Findings for PPC in Santa Ana

Santa Ana Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Ana was the 118th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Santa Ana also ranks amongst the least expensive cities in California, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 58% Higher in Santa Ana than Orange

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Ana are 58% higher than in Orange. The average price of a click in Santa Ana is $12.95.

This price difference is understandable though, given the population of Orange is less than Santa Ana, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Anaheim, and found the average price of a click in Santa Ana was 10% lower than in Anaheim. This suggests that perhaps prices in Santa Ana are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Ana


Summary PPC Stats for Santa Ana for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.95 118th 36th 27th 4
Automotive/Vehicle Auto Insurance 74.41 77th 21st 14th 0
Auto Parts 2.05 59th 20th 16th 0
Dealerships 2.74 197th 54th 43rd NA
Tires 4.64 56th 18th 17th 15
Towing 4.39 108th 41st 35th -4
Average 13.66 131st 32nd 24th 0
B2B Office Furniture 6.01 41st 10th 10th 22
Printers 4.34 84th 24th 17th -34
Average 5.45 99th 27th 21st NA
Entertainment/Recreation Restaurants 1.53 85th 34th 29th -6
Average 1.53 85th 34th 29th -6
Finance Payday Loans 29.06 7th 1st 1st 79
Average 29.06 67th 20th 14th NA
Health, Beauty & Fitness Chiropractors 17.91 24th 5th 2nd 0
Dentists 11.90 123rd 38th 31st -10
Average 13.90 31st 11th 9th -3
Home & Garden Furniture 3.43 65th 25th 24th 93
Garage Doors 39.12 48th 21st 21st 1
Landscapers 1.95 154th 42nd 31st NA
Moving Companies 5.34 189th 58th 47th -22
Pest Control 44.76 18th 10th 7th -11
Plumbers 91.80 10th 6th 6th 42
Roofing 5.16 186th 52nd 39th NA
Self Storage Companies 11.07 163rd 59th 50th 5
Average 31.68 9th 4th 4th 9
Legal Law Firms 9.46 132nd 37th 28th NA
Average 9.46 190th 55th 44th NA
Real Estate Apartment Rentals 1.25 194th 58th 48th -14
Condos 1.01 163rd 51st 40th 5
New Home Developers 3.47 111st 28th 24th 39
Realtors 2.11 159th 49th 38th -19
Average 1.93 184th 53rd 42nd -1
Shopping Florists 4.89 169th 55th 45th -21
Average 4.89 169th 55th 45th -21
Travel Car Rentals 4.17 29th 5th 4th 120
Hotels 3.31 144th 46th 38th -11
Average 3.74 79th 20th 14th 54

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.