Findings for PPC in San Diego

San Diego Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Diego was the 16th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. San Diego also ranks amongst the most expensive cities in California, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for San Diego Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting San Diego keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 136% Higher in San Diego than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Diego are 136% higher than in Roseville. The average price of a click in San Diego is $19.69.

This price difference is understandable though, given the population of Roseville is less than San Diego, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Antonio, and found the average price of a click in San Diego was 6% lower than in San Antonio. This suggests that perhaps prices in San Diego are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Diego

Summary PPC Stats for San Diego for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.69 16th 1st 1st 13
Automotive/Vehicle Auto Insurance 44.25 118th 28th 20th -19
Auto Parts 2.09 55th 11th 8th 67
Auto Wreckers 6.68 2nd 2nd 2nd 97
Dealerships 4.52 56th 8th 5th -30
Tires 3.39 108th 38th 34th 5
Towing 5.97 32nd 11th 7th -17
Average 12.57 113rd 23rd 16th 9
B2B Office Furniture 6.49 15th 5th 5th 14
Printers 7.55 47th 13rd 11th 11
Trade Show Displays 19.97 10th 1st 1st 28
Average 9.61 17th 7th 7th 18
Entertainment/Recreation Restaurants 1.40 133rd 37th 30th 1
Average 1.40 133rd 37th 30th 1
Finance Credit Counselling 22.86 33rd 9th 6th 7
Insurance 25.11 96th 25th 18th 11
Mortgages 15.93 20th 7th 4th 7
Payday Loans 12.90 38th 8th 7th -36
Average 22.59 87th 17th 12nd -10
Health, Beauty & Fitness Chiropractors 7.80 113rd 27th 21st 21
Cosmetic Surgery 15.26 14th 6th 5th 0
Dentists 19.36 19th 7th 6th -7
Martial Arts 3.89 43rd 13rd 10th 0
Massage Therapy 12.32 19th 5th 5th 0
Optometrists 3.45 91st 26th 20th 0
Average 13.42 32nd 9th 8th 0
Home & Garden Appliance Repair 21.59 33rd 14th 14th 9
Furniture 3.76 21st 6th 6th 20
Garage Doors 30.20 56th 30th 27th 4
Landscapers 4.52 92nd 22nd 16th 17
Moving Companies 22.76 54th 16th 14th 0
Pest Control 17.52 135th 51st 46th 1
Plumbers 39.21 77th 29th 25th -1
Roofing 17.84 65th 9th 4th 37
Self Storage Companies 17.50 29th 7th 7th 19
Windows and Doors 14.08 13rd 1st 1st -3
Average 18.96 89th 35th 31st 15
Legal Criminal Lawyers 78.37 15th 2nd 1st 90
Family Law 41.86 17th 5th 4th 10
Law Firms 31.32 22nd 4th 3rd 56
Personal Injury Law 115.48 48th 13rd 12nd 14
Real Estate Lawyers 23.23 7th 1st 1st 45
Average 52.98 44th 11th 11th 44
Real Estate Apartment Rentals 2.42 62nd 11th 8th 13
Condos 3.35 33rd 4th 4th 10
New Home Developers 5.45 39th 5th 3rd -2
Realtors 3.99 28th 7th 6th 6
Average 3.73 36th 5th 4th 7
Shopping Florists 10.82 5th 3rd 3rd 18
Average 10.82 5th 3rd 3rd 18
Travel Car Rentals 5.63 13rd 6th 5th 39
Hotels 4.88 37th 9th 6th 2
Average 5.25 20th 10th 6th 21

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.