Findings for PPC in Stockton

Stockton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stockton was the 164th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Stockton also ranks amongst the least expensive cities in California, ranking as number 44th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Stockton are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Stockton keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 24% Lower in Stockton than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stockton are 24% lower than in Modesto. The average price of a click in Stockton is $10.21.

This price difference is interesting though, given the population of Modesto is less than Stockton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cincinnati, and found the average price of a click in Stockton was 41% lower than in Cincinnati.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Stockton

Summary PPC Stats for Stockton for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.21 164th 52nd 44th 1
Automotive/Vehicle Auto Insurance 23.26 145th 34th 23rd -3
Auto Parts 0.96 149th 49th 39th -16
Auto Wreckers 1.84 23rd 10th 7th -65
Dealerships 3.63 151st 41st 34th NA
Tires 4.39 92nd 22nd 21st 3
Towing 7.40 23rd 6th 4th 0
Average 5.70 174th 41st 30th -11
Entertainment/Recreation Restaurants 1.11 162nd 56th 45th 29
Average 1.11 162nd 56th 45th 29
Finance Credit Counselling 15.64 51st 15th 10th NA
Payday Loans 10.48 85th 30th 28th -35
Average 12.20 137th 41st 32nd NA
Health, Beauty & Fitness Chiropractors 12.53 55th 14th 10th 114
Dentists 10.53 171st 57th 49th 7
Average 11.20 99th 29th 25th 13
Home & Garden Furniture 3.14 108th 37th 35th -34
Garage Doors 94.09 3rd 2nd 2nd 35
Landscapers 1.31 195th 61st 48th -11
Pest Control 17.13 176th 63rd 55th -25
Plumbers 32.83 121st 47th 42nd -5
Roofing 3.59 195th 47th 35th -1
Self Storage Companies 9.09 184th 69th 60th -15
Average 16.93 134th 52nd 47th -5
Legal Law Firms 12.71 158th 36th 28th NA
Personal Injury Law 67.67 102nd 27th 23rd NA
Average 49.35 74th 20th 17th NA
Real Estate Apartment Rentals 0.84 237th 70th 59th -16
Condos 0.69 196th 68th 58th NA
New Home Developers 1.96 190th 71st 63rd -8
Realtors 1.88 192nd 57th 45th 40
Average 1.45 238th 76th 64th 8
Shopping Florists 5.51 154th 49th 43rd 26
Average 5.51 154th 49th 43rd 26
Travel Car Rentals 2.76 145th 46th 41st -8
Hotels 3.83 130th 35th 25th 16
Average 3.29 166th 50th 40th 4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.