Findings for PPC in Santa Barbara

Santa Barbara Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Santa Barbara was the 15th most expensive city in Pacific States in keyword bids in Google Adwords for the month of August 2016. Santa Barbara also ranks amongst the most expensive cities in California, ranking 12nd. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Modesto ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Barbara Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Barbara keywords increased by 21% in August 2016.

Not surprisingly, the month over month price increases for Santa Barbara Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 0% Higher in Santa Barbara than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Barbara are 0% higher than in San Buenaventura. The average price of a click in Santa Barbara is $16.47.

This price differential is somewhat surprising however, as San Buenaventura has a larger population than Santa Barbara.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Santa Barbara was 26% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Barbara

Summary PPC Stats for Santa Barbara for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.47 61st 15th 12nd 21
Automotive/Vehicle Auto Insurance 43.44 120th 24th 17th -2
Auto Parts 10.00 2nd 1st 1st 396
Dealerships 3.73 125th 32nd 24th NA
Tires 3.68 165th 59th 50th -45
Towing 2.99 163rd 55th 46th 56
Average 16.11 70th 11th 8th 60
B2B Office Furniture 7.91 28th 10th 10th 33
Printers 11.38 18th 9th 9th 5
Average 9.64 27th 8th 8th NA
Entertainment/Recreation Restaurants 2.77 136th 38th 31st 389
Average 2.77 136th 38th 31st 389
Finance Credit Counselling 7.51 70th 21st 14th NA
Insurance 36.18 65th 18th 13rd NA
Payday Loans 24.32 5th 3rd 3rd -10
Average 28.20 53rd 15th 13rd NA
Health, Beauty & Fitness Chiropractors 7.18 130th 32nd 23rd 17
Cosmetic Surgery 5.32 96th 26th 19th -15
Dentists 14.55 57th 20th 18th -4
Massage Therapy 8.86 36th 6th 3rd 30
Average 11.58 67th 20th 18th 0
Home & Garden Appliance Repair 16.91 65th 29th 26th 0
Furniture 3.73 125th 31st 25th 12
Garage Doors 12.67 160th 59th 52nd -23
Landscapers 6.72 48th 9th 3rd -10
Moving Companies 31.21 12nd 4th 4th -4
Pest Control 47.63 5th 4th 3rd 18
Plumbers 24.28 181st 69th 62nd -4
Roofing 17.07 91st 11th 6th 188
Self Storage Companies 7.36 205th 75th 65th 0
Windows and Doors 4.21 93rd 20th 14th NA
Average 16.79 147th 61st 54th 20
Legal Family Law 10.28 100th 29th 23rd NA
Law Firms 40.88 27th 7th 6th 0
Personal Injury Law 114.05 75th 17th 16th NA
Average 49.39 77th 20th 19th 0
Real Estate Apartment Rentals 1.23 177th 48th 40th 0
Condos 1.72 106th 33rd 25th 0
New Home Developers 2.96 161st 57th 53rd 0
Realtors 2.43 112nd 37th 32nd 0
Average 2.07 156th 50th 42nd 0
Shopping Florists 10.17 28th 12nd 11th 0
Average 10.17 28th 12nd 11th 0
Travel Car Rentals 4.03 45th 13rd 12nd 0
Hotels 5.12 63rd 20th 13rd 0
Average 4.57 44th 12nd 7th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.