Findings for PPC in Santa Maria

Santa Maria Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Maria was the 228th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Santa Maria also ranks amongst the least expensive cities in California, ranking as number 58th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Santa Maria Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Santa Maria keywords increased by 21% in March 2015.

Google Adwords Keyword Prices 41% Lower in Santa Maria than Santa Barbara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Maria are 41% lower than in Santa Barbara. The average price of a click in Santa Maria is $7.52.

This price difference is interesting though, given the population of Santa Barbara is less than Santa Maria.

To get a better sense of relative prices, we also compared prices with another similarly sized city, El Cajon, and found the average price of a click in Santa Maria was 18% lower than in El Cajon.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Maria

Summary PPC Stats for Santa Maria for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.52 228th 71st 58th NA
Automotive/Vehicle Auto Insurance 26.08 167th 46th 34th NA
Dealerships 3.22 161st 38th 28th NA
Tires 5.22 50th 11th 11th -4
Towing 1.33 181st 59th 46th 0
Average 8.96 171st 43rd 32nd NA
Entertainment/Recreation Restaurants 1.11 143rd 45th 37th 27
Average 1.11 143rd 45th 37th 27
Health, Beauty & Fitness Dentists 10.01 172nd 63rd 52nd 5
Average 10.01 123rd 43rd 34th 1
Home & Garden Appliance Repair 6.44 191st 67th 56th -1
Furniture 3.97 25th 7th 7th 10
Garage Doors 9.16 179th 72nd 60th -8
Landscapers 3.75 113rd 30th 19th 0
Pest Control 40.57 26th 15th 14th 49
Plumbers 22.26 154th 54th 45th 216
Self Storage Companies 18.00 44th 15th 14th 20
Average 14.63 179th 67th 58th 26
Legal Law Firms 19.29 56th 13rd 11th NA
Average 19.29 146th 40th 33rd NA
Real Estate Apartment Rentals 1.58 130th 32nd 24th -1
Condos 0.41 218th 69th 59th NA
New Home Developers 1.35 200th 70th 60th 16
Realtors 0.75 266th 78th 66th -8
Average 1.09 267th 78th 66th -1
Shopping Florists 5.06 167th 56th 48th -20
Average 5.06 167th 56th 48th -20
Travel Car Rentals 3.79 44th 13rd 10th 47
Hotels 4.36 80th 26th 20th 35
Average 4.08 59th 16th 11th 41

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.