Findings for PPC in San Francisco

San Francisco Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Francisco was the 6th most expensive city in Pacific States in keyword bids in Google Adwords for the month of July 2015. San Francisco also ranks amongst the most expensive cities in California, ranking 4th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for San Francisco Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting San Francisco keywords increased by 21% in July 2015.

Not surprisingly, the month over month price increases for San Francisco Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 72% Higher in San Francisco than Daly City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Francisco are 72% higher than in Daly City. The average price of a click in San Francisco is $19.77.

This price difference is understandable though, given the population of Daly City is less than San Francisco, which generally means less competition and therefore lower prices.

To understand if prices in San Francisco are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in San Francisco was 23% higher than in Jacksonville. This suggests that perhaps San Francisco prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for San Francisco


Summary PPC Stats for San Francisco for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.77 28th 6th 4th 21
Automotive/Vehicle Auto Insurance 77.37 56th 13rd 6th 62
Auto Parts 2.30 47th 7th 7th -22
Dealerships 3.55 156th 46th 39th NA
Tires 3.87 128th 36th 31st 5
Towing 3.99 92nd 32nd 24th 5
Average 23.59 36th 6th 4th 9
B2B Office Furniture 5.98 65th 18th 16th -19
Printers 8.81 35th 13rd 8th -1
Average 7.39 63rd 18th 13rd -7
Entertainment/Recreation Restaurants 3.78 12nd 6th 4th 42
Average 3.78 12nd 6th 4th 42
Finance Credit Counselling 19.75 37th 13rd 8th NA
Insurance 58.53 30th 9th 4th 85
Mortgages 42.17 3rd 1st 1st 40
Payday Loans 6.09 146th 58th 47th -53
Average 41.66 18th 3rd 2nd NA
Health, Beauty & Fitness Chiropractors 8.20 127th 34th 25th 4
Cosmetic Surgery 12.92 26th 13rd 10th 52
Dentists 9.04 211st 66th 55th -20
Martial Arts 27.82 1st 1st 1st 1490
Massage Therapy 7.65 46th 10th 5th 26
Optometrists 8.09 21st 11th 10th 19
Average 10.68 114th 36th 32nd 84
Home & Garden Appliance Repair 19.81 41st 21st 21st 0
Furniture 5.01 18th 5th 5th 11
Garage Doors 32.88 73rd 36th 35th 1
Landscapers 3.04 136th 34th 22nd -30
Moving Companies 20.99 65th 19th 16th 0
Pest Control 29.24 47th 23rd 19th 8
Plumbers 50.99 63rd 24th 21st 2
Roofing 14.06 104th 21st 11th 9
Self Storage Companies 14.89 67th 22nd 20th 5
Windows and Doors 11.37 41st 5th 4th 14
Average 21.06 86th 35th 32nd 5
Legal Criminal Lawyers 63.39 20th 2nd 2nd -17
Family Law 20.57 60th 19th 13rd -1
Law Firms 15.88 131st 25th 18th 13
Personal Injury Law 114.97 62nd 15th 14th 1
Real Estate Lawyers 10.16 38th 11th 6th -3
Average 38.77 108th 31st 26th 1
Real Estate Apartment Rentals 4.14 10th 1st 1st 23
Condos 6.47 3rd 1st 1st 24
New Home Developers 5.03 49th 6th 5th 17
Realtors 2.97 91st 24th 19th -4
Average 4.39 19th 2nd 2nd 13
Shopping Florists 6.54 101st 28th 24th -11
Average 6.54 101st 28th 24th -11
Travel Car Rentals 5.28 9th 5th 5th 3
Hotels 9.46 1st 1st 1st 21
Average 7.37 2nd 1st 1st 12

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.