Findings for PPC in Stockton

Stockton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Stockton was the 162nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Stockton also ranks amongst the least expensive cities in California, ranking as number 36th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 6% Higher in Stockton than Modesto

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Stockton are 6% higher than in Modesto. The average price of a click in Stockton is $8.66.

This price difference is understandable though, given the population of Modesto is less than Stockton, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Cincinnati, and found the average price of a click in Stockton was 39% lower than in Cincinnati. This suggests that perhaps prices in Stockton are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Stockton


Summary PPC Stats for Stockton for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.66 162nd 46th 36th 3
Automotive/Vehicle Auto Insurance 62.83 72nd 18th 12nd NA
Auto Parts 1.79 46th 23rd 21st NA
Auto Wreckers 3.13 10th 8th 8th 137
Dealerships 2.01 209th 62nd 52nd NA
Tires 2.82 134th 50th 44th -18
Average 10.07 127th 34th 27th NA
Entertainment/Recreation Restaurants 1.18 129th 39th 35th 23
Average 1.18 129th 39th 35th 23
Finance Credit Counselling 11.33 55th 16th 12nd NA
Payday Loans 6.53 103rd 36th 30th 4
Average 8.93 140th 41st 33rd NA
Health, Beauty & Fitness Chiropractors 10.18 47th 12nd 5th -27
Dentists 18.00 11th 2nd 2nd NA
Martial Arts 1.56 88th 26th 21st 0
Average 13.42 16th 2nd 1st -3
Home & Garden Appliance Repair 1.44 189th 62nd 52nd NA
Furniture 3.20 34th 3rd 3rd NA
Garage Doors 10.40 137th 58th 49th 0
Landscapers 0.21 204th 57th 45th NA
Pest Control 51.12 1st 1st 1st NA
Plumbers 26.05 142nd 55th 47th 39
Roofing 10.76 107th 24th 15th -11
Self Storage Companies 5.40 242nd 78th 66th -23
Average 16.13 97th 43rd 38th NA
Legal Criminal Lawyers 8.94 83rd 22nd 16th NA
Law Firms 5.37 183rd 44th 32nd NA
Average 6.08 207th 48th 36th NA
Real Estate Apartment Rentals 0.85 184th 54th 43rd -7
Condos 0.48 187th 66th 54th NA
New Home Developers 2.82 123rd 36th 28th -9
Realtors 1.35 214th 65th 53rd NA
Average 1.48 189th 56th 45th 17
Shopping Florists 6.59 44th 9th 9th 0
Average 6.59 44th 9th 9th 0
Travel Car Rentals 2.08 145th 49th 43rd -1
Hotels 3.18 113rd 33rd 23rd -1
Average 2.63 152nd 42nd 34th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.