Findings for PPC in Richmond

Richmond Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 159th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Richmond also ranks amongst the least expensive cities in California, ranking as number 38th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 4% Higher in Richmond than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 4% higher than in Berkeley. The average price of a click in Richmond is $10.80.

This price differential is somewhat surprising however, as Berkeley has a larger population than Richmond.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Murrieta, and found the average price of a click in Richmond was 16% higher than in Murrieta.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richmond

Summary PPC Stats for Richmond for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.80 159th 47th 38th 2
Automotive/Vehicle Auto Parts 0.63 159th 55th 45th -36
Auto Wreckers 3.64 7th 3rd 2nd 0
Dealerships 2.93 180th 48th 37th NA
Tires 3.82 113rd 33rd 30th 7
Towing 5.59 58th 19th 15th 41
Average 3.00 247th 73rd 60th -1
B2B Office Furniture 5.95 53rd 20th 19th -26
Printers 29.56 1st 1st 1st 0
Average 13.82 10th 3rd 3rd NA
Entertainment/Recreation Restaurants 1.37 104th 35th 31st -23
Average 1.37 104th 35th 31st -23
Finance Payday Loans 9.95 76th 32nd 31st 52
Average 9.95 145th 44th 35th NA
Health, Beauty & Fitness Chiropractors 11.49 77th 17th 10th 22
Cosmetic Surgery 15.11 12nd 7th 7th 7
Dentists 11.66 130th 50th 41st 2
Martial Arts 3.72 51st 16th 13rd 16
Massage Therapy 12.78 21st 4th 3rd 132
Average 11.63 78th 27th 22nd 18
Home & Garden Appliance Repair 15.10 100th 36th 32nd 8
Furniture 2.25 152nd 41st 37th -17
Garage Doors 12.74 162nd 70th 59th -13
Landscapers 4.59 92nd 23rd 13rd 0
Moving Companies 26.66 46th 12nd 10th 84
Pest Control 18.27 157th 57th 49th -13
Plumbers 31.47 112nd 37th 30th -17
Roofing 9.50 152nd 33rd 24th -6
Self Storage Companies 15.88 77th 27th 25th -14
Windows and Doors 44.68 1st 1st 1st NA
Average 18.08 118th 43rd 39th 1
Legal Family Law 32.20 38th 18th 13rd 0
Law Firms 18.75 63rd 14th 12nd 0
Average 20.67 145th 38th 31st 0
Real Estate Apartment Rentals 1.76 100th 22nd 15th 4
Condos 2.51 62nd 12nd 7th -17
New Home Developers 5.96 21st 1st 1st -12
Realtors 3.48 44th 10th 7th -1
Average 3.31 47th 8th 7th -6
Shopping Florists 4.73 206th 61st 53rd 18
Average 4.73 206th 61st 53rd 18
Travel Car Rentals 3.10 93rd 29th 23rd -17
Hotels 3.50 158th 54th 44th -3
Average 3.30 156th 45th 34th -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.