Findings for PPC in Santa Clarita

Santa Clarita Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Clarita was the 113rd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Santa Clarita also ranks amongst the least expensive cities in California, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Santa Clarita are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Clarita keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 10% Higher in Santa Clarita than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Clarita are 10% higher than in Simi Valley. The average price of a click in Santa Clarita is $12.42.

This price difference is understandable though, given the population of Simi Valley is less than Santa Clarita, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Santa Clarita was 28% lower than in Salt Lake City. This suggests that perhaps prices in Santa Clarita are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Clarita

Summary PPC Stats for Santa Clarita for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.42 113rd 32nd 24th NA
Automotive/Vehicle Auto Parts 0.88 153rd 52nd 41st -22
Dealerships 2.42 209th 64th 56th NA
Tires 3.36 158th 50th 43rd -15
Average 2.50 269th 73rd 61st NA
B2B Office Furniture 6.98 42nd 10th 9th 91
Average 6.98 70th 21st 15th NA
Entertainment/Recreation Restaurants 0.91 185th 63rd 52nd 3
Average 0.91 185th 63rd 52nd 3
Finance Payday Loans 15.22 44th 8th 8th 41
Average 15.22 125th 33rd 24th NA
Health, Beauty & Fitness Chiropractors 17.84 21st 5th 3rd 61
Dentists 13.61 101st 33rd 26th 9
Martial Arts 4.86 38th 9th 8th 0
Average 12.70 52nd 15th 11th 8
Home & Garden Appliance Repair 31.23 18th 13rd 13rd -3
Furniture 4.39 30th 10th 10th 0
Garage Doors 28.79 92nd 45th 42nd 0
Landscapers 2.40 165th 49th 36th -6
Moving Companies 19.92 75th 20th 17th 21
Pest Control 59.76 2nd 2nd 2nd 140
Plumbers 52.61 57th 20th 18th 15
Self Storage Companies 8.90 186th 70th 61st 26
Average 26.05 34th 16th 16th 17
Legal Family Law 18.76 69th 22nd 16th NA
Average 18.76 170th 41st 33rd NA
Real Estate Apartment Rentals 1.32 178th 46th 37th 0
Condos 1.99 89th 18th 13rd 16
New Home Developers 4.88 55th 8th 7th 28
Realtors 2.37 148th 42nd 33rd 15
Average 2.51 111st 27th 23rd 13
Shopping Florists 6.61 97th 27th 23rd -3
Average 6.61 97th 27th 23rd -3
Travel Car Rentals 3.13 105th 31st 26th 5
Hotels 4.06 114th 32nd 22nd 5
Average 3.59 125th 34th 24th 5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.