Findings for PPC in Sacramento

Sacramento Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sacramento was the 13rd most expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Sacramento also ranks amongst the most expensive cities in California, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Sacramento Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Sacramento keywords increased by 19% in August 2016.

Not surprisingly, the month over month price increases for Sacramento Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 53% Higher in Sacramento than Fremont

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sacramento are 53% higher than in Fremont. The average price of a click in Sacramento is $22.33.

This price difference is understandable though, given the population of Fremont is less than Sacramento, which generally means less competition and therefore lower prices.

To understand if prices in Sacramento are relatively low, we also compared prices with Staten Island which has a similar population, and found the average price of a click in Sacramento was 61% higher than in Staten Island. This suggests that perhaps Sacramento prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sacramento


Summary PPC Stats for Sacramento for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.33 13rd 2nd 2nd 19
Automotive/Vehicle Auto Insurance 47.80 106th 19th 13rd 26
Auto Parts 2.70 49th 15th 11th 4
Auto Wreckers 3.00 22nd 15th 12nd 51
Dealerships 4.29 90th 18th 13rd 0
Tires 4.78 81st 28th 26th -4
Towing 4.90 105th 32nd 25th 15
Average 13.40 112nd 22nd 15th 15
B2B Office Furniture 6.04 69th 23rd 20th 37
Printers 7.95 59th 20th 17th 10
Average 6.99 77th 24th 20th NA
Entertainment/Recreation Restaurants 3.26 116th 31st 26th 61
Average 3.26 116th 31st 26th 61
Finance Credit Counselling 31.95 9th 2nd 2nd NA
Insurance 109.35 6th 4th 4th 245
Mortgages 14.93 36th 9th 6th 59
Payday Loans 12.37 64th 32nd 31st -2
Average 43.80 20th 7th 7th NA
Health, Beauty & Fitness Chiropractors 7.27 128th 31st 22nd -7
Cosmetic Surgery 9.25 46th 17th 13rd -9
Dentists 15.52 42nd 13rd 12nd -4
Martial Arts 5.03 27th 13rd 10th 12
Massage Therapy 7.86 51st 12nd 8th -15
Optometrists 3.79 95th 33rd 25th 40
Average 10.17 111st 38th 33rd -1
Home & Garden Appliance Repair 17.26 63rd 28th 25th 0
Furniture 3.20 171st 48th 38th -4
Garage Doors 23.94 101st 48th 44th -21
Landscapers 4.27 126th 25th 17th -8
Moving Companies 21.15 75th 17th 15th -2
Pest Control 36.88 26th 17th 14th 9
Plumbers 37.56 116th 51st 46th 28
Roofing 15.01 107th 18th 10th 30
Self Storage Companies 14.05 60th 19th 19th 0
Windows and Doors 10.86 51st 7th 6th 50
Average 27.61 21st 9th 9th 32
Legal Criminal Lawyers 46.76 38th 8th 6th 0
Family Law 32.63 42nd 20th 16th 0
Law Firms 37.29 39th 12nd 9th 0
Personal Injury Law 104.38 86th 19th 18th 0
Real Estate Lawyers 11.55 37th 10th 6th 0
Average 50.06 71st 19th 18th 0
Real Estate Apartment Rentals 1.09 196th 53rd 44th 0
Condos 2.22 71st 18th 13rd 0
New Home Developers 5.12 66th 13rd 12nd 0
Realtors 4.00 22nd 7th 6th 0
Average 3.09 67th 13rd 11th 0
Shopping Florists 8.29 77th 31st 28th 0
Average 8.29 77th 31st 28th 0
Travel Car Rentals 3.39 88th 26th 22nd 0
Hotels 5.33 54th 16th 10th 0
Average 4.36 71st 20th 15th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.