Findings for PPC in Santa Ana

Santa Ana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Ana was the 176th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Santa Ana also ranks amongst the least expensive cities in California, ranking as number 42nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 32% Higher in Santa Ana than Orange

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Ana are 32% higher than in Orange. The average price of a click in Santa Ana is $8.79.

This price difference is understandable though, given the population of Orange is less than Santa Ana, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Anaheim, and found the average price of a click in Santa Ana was 15% lower than in Anaheim. This suggests that perhaps prices in Santa Ana are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Ana

Summary PPC Stats for Santa Ana for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.79 176th 51st 42nd 2
Automotive/Vehicle Auto Parts 1.12 145th 48th 40th -29
Dealerships 2.41 182nd 50th 40th -10
Tires 4.28 51st 17th 15th 26
Towing 6.20 29th 10th 6th -6
Average 3.66 186th 45th 36th -4
B2B Office Furniture 3.90 71st 22nd 21st -15
Average 3.90 103rd 30th 25th -5
Entertainment/Recreation Restaurants 2.34 53rd 14th 13rd -16
Average 2.34 53rd 14th 13rd -16
Finance Payday Loans 17.66 20th 3rd 2nd -8
Average 17.66 106th 26th 19th -2
Health, Beauty & Fitness Chiropractors 6.56 146th 38th 29th -13
Dentists 15.72 40th 12nd 11th 44
Optometrists 8.40 9th 5th 5th NA
Average 11.45 60th 17th 13rd 12
Home & Garden Furniture 1.97 195th 58th 49th -13
Garage Doors 10.78 153rd 65th 54th 16
Moving Companies 7.16 187th 57th 46th NA
Pest Control 40.58 9th 6th 3rd 35
Plumbers 47.63 53rd 22nd 21st -17
Self Storage Companies 9.90 177th 61st 53rd 11
Average 21.37 55th 21st 21st 3
Legal Law Firms 6.61 143rd 32nd 22nd NA
Average 6.61 191st 45th 34th NA
Real Estate Apartment Rentals 1.27 182nd 48th 38th 25
Condos 0.95 176th 58th 48th -4
New Home Developers 4.07 91st 20th 15th -18
Realtors 2.06 175th 57th 45th 3
Average 2.03 173rd 52nd 42nd 3
Shopping Florists 8.27 31st 12nd 10th 6
Average 8.27 31st 12nd 10th 6
Travel Car Rentals 3.72 62nd 22nd 18th 1
Hotels 3.69 105th 36th 28th 49
Average 3.70 85th 22nd 17th 25

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.