Findings for PPC in Oxnard

Oxnard Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oxnard was the 121st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Oxnard also ranks amongst the least expensive cities in California, ranking as number 30th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Oxnard than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oxnard are 0% higher than in San Buenaventura. The average price of a click in Oxnard is $11.08.

This price difference is understandable though, given the population of San Buenaventura is less than Oxnard, which generally means less competition and therefore lower prices.

To understand if prices in Oxnard are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Oxnard was 49% higher than in Fontana. This suggests that perhaps Oxnard prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oxnard

Summary PPC Stats for Oxnard for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.08 121st 36th 30th NA
Automotive/Vehicle Auto Brokers 1.30 22nd 8th 5th -40
Auto Insurance 56.45 94th 20th 12nd NA
Auto Parts 1.24 135th 46th 39th -12
Dealerships 2.68 151st 40th 30th NA
Tires 3.51 81st 25th 22nd 23
Towing 5.05 58th 27th 21st 7
Average 9.55 134th 32nd 23rd NA
Entertainment/Recreation Restaurants 1.63 100th 34th 29th 34
Average 1.63 100th 34th 29th 34
Finance Insurance 57.06 27th 6th 4th NA
Average 57.06 8th 2nd 2nd NA
Health, Beauty & Fitness Acupuncture 0.86 138th 50th 39th -17
Chiropractors 2.16 219th 67th 55th -73
Dentists 14.63 49th 14th 11th 23
Optometrists 3.78 73rd 23rd 17th NA
Average 8.43 135th 35th 28th -1
Home & Garden Appliance Repair 12.47 87th 31st 30th -11
Furniture 1.83 173rd 53rd 43rd 25
Garage Doors 24.12 78th 40th 37th 215
Moving Companies 15.97 124th 36th 31st -13
Pest Control 16.77 151st 58th 50th -31
Plumbers 43.50 70th 27th 25th 20
Self Storage Companies 14.82 48th 13rd 12nd 0
Average 20.32 68th 26th 23rd 12
Legal Personal Injury Law 41.04 128th 34th 28th NA
Average 41.04 51st 20th 17th NA
Real Estate Apartment Rentals 1.60 121st 28th 23rd 59
Condos 0.78 171st 64th 53rd NA
New Home Developers 2.62 166th 61st 54th 24
Property Management 2.83 125th 44th 38th 0
Realtors 1.69 207th 59th 48th 16
Average 1.90 196th 61st 51st 21
Shopping Florists 3.20 202nd 65th 55th -21
Average 3.20 200th 66th 55th -11
Travel Car Rentals 2.78 144th 53rd 42nd NA
Hotels 2.59 185th 61st 49th -4
Average 2.65 206th 63rd 52nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.