Findings for PPC in Richmond

Richmond Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 72nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Richmond also ranks amongst the least expensive cities in California, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Richmond are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Richmond keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 71% Higher in Richmond than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 71% higher than in Berkeley. The average price of a click in Richmond is $16.69.

This price differential is somewhat surprising however, as Berkeley has a larger population than Richmond.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Murrieta, and found the average price of a click in Richmond was 81% higher than in Murrieta.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Richmond

Summary PPC Stats for Richmond for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.69 72nd 14th 11th -1
Automotive/Vehicle Auto Parts 1.75 77th 25th 16th -39
Dealerships 3.69 103rd 17th 11th NA
Tires 4.05 86th 28th 26th -25
Towing 5.58 50th 23rd 18th -10
Average 4.06 235th 63rd 50th -14
B2B Office Furniture 5.50 67th 17th 14th 46
Average 5.50 114th 33rd 28th NA
Entertainment/Recreation Restaurants 4.70 72nd 18th 14th -5
Average 4.70 72nd 18th 14th -5
Finance Insurance 70.53 27th 8th 5th NA
Payday Loans 4.53 139th 57th 49th -33
Average 26.53 51st 12nd 8th NA
Health, Beauty & Fitness Chiropractors 8.15 106th 22nd 15th 8
Cosmetic Surgery 5.24 94th 27th 20th 15
Dentists 10.92 132nd 45th 37th 31
Martial Arts 3.21 62nd 18th 15th 0
Massage Therapy 4.71 99th 20th 10th -25
Average 8.64 151st 49th 40th 10
Home & Garden Appliance Repair 14.06 100th 37th 34th 36
Furniture 3.52 108th 26th 23rd -23
Garage Doors 16.49 140th 57th 51st 0
Landscapers 3.68 144th 35th 26th 1
Moving Companies 21.02 57th 19th 16th -42
Pest Control 23.67 77th 33rd 28th 15
Plumbers 19.48 199th 68th 63rd -54
Roofing 15.22 102nd 21st 16th 64
Self Storage Companies 12.55 67th 15th 15th -1
Windows and Doors 10.80 47th 8th 7th NA
Average 16.50 154th 55th 50th 0
Legal Criminal Lawyers 36.51 47th 15th 12nd 0
Law Firms 15.58 157th 40th 33rd -22
Personal Injury Law 223.75 12nd 3rd 3rd NA
Average 70.24 23rd 6th 6th 10
Real Estate Apartment Rentals 1.83 107th 26th 22nd -26
Condos 2.73 25th 4th 3rd -19
New Home Developers 5.73 35th 5th 5th -28
Realtors 2.23 91st 24th 18th -18
Average 2.97 51st 9th 6th -21
Shopping Florists 4.68 179th 62nd 53rd -20
Average 4.68 179th 62nd 53rd -20
Travel Car Rentals 3.52 67th 22nd 19th 6
Hotels 4.92 70th 25th 15th 0
Average 4.22 58th 19th 14th 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.