Findings for PPC in Sunnyvale

Sunnyvale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sunnyvale was the 146th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Sunnyvale also ranks amongst the least expensive cities in California, ranking as number 38th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Sunnyvale are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Sunnyvale keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 4% Higher in Sunnyvale than Santa Clara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sunnyvale are 4% higher than in Santa Clara. The average price of a click in Sunnyvale is $11.78.

This price difference is understandable though, given the population of Santa Clara is less than Sunnyvale, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sunnyvale


Summary PPC Stats for Sunnyvale for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.78 146th 43rd 38th 7
Automotive/Vehicle Auto Parts 5.19 10th 4th 4th 0
Dealerships 2.92 166th 50th 41st NA
Tires 5.15 62nd 19th 19th -3
Towing 6.37 58th 20th 15th -7
Average 4.62 212nd 60th 49th -4
Entertainment/Recreation Restaurants 6.61 30th 6th 5th 131
Average 6.61 30th 6th 5th 131
Health, Beauty & Fitness Chiropractors 6.54 145th 38th 29th -12
Dentists 8.80 213rd 67th 55th -8
Martial Arts 7.42 11th 5th 5th 0
Optometrists 7.21 43rd 17th 15th NA
Average 7.97 201st 63rd 51st 16
Home & Garden Appliance Repair 17.54 60th 25th 22nd 0
Furniture 4.79 62nd 16th 12nd 44
Garage Doors 98.59 3rd 1st 1st 15
Landscapers 2.63 196th 54th 45th -18
Moving Companies 17.16 123rd 36th 31st 15
Pest Control 40.99 18th 11th 8th 68
Plumbers 62.61 36th 17th 14th -14
Self Storage Companies 10.49 143rd 50th 46th 0
Average 26.95 22nd 10th 10th 9
Real Estate Apartment Rentals 4.05 13rd 3rd 3rd 0
Condos 2.19 72nd 19th 14th 0
New Home Developers 3.68 127th 41st 39th 0
Realtors 3.06 74th 23rd 20th 0
Average 3.29 54th 9th 8th 0
Shopping Florists 11.68 11th 6th 5th 0
Average 11.68 11th 6th 5th 0
Travel Car Rentals 4.26 33rd 9th 8th 0
Hotels 6.14 21st 7th 4th 0
Average 5.20 16th 4th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.