Findings for PPC in Simi Valley

Simi Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Simi Valley was the 93rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Simi Valley also ranks amongst the least expensive cities in California, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Simi Valley Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Simi Valley keywords increased by 11% in March 2015.

Google Adwords Keyword Prices 0% Lower in Simi Valley than Thousand Oaks

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Simi Valley are 0% lower than in Thousand Oaks. The average price of a click in Simi Valley is $13.52.

This price differential is expected however, as Thousand Oaks has a larger population than Simi Valley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Stamford, and found the average price of a click in Simi Valley was 65% higher than in Stamford.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Simi Valley


Summary PPC Stats for Simi Valley for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.52 93rd 26th 21st NA
Automotive/Vehicle Auto Insurance 116.78 27th 7th 4th NA
Auto Parts 2.15 47th 14th 12nd 21
Dealerships 4.05 104th 21st 13rd NA
Tires 3.14 161st 53rd 45th -33
Average 25.85 41st 10th 8th NA
B2B Printers 13.74 20th 8th 7th -27
Average 13.74 11th 4th 4th NA
Entertainment/Recreation Restaurants 1.11 143rd 45th 37th 20
Average 1.11 143rd 45th 37th 20
Health, Beauty & Fitness Chiropractors 4.24 208th 60th 47th 54
Dentists 15.34 67th 27th 22nd 9
Average 13.49 42nd 11th 9th 8
Home & Garden Appliance Repair 28.15 15th 11th 10th 9
Furniture 2.77 104th 26th 25th 11
Garage Doors 24.50 101st 49th 43rd 39
Moving Companies 23.38 70th 21st 18th -13
Pest Control 61.09 6th 4th 3rd 74
Plumbers 45.28 53rd 21st 17th -17
Roofing 6.05 183rd 45th 34th 16
Self Storage Companies 9.51 189th 68th 59th -2
Windows and Doors 5.58 71st 17th 14th NA
Average 23.29 49th 19th 16th 11
Legal Law Firms 20.23 52nd 11th 9th NA
Average 20.23 143rd 39th 32nd NA
Real Estate Apartment Rentals 1.08 198th 60th 49th -13
Condos 1.33 140th 43rd 33rd -20
New Home Developers 3.02 128th 39th 33rd -6
Realtors 2.29 137th 39th 31st -14
Average 1.92 171st 48th 38th -13
Shopping Florists 6.54 99th 32nd 27th -1
Average 6.54 99th 32nd 27th -1
Travel Car Rentals 2.75 128th 39th 30th -4
Hotels 3.58 149th 50th 40th -2
Average 3.16 169th 50th 39th -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.