Findings for PPC in Ontario

Ontario Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Ontario was the 131st least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Ontario also ranks amongst the least expensive cities in California, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Ontario are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Ontario keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 17% Lower in Ontario than Rancho Cucamonga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Ontario are 17% lower than in Rancho Cucamonga. The average price of a click in Ontario is $12.30.

This price differential is expected however, as Rancho Cucamonga has a larger population than Ontario.

For better comparison of prices, we also compared prices with another city with a similar population, Vancouver, and found the average price of a click in Ontario was 33% lower than in Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Ontario


Summary PPC Stats for Ontario for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.30 131st 37th 32nd 8
Automotive/Vehicle Auto Insurance 20.48 158th 39th 29th -16
Auto Wreckers 4.16 9th 6th 4th -10
Dealerships 3.07 158th 46th 37th 14
Tires 5.76 42nd 11th 11th -10
Towing 5.72 77th 24th 19th 0
Average 10.40 136th 28th 20th -3
B2B Office Furniture 4.82 108th 35th 29th 59
Average 4.82 130th 42nd 33rd 19
Entertainment/Recreation Restaurants 3.40 111st 30th 25th 136
Average 3.40 111st 30th 25th 136
Finance Credit Counselling 20.56 44th 9th 7th 0
Insurance 22.06 101st 26th 18th 64
Mortgages 7.23 58th 14th 8th 0
Payday Loans 11.73 70th 36th 35th 32
Average 17.11 116th 29th 23rd 13
Health, Beauty & Fitness Chiropractors 5.32 172nd 46th 37th 0
Dentists 12.22 102nd 35th 29th -14
Weight Loss Surgery 6.42 14th 2nd 2nd NA
Average 9.77 120th 40th 35th -5
Home & Garden Appliance Repair 15.66 80th 34th 31st 0
Furniture 2.67 206th 59th 48th 24
Garage Doors 29.24 84th 38th 36th -29
Landscapers 3.84 143rd 30th 22nd 0
Moving Companies 16.20 136th 39th 34th 0
Pest Control 9.58 241st 75th 64th -17
Plumbers 61.69 38th 18th 15th 107
Roofing 6.91 188th 49th 37th -5
Self Storage Companies 7.99 192nd 72nd 63rd 0
Windows and Doors 1.34 113rd 27th 20th 0
Average 19.03 121st 53rd 47th 17
Legal Criminal Lawyers 3.94 83rd 18th 13rd 0
Family Law 63.21 10th 4th 4th 0
Average 33.58 130th 38th 32nd 0
Real Estate Apartment Rentals 1.36 155th 40th 32nd 0
Condos 1.36 134th 43rd 32nd 0
New Home Developers 4.65 87th 22nd 20th 0
Realtors 2.00 155th 46th 38th 0
Average 2.29 127th 39th 35th 0
Shopping Florists 11.08 15th 7th 6th 0
Average 11.08 15th 7th 6th 0
Travel Car Rentals 4.80 16th 5th 5th 0
Hotels 3.12 220th 74th 62nd 0
Average 3.96 115th 36th 28th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.