Findings for PPC in Santa Ana

Santa Ana Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Santa Ana was the 10th most expensive city in Pacific States in keyword bids in Google Adwords for the month of March 2015. Santa Ana also ranks amongst the most expensive cities in California, ranking 7th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 125% Higher in Santa Ana than Orange

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Ana are 125% higher than in Orange. The average price of a click in Santa Ana is $17.18.

This price difference is understandable though, given the population of Orange is less than Santa Ana, which generally means less competition and therefore lower prices.

To understand if prices in Santa Ana are relatively low, we also compared prices with Anaheim which has a similar population, and found the average price of a click in Santa Ana was 30% higher than in Anaheim. This suggests that perhaps Santa Ana prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Ana


Summary PPC Stats for Santa Ana for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.18 46th 10th 7th 6
Automotive/Vehicle Auto Insurance 133.78 20th 2nd 1st 17
Dealerships 3.01 176th 46th 35th NA
Tires 3.87 109th 32nd 29th 69
Towing 8.41 22nd 9th 6th 21
Average 26.89 33rd 8th 6th 16
B2B Office Furniture 4.92 85th 31st 28th -7
Printers 13.75 19th 7th 6th -13
Average 7.86 69th 22nd 19th NA
Entertainment/Recreation Restaurants 1.21 130th 40th 34th -23
Average 1.21 130th 40th 34th -23
Finance Insurance 133.64 5th 2nd 1st NA
Payday Loans 11.20 55th 21st 20th 0
Average 72.42 7th 2nd 2nd NA
Health, Beauty & Fitness Dentists 15.80 57th 23rd 19th 26
Optometrists 3.41 90th 32nd 25th NA
Average 13.32 46th 14th 11th 6
Home & Garden Appliance Repair 24.35 32nd 21st 20th 9
Furniture 1.39 220th 70th 57th -10
Garage Doors 38.12 49th 20th 19th 22
Moving Companies 14.88 152nd 47th 39th -14
Pest Control 66.55 4th 2nd 2nd 120
Plumbers 51.84 45th 18th 15th 16
Self Storage Companies 10.56 177th 66th 57th 27
Average 25.64 32nd 13rd 11th 15
Legal Law Firms 4.94 191st 45th 34th NA
Personal Injury Law 150.04 28th 9th 8th NA
Average 53.30 47th 16th 15th NA
Real Estate Apartment Rentals 1.45 148th 40th 30th 28
Condos 1.17 154th 48th 38th -15
New Home Developers 3.25 115th 32nd 27th -20
Realtors 2.69 101st 23rd 18th 2
Average 2.17 143rd 36th 29th 0
Shopping Florists 8.44 28th 10th 9th 4
Average 8.44 28th 10th 9th 4
Travel Car Rentals 2.07 194th 66th 56th -20
Hotels 3.84 126th 46th 36th -3
Average 2.95 196th 57th 45th -12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.