Findings for PPC in Santa Maria

Santa Maria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Maria was the 241st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Santa Maria also ranks amongst the least expensive cities in California, ranking as number 62nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in Santa Maria than Santa Barbara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Maria are 48% lower than in Santa Barbara. The average price of a click in Santa Maria is $6.24.

This price difference is interesting though, given the population of Santa Barbara is less than Santa Maria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Cajon, and found the average price of a click in Santa Maria was 55% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Maria


Summary PPC Stats for Santa Maria for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.24 241st 75th 62nd NA
Automotive/Vehicle Auto Parts 2.18 49th 16th 13rd 0
Dealerships 3.46 142nd 35th 26th NA
Tires 4.16 86th 28th 26th 1
Towing 1.92 176th 62nd 50th 14
Average 3.18 232nd 68th 57th NA
B2B Office Furniture 5.70 52nd 12nd 12nd 0
Average 5.70 89th 23rd 18th NA
Entertainment/Recreation Restaurants 0.53 215th 71st 61st -23
Average 0.53 215th 71st 61st -23
Health, Beauty & Fitness Chiropractors 1.62 246th 75th 62nd 0
Dentists 9.03 202nd 66th 53rd 149
Average 7.80 218th 64th 53rd 44
Home & Garden Appliance Repair 6.74 178th 59th 50th 1
Furniture 2.71 112nd 40th 39th -20
Garage Doors 18.94 127th 58th 50th 4
Landscapers 9.02 25th 4th 3rd 47
Pest Control 48.01 12nd 7th 4th 6
Plumbers 17.57 187th 66th 58th -11
Self Storage Companies 13.72 100th 35th 30th -25
Average 15.28 161st 60th 54th 0
Legal Law Firms 3.85 207th 52nd 40th NA
Average 3.85 228th 62nd 50th NA
Real Estate Apartment Rentals 1.32 179th 53rd 43rd -16
Condos 0.41 222nd 75th 64th NA
New Home Developers 2.93 148th 50th 42nd 125
Realtors 0.79 268th 81st 68th 6
Average 1.34 248th 76th 64th 20
Shopping Florists 6.83 69th 26th 20th 17
Average 6.83 69th 26th 20th 17
Travel Car Rentals 2.64 156th 48th 42nd -27
Hotels 3.78 100th 29th 23rd -12
Average 3.21 146th 39th 30th -20

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.