Findings for PPC in Ontario

Ontario Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Ontario was the 73rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Ontario also ranks amongst the least expensive cities in California, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Lower in Ontario than Rancho Cucamonga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Ontario are 0% lower than in Rancho Cucamonga. The average price of a click in Ontario is $12.65.

This price differential is expected however, as Rancho Cucamonga has a larger population than Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Ontario


Summary PPC Stats for Ontario for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.65 73rd 18th 15th 1
Automotive/Vehicle Auto Insurance 45.46 120th 33rd 25th 9
Auto Parts 0.39 151st 65th 55th -2
Auto Wreckers 8.09 1st 1st 1st 0
Dealerships 3.29 106th 19th 14th -4
Tires 0.34 202nd 73rd 62nd -44
Average 17.44 66th 13rd 8th -5
B2B Office Furniture 1.61 126th 37th 26th -31
Average 1.61 134th 39th 28th -11
Entertainment/Recreation Restaurants 1.78 57th 13rd 13rd 5
Average 1.78 57th 13rd 13rd 5
Finance Credit Counselling 28.90 11th 3rd 2nd 0
Insurance 34.07 79th 23rd 20th -2
Mortgages 14.52 25th 4th 2nd 16
Payday Loans 17.75 19th 2nd 2nd 1
Average 25.05 70th 21st 18th 0
Health, Beauty & Fitness Chiropractors 6.44 118th 39th 29th -22
Dentists 8.92 171st 49th 38th 12
Average 7.68 158th 46th 34th 1
Home & Garden Furniture 1.66 181st 54th 43rd -14
Garage Doors 4.25 183rd 68th 57th 0
Landscapers 0.18 205th 58th 46th 0
Pest Control 29.84 55th 25th 20th NA
Plumbers 31.51 110th 44th 37th 0
Roofing 7.29 151st 36th 25th NA
Self Storage Companies 11.56 89th 30th 28th 12
Average 14.92 129th 54th 47th NA
Legal Law Firms 7.83 157th 39th 27th -8
Personal Injury Law 99.48 47th 7th 6th 0
Average 38.38 55th 12nd 9th -3
Real Estate Apartment Rentals 1.98 57th 14th 11th 64
Condos 0.85 150th 49th 40th NA
New Home Developers 2.86 116th 33rd 25th 34
Realtors 0.79 262nd 80th 67th 0
Average 1.58 175th 52nd 42nd 16
Shopping Florists 3.13 211st 68th 58th -1
Average 3.13 211st 68th 58th -1
Travel Car Rentals 2.43 106th 30th 26th -1
Hotels 2.99 134th 41st 30th -1
Average 2.71 143rd 39th 31st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.