Findings for PPC in Stockton

Stockton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stockton was the 167th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Stockton also ranks amongst the least expensive cities in California, ranking as number 40th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 10% Lower in Stockton than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stockton are 10% lower than in Modesto. The average price of a click in Stockton is $9.29.

This price difference is interesting though, given the population of Modesto is less than Stockton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Cincinnati, and found the average price of a click in Stockton was 34% lower than in Cincinnati.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Stockton


Summary PPC Stats for Stockton for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.29 167th 49th 40th 5
Automotive/Vehicle Auto Wreckers 1.58 24th 14th 9th -16
Dealerships 2.33 187th 53rd 43rd 9
Tires 3.58 96th 34th 30th -15
Towing 3.89 81st 24th 16th 25
Average 2.74 232nd 61st 50th 3
Entertainment/Recreation Restaurants 1.28 148th 43rd 35th 13
Average 1.28 148th 43rd 35th 13
Finance Credit Counselling 6.53 64th 17th 14th 0
Payday Loans 9.50 79th 24th 21st -49
Average 8.51 150th 46th 37th -9
Health, Beauty & Fitness Chiropractors 13.51 35th 6th 2nd 32
Dentists 7.60 220th 68th 56th 0
Martial Arts 0.53 101st 30th 23rd 0
Massage Therapy 12.67 17th 4th 4th 0
Average 8.83 145th 44th 37th 3
Home & Garden Appliance Repair 7.95 173rd 58th 50th -12
Furniture 2.09 185th 55th 48th 17
Garage Doors 56.32 7th 3rd 3rd 63
Pest Control 2.71 243rd 75th 62nd -61
Plumbers 19.09 172nd 64th 56th -28
Roofing 12.72 114th 23rd 16th 11
Self Storage Companies 12.23 121st 40th 36th 14
Average 19.58 77th 28th 26th 0
Legal Law Firms 9.44 113rd 26th 17th NA
Personal Injury Law 54.46 123rd 30th 21st 0
Average 24.44 135th 32nd 24th NA
Real Estate Apartment Rentals 1.07 210th 56th 46th 44
Condos 1.26 151st 54th 44th NA
New Home Developers 2.66 168th 63rd 54th 17
Realtors 2.40 138th 39th 32nd 49
Average 1.96 181st 57th 46th 30
Shopping Florists 2.74 223rd 69th 59th -21
Average 2.74 223rd 69th 59th -21
Travel Car Rentals 2.51 167th 58th 48th 15
Hotels 3.58 117th 43rd 35th 35
Average 3.04 166th 52nd 42nd 25

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.