Findings for PPC in Ontario

Ontario Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Ontario was the 140th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Ontario also ranks amongst the least expensive cities in California, ranking as number 36th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Ontario Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Ontario keywords increased by 17% in April 2015.

Google Adwords Keyword Prices 38% Lower in Ontario than Rancho Cucamonga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Ontario are 38% lower than in Rancho Cucamonga. The average price of a click in Ontario is $11.90.

This price differential is expected however, as Rancho Cucamonga has a larger population than Ontario.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Vancouver, and found the average price of a click in Ontario was 35% higher than in Vancouver.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Ontario

Summary PPC Stats for Ontario for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.90 140th 45th 36th 17
Automotive/Vehicle Auto Insurance 34.67 163rd 43rd 34th 14
Auto Parts 2.87 22nd 8th 6th 65
Dealerships 5.12 39th 10th 7th -3
Tires 3.08 147th 52nd 49th -5
Towing 22.66 3rd 2nd 2nd 0
Average 17.60 90th 21st 14th 10
B2B Office Furniture 5.23 67th 18th 18th -2
Trade Show Displays 37.38 3rd 2nd 2nd 0
Average 21.31 1st 1st 1st -1
Entertainment/Recreation Restaurants 3.51 9th 5th 5th 169
Average 3.51 9th 5th 5th 169
Finance Credit Counselling 5.95 72nd 24th 17th 0
Insurance 33.21 87th 28th 20th 20
Mortgages 8.16 46th 11th 6th 0
Payday Loans 8.67 109th 41st 35th -21
Average 16.31 133rd 43rd 34th 0
Health, Beauty & Fitness Chiropractors 11.61 72nd 16th 11th 0
Dentists 11.46 134th 40th 33rd -8
Average 11.50 78th 23rd 19th -3
Home & Garden Appliance Repair 17.86 72nd 33rd 32nd 25
Furniture 4.20 26th 11th 11th 45
Garage Doors 35.49 61st 29th 29th 94
Landscapers 1.21 175th 55th 44th 0
Moving Companies 7.89 183rd 56th 45th -22
Pest Control 22.55 121st 56th 48th 0
Plumbers 23.70 150th 58th 51st -6
Roofing 4.08 199th 55th 42nd 0
Self Storage Companies 15.36 77th 27th 24th 21
Average 17.51 129th 53rd 47th 17
Legal Family Law 24.13 52nd 17th 14th 0
Law Firms 2.31 220th 57th 45th 16
Average 15.40 160th 48th 38th 4
Real Estate Apartment Rentals 1.33 178th 52nd 42nd 10
Condos 1.47 119th 35th 26th 241
New Home Developers 2.81 155th 55th 47th 30
Realtors 1.84 187th 57th 45th -3
Average 1.85 195th 59th 47th 63
Shopping Florists 3.52 208th 71st 59th -11
Average 3.52 208th 71st 59th -11
Travel Car Rentals 2.30 183rd 63rd 54th -2
Hotels 3.86 94th 26th 20th -10
Average 3.08 166th 46th 36th -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.