Findings for PPC in Sacramento

Sacramento Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sacramento was the 20th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Sacramento also ranks amongst the most expensive cities in California, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 13% Higher in Sacramento than Fremont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sacramento are 13% higher than in Fremont. The average price of a click in Sacramento is $20.56.

This price difference is understandable though, given the population of Fremont is less than Sacramento, which generally means less competition and therefore lower prices.

To understand if prices in Sacramento are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Sacramento was 45% higher than in Staten Island. This suggests that perhaps Sacramento prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sacramento

Summary PPC Stats for Sacramento for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.56 20th 3rd 2nd 6
Automotive/Vehicle Auto Insurance 75.72 74th 20th 13rd -4
Auto Parts 1.69 96th 37th 30th -19
Auto Wreckers 2.59 17th 9th 6th -3
Dealerships 3.33 151st 38th 29th NA
Tires 3.62 112nd 36th 34th 12
Towing 7.67 33rd 15th 12nd 12
Average 19.47 82nd 19th 12nd -1
B2B Office Furniture 3.82 110th 29th 26th -5
Printers 7.47 57th 15th 10th 6
Average 5.64 90th 24th 19th NA
Entertainment/Recreation Restaurants 1.95 44th 19th 16th 20
Average 1.95 44th 19th 16th 20
Finance Credit Counselling 29.96 13rd 4th 3rd NA
Insurance 44.08 62nd 21st 14th 31
Mortgages 6.78 47th 12nd 7th -36
Payday Loans 17.82 32nd 14th 14th 75
Average 32.96 47th 14th 10th NA
Health, Beauty & Fitness Chiropractors 7.55 152nd 43rd 31st -16
Cosmetic Surgery 8.97 62nd 24th 19th -3
Dentists 15.27 62nd 19th 16th 12
Martial Arts 2.88 61st 19th 15th 51
Massage Therapy 0.82 136th 30th 19th -42
Optometrists 2.61 121st 38th 29th NA
Average 9.93 130th 34th 26th 0
Home & Garden Appliance Repair 17.41 77th 34th 33rd 19
Furniture 2.18 169th 55th 46th 5
Garage Doors 44.29 37th 18th 18th 37
Landscapers 3.96 108th 24th 14th -13
Moving Companies 17.32 114th 35th 27th -10
Pest Control 39.30 27th 14th 11th 7
Plumbers 40.62 82nd 34th 31st 26
Roofing 11.62 118th 25th 16th -15
Self Storage Companies 13.64 104th 38th 33rd -9
Windows and Doors 6.87 60th 12nd 10th 110
Average 21.07 81st 33rd 30th 15
Legal Criminal Lawyers 78.64 18th 3rd 3rd 50
Family Law 26.86 45th 14th 11th -3
Law Firms 54.48 7th 1st 1st -18
Personal Injury Law 107.72 66th 18th 16th 7
Real Estate Lawyers 11.08 31st 8th 5th 4
Average 58.35 39th 12nd 12nd 3
Real Estate Apartment Rentals 1.87 115th 29th 22nd 10
Condos 1.18 149th 45th 35th -19
New Home Developers 3.31 120th 34th 30th 11
Realtors 2.95 86th 22nd 15th 4
Average 2.38 122nd 30th 23rd 1
Shopping Florists 6.65 80th 29th 22nd -3
Average 6.65 80th 29th 22nd -3
Travel Car Rentals 4.09 32nd 7th 5th 22
Hotels 3.76 101st 30th 24th -11
Average 3.93 58th 14th 10th 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.