Findings for PPC in Sacramento

Sacramento Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Sacramento was the 5th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2014. Sacramento also ranks amongst the most expensive cities in California, ranking 4th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Sacramento Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Sacramento keywords increased by 12% in September 2014.

Google Adwords Keyword Prices 155% Higher in Sacramento than Fremont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sacramento are 155% higher than in Fremont. The average price of a click in Sacramento is $17.69.

This price difference is understandable though, given the population of Fremont is less than Sacramento, which generally means less competition and therefore lower prices.

To understand if prices in Sacramento are relatively low, we also compared prices with Long Beach which has a similar population, and found the average price of a click in Sacramento was 44% higher than in Long Beach. This suggests that perhaps Sacramento prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sacramento

Summary PPC Stats for Sacramento for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.69 21st 5th 4th 12
Automotive/Vehicle Auto Insurance 60.56 76th 20th 13rd 17
Auto Parts 1.62 63rd 30th 25th 15
Auto Wreckers 1.04 24th 16th 12nd -60
Dealerships 3.87 78th 10th 6th -3
Tires 2.94 120th 45th 39th 4
Towing 3.71 69th 25th 18th NA
Average 15.13 89th 23rd 18th -3
B2B Office Furniture 5.93 40th 12nd 10th -21
Printers 8.72 35th 15th 12nd 15
Average 7.32 41st 14th 11th -2
Entertainment/Recreation Restaurants 1.50 88th 27th 25th -18
Average 1.50 88th 27th 25th -18
Finance Credit Counselling 32.08 6th 2nd 1st NA
Insurance 39.59 65th 20th 17th NA
Mortgages 12.29 34th 7th 5th 3
Payday Loans 9.88 59th 16th 14th 49
Average 25.81 62nd 19th 16th NA
Health, Beauty & Fitness Chiropractors 7.85 76th 22nd 14th 6
Cosmetic Surgery 12.53 13rd 5th 5th 9
Dentists 11.34 93rd 25th 19th -16
Martial Arts 3.97 16th 7th 5th 11
Massage Therapy 6.36 50th 15th 8th -23
Optometrists 5.03 38th 12nd 9th -15
Average 9.72 72nd 20th 13rd -6
Home & Garden Appliance Repair 11.08 77th 30th 30th 12
Furniture 2.15 129th 24th 21st -13
Garage Doors 27.10 53rd 20th 19th 34
Landscapers 3.64 124th 27th 19th -21
Moving Companies 17.62 44th 15th 14th 18
Pest Control 44.49 4th 2nd 2nd NA
Plumbers 35.39 90th 37th 31st 6
Roofing 12.00 93rd 20th 12nd 4
Self Storage Companies 12.84 67th 24th 22nd -8
Windows and Doors 5.15 73rd 20th 16th NA
Average 17.04 78th 33rd 30th 5
Legal Criminal Lawyers 46.04 35th 8th 6th NA
Family Law 16.34 61st 16th 12nd -9
Law Firms 34.18 9th 2nd 1st 210
Personal Injury Law 109.49 36th 5th 4th 41
Real Estate Lawyers 4.94 43rd 11th 8th NA
Average 47.37 29th 5th 3rd NA
Real Estate Apartment Rentals 1.95 60th 15th 12nd 7
Condos 1.37 101st 26th 19th NA
New Home Developers 4.58 40th 6th 4th 6
Realtors 2.96 49th 12nd 9th -13
Average 2.70 56th 11th 8th 12
Shopping Florists 5.63 97th 24th 20th -1
Average 5.63 97th 24th 20th -1
Travel Car Rentals 3.17 43rd 14th 12nd -1
Hotels 4.35 28th 7th 3rd -1
Average 3.76 25th 8th 5th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.