Findings for PPC in Santa Maria

Santa Maria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Maria was the 179th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Santa Maria also ranks amongst the least expensive cities in California, ranking as number 46th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Maria Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Santa Maria keywords increased by 21% in May 2016.

Not surprisingly, the month over month price increases for Santa Maria Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 37% Lower in Santa Maria than Santa Barbara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Maria are 37% lower than in Santa Barbara. The average price of a click in Santa Maria is $9.80.

This price difference is interesting though, given the population of Santa Barbara is less than Santa Maria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Cajon, and found the average price of a click in Santa Maria was 11% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Santa Maria

Summary PPC Stats for Santa Maria for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.80 179th 55th 46th NA
Automotive/Vehicle Auto Insurance 22.33 147th 36th 25th NA
Auto Parts 1.67 98th 27th 21st -32
Dealerships 3.76 143rd 37th 30th NA
Tires 4.39 92nd 22nd 21st 19
Average 7.31 152nd 35th 25th NA
Entertainment/Recreation Restaurants 1.30 139th 47th 37th 167
Average 1.30 139th 47th 37th 167
Health, Beauty & Fitness Dentists 4.57 270th 79th 66th 0
Average 4.57 277th 80th 67th 0
Home & Garden Appliance Repair 8.32 169th 55th 48th -9
Furniture 4.20 34th 11th 11th 82
Garage Doors 14.22 149th 66th 58th -18
Landscapers 2.43 162nd 48th 35th 0
Pest Control 15.31 192nd 68th 59th -6
Plumbers 23.10 165th 61st 54th -4
Self Storage Companies 11.66 126th 48th 43rd 33
Average 13.03 190th 67th 60th 7
Legal Law Firms 90.13 3rd 1st 1st NA
Average 90.13 10th 5th 5th NA
Real Estate Apartment Rentals 1.05 212nd 58th 48th -16
Condos 0.64 198th 69th 59th NA
New Home Developers 4.20 81st 19th 16th 74
Realtors 1.42 235th 74th 61st 141
Average 1.80 196th 58th 48th 116
Shopping Florists 7.26 62nd 19th 16th 15
Average 7.26 62nd 19th 16th 15
Travel Car Rentals 2.57 169th 57th 49th -9
Hotels 3.49 156th 47th 37th 20
Average 3.03 190th 59th 48th 6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.