Findings for PPC in Santa Clarita

Santa Clarita Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clarita was the 119th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Santa Clarita also ranks amongst the least expensive cities in California, ranking as number 29th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Clarita Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Santa Clarita keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 9% Higher in Santa Clarita than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clarita are 9% higher than in Simi Valley. The average price of a click in Santa Clarita is $11.13.

This price difference is understandable though, given the population of Simi Valley is less than Santa Clarita, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Santa Clarita was 22% lower than in Salt Lake City. This suggests that perhaps prices in Santa Clarita are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clarita

Summary PPC Stats for Santa Clarita for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.13 119th 35th 29th NA
Automotive/Vehicle Auto Parts 2.10 51st 11th 9th 24
Dealerships 1.83 209th 66th 55th NA
Tires 3.01 121st 44th 39th -3
Towing 5.30 52nd 23rd 19th 0
Average 3.05 213rd 55th 43rd NA
Entertainment/Recreation Restaurants 5.50 6th 2nd 2nd 290
Average 5.50 6th 2nd 2nd 290
Finance Currency Exchange 0.48 72nd 21st 14th 0
Payday Loans 14.53 45th 21st 20th 11
Average 7.51 146th 46th 37th 1
Health, Beauty & Fitness Acupuncture 2.07 107th 40th 29th 0
Chiropractors 5.48 142nd 36th 26th -8
Dentists 12.57 91st 27th 21st 10
Martial Arts 4.86 20th 7th 5th 0
Average 8.52 128th 33rd 27th 2
Home & Garden Appliance Repair 18.95 25th 14th 14th 64
Furniture 1.68 187th 63rd 53rd -15
Garage Doors 31.11 55th 25th 25th 3
Interior Designers 19.46 2nd 1st 1st NA
Landscapers 2.97 125th 33rd 23rd 0
Moving Companies 24.55 29th 10th 9th 15
Pest Control 23.38 83rd 36th 33rd -18
Plumbers 78.84 14th 8th 8th 36
Self Storage Companies 7.63 218th 70th 61st 28
Average 26.73 17th 8th 8th 13
Real Estate Apartment Rentals 2.50 45th 10th 8th 116
Condos 1.25 131st 41st 34th -6
New Home Developers 3.04 133rd 46th 39th 3
Property Management 2.85 124th 43rd 37th -24
Realtors 3.28 88th 26th 20th 7
Average 2.68 111st 29th 22nd 21
Shopping Florists 5.87 107th 32nd 24th -22
Average 5.87 77th 28th 21st -11
Travel Car Rentals 3.28 91st 39th 32nd 14
Hotels 2.52 189th 62nd 50th -22
Average 2.90 171st 56th 45th -4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.