Findings for PPC in Oakland

Oakland Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Oakland was the 8th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2016. Oakland also ranks amongst the most expensive cities in California, ranking 6th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Oakland are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Oakland keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 82% Higher in Oakland than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oakland are 82% higher than in Berkeley. The average price of a click in Oakland is $17.82.

This price difference is understandable though, given the population of Berkeley is less than Oakland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Oakland was 18% lower than in Minneapolis. This suggests that perhaps prices in Oakland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oakland

Summary PPC Stats for Oakland for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.82 42nd 8th 6th -1
Automotive/Vehicle Auto Insurance 88.35 23rd 3rd 2nd 0
Auto Parts 3.30 30th 12nd 7th 1
Auto Wreckers 1.18 30th 17th 10th 0
Dealerships 2.53 181st 49th 39th NA
Tires 5.03 39th 14th 14th -1
Towing 4.62 79th 28th 22nd -5
Average 18.98 57th 7th 5th -2
B2B Office Furniture 2.81 144th 46th 35th -32
Printers 11.12 28th 11th 9th 68
Average 6.96 71st 24th 21st NA
Entertainment/Recreation Restaurants 4.58 73rd 19th 15th 8
Average 4.58 73rd 19th 15th 8
Finance Payday Loans 4.46 140th 58th 50th -53
Average 4.46 198th 65th 55th NA
Health, Beauty & Fitness Chiropractors 6.75 141st 39th 30th 19
Dentists 6.70 252nd 76th 64th -18
Martial Arts 6.94 10th 4th 3rd 0
Massage Therapy 9.60 40th 6th 5th 40
Optometrists 5.68 57th 19th 16th NA
Average 7.17 218th 67th 55th 8
Home & Garden Appliance Repair 16.15 66th 23rd 23rd -13
Furniture 3.32 118th 34th 30th -7
Garage Doors 22.74 114th 50th 46th -1
Landscapers 4.20 120th 25th 17th -9
Moving Companies 16.29 113rd 38th 31st -8
Pest Control 26.79 55th 22nd 17th -17
Plumbers 33.24 122nd 52nd 48th -25
Roofing 8.88 174th 42nd 31st 0
Self Storage Companies 12.22 65th 17th 17th -16
Windows and Doors 10.09 54th 10th 9th NA
Average 16.07 148th 56th 51st -9
Legal Criminal Lawyers 118.35 4th 1st 1st 122
Family Law 55.01 9th 5th 5th NA
Law Firms 28.97 51st 10th 6th -1
Personal Injury Law 163.99 35th 8th 7th NA
Real Estate Lawyers 14.42 22nd 6th 4th -13
Average 86.50 12nd 4th 4th 15
Real Estate Apartment Rentals 2.46 63rd 15th 13rd -14
Condos 2.34 46th 10th 6th -10
New Home Developers 3.10 131st 43rd 37th -46
Realtors 3.09 38th 11th 9th -9
Average 2.78 59th 10th 7th -16
Shopping Florists 6.28 124th 40th 34th -5
Average 6.28 124th 40th 34th -5
Travel Car Rentals 3.70 49th 14th 11th 8
Hotels 4.99 64th 22nd 14th 0
Average 4.34 53rd 16th 11th 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.