Findings for PPC in Santa Clara

Santa Clara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clara was the 162nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Santa Clara also ranks amongst the least expensive cities in California, ranking as number 38th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 34% Lower in Santa Clara than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clara are 34% lower than in Burbank. The average price of a click in Santa Clara is $9.52.

This price difference is interesting though, given the population of Burbank is less than Santa Clara.

To understand if prices in Santa Clara align relatively, we also compared prices with Evansville, which has a similar population, and found the average price of a click in Santa Clara was 56% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clara


Summary PPC Stats for Santa Clara for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.52 162nd 47th 38th 3
Automotive/Vehicle Auto Parts 0.76 157th 57th 47th -24
Auto Wreckers 3.87 6th 4th 4th 0
Dealerships 2.07 204th 62nd 52nd -5
Tires 2.91 137th 48th 44th -19
Towing 21.75 1st 1st 1st 33
Average 5.57 153rd 35th 27th 0
B2B Office Furniture 4.71 41st 14th 14th 24
Average 4.71 85th 25th 21st 8
Entertainment/Recreation Restaurants 2.14 68th 19th 17th 5
Average 2.14 68th 19th 17th 5
Health, Beauty & Fitness Chiropractors 9.67 80th 16th 12nd 106
Dentists 6.90 235th 72nd 60th -13
Martial Arts 2.20 83rd 24th 19th 0
Optometrists 5.32 42nd 13rd 11th NA
Average 6.80 229th 73rd 60th 6
Home & Garden Appliance Repair 8.03 171st 57th 49th -8
Furniture 3.30 42nd 10th 10th 5
Garage Doors 48.04 12nd 5th 5th 9
Moving Companies 19.87 81st 25th 23rd 11
Pest Control 21.41 97th 40th 35th -12
Plumbers 35.96 98th 40th 35th -7
Roofing 14.39 94th 17th 11th 0
Self Storage Companies 11.63 133rd 44th 40th -25
Average 20.14 67th 23rd 22nd -3
Legal Law Firms 36.68 12nd 2nd 1st NA
Average 36.68 89th 20th 16th NA
Real Estate Apartment Rentals 2.90 34th 7th 6th 20
Condos 1.51 129th 40th 32nd 37
New Home Developers 3.53 122nd 37th 30th 31
Realtors 2.40 139th 40th 33rd -10
Average 2.58 116th 26th 21st 16
Shopping Florists 5.83 121st 33rd 28th 20
Average 5.83 121st 33rd 28th 20
Travel Car Rentals 3.64 67th 24th 19th 16
Hotels 2.59 189th 62nd 52nd -26
Average 2.94 180th 57th 47th -5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.