Findings for PPC in Roseville

Roseville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Roseville was the 221st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Roseville also ranks amongst the least expensive cities in California, ranking as number 53rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Roseville than Sacramento

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Roseville are 64% lower than in Sacramento. The average price of a click in Roseville is $7.70.

This price differential is expected however, as Sacramento has a larger population than Roseville.

For better comparison of prices, we also compared prices with another city with a similar population, Thornton, and found the average price of a click in Roseville was 12% lower than in Thornton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Roseville

Summary PPC Stats for Roseville for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.70 221st 65th 53rd NA
Automotive/Vehicle Auto Parts 0.33 162nd 60th 49th -37
Dealerships 3.88 118th 25th 17th NA
Tires 1.45 229th 76th 64th -58
Towing 7.40 33rd 14th 11th -8
Average 3.07 248th 70th 57th NA
B2B Office Furniture 4.29 114th 39th 33rd 0
Average 4.29 139th 46th 38th NA
Entertainment/Recreation Restaurants 0.47 227th 75th 63rd -60
Average 0.47 227th 75th 63rd -60
Finance Payday Loans 3.59 162nd 61st 52nd -32
Average 3.59 191st 63rd 52nd NA
Health, Beauty & Fitness Chiropractors 4.50 201st 54th 41st 6
Cosmetic Surgery 3.92 108th 28th 20th NA
Dentists 19.84 22nd 6th 6th 17
Optometrists 1.73 131st 42nd 33rd NA
Average 13.37 45th 13rd 10th 3
Home & Garden Appliance Repair 12.02 147th 50th 42nd -14
Furniture 1.67 206th 64th 54th -7
Garage Doors 20.15 124th 57th 49th -26
Landscapers 2.76 138th 39th 28th 0
Moving Companies 10.15 180th 52nd 43rd 4
Pest Control 19.88 148th 54th 46th -3
Plumbers 22.39 150th 51st 42nd -9
Roofing 19.58 64th 7th 3rd 76
Self Storage Companies 12.62 138th 52nd 45th -34
Average 14.20 187th 68th 59th 1
Real Estate Apartment Rentals 1.58 133rd 34th 26th -3
Condos 1.85 95th 21st 14th -6
New Home Developers 2.85 139th 46th 38th -22
Realtors 2.52 121st 32nd 25th -18
Average 2.23 136th 31st 24th -12
Shopping Florists 5.96 124th 43rd 38th 64
Average 5.96 124th 43rd 38th 64
Travel Car Rentals 2.99 99th 32nd 26th -17
Hotels 3.82 127th 47th 37th -20
Average 3.40 133rd 39th 28th -18

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.