Findings for PPC in Salinas

Salinas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salinas was the 237th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Salinas also ranks amongst the least expensive cities in California, ranking as number 61st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in Salinas than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salinas are 48% lower than in Burbank. The average price of a click in Salinas is $6.62.

This price difference is interesting though, given the population of Burbank is less than Salinas.

To understand if prices in Salinas align relatively, we also compared prices with Palmdale, which has a similar population, and found the average price of a click in Salinas was 11% higher than in Palmdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salinas

Summary PPC Stats for Salinas for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.62 237th 74th 61st NA
Automotive/Vehicle Dealerships 1.94 231st 70th 59th NA
Tires 3.49 122nd 40th 38th 18
Average 2.97 246th 72nd 61st NA
Entertainment/Recreation Restaurants 0.46 224th 73rd 62nd -18
Average 0.46 224th 73rd 62nd -18
Finance Credit Counselling 12.38 61st 21st 16th NA
Average 12.38 144th 47th 37th NA
Health, Beauty & Fitness Chiropractors 4.66 213rd 68th 55th 18
Dentists 4.27 271st 81st 68th -20
Average 4.42 279th 80th 67th -5
Home & Garden Appliance Repair 3.36 191st 66th 56th -24
Furniture 1.14 219th 74th 62nd 14
Landscapers 1.31 173rd 54th 43rd NA
Pest Control 47.86 13rd 8th 5th 13
Plumbers 9.95 223rd 72nd 62nd 11
Self Storage Companies 13.73 99th 34th 29th -4
Average 14.89 166th 61st 55th 0
Legal Law Firms 9.34 136th 39th 30th NA
Average 9.34 191st 56th 45th NA
Real Estate Apartment Rentals 1.52 155th 39th 30th 33
Condos 1.24 144th 43rd 33rd NA
Realtors 1.83 189th 58th 46th 26
Average 1.63 221st 67th 55th 29
Shopping Florists 2.43 217th 73rd 61st -15
Average 2.43 217th 73rd 61st -15
Travel Car Rentals 1.81 205th 76th 65th NA
Hotels 2.66 195th 60th 52nd -5
Average 2.38 236th 71st 59th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.