Findings for PPC in Oceanside

Oceanside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oceanside was the 114th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Oceanside also ranks amongst the least expensive cities in California, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Oceanside Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Oceanside keywords increased by 11% in March 2015.

Google Adwords Keyword Prices 13% Higher in Oceanside than Carlsbad

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oceanside are 13% higher than in Carlsbad. The average price of a click in Oceanside is $12.35.

This price difference is understandable though, given the population of Carlsbad is less than Oceanside, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Oceanside was 47% lower than in Fort Lauderdale. This suggests that perhaps prices in Oceanside are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oceanside


Summary PPC Stats for Oceanside for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.35 114th 36th 28th NA
Automotive/Vehicle Auto Parts 1.39 100th 33rd 24th -23
Dealerships 2.63 204th 56th 45th NA
Tires 4.91 59th 17th 15th 32
Towing 2.24 163rd 54th 43rd -28
Average 3.21 239th 66th 53rd NA
Entertainment/Recreation Restaurants 2.64 22nd 11th 9th 176
Average 2.64 22nd 11th 9th 176
Finance Payday Loans 10.72 62nd 24th 23rd 13
Average 10.72 136th 40th 31st NA
Health, Beauty & Fitness Chiropractors 7.25 136th 37th 27th 9
Dentists 17.22 43rd 14th 12nd -3
Martial Arts 1.68 90th 30th 24th -76
Optometrists 0.99 148th 48th 39th NA
Average 9.83 132nd 47th 38th -4
Home & Garden Appliance Repair 24.66 31st 20th 19th 7
Furniture 4.13 22nd 6th 6th 13
Garage Doors 45.52 35th 12nd 12nd 12
Landscapers 3.19 125th 35th 24th NA
Moving Companies 18.33 115th 38th 33rd -7
Pest Control 53.47 11th 8th 7th 43
Plumbers 47.42 51st 20th 16th 178
Roofing 7.29 176th 43rd 32nd 3
Self Storage Companies 14.44 99th 34th 31st -4
Average 27.27 19th 8th 8th 21
Legal Family Law 31.52 41st 19th 14th NA
Average 31.52 107th 31st 27th NA
Real Estate Apartment Rentals 1.33 162nd 44th 34th -15
Condos 2.05 85th 18th 11th -21
New Home Developers 3.30 112nd 31st 26th 115
Realtors 3.47 47th 12nd 9th 12
Average 2.62 100th 21st 15th 15
Shopping Florists 6.53 100th 33rd 28th 15
Average 6.53 100th 33rd 28th 15
Travel Car Rentals 3.13 90th 26th 21st 11
Hotels 4.01 108th 39th 31st 19
Average 3.57 111st 30th 20th 15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.