Findings for PPC in Pomona

Pomona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pomona was the 272nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Pomona also ranks amongst the least expensive cities in California, ranking as number 66th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 55% Lower in Pomona than Ontario

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pomona are 55% lower than in Ontario. The average price of a click in Pomona is $4.91.

This price differential is expected however, as Ontario has a larger population than Pomona.

For better comparison of prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Pomona was 54% lower than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pomona

Summary PPC Stats for Pomona for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.91 272nd 79th 66th NA
Automotive/Vehicle Auto Insurance 8.73 170th 45th 34th NA
Auto Parts 1.08 142nd 46th 36th 0
Dealerships 3.32 172nd 52nd 44th NA
Tires 5.28 45th 11th 11th 608
Towing 1.33 155th 50th 41st -28
Average 4.17 205th 50th 39th NA
Entertainment/Recreation Restaurants 0.58 228th 75th 62nd -4
Average 0.58 228th 75th 62nd -4
Finance Payday Loans 4.34 157th 59th 48th 0
Average 4.34 175th 61st 49th NA
Health, Beauty & Fitness Dentists 8.38 225th 71st 59th 4
Average 8.38 200th 64th 52nd 1
Home & Garden Plumbers 46.29 79th 30th 27th -3
Self Storage Companies 5.72 245th 78th 66th -17
Average 19.24 109th 43rd 39th -2
Real Estate Apartment Rentals 1.81 108th 23rd 18th -21
Condos 1.40 129th 41st 33rd NA
New Home Developers 3.84 102nd 31st 28th 33
Realtors 1.89 191st 56th 44th 0
Average 2.31 136th 38th 31st -3
Shopping Florists 6.26 116th 35th 29th 13
Average 6.26 116th 35th 29th 13
Travel Car Rentals 2.70 154th 49th 44th NA
Hotels 2.82 210th 67th 54th -5
Average 2.78 225th 70th 58th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.