Findings for PPC in Riverside

Riverside Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Riverside was the 10th most expensive city in Pacific States in keyword bids in Google Adwords for the month of August 2016. Riverside also ranks amongst the most expensive cities in California, ranking 7th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Modesto ranked as the least expensive city.

Year over Year Google Adwords Prices for Riverside are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Riverside keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 35% Higher in Riverside than Moreno Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Riverside are 35% higher than in Moreno Valley. The average price of a click in Riverside is $17.97.

This price difference is understandable though, given the population of Moreno Valley is less than Riverside, which generally means less competition and therefore lower prices.

To understand if prices in Riverside are relatively low, we also compared prices with Corpus Christi which has a similar population, and found the average price of a click in Riverside was 37% higher than in Corpus Christi. This suggests that perhaps Riverside prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Riverside

Summary PPC Stats for Riverside for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.97 49th 10th 7th 5
Automotive/Vehicle Auto Insurance 113.57 5th 1st 1st 0
Auto Parts 0.81 136th 42nd 33rd -28
Auto Wreckers 12.69 1st 1st 1st NA
Dealerships 6.83 11th 2nd 2nd NA
Tires 5.19 59th 16th 16th 235
Towing 4.29 125th 42nd 34th -12
Average 29.40 11th 3rd 2nd 25
B2B Office Furniture 2.61 146th 46th 35th 38
Average 2.61 162nd 51st 40th NA
Entertainment/Recreation Restaurants 1.92 171st 48th 38th 100
Average 1.92 171st 48th 38th 100
Finance Credit Counselling 10.56 67th 20th 13rd NA
Insurance 206.37 1st 1st 1st NA
Payday Loans 10.45 88th 43rd 40th 5
Average 59.46 8th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 3.45 210th 61st 50th -24
Cosmetic Surgery 8.72 56th 21st 16th NA
Dentists 8.70 214th 68th 56th -13
Massage Therapy 6.81 64th 15th 10th 0
Optometrists 7.77 35th 13rd 11th NA
Average 7.49 221st 69th 57th 0
Home & Garden Appliance Repair 23.26 22nd 8th 5th 0
Furniture 2.87 197th 56th 45th -3
Garage Doors 25.82 96th 45th 42nd 1
Landscapers 3.27 169th 41st 32nd -9
Moving Companies 16.71 131st 38th 33rd 7
Pest Control 24.12 96th 50th 43rd 9
Plumbers 46.79 80th 36th 32nd -11
Roofing 15.84 100th 14th 7th 11
Self Storage Companies 18.13 22nd 6th 6th 0
Average 21.99 86th 37th 35th 0
Legal Criminal Lawyers 47.23 35th 7th 5th NA
Family Law 86.80 3rd 1st 1st NA
Law Firms 22.68 99th 28th 22nd 0
Average 37.46 117th 34th 28th 0
Real Estate Apartment Rentals 1.48 140th 35th 27th 0
Condos 0.85 183rd 61st 50th 0
New Home Developers 4.91 76th 18th 16th 0
Realtors 3.32 55th 15th 13rd 0
Average 2.65 101st 26th 22nd 0
Shopping Florists 7.01 145th 53rd 49th 0
Average 7.01 145th 53rd 49th 0
Travel Car Rentals 2.12 203rd 70th 60th 0
Hotels 4.13 145th 46th 36th 0
Average 3.12 215th 69th 57th 0

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.