Findings for PPC in Santa Clarita

Santa Clarita Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clarita was the 73rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Santa Clarita also ranks amongst the least expensive cities in California, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 9% Higher in Santa Clarita than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clarita are 9% higher than in Simi Valley. The average price of a click in Santa Clarita is $14.80.

This price difference is understandable though, given the population of Simi Valley is less than Santa Clarita, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Santa Clarita was 23% lower than in Salt Lake City. This suggests that perhaps prices in Santa Clarita are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clarita


Summary PPC Stats for Santa Clarita for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.80 73rd 18th 15th NA
Automotive/Vehicle Auto Parts 1.91 66th 20th 15th 9
Dealerships 2.34 220th 65th 54th NA
Tires 2.65 189th 61st 51st -25
Towing 1.96 172nd 57th 45th -13
Average 2.24 275th 82nd 69th NA
B2B Office Furniture 4.82 88th 32nd 29th 16
Average 4.82 127th 42nd 35th NA
Entertainment/Recreation Restaurants 1.04 151st 49th 41st 90
Average 1.04 151st 49th 41st 90
Finance Payday Loans 79.89 1st 1st 1st 298
Average 79.89 5th 1st 1st NA
Health, Beauty & Fitness Chiropractors 6.98 142nd 39th 28th 30
Cosmetic Surgery 10.06 54th 21st 17th NA
Dentists 18.13 37th 11th 9th -10
Martial Arts 3.74 50th 15th 12nd 0
Optometrists 7.14 18th 5th 5th NA
Average 13.18 52nd 17th 14th 0
Home & Garden Appliance Repair 28.20 14th 10th 9th -13
Furniture 1.94 186th 55th 48th -24
Garage Doors 27.37 85th 40th 37th -5
Landscapers 2.29 147th 44th 31st -23
Moving Companies 26.00 49th 14th 12nd 37
Pest Control 80.61 3rd 1st 1st 96
Plumbers 31.55 111st 36th 29th -25
Roofing 7.68 173rd 41st 31st -18
Self Storage Companies 9.11 197th 70th 60th -19
Average 23.43 46th 18th 15th 0
Legal Law Firms 4.71 195th 47th 36th NA
Personal Injury Law 175.00 17th 6th 6th NA
Average 89.86 4th 2nd 2nd NA
Real Estate Apartment Rentals 1.12 190th 55th 44th -52
Condos 1.59 116th 33rd 23rd -34
New Home Developers 3.13 121st 35th 30th -13
Realtors 2.66 104th 26th 21st -9
Average 2.13 147th 38th 31st -25
Shopping Florists 5.63 141st 49th 42nd 30
Average 5.63 141st 49th 42nd 30
Travel Car Rentals 2.53 145th 46th 37th -22
Hotels 3.80 129th 48th 38th -2
Average 3.16 169th 50th 39th -12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.