Findings for PPC in Riverside

Riverside Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Riverside was the 7th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2014. Riverside also ranks amongst the most expensive cities in California, ranking 6th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Riverside Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Riverside keywords increased by 20% in September 2014.

Google Adwords Keyword Prices 134% Higher in Riverside than Moreno Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Riverside are 134% higher than in Moreno Valley. The average price of a click in Riverside is $14.83.

This price difference is understandable though, given the population of Moreno Valley is less than Riverside, which generally means less competition and therefore lower prices.

To understand if prices in Riverside are relatively low, we also compared prices with Corpus Christi which has a similar population, and found the average price of a click in Riverside was 75% higher than in Corpus Christi. This suggests that perhaps Riverside prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Riverside

Summary PPC Stats for Riverside for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.83 44th 7th 6th 20
Automotive/Vehicle Auto Insurance 54.76 97th 26th 18th 0
Auto Parts 1.14 120th 54th 46th NA
Auto Wreckers 1.70 20th 14th 11th NA
Dealerships 2.56 166th 38th 30th NA
Tires 2.48 155th 60th 52nd -23
Towing 1.21 143rd 48th 39th NA
Average 15.13 90th 24th 19th -9
B2B Office Furniture 3.67 96th 22nd 18th 112
Average 3.67 112nd 31st 25th 37
Entertainment/Recreation Restaurants 1.55 80th 24th 22nd 43
Average 1.55 80th 24th 22nd 43
Finance Credit Counselling 21.16 27th 6th 4th NA
Insurance 97.92 6th 2nd 2nd NA
Payday Loans 12.42 32nd 6th 5th 36
Average 35.98 24th 7th 7th NA
Health, Beauty & Fitness Chiropractors 6.67 112nd 36th 26th 133
Cosmetic Surgery 9.36 45th 12nd 10th -8
Dentists 8.39 181st 53rd 42nd -2
Massage Therapy 1.05 115th 25th 14th NA
Optometrists 1.90 121st 38th 29th NA
Average 6.76 197th 57th 45th 4
Home & Garden Appliance Repair 23.44 5th 4th 4th NA
Furniture 2.24 118th 19th 16th NA
Garage Doors 18.50 94th 47th 42nd NA
Landscapers 2.76 144th 33rd 23rd NA
Moving Companies 11.18 131st 40th 33rd NA
Pest Control 20.05 161st 62nd 53rd NA
Plumbers 28.96 123rd 47th 40th 24
Roofing 1.35 204th 53rd 40th -20
Self Storage Companies 13.41 57th 21st 20th -19
Windows and Doors 3.20 88th 23rd 17th NA
Average 15.01 128th 53rd 46th NA
Legal Criminal Lawyers 57.24 22nd 4th 3rd NA
Family Law 104.60 1st 1st 1st NA
Law Firms 14.27 79th 16th 9th NA
Personal Injury Law 96.08 51st 8th 7th NA
Real Estate Lawyers 36.77 1st 1st 1st NA
Average 45.44 36th 7th 5th NA
Real Estate Apartment Rentals 1.42 116th 33rd 26th -33
Condos 1.93 62nd 15th 9th NA
New Home Developers 2.84 119th 35th 27th -15
Realtors 2.06 133rd 36th 27th NA
Average 2.02 118th 30th 22nd 71
Shopping Florists 3.97 186th 57th 48th -1
Average 3.97 186th 57th 48th -1
Travel Car Rentals 3.65 18th 6th 5th 0
Hotels 2.90 147th 45th 34th 0
Average 3.27 65th 20th 15th 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.