Findings for PPC in Rialto

Rialto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rialto was the 273rd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Rialto also ranks amongst the least expensive cities in California, ranking as number 67th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 30% Lower in Rialto than Fontana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rialto are 30% lower than in Fontana. The average price of a click in Rialto is $4.76.

This price differential is expected however, as Fontana has a larger population than Rialto.

For better comparison of prices, we also compared prices with another city with a similar population, Davenport, and found the average price of a click in Rialto was 7% lower than in Davenport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Rialto

Summary PPC Stats for Rialto for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.76 273rd 80th 67th NA
Entertainment/Recreation Restaurants 0.54 231st 77th 64th 36
Average 0.54 231st 77th 64th 36
Finance Payday Loans 14.34 46th 10th 10th 36
Average 14.34 126th 34th 25th NA
Health, Beauty & Fitness Dentists 8.90 215th 67th 56th 20
Average 8.90 184th 58th 48th NA
Home & Garden Roofing 7.89 157th 33rd 21st NA
Self Storage Companies 9.33 180th 66th 58th NA
Average 8.85 257th 81st 68th NA
Real Estate Apartment Rentals 1.26 188th 51st 42nd 5
New Home Developers 3.92 95th 25th 22nd NA
Realtors 1.52 228th 71st 58th NA
Average 1.75 201st 60th 49th NA
Travel Hotels 2.37 231st 77th 64th 75
Average 2.37 243rd 78th 65th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.