Findings for PPC in Pasadena

Pasadena Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 86th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Pasadena also ranks amongst the least expensive cities in California, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Pasadena Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Pasadena keywords increased by 19% in September 2014.

Google Adwords Keyword Prices 23% Higher in Pasadena than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 23% higher than in Glendale. The average price of a click in Pasadena is $12.03.

This price differential is somewhat surprising however, as Glendale has a larger population than Pasadena.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Orange, and found the average price of a click in Pasadena was 17% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.03 86th 23rd 18th 19
Automotive/Vehicle Auto Insurance 52.55 104th 29th 21st NA
Auto Parts 1.14 120th 54th 46th 21
Dealerships 1.54 227th 76th 65th NA
Tires 3.95 49th 14th 12nd 14
Towing 1.31 141st 47th 38th NA
Average 8.41 139th 40th 32nd NA
B2B Office Furniture 2.69 108th 28th 22nd NA
Printers 8.31 40th 17th 14th NA
Average 5.50 78th 25th 21st NA
Entertainment/Recreation Restaurants 0.71 191st 64th 55th 7
Average 0.71 191st 64th 55th 7
Finance Payday Loans 8.33 72nd 26th 22nd NA
Average 8.33 142nd 43rd 34th NA
Health, Beauty & Fitness Chiropractors 5.28 143rd 48th 36th -17
Cosmetic Surgery 7.60 60th 18th 13rd NA
Dentists 10.18 134th 35th 27th -8
Martial Arts 2.13 71st 20th 15th 0
Optometrists 1.63 126th 41st 32nd NA
Average 7.55 183rd 50th 38th -8
Home & Garden Appliance Repair 29.48 2nd 2nd 2nd NA
Furniture 2.16 127th 23rd 20th -5
Garage Doors 33.60 33rd 9th 9th 94
Landscapers 5.58 61st 12nd 7th NA
Moving Companies 19.05 38th 12nd 11th 16
Pest Control 16.16 197th 69th 57th NA
Plumbers 75.68 13rd 3rd 3rd 4
Roofing 11.69 96th 21st 13rd NA
Self Storage Companies 10.44 123rd 40th 36th 10
Average 25.76 17th 6th 6th NA
Legal Criminal Lawyers 37.87 51st 12nd 9th NA
Family Law 13.13 71st 19th 15th NA
Law Firms 12.36 93rd 20th 11th NA
Average 19.76 146th 35th 27th NA
Real Estate Apartment Rentals 1.95 61st 16th 13rd -2
Condos 1.75 72nd 20th 14th NA
New Home Developers 1.95 174th 61st 52nd -32
Realtors 1.74 164th 48th 39th 9
Average 1.84 138th 36th 28th -2
Shopping Florists 5.00 138th 37th 31st 0
Average 5.00 138th 37th 31st 0
Travel Car Rentals 4.41 7th 3rd 2nd -1
Hotels 3.17 114th 34th 24th -1
Average 3.79 24th 7th 4th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.