Findings for PPC in Pasadena

Pasadena Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pasadena was the 105th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Pasadena also ranks amongst the least expensive cities in California, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Pasadena are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Pasadena keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 4% Lower in Pasadena than Glendale

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pasadena are 4% lower than in Glendale. The average price of a click in Pasadena is $12.82.

This price differential is expected however, as Glendale has a larger population than Pasadena.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Orange, and found the average price of a click in Pasadena was 50% higher than in Orange.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pasadena

Summary PPC Stats for Pasadena for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.82 105th 28th 21st 3
Automotive/Vehicle Auto Insurance 16.35 161st 41st 30th -19
Auto Parts 0.33 168th 60th 49th 0
Dealerships 3.34 171st 51st 43rd NA
Tires 4.67 75th 17th 16th -3
Towing 5.26 54th 17th 12nd -18
Average 5.55 176th 43rd 32nd -8
Entertainment/Recreation Restaurants 1.65 97th 30th 23rd 9
Average 1.65 97th 30th 23rd 9
Finance Payday Loans 20.76 21st 3rd 3rd -19
Average 20.76 82nd 23rd 16th NA
Health, Beauty & Fitness Chiropractors 15.04 33rd 8th 6th 116
Cosmetic Surgery 13.27 22nd 11th 9th NA
Dentists 12.01 110th 44th 36th 31
Massage Therapy 2.46 110th 24th 13rd NA
Optometrists 1.93 129th 41st 32nd NA
Average 11.01 90th 30th 26th 21
Home & Garden Appliance Repair 43.83 4th 3rd 3rd 12
Furniture 3.73 62nd 22nd 21st 45
Garage Doors 30.73 81st 40th 38th -8
Landscapers 4.08 107th 25th 16th -9
Moving Companies 23.02 41st 13rd 11th 0
Pest Control 23.88 104th 48th 41st 3
Plumbers 71.00 28th 8th 8th 31
Roofing 7.17 162nd 36th 24th -7
Self Storage Companies 15.99 52nd 18th 16th 51
Average 26.72 26th 14th 14th 10
Legal Family Law 13.84 75th 23rd 17th 0
Law Firms 12.95 155th 35th 27th 3
Average 13.10 186th 47th 36th 1
Real Estate Apartment Rentals 1.45 158th 37th 28th -7
Condos 2.56 56th 10th 7th -5
New Home Developers 2.90 151st 56th 51st -11
Realtors 2.13 170th 51st 39th -7
Average 2.19 148th 43rd 35th -7
Shopping Florists 4.82 189th 61st 51st -23
Average 4.82 189th 61st 51st -23
Travel Car Rentals 2.47 181st 60th 52nd -7
Hotels 4.63 74th 20th 12nd 2
Average 3.55 132nd 36th 26th -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.