Findings for PPC in Santa Maria

Santa Maria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Maria was the 242nd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Santa Maria also ranks amongst the least expensive cities in California, ranking as number 64th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Maria Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Maria keywords increased by 14% in August 2016.

Not surprisingly, the month over month price increases for Santa Maria Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 51% Lower in Santa Maria than Santa Barbara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Maria are 51% lower than in Santa Barbara. The average price of a click in Santa Maria is $8.05.

This price difference is interesting though, given the population of Santa Barbara is less than Santa Maria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Cajon, and found the average price of a click in Santa Maria was 34% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Maria


Summary PPC Stats for Santa Maria for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.05 242nd 75th 64th NA
Automotive/Vehicle Dealerships 2.31 194th 60th 49th NA
Tires 4.56 93rd 32nd 30th -1
Towing 3.16 160th 53rd 44th 29
Average 3.38 257th 73rd 62nd NA
Entertainment/Recreation Restaurants 7.09 27th 5th 4th 0
Average 7.09 27th 5th 4th 0
Health, Beauty & Fitness Chiropractors 7.75 118th 25th 16th 0
Dentists 11.24 129th 43rd 37th 310
Martial Arts 5.43 23rd 12nd 9th -22
Average 9.91 118th 39th 34th 92
Home & Garden Appliance Repair 5.02 195th 67th 56th 0
Furniture 3.38 159th 45th 36th -4
Garage Doors 8.82 183rd 67th 58th -9
Landscapers 2.88 183rd 49th 40th 0
Moving Companies 19.69 93rd 24th 21st 1
Pest Control 41.41 17th 10th 7th 26
Plumbers 34.50 133rd 55th 50th -3
Self Storage Companies 8.15 189th 70th 61st 0
Windows and Doors 3.50 102nd 22nd 16th NA
Average 15.72 169th 65th 58th 1
Legal Law Firms 10.96 185th 50th 41st NA
Average 10.96 208th 59th 48th NA
Real Estate Apartment Rentals 1.19 183rd 49th 41st 0
Condos 1.62 112nd 35th 27th 0
New Home Developers 3.60 130th 43rd 41st 0
Realtors 1.58 207th 69th 57th 0
Average 1.89 176th 57th 48th 0
Shopping Florists 7.43 126th 47th 43rd 0
Average 7.43 126th 47th 43rd 0
Travel Car Rentals 3.16 111st 34th 29th 0
Hotels 3.27 208th 70th 59th 0
Average 3.21 209th 66th 54th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.