Findings for PPC in Simi Valley

Simi Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Simi Valley was the 109th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Simi Valley also ranks amongst the least expensive cities in California, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Simi Valley Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Simi Valley keywords increased by 23% in December 2014.

Google Adwords Keyword Prices 13% Higher in Simi Valley than Thousand Oaks

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Simi Valley are 13% higher than in Thousand Oaks. The average price of a click in Simi Valley is $12.09.

This price differential is somewhat surprising however, as Thousand Oaks has a larger population than Simi Valley.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Stamford, and found the average price of a click in Simi Valley was 55% higher than in Stamford.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Simi Valley

Summary PPC Stats for Simi Valley for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.09 109th 29th 24th 23
Automotive/Vehicle Auto Insurance 34.68 135th 31st 23rd 0
Auto Parts 1.41 113rd 34th 29th -11
Dealerships 6.02 14th 2nd 1st 30
Tires 6.36 6th 2nd 2nd 1057
Average 10.96 122nd 27th 20th 145
Entertainment/Recreation Restaurants 1.39 134th 38th 31st 161
Average 1.39 134th 38th 31st 161
Finance Insurance 34.36 76th 18th 11th 0
Average 34.36 37th 10th 7th 0
Health, Beauty & Fitness Chiropractors 2.28 223rd 67th 54th -58
Dentists 11.88 105th 31st 25th 41
Optometrists 5.70 33rd 10th 9th NA
Average 8.70 154th 48th 40th 6
Home & Garden Appliance Repair 26.38 19th 9th 9th 3
Furniture 2.24 170th 50th 44th 20
Garage Doors 25.84 76th 43rd 40th 22
Landscapers 1.34 163rd 41st 32nd -25
Moving Companies 21.96 60th 18th 16th 1
Pest Control 25.88 67th 32nd 28th -1
Plumbers 59.25 29th 13rd 13rd -10
Roofing 8.24 165th 33rd 26th NA
Self Storage Companies 12.60 110th 36th 33rd 52
Average 23.74 32nd 15th 15th 5
Real Estate Apartment Rentals 1.22 190th 51st 41st -12
Condos 1.33 146th 52nd 43rd NA
New Home Developers 3.10 147th 51st 44th 35
Realtors 2.66 114th 30th 24th 22
Average 2.10 165th 49th 40th 7
Shopping Florists 6.39 93rd 26th 23rd 29
Average 6.39 93rd 26th 23rd 29
Travel Car Rentals 3.24 100th 34th 27th NA
Hotels 3.89 87th 27th 21st -6
Average 3.56 99th 28th 22nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.