Findings for PPC in Simi Valley

Simi Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Simi Valley was the 163rd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Simi Valley also ranks amongst the least expensive cities in California, ranking as number 42nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Simi Valley are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Simi Valley keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 14% Lower in Simi Valley than Thousand Oaks

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Simi Valley are 14% lower than in Thousand Oaks. The average price of a click in Simi Valley is $11.41.

This price differential is expected however, as Thousand Oaks has a larger population than Simi Valley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Stamford, and found the average price of a click in Simi Valley was 7% higher than in Stamford.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Simi Valley

Summary PPC Stats for Simi Valley for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.41 163rd 49th 42nd 1
Automotive/Vehicle Auto Insurance 31.94 139th 30th 21st 0
Auto Parts 1.14 125th 38th 29th 0
Dealerships 5.28 48th 7th 6th NA
Tires 3.53 179th 63rd 53rd -37
Average 9.08 155th 35th 26th 0
Entertainment/Recreation Restaurants 1.40 202nd 59th 48th 5
Average 1.40 202nd 59th 48th 5
Finance Payday Loans 9.05 105th 48th 44th 17
Average 9.05 175th 56th 46th NA
Health, Beauty & Fitness Chiropractors 4.29 195th 57th 47th 68
Dentists 12.41 92nd 30th 25th -5
Martial Arts 4.84 33rd 16th 13rd 0
Average 10.45 103rd 36th 31st 5
Home & Garden Appliance Repair 13.75 108th 44th 38th 0
Furniture 2.15 227th 69th 58th -7
Garage Doors 26.57 92nd 43rd 40th 12
Landscapers 3.74 147th 32nd 24th 1
Moving Companies 14.50 163rd 50th 41st -14
Pest Control 32.28 41st 25th 21st -30
Plumbers 57.72 53rd 25th 22nd -28
Roofing 10.59 158th 38th 26th 77
Self Storage Companies 12.64 98th 30th 30th 0
Windows and Doors 8.09 65th 10th 8th NA
Average 21.10 98th 43rd 41st 2
Legal Law Firms 39.60 29th 9th 7th NA
Average 39.60 106th 31st 26th NA
Real Estate Apartment Rentals 1.50 134th 33rd 25th 0
Condos 0.80 189th 64th 53rd 0
New Home Developers 2.56 177th 64th 58th 0
Realtors 1.67 195th 64th 55th 0
Average 1.63 209th 64th 54th 0
Shopping Florists 6.42 169th 59th 54th 0
Average 6.42 169th 59th 54th 0
Travel Car Rentals 2.65 159th 54th 47th 0
Hotels 4.61 107th 34th 25th 0
Average 3.63 157th 49th 40th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.