Findings for PPC in Palmdale

Palmdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palmdale was the 248th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Palmdale also ranks amongst the least expensive cities in California, ranking as number 65th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Palmdale Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Palmdale keywords increased by 15% in April 2015.

Google Adwords Keyword Prices 39% Lower in Palmdale than Lancaster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palmdale are 39% lower than in Lancaster. The average price of a click in Palmdale is $5.91.

This price differential is expected however, as Lancaster has a larger population than Palmdale.

For better comparison of prices, we also compared prices with another city with a similar population, Salinas, and found the average price of a click in Palmdale was 10% lower than in Salinas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Palmdale

Summary PPC Stats for Palmdale for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.91 248th 78th 65th NA
Automotive/Vehicle Auto Insurance 33.90 165th 45th 36th NA
Auto Parts 0.20 176th 62nd 52nd 0
Dealerships 1.84 233rd 72nd 61st NA
Tires 5.35 32nd 12nd 11th 88
Average 9.33 166th 43rd 34th NA
Entertainment/Recreation Restaurants 1.68 62nd 26th 22nd 351
Average 1.68 62nd 26th 22nd 351
Finance Insurance 33.82 84th 26th 18th NA
Average 33.82 40th 13rd 9th NA
Health, Beauty & Fitness Chiropractors 5.18 203rd 62nd 49th 27
Dentists 9.85 183rd 55th 46th 7
Average 8.68 184th 52nd 42nd 4
Home & Garden Appliance Repair 12.90 129th 46th 42nd -2
Furniture 1.66 204th 68th 59th 191
Plumbers 6.92 238th 75th 63rd 0
Self Storage Companies 10.19 184th 68th 58th 28
Average 7.58 263rd 80th 67th 19
Legal Law Firms 2.13 222nd 59th 47th NA
Average 2.13 237th 65th 53rd NA
Real Estate Apartment Rentals 0.47 263rd 82nd 69th -3
Condos 0.60 203rd 70th 59th NA
New Home Developers 2.90 151st 52nd 44th 10
Realtors 1.46 221st 68th 55th 1
Average 1.28 251st 79th 66th 0
Shopping Florists 8.21 18th 7th 7th 17
Average 8.21 18th 7th 7th 17
Travel Car Rentals 2.54 167th 55th 48th NA
Hotels 3.30 145th 47th 39th 8
Average 3.05 171st 47th 37th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.