Findings for PPC in San Francisco

San Francisco Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Francisco was the 6th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. San Francisco also ranks amongst the most expensive cities in California, ranking 5th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 136% Higher in San Francisco than Daly City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Francisco are 136% higher than in Daly City. The average price of a click in San Francisco is $17.46.

This price difference is understandable though, given the population of Daly City is less than San Francisco, which generally means less competition and therefore lower prices.

To understand if prices in San Francisco are relatively low, we also compared prices with Jacksonville which has a similar population, and found the average price of a click in San Francisco was 20% higher than in Jacksonville. This suggests that perhaps San Francisco prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Francisco


Summary PPC Stats for San Francisco for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.46 32nd 6th 5th 6
Automotive/Vehicle Auto Insurance 70.62 53rd 8th 4th -9
Auto Parts 1.50 103rd 30th 25th 16
Auto Wreckers 8.66 1st 1st 1st 47
Dealerships 3.89 92nd 14th 8th -4
Tires 4.09 66th 23rd 20th 6
Towing 3.79 85th 25th 17th 18
Average 16.04 84th 15th 10th 10
B2B Office Furniture 5.83 22nd 8th 8th 8
Printers 9.44 29th 9th 7th 6
Average 7.63 33rd 12nd 10th 4
Entertainment/Recreation Restaurants 3.29 21st 8th 8th -7
Average 3.29 21st 8th 8th -7
Finance Credit Counselling 14.02 51st 12nd 9th 0
Insurance 30.25 86th 21st 14th -8
Mortgages 19.59 12nd 3rd 3rd -6
Payday Loans 13.73 33rd 5th 4th 6
Average 23.20 81st 16th 11th -6
Health, Beauty & Fitness Chiropractors 10.21 74th 13rd 9th 25
Cosmetic Surgery 13.75 18th 7th 6th 0
Dentists 10.95 131st 39th 32nd 0
Martial Arts 2.46 77th 22nd 17th 0
Massage Therapy 3.84 88th 20th 11th 0
Optometrists 15.01 3rd 2nd 2nd 0
Physiotherapy 6.64 3rd 1st 1st 0
Average 10.44 85th 21st 17th 2
Home & Garden Appliance Repair 16.53 78th 27th 26th 26
Furniture 3.11 61st 13rd 13rd 7
Garage Doors 25.71 77th 44th 41st 44
Landscapers 3.54 120th 30th 23rd 38
Moving Companies 20.44 77th 24th 22nd 10
Pest Control 21.85 95th 39th 34th -14
Plumbers 53.05 40th 16th 16th 3
Roofing 13.62 103rd 20th 14th -5
Self Storage Companies 16.16 44th 13rd 11th 34
Windows and Doors 8.73 33rd 7th 4th 4
Average 19.06 87th 33rd 29th 13
Legal Criminal Lawyers 73.09 19th 3rd 2nd 41
Family Law 26.74 40th 10th 8th 11
Law Firms 13.38 87th 17th 10th 34
Personal Injury Law 77.40 96th 21st 16th -19
Real Estate Lawyers 11.67 28th 7th 5th -6
Average 39.59 81st 18th 14th 14
Real Estate Apartment Rentals 2.94 32nd 6th 5th -6
Condos 5.43 3rd 1st 1st -8
New Home Developers 4.41 80th 15th 10th -6
Realtors 4.27 20th 4th 4th -6
Average 4.18 18th 1st 1st -6
Shopping Florists 7.66 47th 15th 13rd 12
Average 7.66 47th 15th 13rd 12
Travel Car Rentals 7.63 3rd 2nd 2nd 20
Hotels 7.37 3rd 2nd 2nd 18
Average 7.50 1st 1st 1st 19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.