Findings for PPC in Simi Valley

Simi Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Simi Valley was the 126th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Simi Valley also ranks amongst the least expensive cities in California, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Simi Valley than Thousand Oaks

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Simi Valley are 4% lower than in Thousand Oaks. The average price of a click in Simi Valley is $12.61.

This price differential is expected however, as Thousand Oaks has a larger population than Simi Valley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Stamford, and found the average price of a click in Simi Valley was 42% higher than in Stamford.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Simi Valley


Summary PPC Stats for Simi Valley for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.61 126th 40th 31st NA
Automotive/Vehicle Auto Insurance 68.91 91st 25th 17th NA
Auto Parts 2.03 61st 21st 17th -3
Dealerships 4.14 94th 23rd 17th NA
Tires 3.44 124th 42nd 40th 47
Towing 12.73 8th 5th 5th 0
Average 15.78 109th 28th 20th NA
Entertainment/Recreation Restaurants 0.77 185th 61st 52nd -25
Average 0.77 185th 61st 52nd -25
Health, Beauty & Fitness Chiropractors 5.27 199th 59th 46th 2
Dentists 19.10 21st 7th 6th 28
Optometrists 1.61 144th 46th 37th NA
Average 14.08 29th 10th 8th 8
Home & Garden Appliance Repair 30.81 15th 14th 14th 8
Furniture 4.48 19th 9th 9th 41
Garage Doors 29.91 86th 41st 39th 34
Moving Companies 17.18 118th 37th 28th 2
Pest Control 40.31 25th 13rd 10th -16
Plumbers 43.35 79th 33rd 30th -3
Roofing 7.61 162nd 43rd 30th 6
Self Storage Companies 14.93 85th 29th 26th 88
Windows and Doors 1.82 95th 24th 17th NA
Average 24.58 36th 14th 14th 12
Real Estate Apartment Rentals 1.24 195th 59th 49th 16
Condos 1.38 127th 38th 28th 21
New Home Developers 2.81 154th 54th 46th -4
Realtors 2.68 104th 29th 21st 16
Average 2.06 167th 47th 37th 13
Shopping Florists 4.96 164th 54th 44th -25
Average 4.96 164th 54th 44th -25
Travel Car Rentals 2.73 143rd 45th 39th 11
Hotels 3.20 152nd 49th 41st -11
Average 2.96 186th 50th 40th 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.