Findings for PPC in Riverside

Riverside Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Riverside was the 135th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Riverside also ranks amongst the least expensive cities in California, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Riverside are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Riverside keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 24% Lower in Riverside than Moreno Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Riverside are 24% lower than in Moreno Valley. The average price of a click in Riverside is $11.79.

This price difference is interesting though, given the population of Moreno Valley is less than Riverside.

To understand if prices in Riverside align relatively, we also compared prices with Corpus Christi, which has a similar population, and found the average price of a click in Riverside was 18% higher than in Corpus Christi.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Riverside

Summary PPC Stats for Riverside for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.79 135th 35th 29th 1
Automotive/Vehicle Auto Insurance 36.05 135th 30th 21st -17
Auto Parts 1.41 107th 34th 24th 39
Auto Wreckers 4.80 3rd 2nd 2nd NA
Dealerships 3.66 105th 18th 12nd NA
Tires 4.44 65th 20th 20th -18
Towing 8.36 14th 7th 6th 44
Average 7.66 165th 42nd 32nd 3
B2B Office Furniture 4.78 95th 29th 25th 0
Average 4.78 127th 41st 34th NA
Entertainment/Recreation Restaurants 2.95 133rd 31st 25th 27
Average 2.95 133rd 31st 25th 27
Finance Credit Counselling 51.19 2nd 1st 1st NA
Payday Loans 8.74 38th 11th 11th -21
Average 22.89 77th 19th 14th NA
Health, Beauty & Fitness Chiropractors 4.09 208th 60th 48th 1
Cosmetic Surgery 3.67 118th 32nd 25th NA
Dentists 10.42 150th 50th 41st 16
Average 7.99 190th 58th 48th 1
Home & Garden Appliance Repair 34.92 3rd 2nd 2nd 69
Furniture 2.06 215th 70th 58th -21
Garage Doors 24.15 108th 45th 42nd -33
Landscapers 7.14 34th 10th 5th 103
Moving Companies 9.33 186th 58th 47th -35
Pest Control 16.44 160th 63rd 54th -10
Plumbers 45.82 76th 31st 27th 35
Roofing 13.01 131st 29th 21st 19
Self Storage Companies 12.81 55th 13rd 13rd -12
Windows and Doors 8.89 61st 14th 11th NA
Average 18.30 115th 50th 45th 9
Legal Criminal Lawyers 28.44 55th 17th 14th NA
Family Law 54.69 10th 6th 6th NA
Law Firms 29.15 50th 9th 5th -25
Real Estate Lawyers 5.16 52nd 11th 7th NA
Average 29.29 133rd 32nd 25th -8
Real Estate Apartment Rentals 1.11 193rd 51st 41st -8
Condos 0.55 208th 67th 56th -35
New Home Developers 3.90 84th 18th 16th -11
Realtors 2.37 76th 17th 14th -7
Average 1.98 142nd 39th 33rd -14
Shopping Florists 12.14 4th 2nd 1st -11
Average 12.14 4th 2nd 1st -11
Travel Car Rentals 2.89 119th 38th 32nd -4
Hotels 3.53 186th 67th 55th 0
Average 3.21 191st 56th 46th -2

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.