Findings for PPC in Pomona

Pomona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pomona was the 193rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Pomona also ranks amongst the least expensive cities in California, ranking as number 51st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Pomona Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Pomona keywords increased by 60% in April 2015.

Google Adwords Keyword Prices 25% Lower in Pomona than Ontario

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pomona are 25% lower than in Ontario. The average price of a click in Pomona is $8.89.

This price differential is expected however, as Ontario has a larger population than Pomona.

For better comparison of prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Pomona was 27% lower than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Pomona

Summary PPC Stats for Pomona for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.89 193rd 62nd 51st NA
Automotive/Vehicle Dealerships 6.04 17th 3rd 2nd NA
Tires 4.79 49th 16th 15th 0
Towing 25.92 1st 1st 1st 0
Average 12.25 144th 35th 27th NA
Entertainment/Recreation Restaurants 0.86 173rd 57th 48th -15
Average 0.86 173rd 57th 48th -15
Finance Payday Loans 27.01 10th 4th 4th 56
Average 27.01 82nd 22nd 16th NA
Health, Beauty & Fitness Dentists 9.56 189th 59th 48th -15
Average 9.56 144th 39th 31st -5
Home & Garden Garage Doors 44.50 36th 17th 17th -14
Pest Control 27.06 86th 41st 35th 9
Plumbers 28.86 127th 50th 45th -8
Roofing 6.71 176th 48th 35th NA
Self Storage Companies 12.13 142nd 51st 44th -9
Average 21.32 79th 32nd 29th -2
Real Estate Apartment Rentals 1.75 131st 32nd 25th 2108
Condos 1.10 154th 48th 37th NA
New Home Developers 1.50 199th 72nd 62nd -59
Realtors 1.02 253rd 78th 65th -9
Average 1.39 246th 75th 63rd 480
Shopping Florists 6.02 116th 39th 30th 5
Average 6.02 116th 39th 30th 5
Travel Car Rentals 2.04 197th 72nd 61st NA
Hotels 2.25 219th 70th 62nd -12
Average 2.18 244th 74th 62nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.