Findings for PPC in Oakland

Oakland Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Oakland was the 14th most expensive city in Pacific States in keyword bids in Google Adwords for the month of April 2015. Oakland also ranks amongst the most expensive cities in California, ranking 11th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Oakland Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Oakland keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 19% Higher in Oakland than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oakland are 19% higher than in Berkeley. The average price of a click in Oakland is $16.15.

This price difference is understandable though, given the population of Berkeley is less than Oakland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Oakland was 18% lower than in Minneapolis. This suggests that perhaps prices in Oakland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oakland


Summary PPC Stats for Oakland for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.15 60th 14th 11th 12
Automotive/Vehicle Auto Insurance 61.37 111st 29th 21st 0
Auto Parts 1.71 93rd 34th 28th 22
Auto Wreckers 1.59 24th 14th 10th NA
Dealerships 3.05 171st 47th 37th NA
Tires 4.19 81st 26th 24th -2
Towing 4.28 112nd 42nd 36th 6
Average 8.94 168th 44th 35th 6
B2B Office Furniture 4.09 101st 26th 24th -22
Printers 5.03 81st 23rd 16th -31
Average 4.40 127th 37th 29th NA
Entertainment/Recreation Restaurants 2.25 29th 11th 10th 4
Average 2.25 29th 11th 10th 4
Finance Insurance 44.19 61st 20th 13rd NA
Payday Loans 16.50 45th 21st 21st 47
Average 32.49 50th 16th 12nd NA
Health, Beauty & Fitness Chiropractors 6.83 163rd 46th 34th -3
Cosmetic Surgery 11.35 39th 15th 13rd NA
Dentists 8.59 213rd 68th 55th -1
Martial Arts 2.15 77th 23rd 18th 0
Massage Therapy 9.02 30th 7th 5th -46
Average 8.08 208th 60th 49th 3
Home & Garden Appliance Repair 20.72 51st 27th 26th 2
Furniture 3.80 47th 19th 18th 22
Garage Doors 26.35 97th 47th 45th 33
Moving Companies 20.67 84th 26th 20th 3
Pest Control 30.15 57th 25th 22nd 0
Plumbers 29.08 125th 48th 43rd 96
Roofing 10.45 137th 30th 20th -21
Self Storage Companies 15.48 74th 26th 23rd 8
Windows and Doors 10.66 42nd 9th 7th NA
Average 19.43 100th 45th 40th 12
Legal Criminal Lawyers 75.08 20th 4th 4th 0
Law Firms 26.59 37th 7th 6th 162
Personal Injury Law 121.71 55th 13rd 13rd NA
Real Estate Lawyers 16.94 13rd 2nd 1st 26
Average 57.43 42nd 14th 14th 52
Real Estate Apartment Rentals 1.77 125th 31st 24th 25
Condos 0.81 180th 58th 47th -29
New Home Developers 2.99 144th 48th 40th 19
Realtors 2.50 119th 34th 26th 15
Average 2.06 165th 46th 36th 7
Shopping Florists 5.07 157th 53rd 43rd -29
Average 5.07 157th 53rd 43rd -29
Travel Car Rentals 3.72 48th 10th 8th -2
Hotels 3.36 139th 43rd 36th -5
Average 3.54 100th 25th 19th -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.