Findings for PPC in San Jose

San Jose Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Jose was the 8th most expensive city in Pacific States in keyword bids in Google Adwords for the month of April 2015. San Jose also ranks amongst the most expensive cities in California, ranking 7th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 47% Higher in San Jose than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Jose are 47% higher than in Burbank. The average price of a click in San Jose is $18.95.

This price difference is understandable though, given the population of Burbank is less than San Jose, which generally means less competition and therefore lower prices.

To understand if prices in San Jose are relatively low, we also compared prices with Honolulu which has a similar population, and found the average price of a click in San Jose was 37% higher than in Honolulu. This suggests that perhaps San Jose prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Jose


Summary PPC Stats for San Jose for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.95 35th 8th 7th 6
Automotive/Vehicle Auto Insurance 70.57 83rd 22nd 15th -2
Auto Parts 1.65 100th 40th 33rd 29
Auto Wreckers 1.52 26th 16th 12nd -57
Dealerships 4.74 65th 15th 12nd NA
Tires 3.31 129th 45th 43rd 14
Towing 19.78 4th 3rd 3rd 28
Average 17.15 96th 23rd 16th 5
B2B Office Furniture 5.45 60th 14th 14th 3
Printers 9.89 38th 12nd 7th -2
Average 6.93 60th 15th 12nd NA
Entertainment/Recreation Restaurants 1.61 72nd 28th 24th -5
Average 1.61 72nd 28th 24th -5
Finance Credit Counselling 31.27 12nd 3rd 2nd NA
Insurance 85.22 19th 8th 4th 5
Mortgages 12.38 32nd 9th 4th -26
Payday Loans 17.60 34th 15th 15th 29
Average 32.56 49th 15th 11th NA
Health, Beauty & Fitness Chiropractors 19.75 18th 3rd 1st 93
Cosmetic Surgery 11.74 36th 14th 12nd -1
Dentists 15.35 60th 17th 15th 17
Martial Arts 3.05 57th 18th 14th -40
Massage Therapy 8.75 33rd 9th 6th 0
Optometrists 9.60 8th 4th 4th 32
Average 13.44 37th 12nd 10th 15
Home & Garden Appliance Repair 13.72 115th 41st 37th -1
Furniture 3.58 56th 22nd 21st 2
Garage Doors 33.21 70th 35th 34th -3
Landscapers 6.47 53rd 7th 4th -6
Moving Companies 39.06 4th 2nd 1st 16
Pest Control 24.22 107th 50th 42nd 187
Plumbers 39.67 87th 36th 32nd 29
Roofing 14.77 92nd 15th 7th -8
Self Storage Companies 12.97 120th 44th 39th -10
Windows and Doors 11.35 36th 6th 4th 57
Average 19.59 99th 44th 39th 23
Legal Criminal Lawyers 37.88 56th 9th 9th 4
Family Law 35.28 30th 11th 9th -24
Law Firms 19.66 68th 16th 12nd -35
Personal Injury Law 128.64 48th 12nd 12nd 4
Real Estate Lawyers 9.28 38th 9th 6th -5
Average 48.22 61st 17th 17th -15
Real Estate Apartment Rentals 3.94 12nd 4th 4th 6
Condos 1.11 153rd 47th 36th -31
New Home Developers 4.47 66th 10th 9th -6
Realtors 2.49 121st 35th 27th -2
Average 3.00 67th 11th 8th -7
Shopping Florists 5.91 122nd 42nd 33rd -8
Average 5.91 122nd 42nd 33rd -8
Travel Car Rentals 3.73 47th 9th 7th -11
Hotels 5.98 14th 5th 3rd 6
Average 4.85 20th 6th 3rd -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.