Findings for PPC in San Bernardino

San Bernardino Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Bernardino was the 5th most expensive city in Pacific States in keyword bids in Google Adwords for the month of August 2016. San Bernardino also ranks amongst the most expensive cities in California, ranking 4th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Modesto ranked as the least expensive city.

Year over Year Google Adwords Prices for San Bernardino are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting San Bernardino keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 426% Higher in San Bernardino than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Bernardino are 426% higher than in Rialto. The average price of a click in San Bernardino is $20.78.

This price difference is understandable though, given the population of Rialto is less than San Bernardino, which generally means less competition and therefore lower prices.

To understand if prices in San Bernardino are relatively low, we also compared prices with Richmond which has a similar population, and found the average price of a click in San Bernardino was 57% higher than in Richmond. This suggests that perhaps San Bernardino prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for San Bernardino


Summary PPC Stats for San Bernardino for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.78 23rd 5th 4th 1
Automotive/Vehicle Auto Insurance 14.94 170th 45th 35th 0
Auto Parts 0.87 134th 41st 32nd -25
Dealerships 5.45 43rd 5th 4th NA
Tires 3.45 185th 65th 55th 10
Towing 1.52 184th 63rd 52nd -21
Average 4.58 215th 62nd 51st -1
Finance Credit Counselling 18.96 48th 11th 8th NA
Payday Loans 9.28 101st 46th 42nd -25
Average 12.51 152nd 46th 37th NA
Health, Beauty & Fitness Chiropractors 3.24 213rd 63rd 52nd 0
Dentists 7.21 248th 75th 63rd 0
Optometrists 3.84 93rd 32nd 24th NA
Average 5.74 267th 79th 66th 0
Home & Garden Appliance Repair 15.76 79th 33rd 30th 0
Furniture 7.60 7th 2nd 2nd 72
Garage Doors 26.33 94th 44th 41st -9
Moving Companies 15.44 147th 43rd 35th 19
Pest Control 21.78 113rd 56th 48th -10
Plumbers 60.38 48th 22nd 19th 3
Roofing 8.78 178th 44th 32nd 0
Self Storage Companies 18.23 21st 5th 5th 0
Average 24.20 50th 21st 19th 6
Legal Family Law 19.18 72nd 25th 20th 0
Law Firms 24.54 79th 26th 20th NA
Personal Injury Law 546.51 2nd 1st 1st NA
Average 97.57 9th 4th 4th NA
Real Estate Apartment Rentals 0.81 229th 67th 55th 0
Condos 0.38 221st 77th 65th NA
New Home Developers 3.87 116th 36th 34th 0
Realtors 2.22 132nd 43rd 35th 0
Average 1.81 189th 62nd 52nd 0
Shopping Florists 8.09 89th 34th 30th 0
Average 8.09 89th 34th 30th 0
Travel Car Rentals 3.15 113rd 35th 30th 0
Hotels 4.12 146th 47th 37th 0
Average 3.63 156th 48th 39th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.