Findings for PPC in San Bernardino

San Bernardino Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Bernardino was the 126th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. San Bernardino also ranks amongst the least expensive cities in California, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for San Bernardino are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting San Bernardino keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 151% Higher in San Bernardino than Rialto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Bernardino are 151% higher than in Rialto. The average price of a click in San Bernardino is $11.99.

This price difference is understandable though, given the population of Rialto is less than San Bernardino, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Richmond, and found the average price of a click in San Bernardino was 36% lower than in Richmond. This suggests that perhaps prices in San Bernardino are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for San Bernardino

Summary PPC Stats for San Bernardino for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.99 126th 36th 28th 4
Automotive/Vehicle Auto Parts 1.21 138th 44th 35th 0
Dealerships 4.75 79th 15th 11th NA
Tires 4.14 108th 29th 26th 4
Towing 3.76 102nd 35th 27th -9
Average 3.28 239th 65th 53rd 1
Entertainment/Recreation Restaurants 1.26 144th 49th 39th 18
Average 1.26 144th 49th 39th 18
Finance Credit Counselling 6.89 68th 22nd 16th NA
Payday Loans 9.24 110th 40th 37th 4
Average 8.46 160th 54th 44th NA
Health, Beauty & Fitness Dentists 8.31 227th 72nd 60th 24
Optometrists 15.14 2nd 2nd 2nd NA
Average 10.58 117th 38th 34th 18
Home & Garden Appliance Repair 10.80 137th 44th 39th -2
Furniture 2.45 173rd 55th 47th 48
Garage Doors 36.01 59th 31st 30th -12
Moving Companies 12.70 145th 44th 36th 10
Pest Control 25.90 83rd 38th 32nd -5
Plumbers 29.52 136th 50th 45th -18
Roofing 4.53 186th 42nd 30th 0
Self Storage Companies 16.20 48th 16th 14th 24
Average 18.42 119th 48th 43rd 4
Legal Law Firms 14.62 145th 32nd 25th NA
Personal Injury Law 99.95 74th 20th 18th NA
Average 48.75 77th 21st 18th NA
Real Estate Apartment Rentals 0.93 228th 67th 56th -37
Condos 0.57 203rd 71st 61st NA
New Home Developers 3.49 121st 40th 37th 32
Realtors 1.43 234th 73rd 60th 11
Average 1.62 217th 69th 57th 6
Shopping Florists 6.73 90th 25th 21st -4
Average 6.73 90th 25th 21st -4
Travel Car Rentals 3.21 95th 28th 23rd 38
Hotels 2.55 224th 73rd 60th -5
Average 2.88 209th 67th 55th 17

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.