Findings for PPC in Simi Valley

Simi Valley Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Simi Valley was the 171st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Simi Valley also ranks amongst the least expensive cities in California, ranking as number 38th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Simi Valley than Thousand Oaks

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Simi Valley are 27% lower than in Thousand Oaks. The average price of a click in Simi Valley is $8.40.

This price differential is expected however, as Thousand Oaks has a larger population than Simi Valley.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Simi Valley


Summary PPC Stats for Simi Valley for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.40 171st 48th 38th 8
Automotive/Vehicle Auto Parts 1.31 97th 50th 42nd NA
Dealerships 2.07 204th 57th 47th NA
Tires 3.43 79th 24th 21st -41
Towing 1.10 147th 49th 40th NA
Average 2.27 246th 70th 57th NA
Entertainment/Recreation Restaurants 1.22 121st 35th 32nd 10
Average 1.22 121st 35th 32nd 10
Finance Payday Loans 11.23 44th 10th 9th NA
Average 11.23 125th 35th 28th NA
Health, Beauty & Fitness Chiropractors 4.72 163rd 57th 45th 427
Dentists 7.19 212nd 63rd 52nd NA
Martial Arts 1.64 86th 24th 19th 0
Optometrists 0.72 136th 47th 37th NA
Average 4.77 261st 77th 64th 36
Home & Garden Appliance Repair 10.80 82nd 32nd 32nd NA
Furniture 1.51 194th 60th 49th NA
Garage Doors 25.30 66th 26th 25th -10
Moving Companies 16.84 55th 18th 17th NA
Pest Control 25.02 103rd 46th 39th NA
Plumbers 48.76 50th 21st 18th 158
Roofing 5.10 184th 47th 35th NA
Self Storage Companies 10.45 122nd 39th 35th 9
Windows and Doors 6.12 66th 17th 13rd NA
Average 20.01 49th 20th 19th NA
Real Estate Apartment Rentals 0.70 211st 64th 53rd 0
Condos 0.85 149th 48th 39th NA
New Home Developers 1.98 173rd 60th 51st 1
Realtors 1.69 170th 51st 41st NA
Average 1.32 206th 64th 53rd -1
Shopping Florists 6.13 65th 18th 16th NA
Average 6.13 65th 18th 16th NA
Travel Car Rentals 2.77 72nd 22nd 18th NA
Hotels 2.82 155th 50th 39th -1
Average 2.80 129th 34th 26th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.