Findings for PPC in Sacramento

Sacramento Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Sacramento was the 7th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2016. Sacramento also ranks amongst the most expensive cities in California, ranking 5th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Sacramento are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Sacramento keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 41% Higher in Sacramento than Fremont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sacramento are 41% higher than in Fremont. The average price of a click in Sacramento is $18.30.

This price difference is understandable though, given the population of Fremont is less than Sacramento, which generally means less competition and therefore lower prices.

To understand if prices in Sacramento are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Sacramento was 23% higher than in Staten Island. This suggests that perhaps Sacramento prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sacramento

Summary PPC Stats for Sacramento for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.30 34th 7th 5th 0
Automotive/Vehicle Auto Insurance 41.98 115th 22nd 15th -26
Auto Parts 1.39 109th 35th 25th -29
Auto Wreckers 2.80 11th 5th 4th 18
Dealerships 4.02 86th 12nd 7th -16
Tires 3.36 130th 43rd 38th -28
Towing 3.88 114th 37th 31st -10
Average 10.98 135th 31st 22nd -16
B2B Office Furniture 5.10 79th 23rd 20th -16
Printers 11.99 19th 7th 7th 67
Average 8.55 39th 15th 13rd NA
Entertainment/Recreation Restaurants 3.10 125th 27th 21st 10
Average 3.10 125th 27th 21st 10
Finance Credit Counselling 34.53 7th 2nd 2nd NA
Insurance 40.97 63rd 16th 10th 149
Mortgages 11.25 45th 9th 5th -48
Payday Loans 7.62 54th 19th 18th -29
Average 26.04 56th 14th 10th NA
Health, Beauty & Fitness Chiropractors 8.01 112nd 25th 18th 18
Cosmetic Surgery 8.97 53rd 18th 13rd 6
Dentists 14.06 60th 18th 15th -5
Martial Arts 3.44 58th 17th 14th -15
Optometrists 5.89 52nd 17th 14th -5
Average 10.10 111st 36th 29th 0
Home & Garden Appliance Repair 15.62 73rd 26th 26th -14
Furniture 3.17 134th 41st 36th -9
Garage Doors 27.74 86th 34th 33rd 12
Landscapers 3.45 152nd 38th 29th -11
Moving Companies 15.21 122nd 42nd 34th -16
Pest Control 29.78 42nd 17th 13rd -10
Plumbers 40.72 97th 44th 40th -12
Roofing 15.73 100th 19th 14th 2
Self Storage Companies 11.15 88th 27th 26th -10
Windows and Doors 10.84 46th 7th 6th 18
Average 19.37 97th 44th 40th 17
Legal Criminal Lawyers 41.55 42nd 13rd 10th -40
Family Law 25.96 50th 17th 13rd -23
Law Firms 17.15 119th 30th 23rd -22
Personal Injury Law 127.63 50th 10th 9th -29
Real Estate Lawyers 15.08 21st 5th 3rd -4
Average 49.40 53rd 13rd 11th -24
Real Estate Apartment Rentals 1.19 180th 49th 40th -9
Condos 1.42 111st 29th 20th -23
New Home Developers 4.00 80th 16th 14th -14
Realtors 2.37 77th 18th 15th -17
Average 2.19 116th 29th 24th -15
Shopping Florists 5.83 143rd 47th 40th -35
Average 5.83 143rd 47th 40th -35
Travel Car Rentals 3.05 103rd 32nd 27th -5
Hotels 4.60 95th 36th 26th 0
Average 3.82 113rd 32nd 23rd -3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.