Findings for PPC in San Diego

San Diego Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Diego was the 11th most expensive city in USA in keyword bids in Google Adwords for the month of August 2016. San Diego also ranks amongst the most expensive cities in California, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for San Diego are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting San Diego keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 149% Higher in San Diego than Roseville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Diego are 149% higher than in Roseville. The average price of a click in San Diego is $22.91.

This price difference is understandable though, given the population of Roseville is less than San Diego, which generally means less competition and therefore lower prices.

To understand if prices in San Diego are relatively low, we also compared prices with San Antonio which has a similar population, and found the average price of a click in San Diego was 17% higher than in San Antonio. This suggests that perhaps San Diego prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for San Diego


Summary PPC Stats for San Diego for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.91 11th 1st 1st 9
Automotive/Vehicle Auto Insurance 44.09 115th 22nd 15th -16
Auto Parts 2.93 44th 14th 10th -3
Auto Wreckers 3.35 16th 10th 7th 258
Dealerships 4.30 89th 17th 12nd -4
Tires 3.64 167th 60th 51st -4
Towing 4.53 115th 36th 29th -4
Average 11.91 120th 23rd 16th 28
B2B Office Furniture 5.57 90th 30th 25th 12
Printers 6.03 73rd 23rd 18th -25
Average 5.80 104th 31st 26th -5
Entertainment/Recreation Restaurants 3.54 106th 28th 23rd 94
Average 3.54 106th 28th 23rd 94
Finance Credit Counselling 27.25 15th 4th 3rd NA
Insurance 27.65 85th 22nd 16th -3
Mortgages 17.17 25th 5th 4th -21
Payday Loans 16.14 26th 10th 10th 15
Average 24.63 74th 21st 18th NA
Health, Beauty & Fitness Chiropractors 9.00 93rd 17th 8th 6
Cosmetic Surgery 15.42 15th 4th 4th 94
Dentists 15.22 48th 16th 15th 4
Martial Arts 5.63 20th 10th 7th -19
Massage Therapy 8.31 43rd 9th 5th 73
Optometrists 6.65 46th 19th 17th 19
Average 12.15 51st 17th 15th 29
Home & Garden Appliance Repair 24.12 18th 6th 3rd 0
Furniture 4.41 87th 22nd 17th 6
Garage Doors 33.01 63rd 26th 26th -32
Landscapers 5.90 65th 12nd 6th -7
Moving Companies 23.51 63rd 13rd 11th 0
Pest Control 22.95 101st 53rd 45th -3
Plumbers 44.55 88th 39th 35th -10
Roofing 15.64 102nd 16th 9th 14
Self Storage Companies 15.27 45th 12nd 12nd 0
Windows and Doors 21.74 10th 1st 1st 12
Average 21.09 99th 44th 42nd -2
Legal Criminal Lawyers 81.17 10th 1st 1st 0
Family Law 59.86 13rd 6th 5th 0
Law Firms 32.79 49th 18th 14th 0
Personal Injury Law 173.45 29th 7th 7th 0
Real Estate Lawyers 14.59 25th 7th 4th 0
Average 70.32 34th 10th 9th 0
Real Estate Apartment Rentals 2.14 81st 20th 16th 0
Condos 3.06 34th 8th 5th 0
New Home Developers 5.76 46th 7th 7th 0
Realtors 3.10 70th 22nd 19th 0
Average 3.37 49th 7th 6th 0
Shopping Florists 13.96 2nd 1st 1st 0
Average 13.96 2nd 1st 1st 0
Travel Car Rentals 4.00 47th 14th 13rd 0
Hotels 6.38 11th 5th 3rd 0
Average 5.19 19th 6th 3rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.