Findings for PPC in Santa Barbara

Santa Barbara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Barbara was the 137th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Santa Barbara also ranks amongst the least expensive cities in California, ranking as number 34th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Barbara Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Santa Barbara keywords increased by 22% in April 2015.

Google Adwords Keyword Prices 0% Higher in Santa Barbara than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Barbara are 0% higher than in San Buenaventura. The average price of a click in Santa Barbara is $12.01.

This price differential is somewhat surprising however, as San Buenaventura has a larger population than Santa Barbara.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Santa Barbara was 59% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Barbara

Summary PPC Stats for Santa Barbara for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.01 137th 43rd 34th 22
Automotive/Vehicle Auto Insurance 57.89 118th 31st 23rd -15
Auto Parts 4.04 5th 1st 1st 17
Dealerships 4.40 79th 21st 15th NA
Tires 5.96 25th 9th 9th 2
Towing 6.49 54th 21st 18th 69
Average 17.06 98th 25th 17th 13
B2B Office Furniture 5.37 62nd 16th 16th 0
Printers 1.78 92nd 26th 19th -44
Average 4.17 133rd 38th 30th NA
Entertainment/Recreation Restaurants 1.18 128th 49th 41st -14
Average 1.18 128th 49th 41st -14
Finance Insurance 71.03 27th 11th 7th NA
Payday Loans 18.55 28th 11th 11th 14
Average 44.79 17th 5th 4th NA
Health, Beauty & Fitness Chiropractors 4.67 212nd 67th 54th 0
Cosmetic Surgery 5.00 106th 31st 22nd -27
Dentists 14.55 69th 20th 17th -4
Martial Arts 3.50 47th 13rd 9th -59
Massage Therapy 10.96 22nd 5th 4th -7
Optometrists 3.93 90th 27th 21st 1482
Average 9.21 162nd 44th 36th 138
Home & Garden Appliance Repair 8.12 170th 56th 48th -38
Furniture 2.53 127th 45th 40th -7
Garage Doors 16.51 136th 60th 52nd 5
Landscapers 2.29 145th 39th 28th -17
Moving Companies 35.93 6th 3rd 2nd 1
Pest Control 23.86 109th 52nd 44th -25
Plumbers 30.25 117th 47th 42nd 21
Roofing 8.47 152nd 37th 26th -9
Self Storage Companies 9.78 193rd 70th 60th 33
Windows and Doors 2.85 87th 21st 16th NA
Average 13.58 186th 67th 59th -4
Legal Criminal Lawyers 101.61 10th 1st 1st NA
Family Law 9.60 89th 24th 18th NA
Law Firms 20.90 57th 14th 11th 10
Average 28.16 120th 37th 30th 8
Real Estate Apartment Rentals 1.27 189th 57th 47th 18
Condos 1.80 97th 27th 19th 26
New Home Developers 2.66 160th 59th 51st -6
Realtors 2.67 105th 30th 22nd 8
Average 2.08 162nd 45th 35th 12
Shopping Florists 4.66 179th 61st 51st -31
Average 4.66 179th 61st 51st -31
Travel Car Rentals 3.69 49th 11th 9th -16
Hotels 5.69 21st 7th 5th -12
Average 4.69 27th 8th 5th -14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.