Findings for PPC in Santa Clara

Santa Clara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clara was the 171st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Santa Clara also ranks amongst the least expensive cities in California, ranking as number 42nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 49% Lower in Santa Clara than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clara are 49% lower than in Burbank. The average price of a click in Santa Clara is $8.84.

This price difference is interesting though, given the population of Burbank is less than Santa Clara.

To understand if prices in Santa Clara align relatively, we also compared prices with Evansville, which has a similar population, and found the average price of a click in Santa Clara was 57% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clara

Summary PPC Stats for Santa Clara for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.84 171st 50th 42nd NA
Automotive/Vehicle Auto Body 10.40 20th 9th 7th -19
Auto Parts 1.46 117th 35th 29th 9
Dealerships 2.41 167th 48th 37th NA
Tires 4.72 30th 10th 9th 45
Towing 10.87 3rd 3rd 2nd -19
Average 5.38 152nd 37th 27th NA
B2B Office Furniture 3.19 98th 28th 24th -12
Average 3.19 120th 34th 26th NA
Entertainment/Recreation Restaurants 1.62 102nd 35th 30th 17
Average 1.62 102nd 35th 30th 17
Health, Beauty & Fitness Acupuncture 4.98 42nd 16th 12nd 38
Chiropractors 5.03 157th 43rd 32nd -13
Dentists 10.66 140th 43rd 33rd 122
Martial Arts 2.20 83rd 24th 19th 3
Optometrists 5.31 43rd 13rd 11th NA
Average 7.24 184th 50th 40th 31
Home & Garden Appliance Repair 10.58 116th 44th 43rd -1
Furniture 3.12 38th 12nd 11th 19
Garage Doors 37.17 44th 20th 20th 6
Moving Companies 12.91 164th 49th 41st -9
Pest Control 26.28 56th 24th 23rd 10
Plumbers 39.68 82nd 33rd 30th 6
Self Storage Companies 15.10 45th 11th 10th 36
Average 19.77 74th 29th 26th 4
Legal Personal Injury Law 48.30 120th 32nd 27th NA
Average 48.30 36th 14th 12nd NA
Real Estate Apartment Rentals 2.38 53rd 12nd 10th 3
Condos 0.92 156th 55th 46th -29
New Home Developers 2.72 158th 59th 52nd 8
Property Management 4.48 72nd 23rd 22nd 5
Realtors 3.21 91st 27th 21st 38
Average 2.56 120th 32nd 25th 9
Shopping Florists 4.16 179th 55th 46th -12
Average 4.16 169th 55th 44th -6
Travel Car Rentals 3.43 73rd 30th 24th 7
Hotels 3.60 88th 26th 19th 3
Average 3.51 79th 24th 18th 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.