Findings for PPC in Oceanside

Oceanside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 145th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Oceanside also ranks amongst the least expensive cities in California, ranking as number 34th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 2% Higher in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 2% higher than in Carlsbad. The average price of a click in Oceanside is $9.21.

This price difference is understandable though, given the population of Carlsbad is less than Oceanside, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Oceanside was 55% lower than in Fort Lauderdale. This suggests that perhaps prices in Oceanside are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oceanside

Summary PPC Stats for Oceanside for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.21 145th 43rd 34th 9
Automotive/Vehicle Auto Parts 1.10 123rd 56th 48th -28
Dealerships 2.35 186th 47th 39th NA
Tires 3.02 111st 41st 35th 42
Towing 3.78 66th 23rd 17th NA
Average 2.40 239th 67th 54th NA
Entertainment/Recreation Restaurants 0.51 217th 73rd 62nd -3
Average 0.51 217th 73rd 62nd -3
Finance Payday Loans 14.05 26th 4th 3rd 120
Average 14.05 114th 31st 26th NA
Health, Beauty & Fitness Chiropractors 3.34 207th 64th 52nd -53
Dentists 11.27 95th 26th 20th NA
Martial Arts 4.49 8th 3rd 2nd 1114
Average 8.03 134th 39th 27th 50
Home & Garden Appliance Repair 13.55 46th 19th 19th NA
Furniture 1.98 143rd 33rd 26th NA
Garage Doors 33.29 35th 10th 10th NA
Landscapers 1.94 172nd 42nd 31st NA
Moving Companies 13.33 99th 30th 25th NA
Pest Control 24.84 106th 47th 40th NA
Plumbers 32.18 105th 42nd 35th -10
Roofing 14.24 65th 14th 9th NA
Self Storage Companies 9.99 135th 46th 42nd -4
Average 15.98 104th 46th 41st NA
Legal Family Law 88.30 2nd 2nd 2nd NA
Law Firms 9.75 124th 33rd 23rd NA
Average 35.93 68th 17th 13rd NA
Real Estate Apartment Rentals 0.89 177th 51st 40th 2
Condos 1.29 107th 28th 20th NA
New Home Developers 2.13 163rd 54th 46th -28
Realtors 1.89 152nd 43rd 34th NA
Average 1.53 181st 53rd 43rd -4
Shopping Florists 4.53 161st 48th 39th NA
Average 4.53 161st 48th 39th NA
Travel Car Rentals 2.36 114th 35th 30th -1
Hotels 2.95 138th 43rd 32nd -1
Average 2.65 149th 41st 33rd -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.