Findings for PPC in Stockton

Stockton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stockton was the 150th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Stockton also ranks amongst the least expensive cities in California, ranking as number 40th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Stockton Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Stockton keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 5% Lower in Stockton than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stockton are 5% lower than in Modesto. The average price of a click in Stockton is $11.38.

This price difference is interesting though, given the population of Modesto is less than Stockton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cincinnati, and found the average price of a click in Stockton was 32% lower than in Cincinnati.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Stockton

Summary PPC Stats for Stockton for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.38 150th 49th 40th 11
Automotive/Vehicle Auto Insurance 123.28 17th 5th 3rd 7
Auto Parts 1.94 69th 23rd 19th 43
Auto Wreckers 2.70 16th 8th 5th 0
Dealerships 2.29 216th 63rd 52nd NA
Tires 7.03 12nd 2nd 2nd 64
Towing 4.63 97th 36th 31st 40
Average 18.60 83rd 20th 13rd 19
B2B Office Furniture 0.73 160th 55th 42nd -45
Average 0.73 173rd 56th 43rd NA
Entertainment/Recreation Restaurants 1.03 152nd 52nd 44th 28
Average 1.03 152nd 52nd 44th 28
Finance Payday Loans 27.79 8th 2nd 2nd 100
Average 27.79 75th 21st 15th NA
Health, Beauty & Fitness Chiropractors 14.49 49th 9th 5th 305
Dentists 14.42 73rd 21st 18th 33
Martial Arts 2.45 72nd 22nd 17th 0
Average 12.94 46th 15th 13rd 40
Home & Garden Appliance Repair 19.13 60th 31st 30th 24
Furniture 1.12 220th 75th 63rd -19
Garage Doors 18.36 130th 59th 51st 8
Landscapers 4.83 89th 17th 8th -13
Pest Control 29.64 61st 27th 24th -9
Plumbers 18.27 184th 65th 57th 24
Roofing 9.08 146th 35th 25th 0
Self Storage Companies 13.14 118th 42nd 37th -3
Windows and Doors 7.98 55th 11th 9th NA
Average 13.78 184th 66th 58th 1
Legal Law Firms 3.16 213rd 54th 42nd NA
Personal Injury Law 99.83 76th 19th 17th NA
Average 35.38 95th 28th 25th NA
Real Estate Apartment Rentals 0.95 234th 73rd 61st -23
Condos 0.56 209th 72nd 61st NA
New Home Developers 2.54 167th 64th 56th 32
Realtors 1.88 183rd 56th 44th 32
Average 1.63 222nd 68th 56th 7
Shopping Florists 4.49 189th 65th 54th 17
Average 4.49 189th 65th 54th 17
Travel Car Rentals 3.13 101st 27th 22nd 36
Hotels 2.78 189th 59th 51st -6
Average 2.95 187th 51st 41st 15

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.