Findings for PPC in Santa Clarita

Santa Clarita Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clarita was the 99th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Santa Clarita also ranks amongst the least expensive cities in California, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 2% Higher in Santa Clarita than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clarita are 2% higher than in Simi Valley. The average price of a click in Santa Clarita is $12.35.

This price difference is understandable though, given the population of Simi Valley is less than Santa Clarita, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Santa Clarita was 26% lower than in Salt Lake City. This suggests that perhaps prices in Santa Clarita are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Clarita


Summary PPC Stats for Santa Clarita for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.35 99th 24th 19th 4
Automotive/Vehicle Auto Parts 2.40 34th 6th 6th 7
Dealerships 1.35 235th 76th 65th -9
Tires 2.72 154th 54th 48th -14
Average 2.30 259th 75th 63rd -3
Entertainment/Recreation Restaurants 4.40 3rd 2nd 2nd -40
Average 4.40 3rd 2nd 2nd -40
Finance Payday Loans 10.18 64th 14th 13rd -15
Average 10.18 135th 33rd 26th -3
Health, Beauty & Fitness Chiropractors 5.19 172nd 49th 36th -6
Dentists 21.98 6th 4th 4th 94
Martial Arts 4.86 20th 7th 5th 0
Average 14.73 16th 7th 6th 27
Home & Garden Appliance Repair 15.08 105th 36th 35th -13
Furniture 2.17 177th 52nd 46th 18
Garage Doors 40.35 25th 11th 10th 28
Landscapers 0.96 168th 44th 35th 0
Moving Companies 16.28 125th 41st 34th 6
Pest Control 14.61 173rd 64th 56th -23
Plumbers 69.03 19th 9th 9th -12
Self Storage Companies 9.45 183rd 64th 56th 24
Average 24.31 28th 13rd 13rd 2
Legal Personal Injury Law 64.74 110th 26th 20th NA
Average 64.74 24th 6th 6th NA
Real Estate Apartment Rentals 1.42 157th 38th 30th -36
Condos 1.42 136th 47th 38th 12
New Home Developers 3.41 126th 39th 32nd 13
Realtors 2.44 133rd 37th 30th 8
Average 2.16 158th 46th 37th -1
Shopping Florists 3.55 209th 64th 54th 14
Average 3.55 209th 64th 54th 14
Travel Car Rentals 3.74 60th 20th 16th 19
Hotels 3.10 162nd 54th 45th 21
Average 3.42 116th 33rd 27th 20

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.