Findings for PPC in Ontario

Ontario Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Ontario was the 128th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Ontario also ranks amongst the least expensive cities in California, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Ontario are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Ontario keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 0% Higher in Ontario than Rancho Cucamonga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Ontario are 0% higher than in Rancho Cucamonga. The average price of a click in Ontario is $12.06.

This price differential is somewhat surprising however, as Rancho Cucamonga has a larger population than Ontario.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Ontario

Summary PPC Stats for Ontario for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.06 128th 31st 25th 6
Automotive/Vehicle Auto Insurance 23.08 165th 41st 30th -10
Dealerships 2.37 192nd 56th 46th -8
Tires 4.02 88th 29th 27th 34
Average 11.72 125th 25th 16th 1
B2B Office Furniture 4.56 101st 31st 26th -53
Printers 5.63 88th 26th 20th 0
Average 4.91 124th 39th 32nd -18
Entertainment/Recreation Restaurants 7.49 22nd 8th 7th 28
Average 7.49 22nd 8th 7th 28
Finance Credit Counselling 27.58 15th 6th 4th 3
Insurance 18.80 114th 28th 19th 35
Mortgages 8.00 55th 11th 6th 188
Payday Loans 4.44 142nd 60th 52nd -19
Average 15.84 112nd 28th 20th 36
Health, Beauty & Fitness Chiropractors 7.09 133rd 35th 26th -8
Dentists 9.59 178th 54th 45th -14
Average 8.34 178th 55th 45th -5
Home & Garden Furniture 3.21 129th 39th 34th -5
Garage Doors 23.51 110th 46th 43rd -1
Landscapers 1.82 215th 64th 51st 0
Moving Companies 18.42 87th 28th 23rd -1
Pest Control 18.26 135th 53rd 44th 0
Plumbers 47.77 70th 28th 24th 20
Roofing 36.49 9th 1st 1st 64
Self Storage Companies 9.02 139th 48th 46th -10
Average 15.85 155th 59th 53rd 12
Legal Personal Injury Law 63.40 117th 28th 21st 0
Average 63.40 29th 8th 8th 0
Real Estate Apartment Rentals 1.41 148th 35th 28th 16
Condos 0.78 185th 58th 47th -8
New Home Developers 3.46 106th 29th 24th -19
Realtors 1.51 175th 55th 46th 45
Average 1.82 162nd 45th 36th 12
Shopping Florists 2.75 207th 71st 61st -30
Average 2.75 207th 71st 61st -30
Travel Car Rentals 3.54 63rd 21st 18th -11
Hotels 3.27 211st 73rd 61st 0
Average 3.40 166th 48th 38th -6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.