Findings for PPC in Palmdale

Palmdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palmdale was the 238th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Palmdale also ranks amongst the least expensive cities in California, ranking as number 62nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 16% Lower in Palmdale than Lancaster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palmdale are 16% lower than in Lancaster. The average price of a click in Palmdale is $5.87.

This price differential is expected however, as Lancaster has a larger population than Palmdale.

For better comparison of prices, we also compared prices with another city with a similar population, Salinas, and found the average price of a click in Palmdale was 17% lower than in Salinas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Palmdale

Summary PPC Stats for Palmdale for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.87 238th 75th 62nd NA
Automotive/Vehicle Dealerships 2.05 192nd 59th 48th NA
Tires 2.86 131st 48th 43rd -9
Average 2.46 241st 65th 53rd NA
Entertainment/Recreation Restaurants 2.32 49th 17th 14th 42
Average 2.32 49th 17th 14th 42
Health, Beauty & Fitness Chiropractors 5.69 133rd 34th 24th 0
Dentists 10.97 127th 38th 30th 12
Average 9.21 95th 27th 21st 3
Home & Garden Furniture 1.67 188th 64th 54th NA
Garage Doors 62.97 5th 2nd 2nd 0
Landscapers 2.09 149th 39th 28th NA
Moving Companies 10.06 202nd 64th 53rd -6
Pest Control 24.38 71st 33rd 30th 6
Self Storage Companies 4.57 262nd 80th 67th 32
Average 14.36 160th 60th 56th 1
Real Estate Apartment Rentals 0.62 252nd 79th 66th 50
Condos 0.52 189th 68th 57th NA
New Home Developers 2.25 182nd 67th 59th 12
Realtors 1.69 208th 60th 49th 18
Average 1.38 244th 75th 64th 17
Travel Car Rentals 1.75 208th 74th 62nd NA
Hotels 2.89 156th 51st 40th 29
Average 2.51 222nd 66th 55th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.