Findings for PPC in Santa Barbara

Santa Barbara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Barbara was the 91st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Santa Barbara also ranks amongst the least expensive cities in California, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Santa Barbara are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Barbara keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 0% Higher in Santa Barbara than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Barbara are 0% higher than in San Buenaventura. The average price of a click in Santa Barbara is $14.16.

This price differential is somewhat surprising however, as San Buenaventura has a larger population than Santa Barbara.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Santa Barbara was 117% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Barbara


Summary PPC Stats for Santa Barbara for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.16 91st 21st 17th 6
Automotive/Vehicle Auto Insurance 58.58 80th 14th 9th 198
Auto Parts 0.72 143rd 44th 34th -2
Dealerships 4.32 70th 10th 6th NA
Tires 3.13 151st 50th 43rd -45
Towing 3.88 115th 38th 32nd 56
Average 21.69 37th 3rd 2nd 44
B2B Office Furniture 5.43 69th 18th 15th -28
Printers 15.67 6th 2nd 2nd 47
Average 10.55 20th 9th 9th NA
Entertainment/Recreation Restaurants 1.44 194th 53rd 41st 13
Average 1.44 194th 53rd 41st 13
Finance Credit Counselling 6.20 75th 20th 15th NA
Insurance 39.24 69th 19th 13rd NA
Mortgages 6.45 62nd 13rd 7th NA
Payday Loans 14.60 5th 2nd 2nd -30
Average 26.53 50th 11th 7th NA
Health, Beauty & Fitness Chiropractors 6.80 137th 37th 28th 0
Cosmetic Surgery 9.66 43rd 16th 11th 7
Dentists 12.49 99th 32nd 27th -14
Martial Arts 9.45 5th 3rd 2nd 40
Massage Therapy 2.93 131st 29th 17th -22
Average 9.49 140th 43rd 36th -3
Home & Garden Appliance Repair 10.65 149th 54th 47th -20
Furniture 3.31 120th 36th 31st -23
Garage Doors 11.84 172nd 65th 56th -31
Landscapers 7.99 22nd 6th 2nd 77
Moving Companies 28.32 9th 3rd 3rd 7
Pest Control 27.42 54th 21st 16th -11
Plumbers 25.46 165th 64th 59th -21
Roofing 8.01 185th 48th 37th 0
Self Storage Companies 11.56 77th 23rd 23rd 48
Windows and Doors 4.54 86th 20th 16th 31
Average 14.94 167th 62nd 56th 5
Legal Criminal Lawyers 93.58 9th 3rd 3rd NA
Family Law 7.05 117th 33rd 25th NA
Law Firms 18.64 105th 25th 18th -37
Personal Injury Law 67.54 113rd 26th 19th NA
Average 32.23 119th 28th 21st -8
Real Estate Apartment Rentals 1.22 177th 48th 39th -12
Condos 1.37 116th 31st 21st 0
New Home Developers 3.13 129th 41st 35th -21
Realtors 3.18 30th 7th 5th 56
Average 2.28 107th 25th 22nd 10
Shopping Florists 6.81 100th 35th 29th -15
Average 6.81 100th 35th 29th -15
Travel Car Rentals 3.45 70th 23rd 20th 0
Hotels 5.02 60th 21st 13rd 0
Average 4.23 62nd 18th 13rd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.