Findings for PPC in Riverside

Riverside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Riverside was the 157th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Riverside also ranks amongst the least expensive cities in California, ranking as number 42nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Riverside are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Riverside keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 47% Lower in Riverside than Moreno Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Riverside are 47% lower than in Moreno Valley. The average price of a click in Riverside is $10.60.

This price difference is interesting though, given the population of Moreno Valley is less than Riverside.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Corpus Christi, and found the average price of a click in Riverside was 43% lower than in Corpus Christi.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Riverside


Summary PPC Stats for Riverside for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.60 157th 50th 42nd 4
Automotive/Vehicle Auto Insurance 26.72 141st 33rd 22nd 0
Auto Parts 0.93 150th 50th 40th -26
Auto Wreckers 5.86 3rd 1st 1st NA
Dealerships 3.55 156th 46th 39th NA
Tires 4.78 70th 16th 15th -4
Towing 4.18 84th 28th 20th 23
Average 7.17 154th 36th 26th 1
B2B Office Furniture 3.20 139th 41st 33rd NA
Average 3.20 146th 48th 38th NA
Entertainment/Recreation Restaurants 0.85 195th 66th 54th -25
Average 0.85 195th 66th 54th -25
Finance Credit Counselling 30.90 22nd 7th 5th NA
Payday Loans 11.18 72nd 22nd 21st 15
Average 17.75 117th 28th 20th NA
Health, Beauty & Fitness Chiropractors 7.09 151st 42nd 31st 38
Cosmetic Surgery 12.32 29th 14th 11th NA
Dentists 10.70 165th 54th 46th 17
Optometrists 3.45 98th 33rd 25th NA
Average 9.27 171st 54th 44th 11
Home & Garden Appliance Repair 13.85 93rd 34th 33rd 31
Furniture 2.48 171st 54th 46th 56
Garage Doors 29.73 87th 43rd 41st -12
Landscapers 3.03 137th 35th 23rd -3
Moving Companies 5.36 178th 50th 41st 21
Pest Control 19.79 144th 60th 52nd 16
Plumbers 41.27 93rd 38th 34th 21
Roofing 17.21 77th 14th 5th 7
Self Storage Companies 15.20 61st 20th 18th -1
Average 17.84 127th 51st 46th 12
Legal Criminal Lawyers 24.67 65th 15th 11th -17
Family Law 53.90 9th 6th 6th NA
Law Firms 14.71 144th 31st 24th -34
Average 22.90 156th 39th 31st -16
Real Estate Apartment Rentals 1.32 177th 45th 36th -19
Condos 1.15 152nd 53rd 44th 51
New Home Developers 4.43 70th 14th 11th 13
Realtors 1.99 182nd 55th 43rd 29
Average 2.22 146th 41st 34th 18
Shopping Florists 5.71 142nd 46th 40th 16
Average 5.71 142nd 46th 40th 16
Travel Car Rentals 2.18 201st 67th 58th -7
Hotels 3.01 191st 61st 49th -2
Average 2.60 238th 75th 62nd -5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.