Findings for PPC in Oxnard

Oxnard Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oxnard was the 148th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Oxnard also ranks amongst the least expensive cities in California, ranking as number 39th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Oxnard Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Oxnard keywords increased by 46% in April 2015.

Google Adwords Keyword Prices 0% Higher in Oxnard than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oxnard are 0% higher than in San Buenaventura. The average price of a click in Oxnard is $11.43.

This price difference is understandable though, given the population of San Buenaventura is less than Oxnard, which generally means less competition and therefore lower prices.

To understand if prices in Oxnard are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Oxnard was 87% higher than in Fontana. This suggests that perhaps Oxnard prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oxnard

Summary PPC Stats for Oxnard for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.43 148th 48th 39th 46
Automotive/Vehicle Auto Insurance 49.15 138th 37th 29th -13
Auto Parts 0.84 156th 55th 46th -33
Dealerships 3.61 127th 30th 22nd NA
Tires 4.69 52nd 17th 16th 4
Towing 12.00 9th 6th 6th 507
Average 11.32 149th 37th 29th 106
B2B Office Furniture 5.90 45th 11th 11th 25
Average 5.90 83rd 20th 16th NA
Entertainment/Recreation Restaurants 5.18 3rd 3rd 3rd 80
Average 5.18 3rd 3rd 3rd 80
Finance Payday Loans 11.58 77th 31st 31st 46
Average 11.58 147th 50th 40th NA
Health, Beauty & Fitness Chiropractors 6.12 176th 49th 37th 69
Dentists 12.58 111st 32nd 26th -1
Average 10.73 101st 29th 23rd 6
Home & Garden Appliance Repair 8.72 167th 55th 47th -1
Furniture 4.19 27th 12nd 12nd 35
Garage Doors 23.59 108th 53rd 48th 54
Landscapers 1.55 169th 52nd 41st 0
Moving Companies 28.57 25th 10th 7th -1
Pest Control 40.58 23rd 11th 8th -9
Plumbers 51.94 52nd 22nd 20th 1223
Self Storage Companies 13.65 103rd 37th 32nd -26
Average 24.07 42nd 19th 19th 112
Legal Law Firms 1.53 227th 60th 48th NA
Average 1.53 242nd 66th 54th NA
Real Estate Apartment Rentals 1.44 166th 46th 36th 0
Condos 0.83 177th 56th 45th 49
New Home Developers 3.44 114th 29th 25th 19
Realtors 1.90 181st 55th 43rd 12
Average 1.87 190th 57th 45th 18
Shopping Florists 5.86 124th 43rd 34th 2
Average 5.86 124th 43rd 34th 2
Travel Car Rentals 1.92 201st 74th 63rd -19
Hotels 3.36 139th 43rd 36th 3
Average 2.64 219th 62nd 51st -8

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.