Findings for PPC in Palmdale

Palmdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palmdale was the 264th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Palmdale also ranks amongst the least expensive cities in California, ranking as number 65th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Palmdale than Lancaster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palmdale are 53% lower than in Lancaster. The average price of a click in Palmdale is $4.91.

This price differential is expected however, as Lancaster has a larger population than Palmdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Palmdale

Summary PPC Stats for Palmdale for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.91 264th 78th 65th 5
Automotive/Vehicle Dealerships 1.45 232nd 74th 63rd -10
Tires 4.16 59th 20th 18th 22
Average 2.81 229th 60th 49th 1
Entertainment/Recreation Restaurants 0.68 225th 67th 57th -27
Average 0.68 225th 67th 57th -27
Health, Beauty & Fitness Chiropractors 4.42 191st 56th 43rd -11
Dentists 9.58 168th 55th 46th -5
Average 7.86 184th 54th 44th -3
Home & Garden Furniture 2.27 165th 46th 40th NA
Garage Doors 36.54 36th 17th 15th -14
Landscapers 10.71 9th 3rd 1st NA
Self Storage Companies 8.78 192nd 67th 59th 74
Average 11.56 200th 69th 61st 18
Real Estate Apartment Rentals 0.48 266th 79th 66th -18
Condos 0.36 207th 71st 59th NA
New Home Developers 3.01 152nd 53rd 46th 40
Realtors 1.19 250th 75th 62nd -16
Average 1.35 243rd 77th 64th -4
Travel Car Rentals 6.36 4th 3rd 3rd NA
Hotels 3.57 118th 44th 36th 22
Average 4.50 39th 13rd 9th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.