Findings for PPC in Ontario

Ontario Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Ontario was the 93rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Ontario also ranks amongst the least expensive cities in California, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Ontario Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Ontario keywords increased by 14% in December 2014.

Google Adwords Keyword Prices 11% Lower in Ontario than Rancho Cucamonga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Ontario are 11% lower than in Rancho Cucamonga. The average price of a click in Ontario is $12.70.

This price differential is expected however, as Rancho Cucamonga has a larger population than Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Ontario

Summary PPC Stats for Ontario for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.70 93rd 20th 16th 14
Automotive/Vehicle Auto Insurance 49.03 107th 23rd 15th -34
Auto Parts 1.66 88th 21st 16th 142
Auto Wreckers 2.80 11th 7th 5th 325
Dealerships 4.16 78th 13rd 7th 5
Tires 6.76 4th 1st 1st 37
Towing 17.24 3rd 2nd 2nd 0
Average 18.42 57th 6th 4th 61
B2B Office Furniture 4.06 64th 19th 18th 52
Average 4.06 94th 26th 22nd 17
Entertainment/Recreation Restaurants 1.19 160th 46th 38th -14
Average 1.19 160th 46th 38th -14
Finance Credit Counselling 19.65 39th 10th 7th 0
Insurance 27.37 91st 22nd 15th -10
Payday Loans 17.93 16th 1st 1st 73
Average 25.13 70th 13rd 9th 8
Health, Beauty & Fitness Dentists 26.44 2nd 2nd 2nd 28
Average 26.44 1st 1st 1st 8
Home & Garden Appliance Repair 28.60 12nd 6th 6th 24
Furniture 2.95 77th 20th 19th 14
Garage Doors 5.84 190th 71st 59th -19
Plumbers 38.30 85th 35th 30th 0
Roofing 8.90 156th 30th 23rd 5
Self Storage Companies 13.92 80th 26th 23rd 3
Average 14.89 150th 60th 53rd 1
Legal Criminal Lawyers 49.42 37th 9th 6th 0
Law Firms 1.63 212nd 51st 40th 27
Average 25.53 130th 31st 23rd 8
Real Estate Apartment Rentals 1.37 166th 43rd 35th 15
Condos 2.16 88th 23rd 18th 1
New Home Developers 3.29 132nd 43rd 36th 12
Realtors 1.54 222nd 68th 55th 54
Average 1.98 178th 55th 44th 22
Shopping Florists 3.42 212nd 66th 56th 7
Average 3.42 212nd 66th 56th 7
Travel Car Rentals 3.05 125th 42nd 35th 10
Hotels 4.04 74th 23rd 17th 14
Average 3.54 102nd 29th 23rd 12

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.