8
Personal Injury Law 72.45 97th 26th 22nd NA
Real Estate Lawyers 18.27 13rd 4th 2nd 2
Average 29.53 133rd 34th 27th -3
Real Estate Apartment Rentals 2.31 68th 11th 9th -21
Condos 0.98 169th 57th 47th -8
New Home Developers 2.46 173rd 66th 60th 19
Realtors 2.27 158th 46th 35th 22
Average 2.06 165th 47th 39th 3
Shopping Florists 4.49 198th 65th 55th -35
Average 4.49 198th 65th 55th -35
Travel Car Rentals 4.07 34th 11th 10th -5
Hotels 3.76 134th 36th 26th 0
Average 3.91 85th 21st 15th -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.