Findings for PPC in San Diego

San Diego Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Diego was the 12nd most expensive city in USA in keyword bids in Google Adwords for the month of May 2016. San Diego also ranks amongst the most expensive cities in California, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for San Diego are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting San Diego keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 147% Higher in San Diego than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Diego are 147% higher than in Roseville. The average price of a click in San Diego is $23.19.

This price difference is understandable though, given the population of Roseville is less than San Diego, which generally means less competition and therefore lower prices.

To understand if prices in San Diego are relatively low, we also compared prices with San Antonio which has a similar population, and found the average price of a click in San Diego was 8% higher than in San Antonio. This suggests that perhaps San Diego prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for San Diego

Summary PPC Stats for San Diego for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.19 12nd 2nd 1st 1
Automotive/Vehicle Auto Insurance 48.02 108th 22nd 15th -6
Auto Parts 2.03 63rd 12nd 10th 19
Dealerships 6.33 18th 3rd 2nd 12
Tires 3.67 138th 40th 35th 4
Towing 5.90 44th 13rd 10th -31
Average 14.78 101st 20th 13rd -2
B2B Office Furniture 6.15 60th 17th 15th -7
Printers 10.04 17th 8th 5th 6
Trade Show Displays 35.74 5th 2nd 2nd 60
Average 13.62 13rd 6th 5th 19
Entertainment/Recreation Restaurants 1.48 111st 38th 30th 6
Average 1.48 111st 38th 30th 6
Finance Credit Counselling 21.61 32nd 11th 6th NA
Insurance 25.98 82nd 20th 13rd -25
Mortgages 21.69 21st 4th 3rd 13
Payday Loans 11.14 73rd 23rd 22nd -20
Average 23.76 74th 16th 10th NA
Health, Beauty & Fitness Chiropractors 6.56 165th 48th 36th -17
Cosmetic Surgery 14.65 13rd 6th 5th 2
Dentists 18.10 29th 7th 5th -2
Martial Arts 5.93 23rd 6th 5th 8
Massage Therapy 9.62 31st 7th 4th 5
Optometrists 3.42 99th 34th 26th -34
Average 12.67 56th 16th 12nd -5
Home & Garden Appliance Repair 33.85 12nd 11th 11th 10
Furniture 3.80 58th 19th 18th 9
Garage Doors 32.87 74th 37th 36th 1
Landscapers 4.81 70th 18th 11th 9
Moving Companies 22.09 50th 17th 14th -14
Pest Control 28.46 61st 29th 24th 12
Plumbers 54.97 50th 17th 15th -9
Roofing 19.60 57th 7th 1st -3
Self Storage Companies 18.37 26th 5th 4th -3
Windows and Doors 21.63 7th 1st 1st 8
Average 23.36 54th 22nd 22nd -2
Legal Criminal Lawyers 71.25 14th 1st 1st -15
Family Law 69.30 5th 4th 4th 18
Law Firms 20.84 95th 17th 10th -18
Personal Injury Law 155.92 31st 7th 7th 53
Real Estate Lawyers 13.00 24th 7th 3rd 16
Average 63.65 40th 11th 11th 10
Real Estate Apartment Rentals 2.12 81st 14th 12nd -18
Condos 3.06 32nd 5th 4th 16
New Home Developers 6.32 26th 2nd 2nd 10
Realtors 3.95 39th 10th 8th 8
Average 3.76 30th 6th 5th 3
Shopping Florists 10.11 6th 3rd 3rd -22
Average 10.11 6th 3rd 3rd -22
Travel Car Rentals 3.87 44th 13rd 11th 6
Hotels 6.82 12nd 5th 2nd 26
Average 5.34 13rd 4th 2nd 16

Study Results for Other Cities:

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U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.