Findings for PPC in Rialto

Rialto Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Rialto was the 266th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Rialto also ranks amongst the least expensive cities in California, ranking as number 67th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Rialto than Fontana

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Rialto are 19% lower than in Fontana. The average price of a click in Rialto is $4.91.

This price differential is expected however, as Fontana has a larger population than Rialto.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Davenport, and found the average price of a click in Rialto was 16% higher than in Davenport.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Rialto

Summary PPC Stats for Rialto for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.91 266th 80th 67th NA
Entertainment/Recreation Restaurants 0.79 181st 60th 51st 26
Average 0.79 181st 60th 51st 26
Health, Beauty & Fitness Dentists 18.55 22nd 8th 7th 17
Average 18.55 7th 2nd 1st 5
Home & Garden Self Storage Companies 10.82 170th 63rd 54th NA
Average 10.82 220th 75th 64th NA
Real Estate Apartment Rentals 0.80 250th 77th 64th 7
New Home Developers 2.62 164th 62nd 54th NA
Realtors 1.25 235th 73rd 60th NA
Average 1.42 242nd 73rd 61st NA
Travel Hotels 1.36 240th 75th 66th -34
Average 1.36 265th 79th 66th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.