Findings for PPC in San Jose

San Jose Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that San Jose was the 5th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. San Jose also ranks amongst the most expensive cities in California, ranking 4th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 21% Higher in San Jose than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in San Jose are 21% higher than in Burbank. The average price of a click in San Jose is $17.59.

This price difference is understandable though, given the population of Burbank is less than San Jose, which generally means less competition and therefore lower prices.

To understand if prices in San Jose are relatively low, we also compared prices with Honolulu which has a similar population, and found the average price of a click in San Jose was 37% higher than in Honolulu. This suggests that perhaps San Jose prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for San Jose

Summary PPC Stats for San Jose for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.59 30th 5th 4th 9
Automotive/Vehicle Auto Insurance 49.38 105th 22nd 14th -32
Auto Parts 0.99 151st 53rd 44th -27
Auto Wreckers 2.47 15th 10th 7th -27
Dealerships 3.01 141st 32nd 23rd -5
Tires 3.22 117th 42nd 38th 16
Towing 11.79 4th 3rd 3rd -17
Average 14.70 99th 19th 14th -16
B2B Office Furniture 4.95 36th 11th 11th -21
Printers 7.23 52nd 14th 12nd -14
Average 6.09 58th 16th 14th -12
Entertainment/Recreation Restaurants 3.69 10th 4th 4th 60
Average 3.69 10th 4th 4th 60
Finance Credit Counselling 40.94 5th 1st 1st 10
Insurance 33.63 78th 19th 12nd 35
Mortgages 11.44 39th 8th 5th 59
Payday Loans 9.66 74th 21st 19th -14
Average 23.87 76th 15th 10th 5
Health, Beauty & Fitness Chiropractors 11.24 54th 9th 5th 17
Cosmetic Surgery 10.48 38th 11th 9th 0
Dentists 13.47 72nd 22nd 18th 23
Martial Arts 4.72 23rd 8th 6th 0
Massage Therapy 3.44 98th 21st 12nd 0
Optometrists 5.36 40th 12nd 10th 0
Average 9.85 105th 31st 26th 8
Home & Garden Appliance Repair 18.27 55th 22nd 21st 57
Furniture 2.86 85th 23rd 22nd 9
Garage Doors 27.80 69th 37th 34th 4
Landscapers 6.70 47th 10th 6th 53
Moving Companies 26.08 30th 9th 7th -3
Pest Control 32.05 33rd 18th 14th 52
Plumbers 36.04 95th 39th 34th -3
Roofing 14.04 98th 18th 12nd -7
Self Storage Companies 12.80 106th 35th 32nd 32
Windows and Doors 8.91 30th 5th 3rd NA
Average 19.35 82nd 31st 27th 29
Legal Criminal Lawyers 33.81 55th 13rd 10th -28
Family Law 33.50 26th 6th 5th -16
Law Firms 30.17 23rd 5th 4th -4
Personal Injury Law 116.83 47th 12nd 11th -2
Real Estate Lawyers 14.23 18th 2nd 2nd 9
Average 47.59 52nd 13rd 12nd -7
Real Estate Apartment Rentals 3.16 27th 4th 3rd 28
Condos 3.11 41st 6th 6th 39
New Home Developers 4.56 70th 11th 7th -4
Realtors 2.61 120th 35th 29th 0
Average 3.25 66th 10th 8th 15
Shopping Florists 5.81 122nd 34th 29th -6
Average 5.81 122nd 34th 29th -6
Travel Car Rentals 4.63 29th 11th 8th 19
Hotels 3.93 84th 25th 19th 20
Average 4.28 46th 14th 10th 19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.