Findings for PPC in Pomona

Pomona Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Pomona was the 12nd most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. Pomona also ranks amongst the most expensive cities in California, ranking 9th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 71% Higher in Pomona than Ontario

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pomona are 71% higher than in Ontario. The average price of a click in Pomona is $15.59.

This price differential is somewhat surprising however, as Ontario has a larger population than Pomona.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Pomona was 69% higher than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pomona

Summary PPC Stats for Pomona for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.59 60th 12nd 9th NA
Automotive/Vehicle Dealerships 5.34 48th 8th 4th NA
Average 5.34 196th 54th 42nd NA
B2B Printers 1.62 99th 31st 25th 13
Average 1.62 171st 56th 45th NA
Entertainment/Recreation Restaurants 1.52 93rd 29th 26th 5
Average 1.52 93rd 29th 26th 5
Finance Payday Loans 12.70 42nd 13rd 13rd 0
Average 12.70 125th 35th 26th NA
Health, Beauty & Fitness Chiropractors 6.86 146th 40th 29th 0
Dentists 16.84 48th 17th 14th 13
Average 11.85 73rd 25th 20th 4
Home & Garden Garage Doors 75.08 5th 1st 1st 0
Pest Control 22.66 120th 44th 37th 0
Plumbers 97.88 2nd 1st 1st 4
Self Storage Companies 12.04 148th 55th 48th -9
Average 52.93 1st 1st 1st -1
Legal Personal Injury Law 61.94 114th 27th 22nd NA
Average 61.94 31st 12nd 12nd NA
Real Estate Apartment Rentals 1.04 207th 63rd 52nd -41
Condos 2.06 83rd 17th 10th NA
New Home Developers 3.62 91st 22nd 18th 40
Realtors 1.25 241st 74th 62nd 6
Average 1.84 181st 54th 43rd -1
Shopping Florists 5.43 154th 51st 43rd 0
Average 5.43 154th 51st 43rd 0
Travel Car Rentals 2.66 134th 41st 32nd NA
Hotels 2.57 224th 72nd 62nd -20
Average 2.60 224th 68th 56th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.