Findings for PPC in Orange

Orange Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Orange was the 212nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Orange also ranks amongst the least expensive cities in California, ranking as number 54th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Orange are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Orange keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 40% Lower in Orange than Santa Ana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orange are 40% lower than in Santa Ana. The average price of a click in Orange is $8.53.

This price differential is expected however, as Santa Ana has a larger population than Orange.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Orange was 33% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Orange

Summary PPC Stats for Orange for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.53 212nd 64th 54th NA
Automotive/Vehicle Dealerships 1.51 231st 73rd 63rd NA
Tires 5.84 30th 5th 5th 12
Average 3.68 224th 59th 47th NA
B2B Office Furniture 4.63 106th 30th 26th 3
Average 4.63 124th 40th 31st NA
Entertainment/Recreation Restaurants 2.19 52nd 16th 12nd 3
Average 2.19 52nd 16th 12nd 3
Health, Beauty & Fitness Chiropractors 12.14 58th 15th 11th 16
Dentists 11.24 151st 50th 42nd -13
Optometrists 10.44 9th 7th 6th NA
Average 11.27 97th 28th 24th -3
Home & Garden Furniture 3.60 72nd 27th 26th 41
Garage Doors 84.13 6th 3rd 3rd 19
Pest Control 17.28 174th 62nd 54th 3
Plumbers 42.23 91st 37th 33rd -17
Roofing 4.40 190th 44th 32nd NA
Self Storage Companies 5.06 255th 80th 68th -20
Average 18.77 116th 46th 42nd 2
Real Estate Apartment Rentals 1.46 154th 35th 26th -18
Condos 0.97 170th 58th 48th NA
New Home Developers 4.91 52nd 7th 6th 8
Realtors 3.69 45th 11th 9th 66
Average 2.85 78th 13rd 10th 13
Shopping Florists 1.38 224th 72nd 61st -42
Average 1.38 224th 72nd 61st -42
Travel Car Rentals 7.40 2nd 1st 1st NA
Hotels 3.54 150th 43rd 33rd 4
Average 4.82 21st 7th 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.