Findings for PPC in Palmdale

Palmdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palmdale was the 260th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Palmdale also ranks amongst the least expensive cities in California, ranking as number 67th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 23% Lower in Palmdale than Lancaster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palmdale are 23% lower than in Lancaster. The average price of a click in Palmdale is $5.91.

This price differential is expected however, as Lancaster has a larger population than Palmdale.

For better comparison of prices, we also compared prices with another city with a similar population, Salinas, and found the average price of a click in Palmdale was 23% lower than in Salinas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Palmdale

Summary PPC Stats for Palmdale for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.91 260th 80th 67th NA
Automotive/Vehicle Dealerships 2.35 219th 64th 53rd NA
Tires 2.59 191st 62nd 52nd 20
Average 2.51 268th 79th 66th NA
Entertainment/Recreation Restaurants 0.26 237th 79th 67th -59
Average 0.26 237th 79th 67th -59
Health, Beauty & Fitness Chiropractors 4.37 205th 58th 45th -19
Dentists 11.96 125th 48th 39th 14
Average 8.92 170th 60th 49th 2
Home & Garden Appliance Repair 13.74 116th 40th 36th 22
Furniture 0.52 228th 74th 61st -26
Garage Doors 25.98 91st 44th 40th 26
Landscapers 2.89 134th 38th 27th NA
Pest Control 32.35 54th 21st 19th 0
Plumbers 9.83 232nd 73rd 62nd 0
Self Storage Companies 7.77 220th 77th 66th -11
Average 13.37 200th 70th 61st 1
Real Estate Apartment Rentals 0.53 253rd 80th 67th -15
Condos 0.78 191st 58th 48th NA
New Home Developers 2.85 140th 47th 39th -3
Realtors 1.47 216th 68th 57th -15
Average 1.45 234th 70th 58th -9
Shopping Florists 6.13 115th 39th 34th 0
Average 6.13 115th 39th 34th 0
Travel Car Rentals 2.56 142nd 45th 36th NA
Hotels 3.08 190th 63rd 53rd -32
Average 2.90 202nd 59th 47th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.