Findings for PPC in San Diego

San Diego Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Diego was the 4th most expensive city in Pacific States in keyword bids in Google Adwords for the month of November 2014. San Diego also ranks amongst the most expensive cities in California, ranking 4th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Kent ranked as the least expensive city.

Month over Month Google Adwords Prices for San Diego Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting San Diego keywords increased by 13% in November 2014.

Google Adwords Keyword Prices 150% Higher in San Diego than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Diego are 150% higher than in Roseville. The average price of a click in San Diego is $18.25.

This price difference is understandable though, given the population of Roseville is less than San Diego, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, San Antonio, and found the average price of a click in San Diego was 4% lower than in San Antonio. This suggests that perhaps prices in San Diego are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Diego


Summary PPC Stats for San Diego for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.25 21st 4th 4th 13
Automotive/Vehicle Auto Body 11.65 16th 8th 6th 14
Auto Brokers 7.17 2nd 2nd 1st NA
Auto Insurance 54.32 100th 22nd 14th -18
Auto Parts 1.31 129th 42nd 35th 4
Auto Wreckers 1.13 23rd 11th 7th 81
Dealerships 7.91 3rd 2nd 1st 97
Driver Training 2.75 3rd 1st 1st -10
Tires 3.24 101st 31st 26th -2
Towing 7.16 21st 13rd 10th -1
Average 14.12 101st 23rd 15th 24
B2B Architects 2.76 33rd 12nd 8th 15
Freight Forwarding 0.92 10th 4th 2nd NA
IT Support 19.27 35th 13rd 11th -38
Office Furniture 5.66 27th 6th 6th 1
Printers 6.83 43rd 10th 8th 4
Trade Show Displays 12.70 15th 4th 3rd -18
Video Production 15.03 6th 3rd 3rd -7
Average 8.88 38th 12nd 11th -5
Entertainment/Recreation Restaurants 1.26 134th 45th 38th 11
Average 1.26 134th 45th 38th 11
Finance Credit Counselling 20.06 30th 4th 4th NA
Currency Exchange 1.29 38th 14th 8th -15
Insurance 31.98 85th 22nd 14th 12
Mortgages 12.40 30th 5th 4th 22
Payday Loans 20.55 12nd 4th 4th 55
Average 22.88 57th 13rd 11th 18
Health, Beauty & Fitness Acupuncture 3.91 69th 27th 21st 1
Chiropractors 6.44 121st 29th 20th -10
Cosmetic Surgery 15.21 14th 6th 5th 21
Dentists 20.82 5th 2nd 1st 22
Jewellers 7.86 8th 5th 4th 10
Martial Arts 3.89 43rd 13rd 10th 15
Massage Therapy 12.30 19th 5th 5th -4
Optometrists 3.44 88th 26th 20th -33
Weight Loss Surgery 8.77 25th 4th 2nd -4
Average 12.88 23rd 6th 4th 6
Home & Garden Appliance Repair 19.54 23rd 12nd 12nd 23
Electricians 29.63 13rd 4th 4th -2
Furniture 3.15 35th 11th 10th 12
Garage Doors 28.49 61st 28th 27th -7
Home Security 45.67 22nd 6th 5th 4
Interior Designers 5.05 30th 6th 5th 19
Landscapers 3.88 96th 20th 11th -1
Mold Detection and Remova 31.72 12nd 3rd 3rd 14
Moving Companies 22.17 41st 13rd 12nd 5
Pest Control 21.49 104th 46th 42nd -27
Plumbers 39.48 83rd 34th 31st 8
Roofing 16.77 63rd 9th 3rd -6
Self Storage Companies 14.67 55th 17th 16th -7
Windows and Doors 13.30 15th 2nd 2nd 13
Average 20.45 64th 23rd 22nd 1
Legal Criminal Lawyers 45.20 50th 14th 9th -28
Disability Lawyers 28.57 3rd 1st 1st 5
Employment Lawyers 19.85 8th 6th 5th -4
Family Law 39.90 15th 6th 5th -16
Immigration Lawyers 9.02 54th 13rd 11th 13
Law Firms 23.30 30th 5th 3rd 15
Personal Injury Law 98.32 58th 16th 14th 330
Real Estate Lawyers 19.79 9th 1st 1st 32
Traffic Law 55.39 42nd 18th 14th 3
Average 35.97 69th 23rd 19th 42
Real Estate Apartment Rentals 2.18 68th 18th 14th 15
Condos 2.95 31st 9th 7th 5
New Home Developers 5.52 36th 6th 4th 4
Property Management 6.10 41st 11th 10th 9
Realtors 4.75 18th 5th 4th 1
Average 4.19 31st 4th 3rd 6
Shopping Florists 9.15 8th 5th 5th 5
Average 7.70 15th 9th 9th 6
Travel Car Rentals 4.04 27th 9th 8th 7
Hotels 4.77 23rd 8th 4th 2
Average 4.40 17th 6th 3rd 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.