Findings for PPC in Santa Maria

Santa Maria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Maria was the 233rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Santa Maria also ranks amongst the least expensive cities in California, ranking as number 60th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Maria Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Maria keywords increased by 14% in September 2016.

Not surprisingly, the month over month price increases for Santa Maria Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 44% Lower in Santa Maria than Santa Barbara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Maria are 44% lower than in Santa Barbara. The average price of a click in Santa Maria is $7.81.

This price difference is interesting though, given the population of Santa Barbara is less than Santa Maria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Cajon, and found the average price of a click in Santa Maria was 26% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Maria


Summary PPC Stats for Santa Maria for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.81 233rd 71st 60th NA
Automotive/Vehicle Auto Insurance 61.82 72nd 10th 6th NA
Dealerships 2.36 193rd 57th 47th NA
Tires 4.39 67th 22nd 22nd 7
Towing 1.34 189th 63rd 52nd -22
Average 11.14 134th 30th 21st NA
B2B Office Furniture 7.28 22nd 6th 6th NA
Average 7.28 62nd 21st 18th NA
Entertainment/Recreation Restaurants 10.06 7th 3rd 3rd 29
Average 10.06 7th 3rd 3rd 29
Finance Payday Loans 4.02 149th 63rd 54th 57
Average 4.02 202nd 67th 57th NA
Health, Beauty & Fitness Chiropractors 1.82 242nd 72nd 60th -42
Dentists 7.63 229th 70th 58th -23
Average 5.97 258th 77th 64th -11
Home & Garden Appliance Repair 11.35 138th 51st 44th 10
Furniture 1.71 223rd 74th 62nd -14
Garage Doors 11.18 176th 67th 57th -37
Landscapers 1.88 212nd 62nd 49th -15
Moving Companies 13.91 137th 47th 38th 14
Pest Control 18.08 139th 55th 46th -15
Plumbers 31.68 129th 55th 51st -19
Roofing 8.56 180th 46th 35th 510
Self Storage Companies 9.81 122nd 43rd 42nd 20
Windows and Doors 2.41 102nd 25th 19th NA
Average 12.65 200th 69th 62nd 55
Legal Law Firms 17.14 120th 31st 24th NA
Average 17.14 180th 53rd 43rd NA
Real Estate Apartment Rentals 1.00 212nd 58th 47th -16
Condos 0.56 207th 66th 55th -2
New Home Developers 1.84 193rd 68th 59th -16
Realtors 1.20 213rd 69th 57th 1
Average 1.15 241st 74th 62nd -7
Shopping Florists 5.81 144th 48th 41st -18
Average 5.81 144th 48th 41st -18
Travel Car Rentals 3.73 47th 13rd 10th 1
Hotels 3.39 200th 69th 57th 0
Average 3.56 148th 44th 34th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.