Findings for PPC in Roseville

Roseville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roseville was the 221st least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Roseville also ranks amongst the least expensive cities in California, ranking as number 59th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 58% Lower in Roseville than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roseville are 58% lower than in Sacramento. The average price of a click in Roseville is $9.20.

This price differential is expected however, as Sacramento has a larger population than Roseville.

For better comparison of prices, we also compared prices with another city with a similar population, Thornton, and found the average price of a click in Roseville was 42% lower than in Thornton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Roseville


Summary PPC Stats for Roseville for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.20 221st 69th 59th 2
Automotive/Vehicle Auto Insurance 16.36 168th 43rd 33rd 0
Dealerships 3.12 154th 44th 36th NA
Tires 3.79 157th 57th 49th -31
Towing 4.59 113rd 35th 28th -9
Average 5.79 186th 47th 37th -3
B2B Office Furniture 5.47 92nd 32nd 27th 0
Average 5.47 117th 38th 31st NA
Entertainment/Recreation Restaurants 2.82 133rd 36th 29th 19
Average 2.82 133rd 36th 29th 19
Health, Beauty & Fitness Chiropractors 5.13 176th 49th 40th -2
Cosmetic Surgery 10.52 38th 14th 11th NA
Dentists 14.93 54th 19th 17th -1
Massage Therapy 4.43 105th 26th 16th 4
Average 11.10 83rd 27th 22nd -1
Home & Garden Appliance Repair 8.99 171st 58th 49th 0
Furniture 2.33 217th 63rd 52nd 15
Garage Doors 48.18 27th 15th 15th -4
Landscapers 5.90 64th 11th 5th -3
Moving Companies 20.16 88th 22nd 19th 82
Pest Control 19.82 134th 61st 52nd -18
Plumbers 23.29 186th 70th 63rd 10
Roofing 11.24 147th 32nd 21st -2
Self Storage Companies 12.33 104th 34th 34th 0
Average 15.72 168th 64th 57th 7
Legal Law Firms 20.25 111st 32nd 25th NA
Average 20.25 173rd 48th 41st NA
Real Estate Apartment Rentals 1.54 130th 32nd 24th 0
Condos 1.76 102nd 30th 23rd 0
New Home Developers 5.85 42nd 6th 6th 0
Realtors 3.33 52nd 13rd 12nd 0
Average 3.04 73rd 16th 12nd 0
Shopping Florists 8.87 51st 23rd 20th 0
Average 8.87 51st 23rd 20th 0
Travel Car Rentals 3.71 64th 20th 18th 0
Hotels 4.48 114th 36th 27th 0
Average 4.09 96th 30th 23rd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.