Findings for PPC in Pomona

Pomona Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Pomona was the 118th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Pomona also ranks amongst the least expensive cities in California, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Pomona are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Pomona keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 6% Higher in Pomona than Ontario

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Pomona are 6% higher than in Ontario. The average price of a click in Pomona is $13.04.

This price differential is somewhat surprising however, as Ontario has a larger population than Pomona.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Midland, and found the average price of a click in Pomona was 82% higher than in Midland.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Pomona

Summary PPC Stats for Pomona for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.04 118th 34th 29th 3
Automotive/Vehicle Auto Insurance 7.97 181st 50th 40th 0
Dealerships 9.31 1st 1st 1st NA
Tires 5.92 38th 8th 8th 0
Towing 0.68 192nd 64th 53rd -31
Average 5.97 183rd 46th 36th -4
Entertainment/Recreation Restaurants 3.52 107th 29th 24th 60
Average 3.52 107th 29th 24th 60
Finance Insurance 7.99 121st 34th 25th NA
Payday Loans 12.06 67th 35th 34th 26
Average 10.70 164th 52nd 43rd NA
Health, Beauty & Fitness Dentists 6.31 263rd 79th 67th -8
Average 6.31 259th 78th 65th -3
Home & Garden Pest Control 57.19 2nd 2nd 1st 11
Plumbers 68.84 23rd 13rd 11th 81
Self Storage Companies 8.71 177th 64th 58th 0
Average 46.85 1st 1st 1st 8
Legal Law Firms 41.55 26th 6th 5th NA
Average 41.55 99th 29th 24th NA
Real Estate Apartment Rentals 1.28 163rd 42nd 34th 0
Condos 0.68 200th 69th 57th NA
New Home Developers 1.99 195th 70th 62nd 0
Realtors 1.35 229th 75th 62nd 0
Average 1.43 232nd 71st 61st 0
Shopping Florists 6.56 161st 57th 52nd 0
Average 6.56 161st 57th 52nd 0
Travel Car Rentals 3.17 109th 33rd 28th NA
Hotels 4.25 131st 42nd 32nd 0
Average 3.89 122nd 39th 30th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.