Findings for PPC in Pasadena

Pasadena Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 9th most expensive city in Pacific States in keyword bids in Google Adwords for the month of April 2015. Pasadena also ranks amongst the most expensive cities in California, ranking 8th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 122% Higher in Pasadena than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 122% higher than in Glendale. The average price of a click in Pasadena is $18.45.

This price differential is somewhat surprising however, as Glendale has a larger population than Pasadena.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Orange, and found the average price of a click in Pasadena was 126% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.45 39th 9th 8th 1
Automotive/Vehicle Auto Insurance 14.37 183rd 51st 42nd -31
Auto Parts 0.73 163rd 56th 47th 0
Dealerships 5.18 38th 9th 6th NA
Tires 3.44 124th 42nd 40th -37
Towing 2.52 163rd 60th 49th -39
Average 4.67 196th 53rd 44th -5
B2B Office Furniture 2.93 136th 43rd 34th -27
Printers 14.82 7th 2nd 2nd -22
Average 8.88 30th 8th 7th NA
Entertainment/Recreation Restaurants 1.55 82nd 33rd 28th -8
Average 1.55 82nd 33rd 28th -8
Finance Insurance 25.81 105th 32nd 23rd 0
Payday Loans 14.23 56th 25th 25th 11
Average 18.09 124th 38th 30th NA
Health, Beauty & Fitness Chiropractors 5.18 204th 63rd 50th -55
Cosmetic Surgery 12.80 27th 9th 7th NA
Dentists 10.19 172nd 52nd 43rd 0
Massage Therapy 6.13 61st 16th 10th NA
Optometrists 4.99 64th 19th 13rd NA
Average 8.67 197th 54th 43rd -7
Home & Garden Appliance Repair 36.90 3rd 2nd 2nd -1
Furniture 2.73 110th 39th 38th 5
Garage Doors 32.45 77th 37th 36th 55
Landscapers 2.77 136th 33rd 22nd -13
Moving Companies 18.87 96th 32nd 25th -22
Pest Control 33.43 38th 19th 16th -1
Plumbers 55.66 40th 19th 18th -3
Roofing 11.74 115th 24th 15th 3
Self Storage Companies 13.59 106th 39th 34th 6
Average 23.10 56th 23rd 21st 2
Legal Family Law 16.16 68th 20th 16th 0
Law Firms 45.52 11th 2nd 2nd 29
Personal Injury Law 494.86 1st 1st 1st NA
Average 123.64 7th 3rd 3rd 8
Real Estate Apartment Rentals 1.42 168th 47th 37th -13
Condos 1.93 88th 22nd 14th -6
New Home Developers 3.25 124th 36th 32nd 56
Realtors 2.46 123rd 36th 28th 18
Average 2.24 144th 38th 28th 11
Shopping Florists 5.21 153rd 51st 41st 1
Average 5.21 153rd 51st 41st 1
Travel Car Rentals 3.03 112nd 33rd 27th 24
Hotels 3.69 107th 33rd 27th -13
Average 3.36 126th 30th 23rd 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.