Findings for PPC in Orange

Orange Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Orange was the 165th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Orange also ranks amongst the least expensive cities in California, ranking as number 42nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Orange are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Orange keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 26% Lower in Orange than Santa Ana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Orange are 26% lower than in Santa Ana. The average price of a click in Orange is $10.54.

This price differential is expected however, as Santa Ana has a larger population than Orange.

For better comparison of prices, we also compared prices with another city with a similar population, Pasadena, and found the average price of a click in Orange was 21% lower than in Pasadena.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Orange

Summary PPC Stats for Orange for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.54 165th 51st 42nd 1
Automotive/Vehicle Auto Insurance 46.94 104th 19th 12nd 0
Dealerships 1.19 221st 73rd 62nd NA
Tires 5.86 18th 4th 4th 0
Towing 2.19 172nd 56th 46th 0
Average 14.05 107th 17th 11th -6
B2B Office Furniture 5.87 55th 14th 11th -10
Average 5.87 105th 30th 26th NA
Entertainment/Recreation Restaurants 1.10 211st 63rd 51st 0
Average 1.10 211st 63rd 51st 0
Finance Payday Loans 4.98 127th 50th 44th -28
Average 4.98 192nd 62nd 52nd NA
Health, Beauty & Fitness Chiropractors 9.87 72nd 13rd 7th 0
Dentists 7.89 223rd 68th 56th -14
Average 8.55 169th 52nd 42nd -4
Home & Garden Appliance Repair 13.10 118th 45th 40th 0
Furniture 1.42 227th 75th 63rd -2
Garage Doors 42.11 38th 12nd 12nd 3
Pest Control 26.17 58th 24th 19th 16
Plumbers 31.98 126th 54th 50th 147
Roofing 19.81 65th 12nd 8th 79
Self Storage Companies 9.90 117th 40th 39th -38
Average 21.20 67th 28th 25th 20
Legal Law Firms 26.71 64th 14th 10th NA
Average 26.71 143rd 38th 30th NA
Real Estate Apartment Rentals 2.28 75th 18th 16th -45
Condos 1.08 149th 43rd 33rd NA
New Home Developers 2.22 184th 63rd 55th -35
Realtors 1.36 195th 62nd 51st -22
Average 1.76 167th 48th 39th -17
Travel Car Rentals 2.87 120th 39th 33rd NA
Hotels 3.77 163rd 58th 47th 0
Average 3.47 158th 45th 35th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.