Findings for PPC in San Diego

San Diego Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Diego was the 15th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. San Diego also ranks amongst the most expensive cities in California, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for San Diego Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting San Diego keywords increased by 17% in September 2014.

Google Adwords Keyword Prices 124% Higher in San Diego than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Diego are 124% higher than in Roseville. The average price of a click in San Diego is $18.37.

This price difference is understandable though, given the population of Roseville is less than San Diego, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Diego


Summary PPC Stats for San Diego for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.37 15th 1st 1st 17
Automotive/Vehicle Auto Insurance 53.40 103rd 28th 20th -8
Auto Parts 1.74 51st 26th 23rd 16
Auto Wreckers 4.54 5th 4th 4th 444
Dealerships 5.29 19th 2nd 1st 28
Tires 3.17 100th 35th 31st 10
Towing 7.68 14th 7th 5th 1
Average 14.53 94th 25th 20th 67
B2B Office Furniture 5.83 42nd 13rd 11th 6
Printers 8.43 39th 16th 13rd 32
Trade Show Displays 27.29 1st 1st 1st NA
Average 11.16 9th 4th 3rd 15
Entertainment/Recreation Restaurants 0.89 171st 52nd 46th 21
Average 0.89 171st 52nd 46th 21
Finance Credit Counselling 18.63 35th 9th 7th NA
Insurance 25.90 96th 26th 22nd 24
Mortgages 23.63 5th 1st 1st 71
Payday Loans 11.96 35th 7th 6th 39
Average 22.87 81st 24th 21st NA
Health, Beauty & Fitness Chiropractors 7.09 98th 29th 20th -8
Cosmetic Surgery 13.57 10th 3rd 3rd -4
Dentists 17.01 15th 5th 5th -1
Martial Arts 2.49 60th 17th 12nd -12
Massage Therapy 15.19 13rd 2nd 1st 258
Optometrists 5.89 29th 10th 7th 261
Average 12.65 22nd 3rd 2nd 49
Home & Garden Appliance Repair 13.84 43rd 18th 18th -25
Furniture 2.81 54th 5th 5th -14
Garage Doors 30.87 42nd 14th 13rd 20
Landscapers 4.70 90th 16th 10th -1
Moving Companies 20.00 29th 9th 8th -8
Pest Control 25.73 96th 43rd 36th -3
Plumbers 33.71 97th 39th 32nd -8
Roofing 14.69 60th 11th 7th -18
Self Storage Companies 15.37 34th 10th 9th 7
Windows and Doors 11.23 27th 4th 3rd 32
Average 17.49 74th 30th 28th 1
Legal Criminal Lawyers 45.65 37th 9th 7th -11
Family Law 47.71 6th 4th 3rd -4
Law Firms 24.65 28th 3rd 2nd 5
Personal Injury Law 125.55 22nd 2nd 2nd -15
Average 46.41 34th 6th 4th -2
Real Estate Apartment Rentals 1.68 81st 22nd 18th -27
Condos 2.61 25th 4th 4th NA
New Home Developers 4.69 34th 3rd 1st 2
Real Estate Lawyers 9.86 24th 8th 5th NA
Realtors 3.81 19th 7th 6th 0
Average 3.18 28th 3rd 2nd -6
Shopping Florists 9.21 6th 1st 1st -1
Average 9.21 6th 1st 1st -1
Travel Car Rentals 3.14 44th 15th 13rd -1
Hotels 4.08 46th 12nd 7th -1
Average 3.61 35th 11th 8th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.