Findings for PPC in Santa Clarita

Santa Clarita Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clarita was the 175th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Santa Clarita also ranks amongst the least expensive cities in California, ranking as number 40th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Lower in Santa Clarita than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clarita are 0% lower than in Simi Valley. The average price of a click in Santa Clarita is $8.35.

This price difference is interesting though, given the population of Simi Valley is less than Santa Clarita.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Salt Lake City, and found the average price of a click in Santa Clarita was 36% lower than in Salt Lake City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clarita

Summary PPC Stats for Santa Clarita for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.35 175th 50th 40th 0
Automotive/Vehicle Auto Parts 1.15 118th 53rd 45th NA
Dealerships 1.95 216th 66th 55th NA
Tires 3.92 52nd 16th 13rd 12
Towing 0.18 160th 54th 42nd NA
Average 2.18 249th 72nd 59th NA
Entertainment/Recreation Restaurants 1.25 117th 34th 31st 96
Average 1.25 117th 34th 31st 96
Finance Payday Loans 34.06 2nd 1st 1st NA
Average 34.06 29th 9th 9th NA
Health, Beauty & Fitness Chiropractors 3.63 202nd 62nd 50th -44
Dentists 13.70 41st 10th 7th NA
Martial Arts 0.34 106th 32nd 27th -95
Average 8.12 128th 35th 25th -9
Home & Garden Appliance Repair 10.17 91st 37th 37th NA
Furniture 1.81 160th 41st 31st NA
Garage Doors 23.61 71st 30th 29th -11
Landscapers 1.91 174th 43rd 32nd NA
Moving Companies 16.74 58th 20th 19th -41
Pest Control 26.67 83rd 34th 28th NA
Plumbers 50.79 49th 20th 17th -17
Roofing 6.32 165th 37th 26th NA
Self Storage Companies 8.92 162nd 58th 51st 44
Average 16.48 90th 39th 35th NA
Legal Law Firms 3.32 208th 48th 36th NA
Average 3.32 222nd 52nd 40th NA
Real Estate Apartment Rentals 0.77 201st 61st 50th -29
Condos 0.92 142nd 45th 36th NA
New Home Developers 2.39 147th 49th 41st 0
Realtors 2.95 51st 13rd 10th 2
Average 1.85 137th 35th 27th -9
Shopping Florists 4.51 162nd 49th 40th 0
Average 4.51 162nd 49th 40th 0
Travel Car Rentals 2.55 94th 26th 22nd -1
Hotels 3.40 92nd 22nd 13rd -1
Average 2.97 103rd 25th 19th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.