Findings for PPC in Santa Clara

Santa Clara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clara was the 208th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Santa Clara also ranks amongst the least expensive cities in California, ranking as number 53rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 23% Lower in Santa Clara than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clara are 23% lower than in Burbank. The average price of a click in Santa Clara is $8.70.

This price difference is interesting though, given the population of Burbank is less than Santa Clara.

To understand if prices in Santa Clara align relatively, we also compared prices with Evansville, which has a similar population, and found the average price of a click in Santa Clara was 57% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Clara

Summary PPC Stats for Santa Clara for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.70 208th 63rd 53rd NA
Automotive/Vehicle Auto Parts 1.96 70th 15th 13rd 2
Auto Wreckers 0.44 30th 15th 10th NA
Dealerships 3.68 148th 40th 33rd NA
Tires 5.52 37th 7th 7th 88
Towing 7.10 26th 7th 5th -10
Average 4.47 196th 48th 37th NA
B2B Office Furniture 4.60 108th 31st 27th 0
Average 4.60 126th 41st 32nd NA
Entertainment/Recreation Restaurants 1.41 122nd 44th 35th 165
Average 1.41 122nd 44th 35th 165
Health, Beauty & Fitness Chiropractors 8.82 111st 31st 23rd 34
Dentists 13.18 108th 36th 29th -11
Martial Arts 2.06 92nd 26th 22nd 0
Optometrists 8.70 18th 10th 9th NA
Average 9.13 178th 57th 47th 0
Home & Garden Appliance Repair 10.34 143rd 46th 41st 0
Furniture 4.95 19th 6th 6th 16
Garage Doors 30.21 86th 42nd 40th 0
Moving Companies 16.78 108th 31st 26th -4
Pest Control 27.72 68th 32nd 27th 11
Plumbers 48.73 71st 27th 24th 18
Self Storage Companies 16.45 46th 14th 12nd 37
Average 22.46 70th 29th 26th 7
Real Estate Apartment Rentals 2.94 31st 5th 4th -30
Condos 1.74 104th 26th 20th -6
New Home Developers 2.90 151st 56th 51st -18
Realtors 2.52 129th 35th 29th 40
Average 2.55 108th 26th 22nd 0
Shopping Florists 4.93 182nd 59th 49th -8
Average 4.93 182nd 59th 49th -8
Travel Car Rentals 2.99 117th 36th 31st 50
Hotels 6.42 16th 6th 3rd 4
Average 4.70 30th 10th 7th 27

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.