Findings for PPC in San Jose

San Jose Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that San Jose was the 19th most expensive city in USA in keyword bids in Google Adwords for the month of November 2014. San Jose also ranks amongst the most expensive cities in California, ranking as 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 6% Higher in San Jose than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Jose are 6% higher than in Burbank. The average price of a click in San Jose is $18.80.

This price difference is understandable though, given the population of Burbank is less than San Jose, which generally means less competition and therefore lower prices.

To understand if prices in San Jose are relatively low, we also compared prices with Honolulu which has a similar population, and found the average price of a click in San Jose was 94% higher than in Honolulu. This suggests that perhaps San Jose prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Jose

Summary PPC Stats for San Jose for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.80 19th 3rd 3rd 9
Automotive/Vehicle Auto Body 7.11 38th 17th 13rd -15
Auto Brokers 0.68 29th 9th 6th NA
Auto Insurance 84.45 42nd 8th 5th 20
Auto Parts 1.40 122nd 38th 32nd 35
Auto Wreckers 3.38 8th 3rd 3rd 24
Dealerships 3.29 112nd 23rd 15th NA
Driver Training 2.43 6th 4th 4th -9
Tires 2.80 136th 50th 45th -16
Towing 15.72 1st 1st 1st -12
Average 15.48 85th 17th 10th 4
B2B Architects 2.93 29th 11th 7th 81
IT Support 39.96 8th 5th 5th 56
Office Furniture 6.43 14th 4th 4th 5
Printers 8.98 14th 4th 4th 35
Video Production 15.79 4th 2nd 2nd 43
Average 18.82 5th 4th 4th NA
Entertainment/Recreation Restaurants 2.10 61st 23rd 19th 13
Average 2.10 61st 23rd 19th 13
Finance Credit Counselling 22.48 24th 2nd 2nd NA
Currency Exchange 2.58 10th 3rd 2nd 111
Insurance 28.58 94th 25th 17th -4
Mortgages 6.53 48th 9th 5th 0
Payday Loans 11.18 68th 30th 28th -30
Average 15.60 112nd 33rd 26th 12
Health, Beauty & Fitness Acupuncture 5.41 34th 14th 11th 8
Chiropractors 9.60 62nd 14th 8th 41
Cosmetic Surgery 10.44 38th 11th 9th 49
Dentists 10.84 132nd 41st 31st -16
Jewellers 3.58 74th 15th 9th NA
Martial Arts 4.72 23rd 8th 6th 21
Massage Therapy 3.43 97th 21st 12nd -42
Optometrists 5.34 41st 12nd 10th -33
Average 8.27 144th 37th 30th 1
Home & Garden Appliance Repair 11.99 93rd 34th 33rd 17
Electricians 17.74 32nd 9th 7th -1
Furniture 2.71 73rd 22nd 20th 24
Garage Doors 25.98 69th 35th 33rd 8
Home Security 35.53 45th 9th 7th -18
Interior Designers 4.81 36th 11th 8th 22
Landscapers 3.82 97th 21st 12nd -35
Mold Detection and Remova 21.82 24th 7th 5th 5
Moving Companies 26.71 18th 6th 6th 15
Pest Control 22.04 94th 41st 37th -21
Plumbers 36.87 97th 40th 37th -8
Roofing 16.11 65th 10th 4th 25
Self Storage Companies 9.93 163rd 53rd 44th 13
Windows and Doors 6.95 52nd 6th 4th NA
Average 17.20 107th 45th 41st 1
Legal Criminal Lawyers 72.57 14th 6th 4th 114
Employment Lawyers 17.28 13rd 9th 8th 45
Family Law 41.48 11th 4th 3rd 1
Immigration Lawyers 15.40 14th 6th 6th 54
Law Firms 37.20 10th 2nd 1st 10
Personal Injury Law 122.34 32nd 8th 7th -5
Real Estate Lawyers 10.35 29th 8th 5th -8
Traffic Law 90.47 19th 6th 6th NA
Average 53.60 27th 9th 7th 21
Real Estate Apartment Rentals 2.51 44th 9th 7th 5
Condos 2.01 79th 19th 13rd 1
New Home Developers 4.79 50th 8th 6th 21
Property Management 4.19 80th 25th 24th -4
Realtors 3.64 67th 17th 13rd 2
Average 3.37 63rd 13rd 10th 4
Shopping Florists 6.18 92nd 28th 21st 15
Average 5.33 105th 37th 29th 19
Travel Car Rentals 3.95 29th 11th 10th 14
Hotels 3.27 114th 35th 25th -4
Average 3.61 69th 21st 16th 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.