Findings for PPC in Oxnard

Oxnard Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oxnard was the 95th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Oxnard also ranks amongst the least expensive cities in California, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 1% Higher in Oxnard than Thousand Oaks

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oxnard are 1% higher than in Thousand Oaks. The average price of a click in Oxnard is $11.66.

This price difference is understandable though, given the population of Thousand Oaks is less than Oxnard, which generally means less competition and therefore lower prices.

To understand if prices in Oxnard are relatively low, we also compared prices with Fontana which has a similar population, and found the average price of a click in Oxnard was 47% higher than in Fontana. This suggests that perhaps Oxnard prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oxnard

Summary PPC Stats for Oxnard for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.66 95th 26th 21st -3
Automotive/Vehicle Auto Insurance 39.23 132nd 37th 29th NA
Auto Parts 1.56 69th 32nd 27th NA
Dealerships 3.73 83rd 13rd 8th NA
Tires 3.30 90th 31st 28th -3
Towing 4.06 54th 19th 14th NA
Average 12.27 110th 30th 23rd NA
Entertainment/Recreation Restaurants 0.75 186th 60th 52nd -17
Average 0.75 186th 60th 52nd -17
Finance Insurance 62.71 25th 12nd 12nd NA
Average 62.71 4th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 2.25 225th 71st 59th -76
Dentists 14.51 33rd 7th 6th NA
Average 11.00 42nd 9th 7th -11
Home & Garden Appliance Repair 15.05 37th 17th 17th NA
Furniture 1.59 189th 57th 46th NA
Garage Doors 21.06 86th 41st 37th NA
Pest Control 22.97 123rd 52nd 45th NA
Plumbers 27.40 135th 51st 43rd -20
Self Storage Companies 13.51 56th 20th 19th 1
Average 17.62 72nd 29th 27th NA
Legal Personal Injury Law 36.92 132nd 31st 21st NA
Average 36.92 63rd 15th 12nd NA
Real Estate Apartment Rentals 0.91 173rd 50th 39th -35
Condos 0.66 164th 55th 45th NA
New Home Developers 2.53 138th 46th 38th 14
Realtors 1.36 211st 63rd 51st NA
Average 1.44 196th 58th 47th -1
Shopping Florists 4.86 143rd 40th 34th NA
Average 4.86 143rd 40th 34th NA
Travel Car Rentals 1.95 160th 54th 47th NA
Hotels 2.49 183rd 60th 49th -1
Average 2.31 195th 61st 50th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.