Findings for PPC in Santa Clara

Santa Clara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clara was the 173rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Santa Clara also ranks amongst the least expensive cities in California, ranking as number 39th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 16% Lower in Santa Clara than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clara are 16% lower than in Burbank. The average price of a click in Santa Clara is $8.37.

This price difference is interesting though, given the population of Burbank is less than Santa Clara.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Evansville, and found the average price of a click in Santa Clara was 11% lower than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clara

Summary PPC Stats for Santa Clara for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.37 173rd 49th 39th 4
Automotive/Vehicle Auto Parts 2.68 7th 2nd 2nd NA
Auto Wreckers 0.70 27th 17th 13rd NA
Dealerships 2.29 192nd 49th 40th NA
Tires 3.27 93rd 32nd 29th NA
Towing 28.17 2nd 2nd 2nd NA
Average 6.57 151st 42nd 34th NA
B2B Office Furniture 6.15 35th 10th 8th NA
Average 6.15 65th 19th 16th NA
Entertainment/Recreation Restaurants 1.10 139th 42nd 37th -13
Average 1.10 139th 42nd 37th -13
Health, Beauty & Fitness Chiropractors 7.01 101st 32nd 22nd -15
Dentists 11.36 92nd 24th 18th NA
Martial Arts 3.31 37th 11th 8th -2
Optometrists 3.41 83rd 24th 16th NA
Average 7.83 147th 41st 29th -5
Home & Garden Appliance Repair 15.65 28th 15th 15th NA
Furniture 2.25 116th 17th 14th NA
Garage Doors 38.30 21st 4th 4th NA
Moving Companies 7.75 164th 49th 38th NA
Pest Control 32.67 35th 14th 12nd NA
Plumbers 27.34 136th 52nd 44th -4
Roofing 11.57 98th 22nd 14th NA
Self Storage Companies 10.04 134th 45th 41st 2
Average 18.23 62nd 26th 24th NA
Real Estate Apartment Rentals 2.60 25th 5th 4th 50
Condos 1.13 127th 42nd 33rd NA
New Home Developers 3.31 88th 20th 16th 15
Realtors 4.58 4th 2nd 2nd 86
Average 3.11 34th 4th 3rd 36
Shopping Florists 6.05 71st 19th 17th -1
Average 6.05 71st 19th 17th -1
Travel Car Rentals 1.93 161st 55th 48th -1
Hotels 3.31 100th 27th 18th -1
Average 2.62 154th 43rd 35th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.