Findings for PPC in Santa Maria

Santa Maria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Maria was the 265th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Santa Maria also ranks amongst the least expensive cities in California, ranking as number 66th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 54% Lower in Santa Maria than Santa Barbara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Maria are 54% lower than in Santa Barbara. The average price of a click in Santa Maria is $4.83.

This price difference is interesting though, given the population of Santa Barbara is less than Santa Maria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Cajon, and found the average price of a click in Santa Maria was 34% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Maria


Summary PPC Stats for Santa Maria for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.83 265th 79th 66th 2
Automotive/Vehicle Auto Parts 2.09 55th 11th 8th 47
Dealerships 2.53 173rd 49th 39th -9
Tires 3.98 71st 26th 23rd 1
Towing 3.58 94th 28th 19th 74
Average 3.05 211st 54th 43rd 19
Entertainment/Recreation Restaurants 0.76 214th 65th 55th 15
Average 0.76 214th 65th 55th 15
Health, Beauty & Fitness Chiropractors 0.50 235th 69th 56th -20
Dentists 5.15 265th 77th 65th -4
Optometrists 2.40 111st 35th 28th NA
Average 3.91 280th 81st 68th -3
Home & Garden Appliance Repair 15.84 87th 32nd 31st 61
Furniture 1.24 225th 74th 61st -35
Garage Doors 23.56 91st 45th 42nd 0
Landscapers 7.15 38th 7th 3rd NA
Pest Control 20.61 107th 42nd 37th -9
Plumbers 8.36 231st 74th 62nd NA
Self Storage Companies 14.21 75th 24th 21st 55
Average 11.72 199th 68th 60th NA
Legal Law Firms 3.91 189th 43rd 33rd NA
Average 3.91 213rd 50th 39th NA
Real Estate Apartment Rentals 1.47 152nd 37th 29th -11
Condos 0.27 213rd 72nd 60th NA
New Home Developers 1.55 197th 72nd 62nd -37
Realtors 0.82 269th 82nd 69th -6
Average 1.10 266th 80th 67th -16
Shopping Florists 5.42 140th 40th 34th 8
Average 5.42 140th 40th 34th 8
Travel Car Rentals 3.61 70th 25th 20th 25
Hotels 2.99 166th 56th 47th -12
Average 3.30 136th 42nd 35th 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.