Findings for PPC in Santa Clara

Santa Clara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clara was the 171st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Santa Clara also ranks amongst the least expensive cities in California, ranking as number 43rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Santa Clara are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Clara keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 11% Lower in Santa Clara than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clara are 11% lower than in Burbank. The average price of a click in Santa Clara is $10.26.

This price difference is interesting though, given the population of Burbank is less than Santa Clara.

To understand if prices in Santa Clara align relatively, we also compared prices with Evansville, which has a similar population, and found the average price of a click in Santa Clara was 45% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Clara


Summary PPC Stats for Santa Clara for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.26 171st 52nd 43rd -3
Automotive/Vehicle Auto Parts 1.61 88th 28th 19th -14
Dealerships 2.13 204th 64th 53rd NA
Tires 4.06 84th 26th 24th 6
Towing 8.05 15th 8th 7th 46
Average 4.30 215th 62nd 49th 8
B2B Office Furniture 5.50 66th 16th 13rd -43
Average 5.50 113rd 32nd 27th NA
Entertainment/Recreation Restaurants 1.80 181st 47th 36th -3
Average 1.80 181st 47th 36th -3
Finance Payday Loans 5.05 124th 48th 42nd -25
Average 5.05 191st 61st 51st NA
Health, Beauty & Fitness Chiropractors 7.96 113rd 26th 19th 20
Dentists 14.75 42nd 13rd 11th 0
Optometrists 5.93 51st 16th 13rd NA
Average 12.26 47th 10th 9th 0
Home & Garden Appliance Repair 14.24 96th 36th 33rd 0
Furniture 3.47 106th 28th 24th -7
Garage Doors 55.60 16th 5th 5th -6
Landscapers 7.20 32nd 8th 3rd 0
Moving Companies 6.12 198th 60th 49th -70
Pest Control 30.25 39th 16th 12nd 1
Plumbers 41.64 93rd 42nd 38th -13
Self Storage Companies 11.90 69th 18th 18th -13
Average 20.21 84th 34th 31st -10
Legal Criminal Lawyers 22.79 67th 19th 16th NA
Average 22.79 159th 43rd 34th NA
Real Estate Apartment Rentals 4.65 5th 2nd 2nd -4
Condos 2.65 28th 6th 4th 4
New Home Developers 3.85 85th 19th 17th -9
Realtors 3.13 35th 10th 8th 1
Average 3.58 27th 4th 4th -2
Shopping Florists 7.75 61st 21st 17th 4
Average 7.75 61st 21st 17th 4
Travel Car Rentals 3.67 51st 15th 12nd -16
Hotels 5.64 29th 9th 5th 0
Average 4.65 33rd 12nd 7th -8

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.