Findings for PPC in Pasadena

Pasadena Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 122nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Pasadena also ranks amongst the least expensive cities in California, ranking as number 31st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Pasadena Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Pasadena keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 26% Lower in Pasadena than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 26% lower than in Glendale. The average price of a click in Pasadena is $11.05.

This price differential is expected however, as Glendale has a larger population than Pasadena.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Orange, and found the average price of a click in Pasadena was 47% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena


Summary PPC Stats for Pasadena for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.05 122nd 37th 31st 10
Automotive/Vehicle Auto Parts 1.00 153rd 52nd 42nd -28
Dealerships 3.01 149th 31st 23rd NA
Tires 2.15 175th 67th 57th -25
Average 2.03 268th 77th 64th 4
B2B Architects 0.90 93rd 25th 18th 0
Office Furniture 10.12 2nd 1st 1st 90
Average 5.51 65th 20th 17th NA
Entertainment/Recreation Restaurants 1.18 151st 47th 40th 54
Average 1.18 151st 47th 40th 54
Finance Currency Exchange 0.33 78th 25th 17th 0
Payday Loans 20.28 13rd 5th 5th 0
Average 10.31 149th 43rd 35th 0
Health, Beauty & Fitness Acupuncture 4.62 51st 20th 16th -21
Chiropractors 5.74 147th 33rd 23rd -30
Cosmetic Surgery 5.99 82nd 19th 13rd NA
Dentists 11.16 141st 35th 27th 5
Average 8.65 159th 31st 25th -3
Home & Garden Appliance Repair 21.97 15th 7th 7th -10
Furniture 2.45 96th 30th 27th 4
Garage Doors 22.91 75th 45th 42nd -16
Interior Designers 5.05 31st 7th 6th 105
Landscapers 3.79 99th 22nd 13rd 16
Moving Companies 20.20 61st 16th 15th 32
Pest Control 24.57 70th 32nd 29th -16
Plumbers 59.64 37th 17th 17th -8
Roofing 13.91 64th 15th 9th 5
Self Storage Companies 9.96 156th 52nd 43rd 19
Average 19.19 77th 33rd 30th 9
Legal Criminal Lawyers 40.37 53rd 15th 10th -2
Family Law 19.96 53rd 16th 12nd NA
Law Firms 4.80 171st 39th 28th 115
Personal Injury Law 53.47 115th 31st 26th NA
Average 19.00 142nd 39th 32nd 20
Real Estate Apartment Rentals 2.51 44th 8th 6th 25
Condos 2.77 42nd 11th 8th 26
New Home Developers 3.07 129th 45th 38th 2
Property Management 3.07 114th 40th 35th -25
Realtors 4.65 61st 6th 5th 24
Average 3.44 79th 11th 9th 15
Shopping Florists 4.30 173rd 52nd 43rd -6
Average 4.30 161st 52nd 41st -3
Travel Car Rentals 4.03 19th 10th 9th 103
Hotels 2.87 157th 52nd 41st -2
Average 3.45 55th 26th 20th 51

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.