Findings for PPC in Santa Barbara

Santa Barbara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Barbara was the 133rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Santa Barbara also ranks amongst the least expensive cities in California, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Barbara Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Santa Barbara keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 0% Higher in Santa Barbara than San Buenaventura

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Barbara are 0% higher than in San Buenaventura. The average price of a click in Santa Barbara is $10.64.

This price differential is somewhat surprising however, as San Buenaventura has a larger population than Santa Barbara.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Columbia, and found the average price of a click in Santa Barbara was 52% higher than in Columbia.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Barbara

Summary PPC Stats for Santa Barbara for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.64 133rd 38th 30th 11
Automotive/Vehicle Auto Insurance 46.89 111st 25th 17th 33
Auto Parts 1.85 70th 15th 12nd 16
Dealerships 3.40 113rd 21st 15th -15
Tires 3.84 78th 29th 25th 67
Towing 1.75 149th 48th 37th -18
Average 12.62 111st 22nd 15th 11
B2B Office Furniture 4.53 47th 16th 15th -8
Printers 8.92 36th 11th 9th -24
Average 5.99 60th 17th 15th -11
Entertainment/Recreation Restaurants 0.26 252nd 76th 64th 17
Average 0.26 252nd 76th 64th 17
Finance Payday Loans 11.71 47th 10th 9th -21
Average 11.71 129th 31st 24th -4
Health, Beauty & Fitness Chiropractors 4.40 192nd 57th 44th 30
Cosmetic Surgery 11.37 29th 9th 7th 0
Dentists 12.84 77th 24th 19th 54
Martial Arts 3.09 61st 18th 13rd 0
Massage Therapy 1.42 123rd 26th 16th 0
Optometrists 2.67 105th 32nd 26th NA
Average 9.28 122nd 37th 31st 19
Home & Garden Appliance Repair 12.33 130th 42nd 41st 2
Furniture 2.92 80th 21st 20th -8
Garage Doors 15.67 120th 57th 50th 11
Landscapers 3.91 113rd 28th 21st 24
Moving Companies 28.56 24th 8th 6th 10
Pest Control 34.18 26th 15th 12nd -15
Plumbers 29.55 124th 49th 42nd -22
Roofing 2.50 202nd 50th 38th -46
Self Storage Companies 7.55 221st 71st 63rd -30
Windows and Doors 4.28 77th 16th 12nd NA
Average 13.89 166th 62nd 55th 17
Legal Criminal Lawyers 63.47 21st 4th 3rd 0
Family Law 29.15 33rd 7th 6th NA
Law Firms 17.62 54th 11th 6th 36
Personal Injury Law 20.60 142nd 33rd 24th NA
Average 26.24 128th 29th 21st 6
Real Estate Apartment Rentals 1.21 192nd 52nd 42nd -10
Condos 1.70 117th 33rd 26th 17
New Home Developers 3.32 130th 41st 34th 16
Realtors 3.99 26th 6th 5th 26
Average 2.66 108th 23rd 18th 12
Shopping Florists 5.11 151st 44th 38th 4
Average 5.11 151st 44th 38th 4
Travel Car Rentals 4.28 40th 16th 12nd 16
Hotels 6.83 6th 4th 3rd 37
Average 5.55 9th 4th 4th 26

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.