Findings for PPC in San Jose

San Jose Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Jose was the 6th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2014. San Jose also ranks amongst the most expensive cities in California, ranking 5th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 51% Higher in San Jose than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Jose are 51% higher than in Burbank. The average price of a click in San Jose is $15.17.

This price difference is understandable though, given the population of Burbank is less than San Jose, which generally means less competition and therefore lower prices.

To understand if prices in San Jose are relatively low, we also compared prices with Honolulu which has a similar population, and found the average price of a click in San Jose was 48% higher than in Honolulu. This suggests that perhaps San Jose prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Jose


Summary PPC Stats for San Jose for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.17 36th 6th 5th 0
Automotive/Vehicle Auto Insurance 58.06 84th 22nd 15th 31
Auto Parts 1.51 75th 38th 32nd -45
Auto Wreckers 3.36 9th 7th 7th -22
Dealerships 3.52 94th 15th 10th 4
Tires 2.82 133rd 49th 43rd -11
Towing 27.07 3rd 3rd 3rd NA
Average 19.29 50th 9th 5th -2
B2B Office Furniture 4.78 72nd 16th 14th -16
Printers 8.93 29th 12nd 11th 16
Average 6.16 64th 18th 15th 0
Entertainment/Recreation Restaurants 2.01 47th 12nd 12nd 1
Average 2.01 47th 12nd 12nd 1
Finance Credit Counselling 20.11 29th 7th 5th NA
Insurance 63.07 22nd 10th 10th 1
Mortgages 14.23 28th 6th 4th -20
Payday Loans 9.28 66th 22nd 19th 45
Average 21.47 88th 25th 22nd NA
Health, Beauty & Fitness Chiropractors 10.25 45th 11th 4th 28
Cosmetic Surgery 7.19 65th 20th 14th -5
Dentists 10.49 114th 31st 23rd -28
Martial Arts 4.22 11th 5th 4th 65
Massage Therapy 15.01 15th 3rd 2nd 183
Optometrists 4.88 44th 15th 11th 19
Average 9.19 89th 26th 17th 17
Home & Garden Appliance Repair 10.43 86th 34th 34th -32
Furniture 2.75 59th 6th 6th 1
Garage Doors 24.10 70th 29th 28th -14
Landscapers 3.87 116th 24th 16th 24
Moving Companies 22.53 18th 7th 6th -2
Pest Control 28.96 62nd 27th 21st NA
Plumbers 36.55 85th 33rd 27th -1
Roofing 14.87 59th 10th 6th 12
Self Storage Companies 9.20 155th 54th 48th 0
Windows and Doors 10.99 29th 6th 5th 19
Average 15.96 106th 47th 42nd 2
Legal Criminal Lawyers 23.88 69th 17th 13rd NA
Family Law 36.62 15th 6th 5th NA
Law Firms 15.02 73rd 15th 8th -6
Personal Injury Law 89.99 62nd 10th 9th -13
Real Estate Lawyers 15.77 8th 2nd 2nd NA
Average 37.03 62nd 14th 11th NA
Real Estate Apartment Rentals 2.40 32nd 7th 5th -18
Condos 1.41 99th 25th 18th NA
New Home Developers 3.80 65th 12nd 9th -3
Realtors 2.44 88th 23rd 17th -13
Average 2.49 76th 16th 10th -12
Shopping Florists 4.28 175th 53rd 44th -1
Average 4.28 175th 53rd 44th -1
Travel Car Rentals 3.40 30th 10th 8th -1
Hotels 3.27 104th 28th 19th -1
Average 3.33 62nd 19th 14th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.