Findings for PPC in Riverside

Riverside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Riverside was the 95th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Riverside also ranks amongst the least expensive cities in California, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Riverside Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Riverside keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 8% Lower in Riverside than Moreno Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Riverside are 8% lower than in Moreno Valley. The average price of a click in Riverside is $12.59.

This price difference is interesting though, given the population of Moreno Valley is less than Riverside.

To understand if prices in Riverside align relatively, we also compared prices with Corpus Christi, which has a similar population, and found the average price of a click in Riverside was 12% higher than in Corpus Christi.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Riverside

Summary PPC Stats for Riverside for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.59 95th 21st 17th 13
Automotive/Vehicle Auto Insurance 51.84 102nd 21st 13rd -1
Auto Parts 0.56 163rd 61st 51st 0
Auto Wreckers 0.23 31st 17th 12nd 0
Dealerships 3.37 115th 23rd 17th 63
Tires 2.44 171st 62nd 53rd -2
Towing 1.46 152nd 49th 38th 0
Average 11.90 117th 25th 18th 12
B2B Office Furniture 3.86 73rd 23rd 22nd -3
Average 3.86 105th 31st 26th -1
Entertainment/Recreation Restaurants 2.39 49th 13rd 12nd 81
Average 2.39 49th 13rd 12nd 81
Finance Credit Counselling 28.77 19th 3rd 2nd 15
Payday Loans 12.94 37th 7th 6th -31
Average 18.21 103rd 25th 18th -1
Health, Beauty & Fitness Chiropractors 5.98 156th 41st 31st 19
Dentists 17.98 24th 9th 8th 46
Massage Therapy 1.50 122nd 25th 15th 0
Optometrists 3.74 78th 24th 18th NA
Average 12.50 41st 11th 9th 15
Home & Garden Appliance Repair 11.44 139th 46th 43rd -1
Furniture 3.09 62nd 14th 14th 1
Garage Doors 19.73 103rd 51st 47th -2
Landscapers 4.50 93rd 23rd 17th 31
Moving Companies 30.72 17th 3rd 2nd 86
Pest Control 19.31 116th 45th 40th -15
Plumbers 28.52 127th 51st 44th -16
Roofing 12.37 117th 24th 17th -8
Self Storage Companies 16.87 36th 10th 8th 23
Average 17.62 108th 46th 41st 8
Legal Criminal Lawyers 37.36 50th 11th 8th 4
Family Law 66.49 4th 2nd 2nd NA
Law Firms 10.96 101st 22nd 14th NA
Personal Injury Law 73.85 100th 23rd 18th 0
Average 35.10 94th 21st 17th NA
Real Estate Apartment Rentals 1.77 117th 23rd 17th 20
Condos 1.53 128th 39th 31st 158
New Home Developers 3.97 98th 23rd 18th -6
Realtors 2.66 115th 31st 25th -6
Average 2.46 127th 31st 24th 39
Shopping Florists 5.14 150th 43rd 37th -11
Average 5.14 150th 43rd 37th -11
Travel Car Rentals 2.61 161st 55th 45th -19
Hotels 3.76 99th 32nd 26th 16
Average 3.18 148th 48th 40th -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.