Findings for PPC in Santa Clara

Santa Clara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clara was the 164th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Santa Clara also ranks amongst the least expensive cities in California, ranking as number 43rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Santa Clara are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Clara keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 14% Lower in Santa Clara than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clara are 14% lower than in Burbank. The average price of a click in Santa Clara is $11.32.

This price difference is interesting though, given the population of Burbank is less than Santa Clara.

To understand if prices in Santa Clara align relatively, we also compared prices with Evansville, which has a similar population, and found the average price of a click in Santa Clara was 68% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Clara


Summary PPC Stats for Santa Clara for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.32 164th 50th 43rd 1
Automotive/Vehicle Auto Wreckers 3.13 19th 12nd 9th NA
Dealerships 2.48 188th 58th 47th NA
Tires 5.09 65th 20th 20th 13
Towing 8.90 22nd 8th 6th -2
Average 5.16 198th 52nd 41st -1
B2B Office Furniture 5.92 73rd 24th 21st 3
Average 5.92 102nd 30th 25th NA
Entertainment/Recreation Restaurants 2.09 164th 46th 36th -7
Average 2.09 164th 46th 36th -7
Health, Beauty & Fitness Chiropractors 8.83 100th 20th 11th 18
Dentists 11.96 111st 38th 32nd -11
Optometrists 10.45 17th 10th 9th NA
Average 10.85 90th 30th 25th 9
Home & Garden Appliance Repair 13.74 109th 45th 39th 0
Furniture 3.58 138th 34th 27th -3
Garage Doors 85.77 5th 2nd 2nd 27
Landscapers 4.80 102nd 18th 11th 0
Moving Companies 14.52 162nd 49th 40th -15
Pest Control 31.38 44th 28th 24th 27
Plumbers 52.51 66th 30th 26th -25
Roofing 8.87 176th 43rd 31st NA
Self Storage Companies 12.62 99th 31st 31st 0
Average 24.25 48th 20th 18th 0
Real Estate Apartment Rentals 2.51 57th 13rd 10th 0
Condos 1.76 101st 29th 22nd 0
New Home Developers 4.57 88th 23rd 21st 0
Realtors 3.27 59th 19th 16th 0
Average 3.03 75th 17th 13rd 0
Shopping Florists 10.62 22nd 10th 9th 0
Average 10.62 22nd 10th 9th 0
Travel Car Rentals 3.14 114th 36th 31st 0
Hotels 6.76 9th 4th 2nd 0
Average 4.95 25th 8th 5th 0

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.