Findings for PPC in Orange

Orange Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Orange was the 208th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Orange also ranks amongst the least expensive cities in California, ranking as number 56th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 36% Lower in Orange than Santa Ana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orange are 36% lower than in Santa Ana. The average price of a click in Orange is $8.16.

This price differential is expected however, as Santa Ana has a larger population than Orange.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Orange was 55% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orange


Summary PPC Stats for Orange for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.16 208th 68th 56th NA
Automotive/Vehicle Dealerships 2.55 206th 57th 46th NA
Towing 6.24 57th 24th 21st 0
Average 4.40 205th 56th 46th NA
B2B Office Furniture 2.54 143rd 47th 37th -34
Average 2.54 157th 50th 39th NA
Entertainment/Recreation Restaurants 2.29 27th 10th 9th 57
Average 2.29 27th 10th 9th 57
Health, Beauty & Fitness Dentists 10.12 173rd 53rd 44th -5
Optometrists 4.37 80th 22nd 16th NA
Average 7.25 233rd 69th 56th -2
Home & Garden Furniture 3.25 74th 28th 27th -11
Garage Doors 24.72 103rd 50th 46th -2
Pest Control 18.15 155th 65th 56th -2
Plumbers 72.56 22nd 12nd 12nd 0
Roofing 7.05 168th 47th 34th NA
Self Storage Companies 7.33 229th 79th 67th 7
Average 19.82 97th 43rd 38th 9
Real Estate Apartment Rentals 1.97 103rd 23rd 17th 4
Condos 3.84 18th 4th 2nd NA
New Home Developers 9.39 4th 1st 1st 103
Realtors 1.62 205th 64th 51st -22
Average 3.50 47th 8th 7th 11
Shopping Florists 5.38 144th 48th 38th 3
Average 5.38 144th 48th 38th 3
Travel Car Rentals 1.51 213rd 78th 66th NA
Hotels 2.95 175th 54th 46th -23
Average 2.47 230th 69th 58th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.