Findings for PPC in Santa Ana

Santa Ana Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Santa Ana was the 11th most expensive city in Pacific States in keyword bids in Google Adwords for the month of August 2016. Santa Ana also ranks amongst the most expensive cities in California, ranking 8th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Modesto ranked as the least expensive city.

Year over Year Google Adwords Prices for Santa Ana are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Ana keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 84% Higher in Santa Ana than Orange

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Ana are 84% higher than in Orange. The average price of a click in Santa Ana is $17.70.

This price difference is understandable though, given the population of Orange is less than Santa Ana, which generally means less competition and therefore lower prices.

To understand if prices in Santa Ana are relatively low, we also compared prices with Anaheim which has a similar population, and found the average price of a click in Santa Ana was 50% higher than in Anaheim. This suggests that perhaps Santa Ana prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Ana

Summary PPC Stats for Santa Ana for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.70 50th 11th 8th -1
Automotive/Vehicle Auto Insurance 43.77 117th 23rd 16th -26
Auto Parts 0.87 134th 41st 32nd 0
Dealerships 2.95 163rd 48th 39th NA
Tires 3.82 152nd 56th 48th 26
Towing 7.13 40th 16th 11th 16
Average 13.63 102nd 19th 14th 3
B2B Office Furniture 5.61 88th 29th 24th -20
Average 5.61 114th 36th 29th NA
Finance Payday Loans 9.81 94th 45th 41st 0
Average 9.81 169th 54th 44th NA
Health, Beauty & Fitness Chiropractors 6.60 144th 37th 28th 0
Dentists 11.96 112nd 39th 33rd 5
Optometrists 4.93 74th 28th 21st NA
Average 9.00 153rd 51st 42nd 1
Home & Garden Appliance Repair 11.56 138th 48th 41st 0
Furniture 3.05 188th 55th 44th 5
Garage Doors 13.39 155th 58th 51st -20
Pest Control 35.90 30th 20th 17th -3
Plumbers 59.96 49th 23rd 20th -25
Roofing 13.73 118th 22nd 14th 0
Self Storage Companies 14.30 53rd 16th 16th 0
Average 25.22 34th 16th 14th -4
Legal Family Law 29.40 51st 22nd 18th 0
Law Firms 20.76 107th 30th 24th NA
Personal Injury Law 283.21 7th 3rd 3rd NA
Average 76.70 28th 8th 7th NA
Real Estate Apartment Rentals 1.61 121st 28th 21st 0
Condos 0.88 181st 59th 48th 0
New Home Developers 5.49 52nd 8th 8th 0
Realtors 1.58 206th 68th 56th 0
Average 2.28 132nd 41st 36th 0
Shopping Florists 8.03 92nd 35th 31st 0
Average 8.03 92nd 35th 31st 0
Travel Car Rentals 2.63 162nd 55th 48th 0
Hotels 3.81 176th 59th 48th 0
Average 3.22 206th 64th 52nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.