Findings for PPC in Santa Barbara

Santa Barbara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Barbara was the 103rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Santa Barbara also ranks amongst the least expensive cities in California, ranking as number 25th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Barbara Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Santa Barbara keywords increased by 38% in March 2015.

Google Adwords Keyword Prices 0% Higher in Santa Barbara than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Barbara are 0% higher than in San Buenaventura. The average price of a click in Santa Barbara is $12.81.

This price differential is somewhat surprising however, as San Buenaventura has a larger population than Santa Barbara.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Columbia, and found the average price of a click in Santa Barbara was 5% lower than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Barbara


Summary PPC Stats for Santa Barbara for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.81 103rd 31st 25th 38
Automotive/Vehicle Auto Insurance 55.32 130th 32nd 24th -29
Auto Parts 2.99 18th 7th 6th -2
Dealerships 4.57 76th 16th 11th NA
Tires 5.37 42nd 9th 9th 19
Towing 3.64 121st 40th 31st -14
Average 15.64 122nd 29th 20th 0
B2B Office Furniture 5.42 66th 23rd 21st -8
Printers 15.13 13rd 4th 4th -18
Average 8.66 52nd 19th 18th NA
Entertainment/Recreation Restaurants 1.36 109th 36th 32nd 201
Average 1.36 109th 36th 32nd 201
Finance Payday Loans 14.40 32nd 8th 8th -15
Average 14.40 115th 29th 21st NA
Health, Beauty & Fitness Chiropractors 4.76 199th 53rd 40th 13
Cosmetic Surgery 15.51 10th 5th 5th 37
Dentists 15.13 72nd 28th 23rd -12
Martial Arts 8.48 5th 2nd 2nd 0
Massage Therapy 9.08 44th 11th 9th 160
Optometrists 0.48 154th 52nd 43rd -87
Average 11.31 83rd 29th 24th 12
Home & Garden Appliance Repair 18.64 58th 29th 27th 6
Furniture 2.71 110th 28th 27th -2
Garage Doors 16.70 137th 64th 55th 5
Landscapers 8.10 31st 7th 3rd -14
Moving Companies 33.55 12nd 3rd 2nd -9
Pest Control 43.12 22nd 13rd 12nd 16
Plumbers 27.67 132nd 44th 36th 160
Roofing 8.28 169th 39th 29th 0
Self Storage Companies 7.44 230th 78th 67th -15
Windows and Doors 6.29 65th 13rd 11th NA
Average 17.84 123rd 44th 40th 13
Legal Criminal Lawyers 87.01 7th 2nd 2nd NA
Family Law 5.79 102nd 34th 24th NA
Law Firms 32.56 25th 5th 4th 679
Average 38.09 89th 27th 23rd 199
Real Estate Apartment Rentals 1.09 196th 58th 47th 8
Condos 1.38 133rd 40th 30th -19
New Home Developers 2.83 143rd 49th 41st -25
Realtors 3.39 53rd 15th 12nd 2
Average 2.26 134th 30th 23rd -7
Shopping Florists 6.64 95th 30th 26th 5
Average 6.64 95th 30th 26th 5
Travel Car Rentals 4.39 19th 6th 3rd 14
Hotels 6.49 12nd 4th 3rd -1
Average 5.44 13rd 6th 4th 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.