Findings for PPC in Palmdale

Palmdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palmdale was the 266th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Palmdale also ranks amongst the least expensive cities in California, ranking as number 66th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in Palmdale than Lancaster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palmdale are 48% lower than in Lancaster. The average price of a click in Palmdale is $4.14.

This price differential is expected however, as Lancaster has a larger population than Palmdale.

For better comparison of prices, we also compared prices with another city with a similar population, Salinas, and found the average price of a click in Palmdale was 40% lower than in Salinas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Palmdale

Summary PPC Stats for Palmdale for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.14 266th 79th 66th 9
Automotive/Vehicle Dealerships 1.40 238th 78th 67th NA
Tires 2.95 119th 44th 38th NA
Average 2.18 249th 72nd 59th NA
Entertainment/Recreation Restaurants 1.57 76th 22nd 20th NA
Average 1.57 76th 22nd 20th NA
Health, Beauty & Fitness Chiropractors 5.10 148th 51st 39th 18
Dentists 10.42 118th 33rd 25th NA
Average 7.76 152nd 44th 32nd 3
Home & Garden Pest Control 28.47 67th 28th 22nd NA
Plumbers 11.15 219th 74th 63rd NA
Self Storage Companies 6.04 224th 76th 65th -6
Average 12.93 160th 61st 54th NA
Legal Law Firms 1.13 226th 52nd 40th NA
Average 1.13 234th 55th 43rd NA
Real Estate Apartment Rentals 0.44 241st 77th 66th -3
Condos 0.50 185th 64th 52nd NA
New Home Developers 2.07 169th 57th 49th 7
Realtors 1.53 189th 58th 47th NA
Average 1.22 221st 68th 57th 78
Shopping Florists 4.67 155th 46th 38th NA
Average 4.67 155th 46th 38th NA
Travel Car Rentals 2.08 145th 49th 43rd NA
Hotels 2.43 188th 63rd 52nd 0
Average 2.31 193rd 60th 49th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.