Findings for PPC in Orange

Orange Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Orange was the 214th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Orange also ranks amongst the least expensive cities in California, ranking as number 53rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Orange are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Orange keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 45% Lower in Orange than Santa Ana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orange are 45% lower than in Santa Ana. The average price of a click in Orange is $9.59.

This price differential is expected however, as Santa Ana has a larger population than Orange.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Orange was 39% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Orange

Summary PPC Stats for Orange for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.59 214th 63rd 53rd 0
Automotive/Vehicle Dealerships 0.82 223rd 74th 62nd NA
Average 0.82 282nd 82nd 69th 0
B2B Office Furniture 2.59 147th 47th 36th -4
Printers 8.70 51st 15th 14th NA
Average 5.65 111st 34th 27th NA
Entertainment/Recreation Restaurants 1.29 209th 62nd 51st -1
Average 1.29 209th 62nd 51st -1
Health, Beauty & Fitness Dentists 10.29 165th 53rd 44th 30
Average 10.29 108th 37th 32nd 9
Home & Garden Furniture 2.87 197th 56th 45th -13
Garage Doors 11.99 162nd 61st 53rd -30
Landscapers 3.59 157th 36th 28th 42
Pest Control 30.70 53rd 33rd 29th 1
Plumbers 43.92 90th 40th 36th -23
Roofing 3.07 216th 60th 47th -16
Self Storage Companies 11.82 115th 38th 38th 0
Windows and Doors 3.27 103rd 23rd 17th NA
Average 19.49 112nd 50th 45th -4
Real Estate Apartment Rentals 2.85 43rd 10th 8th 0
Condos 1.19 153rd 51st 40th NA
New Home Developers 5.92 39th 5th 5th 0
Realtors 1.78 183rd 60th 52nd 0
Average 2.73 96th 25th 21st 0
Shopping Florists 2.41 213rd 76th 65th 0
Average 2.41 213rd 76th 65th 0
Travel Car Rentals 3.91 51st 15th 14th NA
Hotels 4.00 158th 51st 41st 0
Average 3.97 112nd 34th 26th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.