Findings for PPC in Roseville

Roseville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roseville was the 201st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Roseville also ranks amongst the least expensive cities in California, ranking as number 53rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 49% Lower in Roseville than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roseville are 49% lower than in Sacramento. The average price of a click in Roseville is $9.26.

This price differential is expected however, as Sacramento has a larger population than Roseville.

For better comparison of prices, we also compared prices with another city with a similar population, Thornton, and found the average price of a click in Roseville was 46% lower than in Thornton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Roseville


Summary PPC Stats for Roseville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.26 201st 63rd 53rd 0
Automotive/Vehicle Auto Insurance 39.05 126th 28th 20th 0
Dealerships 2.95 157th 37th 28th NA
Tires 4.65 52nd 18th 18th -9
Towing 3.25 144th 47th 39th -8
Average 9.35 147th 36th 27th -4
B2B Office Furniture 4.88 91st 27th 23rd -31
Average 4.88 126th 40th 33rd NA
Entertainment/Recreation Restaurants 3.15 121st 26th 20th 56
Average 3.15 121st 26th 20th 56
Finance Payday Loans 2.58 172nd 67th 55th 0
Average 2.58 212nd 70th 58th NA
Health, Beauty & Fitness Chiropractors 6.41 150th 42nd 31st 11
Cosmetic Surgery 8.22 60th 20th 14th NA
Dentists 13.72 67th 23rd 20th 4
Massage Therapy 4.13 108th 22nd 12nd -26
Average 10.75 87th 26th 21st -3
Home & Garden Appliance Repair 12.35 126th 48th 42nd -9
Furniture 2.05 216th 71st 59th 36
Garage Doors 37.78 49th 16th 16th 8
Landscapers 3.05 172nd 46th 34th -4
Moving Companies 12.29 156th 51st 41st -5
Pest Control 29.14 44th 19th 15th -5
Plumbers 33.06 123rd 53rd 49th 76
Roofing 4.02 210th 55th 43rd -20
Self Storage Companies 10.10 115th 39th 38th 24
Average 18.70 106th 47th 42nd 8
Real Estate Apartment Rentals 1.34 156th 39th 32nd -21
Condos 1.11 144th 41st 31st -4
New Home Developers 4.76 56th 7th 6th -30
Realtors 2.38 74th 16th 13rd 9
Average 2.33 102nd 23rd 20th -9
Shopping Florists 3.41 201st 70th 60th -32
Average 3.41 201st 70th 60th -32
Travel Car Rentals 3.08 101st 31st 26th -13
Hotels 4.65 90th 32nd 22nd 0
Average 3.86 105th 30th 21st -7

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.