Findings for PPC in Riverside

Riverside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Riverside was the 127th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Riverside also ranks amongst the least expensive cities in California, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Riverside Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Riverside keywords increased by 15% in April 2015.

Google Adwords Keyword Prices 5% Lower in Riverside than Moreno Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Riverside are 5% lower than in Moreno Valley. The average price of a click in Riverside is $12.60.

This price difference is interesting though, given the population of Moreno Valley is less than Riverside.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Riverside

Summary PPC Stats for Riverside for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.60 127th 41st 32nd 15
Automotive/Vehicle Auto Insurance 30.09 170th 47th 38th -24
Auto Parts 1.78 84th 30th 25th -3
Auto Wreckers 1.89 21st 11th 8th NA
Dealerships 3.44 143rd 36th 27th NA
Tires 3.86 95th 30th 28th -10
Towing 4.96 87th 32nd 27th 13
Average 8.63 172nd 45th 36th -5
B2B Office Furniture 3.68 116th 33rd 29th -14
Average 3.68 140th 42nd 33rd NA
Entertainment/Recreation Restaurants 3.80 7th 4th 4th 365
Average 3.80 7th 4th 4th 365
Finance Credit Counselling 13.29 56th 19th 15th NA
Payday Loans 19.47 22nd 8th 8th 74
Average 17.41 127th 41st 32nd NA
Health, Beauty & Fitness Chiropractors 4.90 209th 65th 52nd 41
Cosmetic Surgery 12.28 31st 11th 9th NA
Dentists 11.41 137th 41st 34th 58
Massage Therapy 2.26 120th 25th 15th 0
Average 9.04 173rd 49th 40th 21
Home & Garden Appliance Repair 13.65 117th 43rd 39th 1
Furniture 3.93 41st 17th 17th 25
Garage Doors 37.00 57th 27th 27th 9
Landscapers 4.43 94th 19th 10th -19
Moving Companies 9.88 172nd 53rd 43rd 10
Pest Control 20.95 136th 60th 52nd 8
Plumbers 24.85 143rd 55th 49th 120
Roofing 3.36 203rd 57th 44th -21
Self Storage Companies 17.80 38th 14th 13rd -5
Average 16.65 138th 55th 49th 10
Legal Family Law 82.08 2nd 1st 1st NA
Law Firms 27.78 36th 6th 5th 22
Personal Injury Law 86.81 94th 29th 24th NA
Average 46.67 64th 20th 19th 3
Real Estate Apartment Rentals 2.65 39th 8th 7th 31
Condos 0.70 191st 63rd 52nd -18
New Home Developers 3.41 117th 31st 27th 0
Realtors 1.92 178th 54th 42nd 1
Average 2.28 139th 37th 27th 3
Shopping Florists 6.53 93rd 34th 26th 25
Average 6.53 93rd 34th 26th 25
Travel Car Rentals 3.31 80th 19th 15th 4
Hotels 2.88 181st 56th 48th -6
Average 3.09 164th 44th 34th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.