Findings for PPC in Salinas

Salinas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salinas was the 260th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Salinas also ranks amongst the least expensive cities in California, ranking as number 66th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in Salinas than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salinas are 46% lower than in Burbank. The average price of a click in Salinas is $6.20.

This price difference is interesting though, given the population of Burbank is less than Salinas.

To understand if prices in Salinas align relatively, we also compared prices with Palmdale, which has a similar population, and found the average price of a click in Salinas was 7% higher than in Palmdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Salinas

Summary PPC Stats for Salinas for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.20 260th 79th 66th -1
Automotive/Vehicle Auto Parts 0.93 133rd 43rd 33rd 0
Dealerships 2.45 187th 54th 44th 28
Tires 2.96 166th 57th 49th 12
Average 2.35 272nd 79th 66th 7
Entertainment/Recreation Restaurants 1.40 196th 55th 43rd 13
Average 1.40 196th 55th 43rd 13
Health, Beauty & Fitness Chiropractors 5.42 178th 50th 39th 91
Dentists 12.11 106th 36th 31st 23
Average 10.77 85th 25th 20th 16
Home & Garden Appliance Repair 8.67 178th 61st 53rd 0
Furniture 3.22 128th 38th 33rd -4
Landscapers 4.66 97th 20th 13rd 1
Pest Control 15.68 170th 69th 59th -18
Plumbers 11.47 242nd 77th 68th -43
Roofing 7.90 187th 50th 38th NA
Self Storage Companies 4.23 256th 80th 68th -42
Average 8.31 260th 79th 68th -11
Legal Criminal Lawyers 44.55 36th 10th 8th NA
Law Firms 11.55 168th 49th 41st NA
Average 22.55 160th 44th 35th NA
Real Estate Apartment Rentals 0.71 246th 74th 61st -22
Condos 0.58 204th 64th 53rd NA
New Home Developers 1.50 202nd 71st 61st NA
Realtors 1.31 202nd 63rd 52nd -26
Average 1.05 256th 77th 65th -19
Shopping Florists 3.65 198th 67th 57th 53
Average 3.65 198th 67th 57th 53
Travel Car Rentals 2.84 124th 41st 35th 5
Hotels 3.63 175th 61st 50th 0
Average 3.23 188th 55th 45th 2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.