Findings for PPC in Oakland

Oakland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oakland was the 66th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Oakland also ranks amongst the least expensive cities in California, ranking as number 15th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 59% Higher in Oakland than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oakland are 59% higher than in Berkeley. The average price of a click in Oakland is $14.12.

This price difference is understandable though, given the population of Berkeley is less than Oakland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Oakland was 20% lower than in Minneapolis. This suggests that perhaps prices in Oakland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oakland


Summary PPC Stats for Oakland for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.12 66th 18th 15th 5
Automotive/Vehicle Auto Body 5.68 51st 21st 17th -10
Auto Insurance 62.49 85th 18th 10th -20
Auto Parts 2.64 22nd 5th 4th 31
Dealerships 1.97 199th 61st 50th NA
Tires 3.18 106th 36th 31st -29
Towing 2.47 115th 41st 31st -14
Average 14.85 93rd 19th 12nd -8
B2B Architects 7.41 1st 1st 1st -13
IT Support 32.84 14th 7th 7th 0
Office Furniture 4.97 49th 12nd 12nd 17
Printers 9.62 10th 2nd 2nd -3
Average 13.71 11th 7th 7th NA
Entertainment/Recreation Restaurants 1.24 136th 46th 39th 45
Average 1.24 136th 46th 39th 45
Finance Currency Exchange 0.57 69th 19th 12nd -27
Insurance 44.25 52nd 11th 6th NA
Mortgages 22.26 4th 1st 1st NA
Payday Loans 10.61 74th 32nd 30th 0
Average 24.39 48th 9th 8th -9
Health, Beauty & Fitness Acupuncture 4.48 56th 22nd 18th -28
Chiropractors 5.31 148th 38th 28th 19
Cosmetic Surgery 2.87 109th 25th 16th NA
Dentists 5.82 250th 75th 62nd -13
Martial Arts 5.76 9th 3rd 2nd 0
Massage Therapy 21.34 2nd 1st 1st 336
Average 6.95 195th 56th 45th 25
Home & Garden Appliance Repair 21.89 16th 8th 8th 24
Electricians 9.54 57th 15th 10th -16
Furniture 2.29 117th 34th 30th 0
Garage Doors 36.21 47th 22nd 22nd 25
Home Security 21.81 82nd 21st 15th -5
Interior Designers 3.11 73rd 18th 13rd 0
Landscapers 5.21 57th 10th 4th -4
Moving Companies 20.57 59th 15th 14th 54
Pest Control 33.64 23rd 9th 8th 1
Plumbers 45.25 68th 26th 24th 18
Roofing 14.27 83rd 14th 8th 0
Self Storage Companies 14.74 52nd 15th 14th -9
Windows and Doors 11.04 26th 3rd 3rd NA
Average 20.72 61st 22nd 21st 9
Legal Criminal Lawyers 54.31 33rd 10th 6th 0
Employment Lawyers 12.45 26th 11th 10th -3
Immigration Lawyers 5.63 88th 24th 18th NA
Law Firms 4.50 185th 42nd 31st -4
Personal Injury Law 103.05 48th 15th 13rd NA
Traffic Law 57.03 39th 16th 13rd NA
Average 24.41 120th 35th 29th -5
Real Estate Apartment Rentals 1.35 162nd 43rd 35th 29
Condos 1.35 121st 37th 30th -10
New Home Developers 2.88 148th 55th 48th 11
Property Management 3.27 105th 37th 33rd 14
Realtors 2.59 138th 43rd 35th -11
Average 2.17 164th 45th 37th 3
Shopping Florists 7.59 31st 12nd 10th 27
Average 7.59 18th 12nd 11th 13
Travel Car Rentals 3.61 52nd 22nd 18th 10
Hotels 3.34 109th 32nd 23rd 10
Average 3.47 82nd 25th 19th 10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.