Findings for PPC in Santa Ana

Santa Ana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Ana was the 85th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Santa Ana also ranks amongst the least expensive cities in California, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Ana Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Ana keywords increased by 34% in May 2016.

Google Adwords Keyword Prices 66% Higher in Santa Ana than Orange

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Ana are 66% higher than in Orange. The average price of a click in Santa Ana is $14.23.

This price difference is understandable though, given the population of Orange is less than Santa Ana, which generally means less competition and therefore lower prices.

To understand if prices in Santa Ana are relatively low, we also compared prices with Anaheim which has a similar population, and found the average price of a click in Santa Ana was 11% higher than in Anaheim. This suggests that perhaps Santa Ana prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Ana

Summary PPC Stats for Santa Ana for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.23 85th 18th 13rd 34
Automotive/Vehicle Auto Insurance 33.79 130th 27th 18th 64
Auto Parts 1.83 83rd 19th 15th 122
Dealerships 3.84 138th 33rd 26th NA
Tires 3.90 125th 35th 30th -19
Towing 9.39 15th 4th 3rd 398
Average 12.48 117th 25th 17th 109
B2B Office Furniture 8.44 25th 7th 7th 5
Average 8.44 43rd 12nd 10th NA
Entertainment/Recreation Restaurants 1.18 155th 54th 43rd 56
Average 1.18 155th 54th 43rd 56
Finance Insurance 46.46 41st 12nd 7th NA
Payday Loans 6.62 140th 54th 46th -25
Average 26.54 65th 11th 6th NA
Health, Beauty & Fitness Chiropractors 15.29 30th 7th 5th 1074
Dentists 12.65 124th 42nd 35th 12
Average 13.18 44th 12nd 9th 111
Home & Garden Furniture 3.36 90th 33rd 31st -4
Garage Doors 48.08 26th 14th 13rd 17
Pest Control 7.47 244th 76th 65th -22
Plumbers 70.03 29th 9th 9th 1
Self Storage Companies 13.14 102nd 35th 33rd 42
Average 31.18 7th 3rd 3rd 3
Legal Law Firms 47.64 26th 6th 4th NA
Average 47.64 82nd 23rd 19th NA
Real Estate Apartment Rentals 0.92 229th 68th 57th 1
Condos 0.75 190th 64th 54th -15
New Home Developers 3.52 117th 38th 35th -11
Realtors 1.57 223rd 68th 56th 8
Average 1.69 209th 64th 53rd -3
Shopping Florists 7.76 45th 13rd 11th 11
Average 7.76 45th 13rd 11th 11
Travel Car Rentals 5.34 8th 4th 4th 55
Hotels 3.06 187th 59th 48th 4
Average 4.20 61st 18th 13rd 29

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.