Findings for PPC in Pasadena

Pasadena Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 14th most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. Pasadena also ranks amongst the most expensive cities in California, ranking 11th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 43% Higher in Pasadena than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 43% higher than in Glendale. The average price of a click in Pasadena is $15.00.

This price differential is somewhat surprising however, as Glendale has a larger population than Pasadena.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Orange, and found the average price of a click in Pasadena was 96% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.00 64th 14th 11th 4
Automotive/Vehicle Auto Insurance 131.89 21st 3rd 2nd 0
Auto Parts 1.34 109th 36th 27th -28
Dealerships 2.75 193rd 53rd 42nd NA
Tires 6.71 16th 4th 4th 290
Towing 7.44 32nd 13rd 10th 44
Average 33.21 20th 2nd 1st 40
B2B Office Furniture 6.26 49th 19th 18th -15
Printers 25.92 2nd 2nd 2nd 0
Average 16.09 5th 1st 1st NA
Entertainment/Recreation Restaurants 1.73 75th 24th 21st 68
Average 1.73 75th 24th 21st 68
Finance Payday Loans 27.53 4th 2nd 2nd 120
Average 27.53 58th 15th 10th NA
Health, Beauty & Fitness Chiropractors 11.32 78th 18th 11th 30
Cosmetic Surgery 10.30 49th 20th 16th NA
Dentists 12.06 121st 45th 37th -9
Massage Therapy 10.84 33rd 5th 4th NA
Optometrists 5.66 37th 13rd 10th NA
Average 10.85 98th 35th 28th -2
Home & Garden Appliance Repair 37.46 3rd 2nd 2nd 23
Furniture 2.68 115th 30th 29th -9
Garage Doors 17.53 133rd 61st 53rd -28
Landscapers 4.04 106th 27th 16th -19
Moving Companies 25.34 54th 16th 14th 17
Pest Control 29.34 70th 24th 22nd -2
Plumbers 54.84 42nd 16th 14th -21
Roofing 10.29 144th 31st 22nd 13
Self Storage Companies 13.40 126th 46th 42nd 14
Windows and Doors 11.61 32nd 5th 5th NA
Average 21.73 72nd 26th 23rd -1
Legal Law Firms 10.12 120th 26th 20th 15
Real Estate Lawyers 9.88 41st 9th 5th 0
Average 10.04 182nd 51st 40th 4
Real Estate Apartment Rentals 1.64 123rd 30th 22nd -7
Condos 2.08 82nd 16th 9th -33
New Home Developers 2.12 181st 64th 55th -42
Realtors 2.25 141st 41st 33rd -24
Average 2.03 161st 44th 35th -24
Shopping Florists 5.38 139th 52nd 44th -1
Average 5.38 139th 52nd 44th -1
Travel Car Rentals 2.44 152nd 48th 39th -28
Hotels 4.24 92nd 33rd 25th -13
Average 3.34 150th 43rd 32nd -21

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.