Findings for PPC in Orange

Orange Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Orange was the 201st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Orange also ranks amongst the least expensive cities in California, ranking as number 50th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Orange Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Orange keywords increased by 27% in November 2014.

Google Adwords Keyword Prices 48% Lower in Orange than Santa Ana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orange are 48% lower than in Santa Ana. The average price of a click in Orange is $7.50.

This price differential is expected however, as Santa Ana has a larger population than Orange.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Orange was 32% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orange

Summary PPC Stats for Orange for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.50 201st 61st 50th NA
Automotive/Vehicle Auto Parts 2.53 25th 7th 6th 43
Dealerships 2.43 166th 47th 36th NA
Tires 3.20 103rd 33rd 28th -27
Towing 10.16 6th 5th 4th 0
Average 4.58 164th 42nd 31st NA
B2B Architects 4.22 13rd 5th 4th 33
Office Furniture 5.38 36th 10th 10th 1584
Printers 0.56 78th 18th 13rd 0
Average 3.89 106th 29th 24th NA
Entertainment/Recreation Restaurants 0.75 197th 62nd 51st -53
Average 0.75 197th 62nd 51st -53
Health, Beauty & Fitness Dentists 12.10 104th 32nd 26th -4
Jewellers 0.11 107th 22nd 15th NA
Optometrists 8.94 8th 4th 4th NA
Average 9.07 103rd 28th 22nd -6
Home & Garden Appliance Repair 30.65 5th 2nd 2nd 172
Furniture 2.06 150th 44th 37th 34
Garage Doors 12.27 143rd 63rd 56th -21
Interior Designers 3.39 68th 17th 12nd NA
Landscapers 5.71 43rd 9th 3rd 0
Moving Companies 17.70 91st 26th 23rd 29
Pest Control 15.75 165th 61st 52nd 6
Plumbers 90.23 5th 2nd 2nd 115
Roofing 3.21 189th 44th 32nd -17
Self Storage Companies 6.15 246th 76th 65th -35
Average 15.66 133rd 56th 52nd 22
Real Estate Apartment Rentals 1.82 97th 23rd 18th 86
Condos 1.20 135th 43rd 36th -12
New Home Developers 3.70 101st 27th 22nd -5
Property Management 2.72 129th 46th 40th -12
Realtors 2.45 148th 46th 38th 65
Average 2.27 149th 43rd 35th 34
Shopping Florists 2.39 213rd 69th 59th -22
Average 2.39 212nd 70th 59th -11
Travel Car Rentals 6.96 3rd 2nd 2nd NA
Hotels 2.30 204th 65th 53rd -25
Average 3.85 47th 16th 12nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.