Findings for PPC in Orange

Orange Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Orange was the 235th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Orange also ranks amongst the least expensive cities in California, ranking as number 56th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Orange Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Orange keywords increased by 51% in December 2014.

Google Adwords Keyword Prices 24% Lower in Orange than Santa Ana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orange are 24% lower than in Santa Ana. The average price of a click in Orange is $6.63.

This price differential is expected however, as Santa Ana has a larger population than Orange.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Orange was 58% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Orange

Summary PPC Stats for Orange for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.63 235th 67th 56th 51
Automotive/Vehicle Auto Insurance 10.18 152nd 36th 28th 0
Dealerships 3.39 114th 22nd 16th 8
Tires 5.23 20th 6th 5th 31
Average 5.55 154th 36th 28th 5
B2B Office Furniture 3.61 82nd 25th 24th -17
Printers 33.18 1st 1st 1st 2912
Average 18.40 1st 1st 1st 965
Entertainment/Recreation Restaurants 1.07 174th 51st 43rd 40
Average 1.07 174th 51st 43rd 40
Finance Payday Loans 1.79 143rd 43rd 34th 0
Average 1.79 171st 52nd 42nd 0
Health, Beauty & Fitness Dentists 6.82 237th 73rd 61st -16
Optometrists 8.97 8th 4th 4th NA
Average 7.25 213rd 67th 55th -5
Home & Garden Appliance Repair 15.70 90th 33rd 32nd -17
Furniture 5.24 6th 1st 1st 100
Garage Doors 33.87 42nd 19th 17th 58
Moving Companies 19.59 87th 27th 24th -7
Pest Control 14.13 179th 66th 58th -7
Roofing 7.38 175th 40th 31st 32
Self Storage Companies 9.08 187th 65th 57th 46
Average 12.95 180th 65th 58th 19
Legal Law Firms 1.23 216th 54th 43rd NA
Average 1.23 232nd 58th 46th NA
Real Estate Apartment Rentals 1.30 175th 46th 36th -30
Condos 2.02 98th 27th 22nd 11
New Home Developers 4.68 66th 10th 6th -3
Realtors 2.33 149th 44th 37th 30
Average 2.35 134th 33rd 26th 4
Shopping Florists 4.01 194th 59th 49th 34
Average 4.01 194th 59th 49th 34
Travel Car Rentals 1.22 215th 77th 65th NA
Hotels 3.73 101st 34th 27th 84
Average 2.89 185th 58th 48th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.