Findings for PPC in Santa Barbara

Santa Barbara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Barbara was the 79th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Santa Barbara also ranks amongst the least expensive cities in California, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 6% Higher in Santa Barbara than Oxnard

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Barbara are 6% higher than in Oxnard. The average price of a click in Santa Barbara is $12.36.

This price differential is somewhat surprising however, as Oxnard has a larger population than Santa Barbara.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Santa Barbara was 47% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Barbara


Summary PPC Stats for Santa Barbara for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.36 79th 19th 16th 1
Automotive/Vehicle Auto Insurance 66.80 63rd 15th 10th NA
Auto Parts 1.26 104th 51st 43rd NA
Dealerships 1.80 220th 68th 57th NA
Tires 3.02 111st 41st 35th -26
Towing 2.36 114th 37th 29th NA
Average 16.58 73rd 17th 12nd NA
B2B Office Furniture 3.07 104th 25th 20th -3
Printers 10.46 17th 8th 7th NA
Average 5.53 77th 24th 20th -3
Entertainment/Recreation Restaurants 0.39 228th 76th 65th -59
Average 0.39 228th 76th 65th -59
Finance Insurance 88.50 10th 4th 4th NA
Payday Loans 9.78 61st 17th 15th NA
Average 49.14 10th 4th 4th NA
Health, Beauty & Fitness Chiropractors 4.86 159th 54th 42nd 84
Cosmetic Surgery 8.53 52nd 16th 12nd NA
Dentists 11.18 97th 27th 21st 23
Martial Arts 3.28 39th 12nd 9th -21
Optometrists 2.54 107th 34th 26th NA
Average 8.04 133rd 38th 26th 8
Home & Garden Appliance Repair 11.85 67th 27th 27th NA
Furniture 2.23 119th 20th 17th -5
Garage Doors 9.67 147th 59th 50th NA
Landscapers 3.27 134th 30th 20th NA
Moving Companies 21.57 20th 8th 7th 3
Pest Control 23.97 113rd 49th 42nd NA
Plumbers 33.53 100th 41st 34th 0
Roofing 10.33 110th 26th 16th NA
Self Storage Companies 10.57 118th 37th 34th 66
Windows and Doors 5.70 69th 19th 15th NA
Average 14.08 137th 56th 49th NA
Legal Law Firms 20.48 46th 7th 5th 14
Personal Injury Law 55.91 118th 25th 17th NA
Average 38.20 57th 13rd 10th NA
Real Estate Apartment Rentals 1.17 139th 39th 31st 4
Condos 1.25 112nd 31st 23rd NA
New Home Developers 2.70 130th 39th 31st -42
Realtors 2.73 68th 16th 12nd 12
Average 2.01 120th 31st 23rd -5
Shopping Florists 5.36 116th 33rd 28th 0
Average 5.36 116th 33rd 28th 0
Travel Car Rentals 3.40 29th 9th 7th -1
Hotels 4.08 46th 12nd 7th -1
Average 3.74 26th 9th 6th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.