Findings for PPC in Palmdale

Palmdale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Palmdale was the 270th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Palmdale also ranks amongst the least expensive cities in California, ranking as number 67th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Palmdale are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Palmdale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 33% Lower in Palmdale than Lancaster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Palmdale are 33% lower than in Lancaster. The average price of a click in Palmdale is $5.77.

This price differential is expected however, as Lancaster has a larger population than Palmdale.

For better comparison of prices, we also compared prices with another city with a similar population, Salinas, and found the average price of a click in Palmdale was 6% lower than in Salinas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Palmdale

Summary PPC Stats for Palmdale for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.77 270th 80th 67th -2
Automotive/Vehicle Auto Insurance 27.01 156th 36th 26th 0
Dealerships 3.99 88th 13rd 8th NA
Tires 4.01 89th 30th 28th -10
Average 11.67 127th 26th 17th -5
Entertainment/Recreation Restaurants 5.17 58th 15th 11th 26
Average 5.17 58th 15th 11th 26
Health, Beauty & Fitness Chiropractors 3.31 226th 65th 53rd -15
Dentists 9.28 184th 56th 47th 3
Average 7.79 194th 59th 49th -1
Home & Garden Appliance Repair 19.14 32nd 12nd 12nd 5
Furniture 0.82 233rd 78th 66th 0
Landscapers 4.58 101st 21st 14th NA
Pest Control 11.50 216th 74th 64th -7
Plumbers 16.58 217th 72nd 65th -43
Self Storage Companies 5.48 233rd 77th 66th -22
Average 9.71 244th 75th 65th -5
Real Estate Apartment Rentals 0.77 238th 69th 57th -13
Condos 0.39 224th 74th 63rd NA
New Home Developers 2.80 151st 54th 46th -6
Realtors 0.70 255th 79th 67th 1
Average 1.22 234th 73rd 61st -3
Shopping Florists 5.19 164th 56th 48th -17
Average 5.19 164th 56th 48th -17
Travel Car Rentals 2.38 173rd 60th 51st -10
Hotels 4.41 104th 38th 28th 0
Average 3.39 168th 49th 39th -5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.