Findings for PPC in Salinas

Salinas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salinas was the 260th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Salinas also ranks amongst the least expensive cities in California, ranking as number 64th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Salinas than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salinas are 64% lower than in Burbank. The average price of a click in Salinas is $5.13.

This price difference is interesting though, given the population of Burbank is less than Salinas.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salinas

Summary PPC Stats for Salinas for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.13 260th 77th 64th 5
Automotive/Vehicle Auto Parts 1.01 149th 52nd 43rd -10
Dealerships 1.80 218th 69th 58th 4
Tires 6.36 6th 2nd 2nd 104
Average 3.88 178th 42nd 33rd 13
Entertainment/Recreation Restaurants 0.44 241st 73rd 61st 45
Average 0.44 241st 73rd 61st 45
Health, Beauty & Fitness Chiropractors 10.84 61st 10th 6th -14
Dentists 4.88 269th 79th 67th 4
Average 6.86 227th 72nd 59th 0
Home & Garden Furniture 2.76 102nd 28th 27th 48
Landscapers 0.71 170th 45th 36th NA
Pest Control 19.98 111st 43rd 38th -14
Plumbers 42.20 64th 24th 23rd 0
Self Storage Companies 7.84 215th 70th 62nd 32
Average 11.49 202nd 70th 62nd 4
Legal Law Firms 4.70 176th 39th 29th NA
Average 4.70 206th 47th 36th NA
Real Estate Apartment Rentals 1.29 178th 47th 37th 21
Condos 0.37 206th 70th 58th NA
Realtors 1.01 263rd 80th 67th -8
Average 1.03 268th 81st 68th 0
Shopping Florists 3.78 205th 62nd 52nd 6
Average 3.78 205th 62nd 52nd 6
Travel Car Rentals 3.42 83rd 30th 23rd NA
Hotels 2.47 197th 65th 55th -9
Average 2.79 201st 63rd 52nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.