Findings for PPC in Simi Valley

Simi Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Simi Valley was the 139th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Simi Valley also ranks amongst the least expensive cities in California, ranking as number 37th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 20% Lower in Simi Valley than Thousand Oaks

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Simi Valley are 20% lower than in Thousand Oaks. The average price of a click in Simi Valley is $11.28.

This price differential is expected however, as Thousand Oaks has a larger population than Simi Valley.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Stamford, and found the average price of a click in Simi Valley was 7% higher than in Stamford.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Simi Valley

Summary PPC Stats for Simi Valley for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.28 139th 45th 37th NA
Automotive/Vehicle Auto Parts 1.26 132nd 39th 31st -12
Dealerships 3.83 139th 34th 27th NA
Tires 4.86 69th 15th 14th 9
Towing 1.93 149th 49th 40th -8
Average 3.35 238th 64th 52nd NA
Entertainment/Recreation Restaurants 0.96 179th 62nd 51st 16
Average 0.96 179th 62nd 51st 16
Finance Payday Loans 9.66 100th 36th 34th 0
Average 9.66 150th 50th 41st NA
Health, Beauty & Fitness Chiropractors 7.12 150th 41st 30th -22
Dentists 11.29 149th 49th 41st -2
Average 9.90 140th 47th 40th -3
Home & Garden Appliance Repair 40.32 6th 5th 5th 42
Furniture 1.55 211st 68th 57th -37
Garage Doors 22.62 114th 53rd 48th -31
Landscapers 1.50 190th 57th 44th -5
Moving Companies 22.25 49th 16th 13rd -1
Pest Control 31.47 37th 20th 16th -1
Plumbers 51.32 61st 23rd 20th -8
Self Storage Companies 12.11 117th 43rd 40th 39
Windows and Doors 7.05 66th 13rd 10th NA
Average 23.20 57th 23rd 23rd -1
Legal Family Law 66.42 6th 5th 5th NA
Average 66.42 36th 10th 10th NA
Real Estate Apartment Rentals 1.03 216th 59th 49th -9
Condos 0.70 195th 67th 57th 4
New Home Developers 2.88 152nd 57th 52nd 13
Realtors 1.88 193rd 58th 46th -23
Average 1.61 218th 70th 58th -6
Shopping Florists 5.73 140th 45th 39th 0
Average 5.73 140th 45th 39th 0
Travel Car Rentals 3.14 104th 30th 25th 10
Hotels 3.67 141st 38th 28th -9
Average 3.40 150th 41st 31st 0

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.