Findings for PPC in Santa Barbara

Santa Barbara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Barbara was the 67th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Santa Barbara also ranks amongst the least expensive cities in California, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Santa Barbara are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Barbara keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 0% Higher in Santa Barbara than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Barbara are 0% higher than in San Buenaventura. The average price of a click in Santa Barbara is $15.56.

This price differential is somewhat surprising however, as San Buenaventura has a larger population than Santa Barbara.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Santa Barbara was 43% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Barbara

Summary PPC Stats for Santa Barbara for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.56 67th 13rd 10th 8
Automotive/Vehicle Auto Insurance 82.90 41st 8th 5th 50
Auto Parts 1.75 90th 22nd 18th -15
Dealerships 6.73 13rd 2nd 1st NA
Tires 4.16 106th 27th 24th -8
Towing 2.63 137th 47th 38th 30
Average 21.62 50th 10th 5th 28
B2B Office Furniture 7.76 34th 9th 8th 41
Printers 9.18 30th 11th 7th -5
Average 8.23 46th 13rd 11th NA
Entertainment/Recreation Restaurants 2.31 46th 15th 11th 75
Average 2.31 46th 15th 11th 75
Finance Credit Counselling 13.23 58th 18th 13rd NA
Payday Loans 10.87 81st 28th 26th 17
Average 12.05 138th 42nd 33rd NA
Health, Beauty & Fitness Chiropractors 6.01 178th 53rd 41st 17
Cosmetic Surgery 5.22 96th 28th 21st NA
Dentists 16.98 37th 11th 8th 14
Massage Therapy 5.92 60th 15th 8th 19
Optometrists 7.68 29th 14th 13rd 46
Average 12.06 71st 22nd 18th 11
Home & Garden Appliance Repair 18.07 56th 26th 26th 13
Furniture 3.15 105th 36th 34th 21
Garage Doors 10.63 173rd 70th 60th 3
Landscapers 5.22 60th 13rd 7th 41
Moving Companies 27.78 12nd 3rd 3rd 1
Pest Control 30.10 44th 22nd 18th 2
Plumbers 25.32 154th 57th 50th 9
Roofing 12.91 114th 23rd 12nd -4
Self Storage Companies 5.35 251st 79th 67th -25
Windows and Doors 3.23 88th 19th 13rd NA
Average 13.41 183rd 65th 58th 5
Legal Family Law 9.99 81st 25th 18th NA
Law Firms 33.36 44th 9th 6th 32
Personal Injury Law 287.62 4th 3rd 3rd 0
Average 56.42 56th 16th 14th 5
Real Estate Apartment Rentals 1.65 125th 30th 22nd 3
Condos 1.76 102nd 24th 18th 1
New Home Developers 3.74 106th 34th 31st -29
Realtors 3.10 80th 18th 14th 0
Average 2.57 107th 25th 21st -4
Shopping Florists 6.31 113rd 33rd 27th 7
Average 6.31 113rd 33rd 27th 7
Travel Car Rentals 3.65 59th 18th 16th -4
Hotels 4.82 64th 18th 10th -17
Average 4.23 57th 17th 12nd -11

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.