Findings for PPC in Santa Maria

Santa Maria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Maria was the 228th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Santa Maria also ranks amongst the least expensive cities in California, ranking as number 61st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Maria Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Santa Maria keywords increased by 11% in November 2014.

Google Adwords Keyword Prices 49% Lower in Santa Maria than Santa Barbara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Maria are 49% lower than in Santa Barbara. The average price of a click in Santa Maria is $6.37.

This price difference is interesting though, given the population of Santa Barbara is less than Santa Maria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Cajon, and found the average price of a click in Santa Maria was 38% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Maria

Summary PPC Stats for Santa Maria for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.37 228th 73rd 61st NA
Automotive/Vehicle Auto Parts 1.08 145th 49th 41st -10
Dealerships 3.43 101st 20th 12nd NA
Tires 3.88 61st 17th 15th 9
Towing 1.11 150th 57th 46th -24
Average 2.38 249th 70th 57th NA
Entertainment/Recreation Restaurants 0.59 214th 68th 56th 10
Average 0.59 214th 68th 56th 10
Health, Beauty & Fitness Acupuncture 0.48 147th 51st 40th 2
Chiropractors 0.82 229th 69th 57th -43
Dentists 5.20 265th 79th 66th 87
Optometrists 2.39 108th 35th 28th NA
Average 3.50 281st 82nd 69th 18
Home & Garden Appliance Repair 5.57 183rd 61st 51st -20
Furniture 2.78 64th 18th 17th 84
Garage Doors 44.79 24th 7th 7th 110
Home Security 31.23 53rd 12nd 9th NA
Landscapers 1.25 166th 45th 34th NA
Pest Control 31.38 31st 11th 10th 20
Plumbers 7.10 226th 74th 63rd NA
Self Storage Companies 11.36 119th 42nd 35th 49
Average 15.34 140th 57th 53rd NA
Real Estate Apartment Rentals 1.62 119th 27th 22nd 84
Condos 1.52 109th 28th 22nd NA
New Home Developers 3.43 114th 35th 29th 25
Property Management 3.23 107th 38th 34th 18
Realtors 0.98 259th 79th 66th 18
Average 1.83 208th 65th 54th 38
Shopping Florists 4.69 158th 49th 40th -6
Average 4.69 144th 49th 38th -3
Travel Car Rentals 2.95 124th 49th 38th 10
Hotels 3.40 104th 30th 22nd 17
Average 3.17 133rd 43rd 35th 14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.