Findings for PPC in San Jose

San Jose Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Jose was the 9th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2016. San Jose also ranks amongst the most expensive cities in California, ranking 7th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for San Jose are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting San Jose keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 48% Higher in San Jose than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Jose are 48% higher than in Burbank. The average price of a click in San Jose is $17.27.

This price difference is understandable though, given the population of Burbank is less than San Jose, which generally means less competition and therefore lower prices.

To understand if prices in San Jose are relatively low, we also compared prices with Honolulu which has a similar population, and found the average price of a click in San Jose was 51% higher than in Honolulu. This suggests that perhaps San Jose prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for San Jose


Summary PPC Stats for San Jose for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.27 45th 9th 7th -2
Automotive/Vehicle Auto Insurance 40.10 120th 25th 18th -20
Auto Parts 1.34 113rd 37th 27th -27
Auto Wreckers 1.39 27th 15th 8th 12
Dealerships 2.86 163rd 40th 31st NA
Tires 3.04 159th 54th 47th -39
Towing 7.62 20th 11th 10th -11
Average 11.46 130th 28th 19th -14
B2B Office Furniture 5.69 60th 15th 12nd -8
Printers 10.04 41st 15th 12nd 10
Average 7.14 64th 22nd 19th NA
Entertainment/Recreation Restaurants 4.01 93rd 23rd 17th 5
Average 4.01 93rd 23rd 17th 5
Finance Credit Counselling 17.13 49th 13rd 10th NA
Insurance 39.76 65th 17th 11th 76
Mortgages 13.22 33rd 4th 1st -30
Payday Loans 7.58 56th 20th 19th -18
Average 24.01 66th 16th 11th NA
Health, Beauty & Fitness Chiropractors 6.77 139th 38th 29th 6
Cosmetic Surgery 5.38 91st 26th 19th -24
Dentists 13.79 65th 22nd 19th 15
Massage Therapy 9.60 41st 7th 6th 4
Optometrists 7.58 27th 8th 7th NA
Average 9.51 138th 42nd 35th 1
Home & Garden Appliance Repair 17.44 48th 19th 19th 3
Furniture 4.64 44th 11th 10th -14
Garage Doors 30.44 72nd 27th 27th -14
Landscapers 6.93 38th 11th 6th 9
Moving Companies 22.76 36th 10th 8th -5
Pest Control 24.60 70th 29th 24th -13
Plumbers 55.04 42nd 20th 18th -4
Roofing 24.18 41st 6th 4th 12
Self Storage Companies 11.05 90th 28th 27th -12
Windows and Doors 10.44 51st 9th 8th 2
Average 21.61 62nd 24th 22nd 4
Legal Criminal Lawyers 39.75 44th 14th 11th -36
Family Law 31.05 37th 13rd 10th 7
Law Firms 19.39 97th 23rd 16th -10
Personal Injury Law 115.75 60th 12nd 11th -4
Real Estate Lawyers 20.77 10th 3rd 2nd 3
Average 37.22 99th 25th 19th -7
Real Estate Apartment Rentals 4.54 7th 3rd 3rd -35
Condos 1.80 76th 17th 12nd -18
New Home Developers 10.83 5th 1st 1st -10
Realtors 3.18 30th 7th 5th -19
Average 4.80 11th 3rd 3rd -20
Shopping Florists 7.79 60th 20th 16th 4
Average 7.79 60th 20th 16th 4
Travel Car Rentals 4.09 27th 7th 6th -6
Hotels 5.10 55th 18th 11th 0
Average 4.60 38th 14th 9th -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.