Findings for PPC in Oakland

Oakland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oakland was the 85th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Oakland also ranks amongst the least expensive cities in California, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 33% Higher in Oakland than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oakland are 33% higher than in Berkeley. The average price of a click in Oakland is $13.86.

This price difference is understandable though, given the population of Berkeley is less than Oakland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Oakland was 27% lower than in Minneapolis. This suggests that perhaps prices in Oakland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oakland

Summary PPC Stats for Oakland for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.86 85th 22nd 18th -1
Automotive/Vehicle Auto Insurance 74.94 87th 24th 16th 0
Auto Parts 1.41 98th 31st 22nd 21
Dealerships 2.86 185th 50th 39th NA
Tires 4.41 79th 19th 17th -6
Towing 3.93 110th 36th 27th 23
Average 11.13 152nd 37th 28th 4
B2B Office Furniture 9.41 13rd 7th 7th 18
Printers 8.26 75th 23rd 19th -14
Average 8.83 49th 18th 17th NA
Entertainment/Recreation Restaurants 2.22 35th 14th 12nd 47
Average 2.22 35th 14th 12nd 47
Finance Mortgages 18.58 11th 2nd 2nd NA
Payday Loans 11.08 57th 22nd 21st 0
Average 13.58 119th 31st 23rd NA
Health, Beauty & Fitness Chiropractors 13.86 49th 11th 5th -26
Cosmetic Surgery 4.75 100th 27th 19th NA
Dentists 6.88 246th 78th 65th -13
Massage Therapy 28.48 4th 1st 1st -11
Average 12.17 69th 24th 19th -11
Home & Garden Appliance Repair 19.00 53rd 28th 26th 3
Furniture 1.81 198th 61st 53rd -5
Garage Doors 21.95 106th 51st 45th -38
Landscapers 3.15 126th 36th 25th -24
Moving Companies 22.35 79th 24th 21st 0
Pest Control 30.68 59th 23rd 21st 18
Plumbers 21.98 156th 55th 46th -19
Roofing 17.93 75th 11th 6th 7
Self Storage Companies 14.42 101st 35th 32nd -2
Windows and Doors 4.85 76th 19th 16th NA
Average 17.74 125th 45th 41st -3
Legal Law Firms 6.42 175th 38th 27th 21
Personal Injury Law 148.74 30th 10th 9th NA
Real Estate Lawyers 8.29 47th 11th 7th -18
Average 54.17 46th 15th 14th 6
Real Estate Apartment Rentals 1.40 155th 43rd 33rd -6
Condos 1.30 142nd 44th 34th -22
New Home Developers 2.52 158th 56th 48th 23
Realtors 2.27 139th 40th 32nd -14
Average 1.89 174th 50th 40th -7
Shopping Florists 7.14 65th 22nd 18th 20
Average 7.14 65th 22nd 18th 20
Travel Car Rentals 3.75 48th 14th 11th -17
Hotels 3.56 152nd 51st 41st 1
Average 3.65 100th 27th 18th -8

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.