Findings for PPC in Santa Clarita

Santa Clarita Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clarita was the 147th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Santa Clarita also ranks amongst the least expensive cities in California, ranking as number 36th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Santa Clarita are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Clarita keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 3% Lower in Santa Clarita than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clarita are 3% lower than in Simi Valley. The average price of a click in Santa Clarita is $11.27.

This price difference is interesting though, given the population of Simi Valley is less than Santa Clarita.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Salt Lake City, and found the average price of a click in Santa Clarita was 28% lower than in Salt Lake City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Clarita


Summary PPC Stats for Santa Clarita for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.27 147th 44th 36th 0
Automotive/Vehicle Auto Parts 2.68 43rd 16th 10th 62
Dealerships 1.54 216th 71st 60th NA
Tires 2.26 207th 71st 61st -44
Towing 7.69 18th 10th 9th 165
Average 3.29 246th 70th 57th 31
B2B Office Furniture 6.47 38th 10th 9th 24
Average 6.47 86th 28th 24th NA
Entertainment/Recreation Restaurants 1.31 199th 57th 45th 1
Average 1.31 199th 57th 45th 1
Finance Payday Loans 7.09 72nd 29th 27th -20
Average 7.09 166th 53rd 44th NA
Health, Beauty & Fitness Chiropractors 8.04 110th 24th 17th 5
Cosmetic Surgery 4.47 107th 30th 23rd NA
Dentists 16.01 29th 8th 7th 8
Martial Arts 3.49 57th 16th 13rd -46
Massage Therapy 1.66 145th 32nd 19th NA
Average 11.07 79th 23rd 19th -7
Home & Garden Appliance Repair 13.72 107th 39th 35th -29
Furniture 3.42 109th 29th 25th -2
Garage Doors 28.51 83rd 33rd 32nd 30
Landscapers 3.72 139th 33rd 24th 30
Moving Companies 26.18 14th 6th 6th 7
Pest Control 22.54 89th 37th 30th -13
Plumbers 60.50 29th 14th 12nd -21
Roofing 10.81 158th 36th 27th -8
Self Storage Companies 7.19 195th 65th 59th -13
Average 21.62 61st 23rd 21st -2
Legal Family Law 23.59 62nd 21st 16th NA
Law Firms 15.27 142nd 41st 34th NA
Average 17.35 178th 51st 41st NA
Real Estate Apartment Rentals 0.93 221st 62nd 50th -24
Condos 1.08 148th 42nd 32nd -20
New Home Developers 4.75 57th 8th 7th -2
Realtors 1.96 117th 31st 24th 19
Average 2.07 134th 36th 30th -5
Shopping Florists 6.19 127th 41st 35th -24
Average 6.19 127th 41st 35th -24
Travel Car Rentals 2.64 144th 53rd 45th 13
Hotels 3.58 183rd 65th 53rd 0
Average 3.11 209th 65th 54th 6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.