Findings for PPC in Sunnyvale

Sunnyvale Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sunnyvale was the 183rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Sunnyvale also ranks amongst the least expensive cities in California, ranking as number 43rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Lower in Sunnyvale than Santa Clara

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sunnyvale are 5% lower than in Santa Clara. The average price of a click in Sunnyvale is $9.53.

This price difference is interesting though, given the population of Santa Clara is less than Sunnyvale.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Torrance, and found the average price of a click in Sunnyvale was 21% lower than in Torrance.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sunnyvale

Summary PPC Stats for Sunnyvale for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.53 183rd 54th 43rd NA
Automotive/Vehicle Auto Parts 3.28 14th 6th 5th 128
Dealerships 4.63 73rd 14th 9th NA
Tires 4.12 95th 26th 24th 10
Towing 12.75 11th 5th 4th 11
Average 5.59 194th 53rd 41st NA
B2B Office Furniture 10.48 7th 3rd 3rd 26
Average 10.48 32nd 12nd 11th NA
Entertainment/Recreation Restaurants 1.72 71st 25th 22nd 65
Average 1.72 71st 25th 22nd 65
Health, Beauty & Fitness Chiropractors 10.20 91st 23rd 15th -2
Dentists 11.19 143rd 55th 45th 2
Martial Arts 4.59 31st 10th 9th 18
Optometrists 5.27 45th 17th 14th NA
Average 9.50 139th 50th 41st -2
Home & Garden Appliance Repair 17.66 67th 31st 28th -11
Furniture 2.11 168th 46th 41st -28
Garage Doors 33.71 66th 31st 29th -15
Moving Companies 26.20 48th 13rd 11th 25
Pest Control 21.65 131st 48th 40th 3
Plumbers 34.29 97th 32nd 25th 9
Self Storage Companies 11.68 156th 60th 53rd 8
Average 21.03 77th 29th 26th -1
Real Estate Apartment Rentals 4.38 8th 2nd 2nd -43
Condos 1.18 153rd 47th 37th -14
New Home Developers 3.03 127th 38th 32nd -24
Realtors 2.39 130th 35th 27th -13
Average 2.80 86th 18th 13rd -22
Shopping Florists 5.90 128th 44th 39th -1
Average 5.90 128th 44th 39th -1
Travel Car Rentals 2.43 154th 50th 41st -29
Hotels 5.72 24th 9th 6th -1
Average 4.07 60th 17th 12nd -15

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.