Findings for PPC in San Diego

San Diego Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Diego was the 11th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. San Diego also ranks amongst the most expensive cities in California, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 203% Higher in San Diego than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Diego are 203% higher than in Roseville. The average price of a click in San Diego is $23.36.

This price difference is understandable though, given the population of Roseville is less than San Diego, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Diego


Summary PPC Stats for San Diego for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.36 11th 1st 1st -4
Automotive/Vehicle Auto Insurance 52.73 135th 34th 25th 5
Auto Parts 1.86 69th 21st 16th -5
Auto Wreckers 5.00 3rd 1st 1st 29
Dealerships 5.08 55th 9th 5th -26
Tires 3.27 147th 47th 41st -18
Towing 8.04 26th 10th 7th 53
Average 14.52 128th 30th 21st 7
B2B Office Furniture 7.70 21st 10th 10th -2
Printers 10.71 48th 15th 13rd -9
Trade Show Displays 17.32 17th 3rd 2nd -4
Average 10.83 30th 11th 10th -5
Entertainment/Recreation Restaurants 1.64 78th 28th 25th 15
Average 1.64 78th 28th 25th 15
Finance Credit Counselling 24.27 28th 8th 6th NA
Insurance 37.33 64th 18th 10th 5
Mortgages 12.37 31st 8th 6th -51
Payday Loans 12.47 45th 15th 15th -11
Average 26.26 68th 18th 11th NA
Health, Beauty & Fitness Chiropractors 9.58 99th 25th 17th 6
Cosmetic Surgery 18.76 4th 2nd 2nd -6
Dentists 21.49 9th 3rd 3rd -10
Martial Arts 6.78 13rd 4th 3rd 27
Massage Therapy 9.21 42nd 10th 8th -15
Optometrists 6.18 28th 10th 9th 13
Physiotherapy 4.98 2nd 1st 1st 0
Average 14.76 23rd 4th 3rd -3
Home & Garden Appliance Repair 23.29 35th 23rd 22nd -11
Furniture 3.76 31st 9th 9th -11
Garage Doors 36.33 57th 25th 24th 4
Landscapers 5.37 78th 20th 10th 0
Moving Companies 25.74 50th 15th 13rd -9
Pest Control 23.45 112nd 41st 34th 8
Plumbers 43.77 59th 22nd 18th 14
Roofing 11.73 130th 27th 19th -20
Self Storage Companies 19.98 25th 5th 5th -3
Windows and Doors 15.83 13rd 3rd 3rd 11
Average 20.85 78th 30th 27th -1
Legal Criminal Lawyers 67.86 17th 5th 5th -6
Family Law 58.67 9th 5th 5th 18
Law Firms 34.86 18th 2nd 2nd -11
Personal Injury Law 159.95 21st 8th 7th -1
Real Estate Lawyers 13.99 26th 6th 3rd -19
Average 66.46 20th 9th 9th -5
Real Estate Apartment Rentals 1.92 83rd 19th 13rd -33
Condos 3.20 34th 6th 5th -9
New Home Developers 5.43 30th 2nd 2nd -12
Realtors 3.47 48th 13rd 10th -19
Average 3.39 45th 6th 5th -17
Shopping Florists 14.25 3rd 2nd 2nd 10
Average 14.25 3rd 2nd 2nd 10
Travel Car Rentals 4.34 22nd 8th 5th -9
Hotels 6.03 18th 6th 4th 9
Average 5.18 14th 7th 5th 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.