Findings for PPC in Palmdale

Palmdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palmdale was the 278th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Palmdale also ranks amongst the least expensive cities in California, ranking as number 68th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Palmdale are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Palmdale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 75% Lower in Palmdale than Lancaster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palmdale are 75% lower than in Lancaster. The average price of a click in Palmdale is $4.56.

This price differential is expected however, as Lancaster has a larger population than Palmdale.

For better comparison of prices, we also compared prices with another city with a similar population, Salinas, and found the average price of a click in Palmdale was 16% lower than in Salinas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Palmdale

Summary PPC Stats for Palmdale for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.56 278th 81st 68th NA
Automotive/Vehicle Auto Parts 1.22 135th 42nd 34th -47
Dealerships 6.07 22nd 4th 3rd NA
Tires 4.18 104th 26th 23rd 44
Average 3.91 211st 53rd 42nd NA
Entertainment/Recreation Restaurants 1.11 163rd 57th 46th 29
Average 1.11 163rd 57th 46th 29
Health, Beauty & Fitness Dentists 14.62 73rd 24th 18th -8
Average 14.62 26th 6th 4th -3
Home & Garden Appliance Repair 11.14 134th 43rd 38th 0
Furniture 0.99 226th 75th 63rd -7
Landscapers 2.26 166th 50th 37th NA
Pest Control 27.52 71st 34th 29th -13
Self Storage Companies 8.08 205th 74th 64th NA
Average 9.68 246th 78th 66th -1
Real Estate Apartment Rentals 0.61 259th 78th 66th 29
Condos 1.27 142nd 48th 40th NA
New Home Developers 3.06 141st 49th 45th -5
Realtors 1.43 234th 73rd 60th 49
Average 1.55 228th 74th 62nd 20
Travel Car Rentals 2.85 133rd 41st 36th NA
Hotels 2.81 211st 68th 55th 5
Average 2.82 217th 69th 57th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.