Findings for PPC in Orange

Orange Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Orange was the 225th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Orange also ranks amongst the least expensive cities in California, ranking as number 57th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 55% Lower in Orange than Santa Ana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orange are 55% lower than in Santa Ana. The average price of a click in Orange is $7.63.

This price differential is expected however, as Santa Ana has a larger population than Orange.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Orange was 49% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orange

Summary PPC Stats for Orange for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.63 225th 69th 57th NA
Automotive/Vehicle Dealerships 2.71 197th 54th 43rd NA
Tires 3.92 106th 29th 26th -14
Average 3.32 235th 64th 52nd NA
B2B Office Furniture 5.16 74th 26th 23rd 67
Average 5.16 118th 38th 31st NA
Entertainment/Recreation Restaurants 2.60 24th 12nd 10th 214
Average 2.60 24th 12nd 10th 214
Finance Payday Loans 7.39 120th 50th 46th 0
Average 7.39 168th 55th 45th NA
Health, Beauty & Fitness Chiropractors 5.92 170th 46th 34th 1
Dentists 18.46 34th 10th 8th -3
Martial Arts 6.64 15th 5th 4th 0
Average 14.40 25th 5th 4th -1
Home & Garden Furniture 4.71 10th 3rd 3rd 5
Garage Doors 25.67 93rd 46th 41st 0
Pest Control 15.24 181st 62nd 53rd 3
Plumbers 41.05 67th 24th 20th -22
Roofing 1.54 203rd 51st 40th NA
Self Storage Companies 8.14 216th 75th 64th -5
Average 14.93 171st 62nd 54th -2
Real Estate Apartment Rentals 2.10 67th 14th 11th 52
Condos 5.23 4th 1st 1st NA
New Home Developers 4.08 73rd 13rd 9th 20
Realtors 2.18 150th 46th 38th -11
Average 2.84 82nd 16th 11th 13
Shopping Florists 5.24 161st 54th 46th 46
Average 5.24 161st 54th 46th 46
Travel Car Rentals 4.07 30th 10th 7th NA
Hotels 4.33 84th 30th 22nd 22
Average 4.24 45th 13rd 8th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.