Findings for PPC in Santa Clarita

Santa Clarita Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clarita was the 84th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Santa Clarita also ranks amongst the least expensive cities in California, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Clarita Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Santa Clarita keywords increased by 15% in April 2015.

Google Adwords Keyword Prices 13% Higher in Santa Clarita than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clarita are 13% higher than in Simi Valley. The average price of a click in Santa Clarita is $14.35.

This price difference is understandable though, given the population of Simi Valley is less than Santa Clarita, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Santa Clarita was 24% lower than in Salt Lake City. This suggests that perhaps prices in Santa Clarita are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clarita

Summary PPC Stats for Santa Clarita for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.35 84th 24th 18th NA
Automotive/Vehicle Auto Parts 1.65 99th 39th 32nd -7
Dealerships 1.41 237th 74th 63rd NA
Tires 4.34 72nd 24th 22nd 374
Towing 2.86 157th 57th 47th 52
Average 2.92 251st 75th 64th NA
B2B Office Furniture 8.28 12nd 3rd 3rd 36
Average 8.28 36th 10th 8th NA
Entertainment/Recreation Restaurants 1.18 127th 48th 40th 64
Average 1.18 127th 48th 40th 64
Finance Payday Loans 9.29 103rd 38th 34th -44
Average 9.29 159th 52nd 42nd NA
Health, Beauty & Fitness Chiropractors 7.98 144th 39th 28th 19
Cosmetic Surgery 15.91 13rd 4th 4th NA
Dentists 16.46 44th 14th 12nd 3
Optometrists 2.33 131st 41st 32nd NA
Average 12.95 45th 14th 12nd 2
Home & Garden Appliance Repair 36.96 2nd 1st 1st 20
Furniture 5.21 7th 2nd 2nd 93
Garage Doors 23.65 107th 52nd 47th -13
Landscapers 1.91 156th 44th 33rd -5
Moving Companies 22.93 69th 22nd 17th -11
Pest Control 49.38 9th 5th 3rd -25
Plumbers 70.68 23rd 13rd 13rd 140
Roofing 11.39 123rd 26th 17th 30
Self Storage Companies 10.83 169th 62nd 53rd 21
Average 26.32 23rd 10th 10th 23
Legal Law Firms 12.13 115th 29th 22nd NA
Personal Injury Law 87.65 91st 27th 22nd NA
Average 49.89 59th 16th 16th NA
Real Estate Apartment Rentals 1.48 161st 42nd 32nd 32
Condos 1.73 105th 30th 22nd 7
New Home Developers 3.47 111st 28th 24th 10
Realtors 2.43 126th 38th 29th -5
Average 2.28 137th 36th 26th 9
Shopping Florists 8.01 25th 10th 10th 42
Average 8.01 25th 10th 10th 42
Travel Car Rentals 2.98 118th 37th 31st 18
Hotels 3.54 120th 36th 30th -6
Average 3.26 138th 34th 26th 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.