Findings for PPC in Palmdale

Palmdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palmdale was the 230th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Palmdale also ranks amongst the least expensive cities in California, ranking as number 61st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Palmdale are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Palmdale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 19% Higher in Palmdale than Lancaster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palmdale are 19% higher than in Lancaster. The average price of a click in Palmdale is $8.75.

This price differential is somewhat surprising however, as Lancaster has a larger population than Palmdale.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Salinas, and found the average price of a click in Palmdale was 29% higher than in Salinas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Palmdale

Summary PPC Stats for Palmdale for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.75 230th 72nd 61st -2
Automotive/Vehicle Auto Insurance 20.62 157th 38th 28th -23
Dealerships 3.24 147th 39th 31st NA
Tires 5.16 61st 18th 18th -9
Average 10.96 126th 26th 18th -7
Finance Insurance 16.25 111st 29th 21st NA
Payday Loans 15.35 32nd 12nd 12nd 0
Average 15.80 123rd 33rd 25th NA
Health, Beauty & Fitness Chiropractors 2.06 229th 67th 56th -39
Dentists 8.64 216th 69th 57th 5
Average 7.00 241st 76th 63rd -3
Home & Garden Appliance Repair 7.83 181st 61st 52nd 0
Furniture 1.58 240th 74th 62nd 0
Landscapers 2.99 177th 45th 36th NA
Pest Control 28.63 62nd 36th 32nd 0
Plumbers 37.99 114th 49th 44th -7
Self Storage Companies 8.96 171st 61st 56th 0
Average 14.55 190th 67th 60th -2
Legal Law Firms 38.01 33rd 11th 8th NA
Average 38.01 113rd 32nd 27th NA
Real Estate Apartment Rentals 0.79 233rd 69th 57th 0
Condos 0.48 218th 75th 63rd NA
New Home Developers 4.07 107th 32nd 30th 0
Realtors 0.76 261st 80th 67th 0
Average 1.58 220th 65th 55th 0
Travel Car Rentals 4.13 42nd 11th 10th 0
Hotels 3.73 182nd 60th 49th 0
Average 3.93 117th 38th 29th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.