Findings for PPC in Richmond

Richmond Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Richmond was the 16th most expensive city in Pacific States in keyword bids in Google Adwords for the month of November 2014. Richmond also ranks amongst the most expensive cities in California, ranking 13rd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Kent ranked as the least expensive city.

Month over Month Google Adwords Prices for Richmond Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Richmond keywords increased by 23% in November 2014.

Google Adwords Keyword Prices 60% Higher in Richmond than Berkeley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Richmond are 60% higher than in Berkeley. The average price of a click in Richmond is $14.23.

This price differential is somewhat surprising however, as Berkeley has a larger population than Richmond.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Murrieta, and found the average price of a click in Richmond was 110% higher than in Murrieta.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Richmond

Summary PPC Stats for Richmond for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.23 51st 16th 13rd 23
Automotive/Vehicle Auto Insurance 107.91 19th 2nd 1st 3
Auto Parts 1.25 134th 45th 38th 4
Dealerships 2.18 154th 54th 43rd NA
Tires 3.12 146th 38th 33rd 20
Towing 5.77 46th 19th 15th -19
Average 15.85 64th 13rd 7th -3
B2B Architects 1.40 74th 21st 17th -32
Office Furniture 5.53 32nd 8th 8th -1
Average 4.15 99th 28th 23rd NA
Entertainment/Recreation Restaurants 2.20 51st 18th 15th 11
Average 2.20 51st 18th 15th 11
Finance Credit Counselling 17.66 37th 9th 7th NA
Currency Exchange 3.23 7th 2nd 1st -15
Payday Loans 10.70 73rd 31st 29th 23
Average 10.57 133rd 40th 32nd 1
Health, Beauty & Fitness Acupuncture 4.01 67th 26th 20th 0
Chiropractors 5.23 144th 40th 29th -4
Cosmetic Surgery 1.05 114th 26th 17th -24
Dentists 17.04 32nd 8th 7th 118
Jewellers 5.16 13rd 10th 7th 15
Martial Arts 10.34 1st 1st 1st 2941
Massage Therapy 18.10 5th 2nd 2nd -12
Optometrists 4.01 66th 20th 15th 26
Average 11.38 65th 11th 8th 152
Home & Garden Appliance Repair 6.19 175th 57th 49th 6
Furniture 2.23 127th 37th 32nd -9
Home Security 50.06 17th 3rd 2nd 34
Landscapers 3.62 107th 28th 18th 0
Moving Companies 15.08 126th 42nd 35th -34
Pest Control 21.69 100th 44th 40th 16
Plumbers 41.02 85th 30th 27th 23
Roofing 12.43 109th 18th 11th 0
Self Storage Companies 18.52 10th 1st 1st 15
Average 19.95 71st 27th 24th 2
Legal Criminal Lawyers 32.96 64th 16th 11th 127
Employment Lawyers 4.05 54th 15th 11th -9
Family Law 19.22 56th 17th 13rd -13
Immigration Lawyers 6.68 79th 20th 16th NA
Law Firms 20.36 66th 8th 6th -8
Personal Injury Law 111.17 39th 11th 10th 16
Average 33.64 67th 26th 22nd 8
Real Estate Apartment Rentals 2.27 74th 16th 12nd 16
Condos 3.07 37th 7th 5th 14
New Home Developers 6.82 15th 2nd 1st 19
Realtors 3.99 52nd 13rd 12nd 22
Average 3.72 42nd 7th 6th 16
Shopping Florists 5.29 131st 40th 32nd -12
Average 3.46 193rd 63rd 52nd -8
Travel Car Rentals 3.57 62nd 23rd 19th 69
Hotels 3.31 113rd 34th 24th 16
Average 3.44 86th 27th 21st 42

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.