Findings for PPC in Santa Maria

Santa Maria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Maria was the 259th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Santa Maria also ranks amongst the least expensive cities in California, ranking as number 64th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 61% Lower in Santa Maria than Santa Barbara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Maria are 61% lower than in Santa Barbara. The average price of a click in Santa Maria is $4.71.

This price difference is interesting though, given the population of Santa Barbara is less than Santa Maria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Cajon, and found the average price of a click in Santa Maria was 19% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Maria

Summary PPC Stats for Santa Maria for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.71 259th 77th 64th 9
Automotive/Vehicle Auto Parts 1.35 93rd 47th 39th NA
Dealerships 3.10 121st 24th 18th NA
Tires 2.63 145th 56th 49th NA
Towing 1.37 138th 45th 36th NA
Average 2.11 254th 74th 61st NA
Entertainment/Recreation Restaurants 1.65 66th 16th 15th -2
Average 1.65 66th 16th 15th -2
Health, Beauty & Fitness Chiropractors 0.80 237th 72nd 60th 0
Dentists 7.71 197th 59th 48th NA
Martial Arts 2.35 65th 18th 13rd 0
Optometrists 0.45 138th 48th 38th NA
Average 4.92 256th 76th 63rd 39
Home & Garden Appliance Repair 7.66 134th 48th 45th NA
Furniture 1.62 184th 56th 45th NA
Garage Doors 9.42 148th 60th 51st NA
Landscapers 1.10 189th 53rd 41st NA
Pest Control 22.72 129th 55th 48th NA
Plumbers 12.51 215th 73rd 62nd NA
Self Storage Companies 11.94 80th 27th 25th 44
Average 9.91 212nd 74th 64th NA
Legal Law Firms 4.40 193rd 46th 34th NA
Average 4.40 217th 50th 38th NA
Real Estate Apartment Rentals 0.72 205th 63rd 52nd -22
Condos 0.31 201st 71st 59th NA
New Home Developers 1.95 175th 62nd 53rd NA
Realtors 0.71 269th 82nd 69th NA
Average 0.90 260th 77th 64th -9
Shopping Florists 4.82 148th 42nd 35th NA
Average 4.82 148th 42nd 35th NA
Travel Car Rentals 2.24 123rd 38th 33rd -1
Hotels 3.41 91st 21st 12nd -1
Average 2.82 125th 32nd 24th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.