Findings for PPC in Ontario

Ontario Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Ontario was the 193rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Ontario also ranks amongst the least expensive cities in California, ranking as number 46th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Ontario than Rancho Cucamonga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Ontario are 38% lower than in Rancho Cucamonga. The average price of a click in Ontario is $9.07.

This price differential is expected however, as Rancho Cucamonga has a larger population than Ontario.

For better comparison of prices, we also compared prices with another city with a similar population, Vancouver, and found the average price of a click in Ontario was 11% lower than in Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Ontario

Summary PPC Stats for Ontario for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.07 193rd 58th 46th 7
Automotive/Vehicle Auto Insurance 32.02 161st 42nd 32nd -20
Auto Parts 1.25 116th 39th 29th 0
Dealerships 5.55 40th 6th 3rd -2
Tires 3.61 126th 39th 35th 18
Average 15.73 119th 28th 19th -2
B2B Office Furniture 5.05 80th 30th 27th 565
Printers 8.97 63rd 18th 15th 0
Average 6.35 100th 31st 25th 188
Entertainment/Recreation Restaurants 1.09 146th 47th 39th -18
Average 1.09 146th 47th 39th -18
Finance Credit Counselling 20.16 38th 12nd 9th 40
Insurance 19.39 92nd 21st 13rd -19
Payday Loans 15.07 30th 6th 6th -31
Average 20.64 91st 25th 17th 6
Health, Beauty & Fitness Dentists 8.89 195th 69th 56th -2
Optometrists 2.38 111st 37th 29th 0
Average 7.26 216th 71st 59th -1
Home & Garden Appliance Repair 10.15 168th 60th 50th 0
Furniture 2.46 135th 36th 33rd -11
Garage Doors 17.80 132nd 60th 52nd 14
Moving Companies 17.01 131st 42nd 36th 67
Plumbers 29.74 122nd 41st 34th 0
Self Storage Companies 16.20 68th 26th 24th -17
Average 14.91 173rd 64th 55th 1
Legal Law Firms 1.54 227th 57th 45th -6
Average 1.54 241st 64th 52nd -2
Real Estate Apartment Rentals 1.20 178th 50th 40th 1
Condos 0.26 228th 73rd 63rd -10
New Home Developers 2.18 179th 63rd 54th -8
Realtors 1.95 174th 55th 45th -2
Average 1.46 230th 69th 57th -4
Shopping Florists 4.46 187th 64th 56th 6
Average 4.46 187th 64th 56th 6
Travel Car Rentals 2.31 165th 53rd 43rd -19
Hotels 4.28 88th 31st 23rd -18
Average 3.29 157th 46th 35th -19

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.