Findings for PPC in Sacramento

Sacramento Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Sacramento was the 4th most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. Sacramento also ranks amongst the most expensive cities in California, ranking 3rd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 93% Higher in Sacramento than Fremont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sacramento are 93% higher than in Fremont. The average price of a click in Sacramento is $21.65.

This price difference is understandable though, given the population of Fremont is less than Sacramento, which generally means less competition and therefore lower prices.

To understand if prices in Sacramento are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Sacramento was 36% higher than in Staten Island. This suggests that perhaps Sacramento prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sacramento

Summary PPC Stats for Sacramento for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.65 23rd 4th 3rd 2
Automotive/Vehicle Auto Insurance 112.71 28th 8th 5th 148
Auto Parts 2.07 51st 16th 13rd 28
Auto Wreckers 2.64 14th 7th 6th 14
Dealerships 3.49 139th 30th 21st NA
Tires 3.36 137th 43rd 38th -10
Towing 7.10 39th 15th 12nd 31
Average 27.32 32nd 7th 5th 37
B2B Office Furniture 4.63 96th 35th 30th 16
Printers 6.89 84th 26th 21st -23
Average 5.76 110th 35th 28th NA
Entertainment/Recreation Restaurants 1.74 70th 23rd 20th -10
Average 1.74 70th 23rd 20th -10
Finance Credit Counselling 59.13 2nd 1st 1st NA
Insurance 63.77 33rd 11th 6th 29
Mortgages 17.68 12nd 3rd 3rd 2
Payday Loans 10.65 65th 26th 25th -23
Average 46.83 19th 5th 3rd NA
Health, Beauty & Fitness Chiropractors 9.75 97th 24th 16th -23
Cosmetic Surgery 11.06 41st 17th 15th 50
Dentists 14.67 78th 30th 25th -32
Martial Arts 1.91 85th 27th 21st -51
Massage Therapy 4.86 81st 17th 11th -12
Optometrists 2.56 107th 36th 28th NA
Average 10.74 103rd 37th 29th -9
Home & Garden Appliance Repair 14.55 105th 38th 34th -17
Furniture 2.06 174th 49th 43rd -12
Garage Doors 33.37 68th 32nd 30th 12
Landscapers 5.88 62nd 16th 8th -4
Moving Companies 19.29 110th 35th 30th -2
Pest Control 35.52 39th 18th 17th 0
Plumbers 32.13 107th 34th 27th -12
Roofing 14.06 113rd 22nd 15th 19
Self Storage Companies 15.00 94th 32nd 29th -13
Windows and Doors 5.97 66th 14th 12nd -58
Average 18.26 113rd 41st 37th -7
Legal Criminal Lawyers 44.16 44th 11th 9th -11
Family Law 27.04 55th 24th 18th 5
Law Firms 44.32 8th 1st 1st 84
Personal Injury Law 118.59 56th 18th 17th -35
Real Estate Lawyers 9.44 42nd 10th 6th 5
Average 51.72 54th 20th 18th 18
Real Estate Apartment Rentals 1.72 108th 24th 17th -22
Condos 1.59 116th 33rd 23rd -13
New Home Developers 2.98 131st 40th 34th -26
Realtors 2.86 88th 21st 16th -15
Average 2.33 128th 28th 21st -17
Shopping Florists 6.83 83rd 26th 22nd -2
Average 6.83 83rd 26th 22nd -2
Travel Car Rentals 3.31 77th 23rd 18th -23
Hotels 4.22 93rd 34th 26th -7
Average 3.76 87th 26th 17th -15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.