Findings for PPC in San Diego

San Diego Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Diego was the 18th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. San Diego also ranks amongst the most expensive cities in California, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 116% Higher in San Diego than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Diego are 116% higher than in Roseville. The average price of a click in San Diego is $20.04.

This price difference is understandable though, given the population of Roseville is less than San Diego, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for San Diego

Summary PPC Stats for San Diego for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.04 18th 3rd 2nd -1
Automotive/Vehicle Auto Insurance 40.35 119th 24th 17th -16
Auto Parts 1.31 116th 38th 28th -25
Auto Wreckers 2.30 18th 10th 6th -53
Dealerships 3.76 98th 15th 10th -27
Tires 3.07 156th 52nd 45th -18
Towing 5.16 62nd 25th 20th -2
Average 10.74 139th 33rd 24th -22
B2B Office Furniture 5.04 82nd 25th 21st -19
Printers 8.31 60th 22nd 18th 64
Trade Show Displays 28.78 4th 1st 1st -27
Average 11.09 17th 7th 7th 6
Entertainment/Recreation Restaurants 2.18 165th 43rd 33rd -27
Average 2.18 165th 43rd 33rd -27
Finance Credit Counselling 29.38 12nd 4th 3rd NA
Insurance 27.85 99th 26th 18th 183
Mortgages 11.48 41st 7th 3rd -13
Payday Loans 7.98 50th 17th 16th -45
Average 21.94 84th 23rd 17th NA
Health, Beauty & Fitness Chiropractors 9.68 76th 15th 9th -6
Cosmetic Surgery 12.03 23rd 9th 7th -16
Dentists 13.82 64th 21st 18th -8
Martial Arts 4.97 35th 13rd 10th 9
Massage Therapy 3.56 116th 24th 13rd -55
Optometrists 3.45 98th 29th 23rd -23
Average 9.96 117th 37th 30th -14
Home & Garden Appliance Repair 19.81 27th 11th 11th -9
Furniture 3.83 77th 16th 14th -10
Garage Doors 35.87 54th 19th 19th 3
Landscapers 5.55 72nd 16th 10th 2
Moving Companies 21.55 47th 17th 14th 0
Pest Control 21.14 104th 45th 38th 47
Plumbers 44.95 79th 33rd 29th 7
Roofing 17.03 86th 15th 11th -20
Self Storage Companies 13.70 39th 7th 7th -2
Windows and Doors 20.91 5th 1st 1st -7
Average 20.68 73rd 30th 27th 25
Legal Criminal Lawyers 82.66 12nd 4th 4th 24
Family Law 55.88 8th 4th 4th -9
Law Firms 21.93 87th 21st 14th 3
Personal Injury Law 118.49 57th 11th 10th -19
Real Estate Lawyers 12.06 30th 7th 5th -14
Average 55.66 43rd 11th 10th -4
Real Estate Apartment Rentals 1.96 93rd 23rd 20th -48
Condos 1.98 66th 14th 9th -18
New Home Developers 3.82 87th 20th 18th -24
Realtors 2.02 110th 29th 23rd -41
Average 2.35 99th 22nd 19th -32
Shopping Florists 10.75 10th 7th 6th -27
Average 10.75 10th 7th 6th -27
Travel Car Rentals 4.09 27th 7th 6th -2
Hotels 6.02 21st 8th 4th 0
Average 5.05 15th 7th 3rd -1

Study Results for Other Cities:

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U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.