Findings for PPC in Orange

Orange Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Orange was the 120th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Orange also ranks amongst the least expensive cities in California, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Orange Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Orange keywords increased by 43% in September 2014.

Google Adwords Keyword Prices 4% Lower in Orange than Santa Ana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orange are 4% lower than in Santa Ana. The average price of a click in Orange is $10.26.

This price differential is expected however, as Santa Ana has a larger population than Orange.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Orange was 14% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orange

Summary PPC Stats for Orange for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.26 120th 36th 29th 43
Automotive/Vehicle Dealerships 2.19 196th 52nd 43rd NA
Tires 3.09 103rd 38th 33rd NA
Average 2.64 222nd 58th 46th NA
B2B Office Furniture 2.72 107th 27th 21st 17
Printers 9.70 21st 10th 9th NA
Average 6.21 62nd 17th 14th 5
Entertainment/Recreation Restaurants 1.54 82nd 26th 24th 234
Average 1.54 82nd 26th 24th 234
Health, Beauty & Fitness Chiropractors 13.27 22nd 5th 1st 2267
Dentists 12.16 76th 19th 14th 23
Optometrists 6.76 14th 5th 2nd NA
Average 11.63 32nd 6th 4th 233
Home & Garden Appliance Repair 15.33 31st 16th 16th NA
Furniture 1.30 202nd 65th 54th NA
Garage Doors 22.26 75th 33rd 31st NA
Moving Companies 11.48 125th 39th 32nd NA
Pest Control 11.15 234th 72nd 60th NA
Plumbers 66.22 21st 6th 6th -17
Self Storage Companies 7.18 204th 72nd 62nd 30
Windows and Doors 1.63 105th 29th 19th NA
Average 22.63 28th 11th 11th NA
Real Estate Apartment Rentals 0.84 186th 55th 44th -45
Condos 1.91 65th 16th 10th NA
New Home Developers 3.89 59th 10th 7th 47
Realtors 1.20 228th 70th 57th 6
Average 1.65 167th 48th 38th 12
Shopping Florists 3.31 207th 64th 54th 0
Average 3.31 207th 64th 54th 0
Travel Car Rentals 1.44 193rd 70th 60th NA
Hotels 3.02 131st 38th 27th -1
Average 2.49 169th 50th 40th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.