Findings for PPC in Rialto

Rialto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rialto was the 287th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Rialto also ranks amongst the least expensive cities in California, ranking as number 69th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Rialto Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Rialto keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 66% Lower in Rialto than Fontana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rialto are 66% lower than in Fontana. The average price of a click in Rialto is $2.50.

This price differential is expected however, as Fontana has a larger population than Rialto.

For better comparison of prices, we also compared prices with another city with a similar population, Davenport, and found the average price of a click in Rialto was 37% lower than in Davenport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rialto

Summary PPC Stats for Rialto for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.50 287th 82nd 69th NA
Entertainment/Recreation Restaurants 4.48 7th 3rd 3rd 589
Average 4.48 7th 3rd 3rd 589
Health, Beauty & Fitness Dentists 4.37 271st 82nd 69th -10
Average 4.37 266th 80th 67th NA
Home & Garden Self Storage Companies 6.55 235th 74th 63rd NA
Average 6.55 270th 82nd 69th NA
Real Estate Apartment Rentals 0.78 240th 74th 61st 24
New Home Developers 3.61 106th 31st 25th NA
Realtors 0.85 266th 81st 68th NA
Average 1.21 255th 79th 66th NA
Travel Hotels 1.73 228th 72nd 60th 18
Average 1.73 259th 80th 68th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.