Findings for PPC in Salinas

Salinas Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salinas was the 210th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Salinas also ranks amongst the least expensive cities in California, ranking as number 50th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 30% Lower in Salinas than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salinas are 30% lower than in Burbank. The average price of a click in Salinas is $6.96.

This price difference is interesting though, given the population of Burbank is less than Salinas.

To understand if prices in Salinas align relatively, we also compared prices with Palmdale, which has a similar population, and found the average price of a click in Salinas was 68% higher than in Palmdale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salinas

Summary PPC Stats for Salinas for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.96 210th 62nd 50th 6
Automotive/Vehicle Auto Parts 1.57 68th 31st 26th NA
Dealerships 2.58 163rd 35th 27th NA
Tires 2.63 145th 56th 49th NA
Average 2.26 247th 71st 58th NA
Entertainment/Recreation Restaurants 2.19 32nd 8th 8th 16
Average 2.19 32nd 8th 8th 16
Health, Beauty & Fitness Chiropractors 6.68 111st 35th 25th NA
Dentists 4.52 268th 80th 67th NA
Average 5.24 245th 72nd 59th NA
Home & Garden Furniture 2.24 117th 18th 15th NA
Landscapers 5.09 77th 14th 9th NA
Pest Control 12.49 226th 71st 59th NA
Plumbers 8.18 230th 77th 65th 0
Self Storage Companies 6.99 209th 74th 63rd 23
Average 7.08 263rd 81st 68th NA
Legal Law Firms 8.06 153rd 38th 26th NA
Personal Injury Law 106.07 38th 6th 5th NA
Average 40.73 45th 9th 7th NA
Real Estate Apartment Rentals 0.83 190th 58th 47th -24
Condos 0.49 186th 65th 53rd NA
Realtors 0.75 266th 81st 68th NA
Average 0.75 271st 81st 68th -2
Shopping Florists 3.18 209th 66th 56th NA
Average 3.18 209th 66th 56th NA
Travel Car Rentals 2.29 119th 36th 31st NA
Hotels 2.39 190th 64th 53rd 0
Average 2.35 187th 58th 47th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.