Findings for PPC in Oceanside

Oceanside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 99th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Oceanside also ranks amongst the least expensive cities in California, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Oceanside are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Oceanside keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 15% Lower in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 15% lower than in Carlsbad. The average price of a click in Oceanside is $13.71.

This price difference is interesting though, given the population of Carlsbad is less than Oceanside.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fort Lauderdale, and found the average price of a click in Oceanside was 41% lower than in Fort Lauderdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Oceanside

Summary PPC Stats for Oceanside for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.71 99th 24th 19th -6
Automotive/Vehicle Auto Parts 1.04 127th 41st 31st 39
Dealerships 2.04 205th 65th 54th NA
Tires 4.66 51st 17th 17th -4
Towing 23.18 3rd 2nd 2nd -8
Average 9.79 143rd 34th 25th 1
Entertainment/Recreation Restaurants 3.27 116th 25th 19th -9
Average 3.27 116th 25th 19th -9
Finance Payday Loans 6.98 74th 30th 28th -52
Average 6.98 167th 54th 45th NA
Health, Beauty & Fitness Chiropractors 6.81 136th 36th 27th -37
Dentists 11.22 128th 43rd 36th -16
Average 9.75 126th 41st 34th -9
Home & Garden Appliance Repair 13.38 113rd 41st 37th -11
Furniture 2.98 151st 49th 43rd -16
Garage Doors 49.80 22nd 6th 6th 15
Landscapers 3.01 176th 49th 37th -3
Moving Companies 18.37 88th 29th 24th 11
Pest Control 29.15 43rd 18th 14th -11
Plumbers 43.72 87th 36th 32nd -1
Roofing 12.35 136th 33rd 24th 0
Self Storage Companies 11.67 75th 22nd 22nd -8
Average 21.94 56th 21st 19th -2
Legal Family Law 44.70 13rd 8th 7th NA
Law Firms 17.20 118th 29th 22nd NA
Personal Injury Law 88.67 94th 22nd 15th NA
Average 42.49 79th 19th 14th NA
Real Estate Apartment Rentals 1.47 140th 34th 27th -1
Condos 2.26 49th 11th 7th -15
New Home Developers 3.43 107th 30th 25th -10
Realtors 1.88 124th 32nd 25th -30
Average 2.16 118th 30th 25th -14
Shopping Florists 7.56 68th 25th 19th 11
Average 7.56 68th 25th 19th 11
Travel Car Rentals 2.77 131st 45th 38th -14
Hotels 5.07 57th 19th 12nd 0
Average 3.92 97th 29th 20th -7

Study Results for Other Cities:

See full City list:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.