Findings for PPC in Ontario

Ontario Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Ontario was the 149th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Ontario also ranks amongst the least expensive cities in California, ranking as number 40th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Ontario are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Ontario keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 8% Lower in Ontario than Rancho Cucamonga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Ontario are 8% lower than in Rancho Cucamonga. The average price of a click in Ontario is $11.00.

This price differential is expected however, as Rancho Cucamonga has a larger population than Ontario.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Vancouver, and found the average price of a click in Ontario was 18% higher than in Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Ontario

Summary PPC Stats for Ontario for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.00 149th 48th 40th 3
Automotive/Vehicle Auto Insurance 34.77 128th 26th 17th 5
Auto Parts 2.02 64th 13rd 11th 0
Auto Wreckers 3.98 8th 3rd 2nd 34
Dealerships 2.69 200th 61st 53rd NA
Tires 0.96 226th 73rd 62nd -30
Average 16.28 90th 19th 12nd 2
B2B Office Furniture 4.31 117th 36th 30th -67
Trade Show Displays 35.75 4th 1st 1st 0
Average 14.79 8th 5th 4th -23
Entertainment/Recreation Restaurants 6.29 3rd 2nd 1st -4
Average 6.29 3rd 2nd 1st -4
Finance Credit Counselling 20.29 35th 12nd 7th -20
Insurance 40.24 55th 14th 8th -6
Mortgages 2.22 47th 10th 6th -42
Payday Loans 7.20 135th 51st 45th -43
Average 19.18 103rd 25th 18th -23
Health, Beauty & Fitness Chiropractors 42.81 1st 1st 1st 0
Dentists 13.51 103rd 35th 28th 32
Average 20.83 5th 2nd 1st 9
Home & Garden Furniture 3.63 71st 26th 25th 15
Landscapers 1.49 191st 58th 45th 0
Pest Control 14.87 200th 72nd 61st -14
Plumbers 34.66 115th 44th 39th 0
Roofing 5.64 179th 40th 28th -2
Self Storage Companies 11.45 131st 50th 45th 36
Average 14.42 170th 62nd 56th 2
Legal Criminal Lawyers 13.29 77th 18th 12nd 0
Law Firms 4.71 202nd 46th 34th 33
Average 9.00 203rd 50th 38th 10
Real Estate Apartment Rentals 2.16 76th 13rd 11th -7
Condos 0.94 174th 59th 49th 79
New Home Developers 3.80 104th 32nd 29th 30
Realtors 0.98 261st 80th 67th -30
Average 1.99 177th 52nd 42nd 13
Shopping Florists 6.27 115th 34th 28th -22
Average 6.27 115th 34th 28th -22
Travel Car Rentals 3.72 54th 15th 13rd 84
Hotels 2.93 200th 63rd 51st 6
Average 3.33 162nd 47th 37th 45

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.