Findings for PPC in Santa Rosa

Santa Rosa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Rosa was the 157th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Santa Rosa also ranks amongst the least expensive cities in California, ranking as number 38th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 27% Higher in Santa Rosa than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Rosa are 27% higher than in Vallejo. The average price of a click in Santa Rosa is $9.30.

This price difference is understandable though, given the population of Vallejo is less than Santa Rosa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Santa Rosa was 51% lower than in Fort Lauderdale. This suggests that perhaps prices in Santa Rosa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Rosa


Summary PPC Stats for Santa Rosa for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.30 157th 46th 38th NA
Automotive/Vehicle Auto Body 8.87 28th 13rd 10th 0
Auto Parts 2.38 33rd 10th 8th 0
Dealerships 3.23 118th 25th 17th NA
Tires 3.32 93rd 29th 25th -9
Towing 1.67 139th 50th 39th -27
Average 3.72 186th 50th 39th NA
B2B Architects 2.51 41st 15th 11th NA
Office Furniture 2.74 113rd 32nd 26th -19
Average 2.66 132nd 38th 29th NA
Entertainment/Recreation Restaurants 0.93 174th 55th 47th -45
Average 0.93 174th 55th 47th -45
Health, Beauty & Fitness Acupuncture 1.73 113rd 43rd 32nd -30
Chiropractors 4.89 160th 45th 34th 38
Cosmetic Surgery 6.15 78th 18th 12nd -2
Dentists 8.24 197th 61st 48th -10
Jewellers 6.24 24th 9th 6th NA
Average 6.54 210th 60th 49th -1
Home & Garden Appliance Repair 13.14 74th 29th 28th -3
Electricians 6.23 71st 20th 13rd -1
Furniture 2.19 129th 38th 33rd 17
Garage Doors 27.70 64th 30th 28th -1
Interior Designers 2.44 87th 25th 19th NA
Landscapers 5.16 58th 11th 5th 88
Moving Companies 17.37 97th 28th 25th -11
Pest Control 14.56 177th 66th 56th -32
Plumbers 12.28 204th 71st 62nd -17
Roofing 7.35 167th 35th 24th 3
Self Storage Companies 7.99 211st 68th 59th 35
Average 10.83 215th 73rd 64th 4
Legal Law Firms 13.14 85th 14th 9th NA
Personal Injury Law 75.83 86th 23rd 20th NA
Traffic Law 96.83 15th 3rd 3rd NA
Average 54.95 24th 7th 6th NA
Real Estate Apartment Rentals 0.82 233rd 69th 57th -2
Condos 1.50 110th 29th 23rd 43
New Home Developers 2.98 139th 50th 43rd 4
Property Management 4.41 75th 24th 23rd 49
Realtors 2.38 151st 47th 39th -9
Average 2.08 175th 52nd 43rd 10
Shopping Florists 5.84 108th 33rd 25th 16
Average 5.97 72nd 25th 18th 94
Travel Car Rentals 3.93 30th 12nd 11th 88
Hotels 4.37 34th 10th 6th 21
Average 4.15 30th 9th 6th 54

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.