Findings for PPC in San Diego

San Diego Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Diego was the 5th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. San Diego also ranks amongst the most expensive cities in California, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for San Diego Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting San Diego keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 137% Higher in San Diego than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Diego are 137% higher than in Roseville. The average price of a click in San Diego is $25.20.

This price difference is understandable though, given the population of Roseville is less than San Diego, which generally means less competition and therefore lower prices.

To understand if prices in San Diego are relatively low, we also compared prices with San Antonio which has a similar population, and found the average price of a click in San Diego was 12% higher than in San Antonio. This suggests that perhaps San Diego prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Diego


Summary PPC Stats for San Diego for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 25.20 5th 1st 1st 12
Automotive/Vehicle Auto Insurance 56.65 123rd 32nd 24th 21
Auto Parts 2.15 51st 17th 14th 16
Auto Wreckers 2.79 15th 7th 4th -45
Dealerships 8.79 4th 1st 1st 59
Tires 3.59 115th 37th 35th 10
Towing 8.24 26th 13rd 10th 4
Average 15.87 108th 27th 19th 14
B2B Office Furniture 6.45 31st 8th 8th -16
Printers 10.32 35th 10th 6th -4
Trade Show Displays 51.98 1st 1st 1st 100
Average 17.10 2nd 2nd 2nd 27
Entertainment/Recreation Restaurants 1.85 51st 21st 18th 19
Average 1.85 51st 21st 18th 19
Finance Credit Counselling 18.21 42nd 9th 6th NA
Insurance 31.98 92nd 30th 21st 4
Mortgages 13.27 27th 8th 3rd 49
Payday Loans 14.83 52nd 24th 24th 19
Average 23.91 99th 29th 22nd NA
Health, Beauty & Fitness Chiropractors 8.72 122nd 31st 21st -9
Cosmetic Surgery 18.58 6th 2nd 2nd -3
Dentists 21.61 12nd 5th 4th 1
Martial Arts 5.18 23rd 6th 4th -24
Massage Therapy 17.55 9th 3rd 2nd 135
Optometrists 4.80 68th 20th 14th -7
Average 15.96 17th 7th 5th 10
Home & Garden Appliance Repair 30.15 17th 16th 16th 30
Furniture 4.00 36th 16th 16th 5
Garage Doors 34.55 67th 33rd 32nd -5
Landscapers 5.20 75th 14th 7th -4
Moving Companies 27.89 27th 11th 8th 7
Pest Control 30.88 50th 22nd 19th -4
Plumbers 50.09 57th 25th 23rd 16
Roofing 20.95 54th 8th 3rd 73
Self Storage Companies 21.45 16th 5th 5th 7
Windows and Doors 20.54 8th 1st 1st 47
Average 24.14 40th 18th 18th 17
Legal Criminal Lawyers 80.35 16th 2nd 2nd 20
Family Law 67.47 5th 3rd 3rd 23
Law Firms 33.45 21st 4th 4th 16
Personal Injury Law 161.79 24th 7th 7th 3
Real Estate Lawyers 12.55 25th 7th 4th -1
Average 69.82 29th 9th 9th 13
Real Estate Apartment Rentals 1.93 107th 25th 19th 2
Condos 3.06 33rd 11th 7th -3
New Home Developers 6.20 25th 4th 4th 16
Realtors 3.78 30th 7th 6th 9
Average 3.63 37th 7th 6th 5
Shopping Florists 9.81 6th 3rd 3rd -31
Average 9.81 6th 3rd 3rd -31
Travel Car Rentals 3.81 44th 8th 6th -11
Hotels 4.93 42nd 14th 10th -18
Average 4.37 39th 10th 7th -15

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.