Findings for PPC in Stockton

Stockton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stockton was the 187th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Stockton also ranks amongst the least expensive cities in California, ranking as number 48th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Stockton Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Stockton keywords increased by 14% in August 2016.

Google Adwords Keyword Prices 10% Higher in Stockton than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stockton are 10% higher than in Modesto. The average price of a click in Stockton is $10.45.

This price difference is understandable though, given the population of Modesto is less than Stockton, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Cincinnati, and found the average price of a click in Stockton was 34% lower than in Cincinnati. This suggests that perhaps prices in Stockton are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Stockton

Summary PPC Stats for Stockton for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.45 187th 56th 48th 14
Automotive/Vehicle Auto Insurance 11.44 175th 47th 37th -17
Dealerships 3.01 160th 47th 38th NA
Tires 4.03 136th 53rd 46th -21
Towing 15.36 6th 2nd 2nd 75
Average 8.70 163rd 38th 28th 8
B2B Office Furniture 5.47 92nd 32nd 27th 11
Printers 4.15 89th 29th 23rd NA
Average 4.81 131st 43rd 34th NA
Entertainment/Recreation Restaurants 1.81 178th 53rd 43rd 2
Average 1.81 178th 53rd 43rd 2
Finance Payday Loans 35.90 3rd 1st 1st -24
Average 35.90 28th 10th 9th NA
Health, Beauty & Fitness Chiropractors 29.88 3rd 1st 1st 276
Cosmetic Surgery 13.17 25th 11th 9th NA
Dentists 9.81 188th 59th 49th -10
Average 13.16 31st 11th 10th 23
Home & Garden Appliance Repair 8.60 174th 60th 51st 0
Furniture 3.38 157th 43rd 34th 8
Garage Doors 15.65 145th 55th 49th 0
Landscapers 2.85 184th 50th 41st 127
Pest Control 38.31 22nd 14th 11th 55
Plumbers 36.82 119th 52nd 47th 182
Roofing 11.10 150th 34th 23rd 56
Self Storage Companies 7.87 196th 73rd 64th 0
Average 18.26 132nd 58th 51st 39
Legal Criminal Lawyers 12.88 76th 16th 12nd NA
Law Firms 18.45 125th 36th 29th NA
Average 16.59 190th 55th 45th NA
Real Estate Apartment Rentals 0.69 241st 74th 62nd 0
Condos 0.79 191st 65th 54th NA
New Home Developers 3.24 149th 51st 47th 0
Realtors 1.48 216th 72nd 60th 0
Average 1.53 224th 67th 57th 0
Shopping Florists 7.58 117th 45th 41st 0
Average 7.58 117th 45th 41st 0
Travel Car Rentals 2.37 188th 64th 56th 0
Hotels 4.54 111st 35th 26th 0
Average 3.45 173rd 54th 45th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.