Findings for PPC in San Jose

San Jose Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Jose was the 8th most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. San Jose also ranks amongst the most expensive cities in California, ranking 5th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 55% Higher in San Jose than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Jose are 55% higher than in Burbank. The average price of a click in San Jose is $19.45.

This price difference is understandable though, given the population of Burbank is less than San Jose, which generally means less competition and therefore lower prices.

To understand if prices in San Jose are relatively low, we also compared prices with Honolulu which has a similar population, and found the average price of a click in San Jose was 58% higher than in Honolulu. This suggests that perhaps San Jose prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Jose


Summary PPC Stats for San Jose for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.45 31st 8th 5th -3
Automotive/Vehicle Auto Insurance 70.70 97th 27th 19th -3
Auto Parts 1.28 114th 38th 28th -39
Auto Wreckers 3.30 11th 5th 4th 14
Dealerships 4.04 106th 22nd 14th NA
Tires 2.89 175th 58th 48th -29
Towing 16.55 8th 4th 3rd 8
Average 20.34 81st 22nd 14th -7
B2B Office Furniture 5.36 70th 25th 22nd -9
Printers 10.25 52nd 17th 14th 5
Average 6.99 81st 26th 22nd NA
Entertainment/Recreation Restaurants 1.71 72nd 26th 23rd -11
Average 1.71 72nd 26th 23rd -11
Finance Credit Counselling 25.69 26th 7th 5th NA
Insurance 38.55 62nd 17th 9th -17
Mortgages 26.06 3rd 1st 1st -3
Payday Loans 13.87 37th 10th 10th 66
Average 29.79 47th 11th 8th NA
Health, Beauty & Fitness Chiropractors 10.24 89th 22nd 14th -10
Cosmetic Surgery 11.63 35th 15th 14th -20
Dentists 12.84 104th 38th 32nd -25
Martial Arts 5.12 24th 7th 6th -4
Massage Therapy 4.81 82nd 18th 12nd -26
Optometrists 5.62 39th 14th 11th -31
Average 10.33 115th 41st 32nd -19
Home & Garden Appliance Repair 13.81 115th 39th 35th -22
Furniture 3.52 44th 11th 11th 6
Garage Doors 34.02 63rd 29th 27th 0
Landscapers 7.22 40th 10th 4th 27
Moving Companies 34.05 9th 2nd 1st 22
Pest Control 14.83 184th 63rd 54th -18
Plumbers 30.88 116th 38th 31st -10
Roofing 15.84 94th 19th 12nd 7
Self Storage Companies 14.34 104th 37th 34th -18
Windows and Doors 12.65 23rd 4th 4th -3
Average 19.15 99th 35th 32nd -2
Legal Criminal Lawyers 62.26 24th 7th 6th 65
Family Law 51.05 13rd 7th 6th -4
Law Firms 32.88 24th 4th 3rd 24
Personal Injury Law 127.45 49th 14th 13rd -2
Real Estate Lawyers 11.33 31st 7th 4th -10
Average 52.94 50th 19th 17th 14
Real Estate Apartment Rentals 3.64 16th 4th 4th -15
Condos 1.84 98th 24th 17th -13
New Home Developers 4.75 47th 6th 6th -6
Realtors 2.63 108th 29th 23rd -12
Average 3.17 58th 11th 9th -11
Shopping Florists 6.40 104th 34th 29th -5
Average 6.40 104th 34th 29th -5
Travel Car Rentals 4.35 21st 7th 4th -5
Hotels 5.59 28th 11th 8th 19
Average 4.97 19th 8th 6th 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.