Findings for PPC in Santa Clara

Santa Clara Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clara was the 144th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Santa Clara also ranks amongst the least expensive cities in California, ranking as number 38th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 10% Lower in Santa Clara than Burbank

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clara are 10% lower than in Burbank. The average price of a click in Santa Clara is $11.55.

This price difference is interesting though, given the population of Burbank is less than Santa Clara.

To understand if prices in Santa Clara align relatively, we also compared prices with Evansville, which has a similar population, and found the average price of a click in Santa Clara was 75% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clara


Summary PPC Stats for Santa Clara for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.55 144th 47th 38th NA
Automotive/Vehicle Auto Insurance 49.29 137th 36th 28th NA
Auto Parts 1.65 99th 39th 32nd 18
Dealerships 3.19 160th 41st 32nd NA
Tires 2.97 153rd 54th 51st 6
Towing 17.03 6th 4th 4th -8
Average 13.44 134th 33rd 25th NA
B2B Office Furniture 5.55 57th 13rd 13rd 5
Average 5.55 95th 25th 20th NA
Entertainment/Recreation Restaurants 1.20 125th 46th 39th -9
Average 1.20 125th 46th 39th -9
Finance Payday Loans 5.12 133rd 48th 38th 0
Average 5.12 168th 56th 45th NA
Health, Beauty & Fitness Chiropractors 9.53 107th 24th 16th -3
Dentists 19.71 17th 6th 5th 23
Optometrists 8.27 9th 5th 5th NA
Average 13.35 38th 13rd 11th 6
Home & Garden Furniture 3.79 48th 20th 19th 5
Garage Doors 56.47 16th 5th 5th 4
Moving Companies 30.77 17th 8th 5th 0
Pest Control 27.83 78th 36th 31st -6
Plumbers 47.07 68th 29th 26th 67
Self Storage Companies 12.38 136th 47th 41st -8
Average 27.36 19th 8th 8th 5
Legal Law Firms 23.79 45th 11th 8th NA
Average 23.79 131st 39th 32nd NA
Real Estate Apartment Rentals 4.17 8th 3rd 3rd -4
Condos 0.98 167th 52nd 41st -14
New Home Developers 2.75 158th 57th 49th 3
Realtors 2.18 151st 46th 35th -4
Average 2.58 103rd 23rd 17th -5
Shopping Florists 5.26 149th 50th 40th 1
Average 5.26 149th 50th 40th 1
Travel Car Rentals 2.55 166th 54th 47th 26
Hotels 6.42 9th 4th 2nd 12
Average 4.48 35th 9th 6th 19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.