Findings for PPC in Santa Clara

Santa Clara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clara was the 171st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Santa Clara also ranks amongst the least expensive cities in California, ranking as number 42nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 19% Lower in Santa Clara than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clara are 19% lower than in Burbank. The average price of a click in Santa Clara is $10.10.

This price difference is interesting though, given the population of Burbank is less than Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clara


Summary PPC Stats for Santa Clara for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.10 171st 52nd 42nd NA
Automotive/Vehicle Auto Parts 1.21 119th 41st 31st 0
Dealerships 3.08 171st 44th 33rd NA
Tires 3.29 143rd 44th 39th -18
Towing 19.62 6th 3rd 2nd 10
Average 9.36 165th 42nd 31st NA
B2B Office Furniture 4.58 100th 36th 31st 0
Average 4.58 131st 43rd 36th NA
Entertainment/Recreation Restaurants 1.15 137th 43rd 36th -9
Average 1.15 137th 43rd 36th -9
Health, Beauty & Fitness Chiropractors 9.22 103rd 26th 18th -21
Dentists 11.32 139th 51st 42nd -1
Average 9.92 128th 46th 37th -3
Home & Garden Appliance Repair 11.02 164th 58th 48th -17
Furniture 3.54 42nd 10th 10th -1
Garage Doors 50.63 22nd 8th 8th 9
Landscapers 3.66 116th 31st 20th NA
Moving Companies 27.23 41st 10th 9th 0
Pest Control 28.87 77th 27th 25th 33
Plumbers 30.55 118th 39th 32nd 0
Self Storage Companies 13.16 131st 48th 43rd 6
Average 20.61 82nd 31st 28th 2
Legal Family Law 46.32 17th 9th 7th NA
Law Firms 5.78 183rd 42nd 31st NA
Average 26.05 125th 34th 29th NA
Real Estate Apartment Rentals 4.39 7th 1st 1st 40
Condos 1.27 145th 45th 35th -28
New Home Developers 2.67 152nd 53rd 45th -30
Realtors 2.56 116th 31st 24th -14
Average 2.81 85th 17th 12nd -7
Shopping Florists 7.09 69th 24th 20th 17
Average 7.09 69th 24th 20th 17
Travel Car Rentals 2.13 186th 61st 51st 19
Hotels 5.72 23rd 8th 5th 21
Average 3.93 72nd 21st 13rd 20

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.