Findings for PPC in Santa Rosa

Santa Rosa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Santa Rosa was the 150th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Santa Rosa also ranks amongst the least expensive cities in California, ranking as number 34th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Higher in Santa Rosa than Vallejo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Santa Rosa are 37% higher than in Vallejo. The average price of a click in Santa Rosa is $10.91.

This price difference is understandable though, given the population of Vallejo is less than Santa Rosa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Fort Lauderdale, and found the average price of a click in Santa Rosa was 53% lower than in Fort Lauderdale. This suggests that perhaps prices in Santa Rosa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Santa Rosa

Summary PPC Stats for Santa Rosa for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.91 150th 43rd 34th 2
Automotive/Vehicle Auto Insurance 110.69 31st 10th 7th 0
Auto Parts 1.13 125th 45th 35th -10
Dealerships 2.79 191st 52nd 41st NA
Tires 3.00 168th 56th 47th 19
Towing 4.53 92nd 31st 23rd 7
Average 16.56 113rd 26th 17th -1
B2B Office Furniture 5.86 56th 21st 20th -23
Printers 6.98 83rd 25th 20th NA
Average 6.23 102nd 32nd 26th NA
Entertainment/Recreation Restaurants 0.59 215th 71st 61st -17
Average 0.59 215th 71st 61st -17
Finance Credit Counselling 18.26 42nd 14th 11th NA
Payday Loans 23.00 10th 4th 4th 93
Average 21.42 87th 24th 16th NA
Health, Beauty & Fitness Chiropractors 8.88 109th 30th 21st 174
Cosmetic Surgery 12.20 28th 11th 10th NA
Dentists 12.29 116th 43rd 35th 4
Martial Arts 2.51 73rd 23rd 18th 0
Optometrists 4.30 65th 26th 21st NA
Average 9.93 127th 45th 36th 19
Home & Garden Appliance Repair 17.38 73rd 32nd 29th -6
Furniture 2.43 137th 37th 34th 0
Garage Doors 17.18 135th 62nd 54th 8
Landscapers 3.84 110th 29th 18th 0
Moving Companies 14.78 154th 49th 41st 7
Pest Control 17.46 164th 58th 50th -3
Plumbers 17.87 187th 59th 50th -10
Roofing 12.58 124th 24th 17th 27
Self Storage Companies 13.82 112nd 39th 36th -25
Windows and Doors 6.68 59th 12nd 10th NA
Average 13.13 206th 71st 62nd -1
Legal Law Firms 5.27 189th 44th 33rd NA
Personal Injury Law 131.64 45th 12nd 11th NA
Average 36.86 93rd 29th 25th NA
Real Estate Apartment Rentals 1.03 210th 66th 55th 14
Condos 1.74 106th 27th 18th 3
New Home Developers 2.58 157th 55th 47th 11
Realtors 2.24 143rd 43rd 35th -37
Average 1.89 175th 51st 41st -5
Shopping Florists 5.84 131st 46th 40th 6
Average 5.84 131st 46th 40th 6
Travel Car Rentals 3.17 87th 25th 20th -24
Hotels 4.66 63rd 18th 12nd 10
Average 3.91 75th 23rd 15th -7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.