Findings for PPC in Santa Ana

Santa Ana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Ana was the 115th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Santa Ana also ranks amongst the least expensive cities in California, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Higher in Santa Ana than Orange

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Ana are 5% higher than in Orange. The average price of a click in Santa Ana is $10.78.

This price difference is understandable though, given the population of Orange is less than Santa Ana, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Ana

Summary PPC Stats for Santa Ana for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.78 115th 34th 27th 4
Automotive/Vehicle Auto Insurance 90.67 20th 7th 5th NA
Auto Parts 1.73 52nd 27th 24th NA
Dealerships 2.72 154th 32nd 24th NA
Tires 2.52 152nd 59th 51st -23
Towing 4.23 51st 18th 13rd NA
Average 15.30 88th 22nd 17th NA
B2B Office Furniture 1.43 130th 39th 28th NA
Average 1.43 138th 41st 30th NA
Entertainment/Recreation Restaurants 2.46 21st 6th 6th 1
Average 2.46 21st 6th 6th 1
Finance Payday Loans 6.63 102nd 35th 29th NA
Average 6.63 157th 48th 38th NA
Health, Beauty & Fitness Chiropractors 8.11 70th 21st 13rd 8
Dentists 9.17 164th 45th 34th NA
Average 8.81 104th 30th 21st 2
Home & Garden Appliance Repair 18.91 15th 9th 9th NA
Furniture 1.42 196th 61st 50th NA
Landscapers 1.71 179th 47th 36th NA
Pest Control 23.25 120th 51st 44th NA
Plumbers 53.59 44th 16th 14th -9
Roofing 19.72 31st 7th 3rd NA
Self Storage Companies 10.77 115th 36th 33rd -7
Average 19.10 57th 25th 23rd NA
Legal Criminal Lawyers 19.02 74th 20th 14th NA
Law Firms 5.44 179th 42nd 30th NA
Personal Injury Law 58.19 108th 21st 14th NA
Average 22.02 139th 32nd 25th NA
Real Estate Apartment Rentals 2.29 39th 10th 8th -16
Condos 1.15 125th 41st 32nd NA
New Home Developers 2.63 134th 43rd 35th NA
Realtors 1.08 236th 71st 58th NA
Average 1.67 162nd 47th 37th 17
Shopping Florists 5.58 100th 26th 22nd -1
Average 5.58 100th 26th 22nd -1
Travel Car Rentals 4.18 9th 4th 3rd -1
Hotels 2.54 180th 58th 47th -1
Average 3.36 59th 18th 13rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.