Findings for PPC in Pomona

Pomona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pomona was the 176th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Pomona also ranks amongst the least expensive cities in California, ranking as number 44th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Pomona are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Pomona keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 15% Lower in Pomona than Ontario

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pomona are 15% lower than in Ontario. The average price of a click in Pomona is $10.16.

This price differential is expected however, as Ontario has a larger population than Pomona.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Midland, and found the average price of a click in Pomona was 56% higher than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pomona

Summary PPC Stats for Pomona for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.16 176th 53rd 44th 9
Automotive/Vehicle Auto Insurance 14.79 178th 47th 36th 0
Dealerships 6.51 10th 2nd 2nd NA
Tires 3.55 119th 38th 34th 123
Towing 4.03 106th 34th 28th -6
Average 6.49 180th 47th 37th 15
Finance Insurance 14.66 123rd 34th 25th NA
Payday Loans 6.53 84th 36th 33rd -15
Average 10.60 139th 36th 28th NA
Health, Beauty & Fitness Chiropractors 8.50 97th 19th 13rd 74
Dentists 7.91 221st 66th 54th -5
Average 8.10 184th 56th 46th 6
Home & Garden Appliance Repair 19.00 35th 14th 14th 32
Furniture 7.15 9th 4th 3rd 0
Garage Doors 63.23 9th 3rd 3rd 26
Pest Control 15.11 174th 70th 60th -14
Plumbers 55.96 39th 19th 17th -4
Self Storage Companies 6.88 202nd 68th 61st -33
Average 24.42 26th 10th 10th 0
Legal Law Firms 26.93 62nd 13rd 9th NA
Average 26.93 140th 35th 28th NA
Real Estate Apartment Rentals 1.33 157th 40th 33rd -16
Condos 0.46 216th 71st 60th NA
New Home Developers 3.24 122nd 38th 32nd -4
Realtors 1.41 191st 61st 50th -15
Average 1.66 185th 54th 45th -12
Shopping Florists 6.42 116th 38th 32nd -4
Average 6.42 116th 38th 32nd -4
Travel Car Rentals 1.90 204th 72nd 63rd NA
Hotels 3.63 176th 62nd 51st 0
Average 3.05 217th 67th 56th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.