Findings for PPC in Temecula

Temecula Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Temecula was the 94th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Temecula also ranks amongst the least expensive cities in California, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Temecula are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Temecula keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 35% Higher in Temecula than Murrieta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Temecula are 35% higher than in Murrieta. The average price of a click in Temecula is $13.97.

This price differential is somewhat surprising however, as Murrieta has a larger population than Temecula.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Temecula was 111% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Temecula

Summary PPC Stats for Temecula for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.97 94th 24th 17th 0
Automotive/Vehicle Auto Insurance 64.32 78th 16th 9th 0
Auto Parts 1.23 134th 41st 33rd -5
Dealerships 3.61 152nd 42nd 35th NA
Tires 2.85 187th 61st 51st 0
Towing 4.04 89th 31st 23rd 0
Average 10.82 125th 27th 19th -1
B2B Office Furniture 5.86 69th 19th 17th -9
Printers 8.72 39th 14th 9th -6
Average 6.81 73rd 22nd 16th NA
Entertainment/Recreation Restaurants 0.97 178th 61st 50th 50
Average 0.97 178th 61st 50th 50
Finance Insurance 47.21 39th 11th 6th NA
Payday Loans 8.41 121st 44th 39th -42
Average 21.36 95th 22nd 15th NA
Health, Beauty & Fitness Chiropractors 4.80 206th 60th 48th -1
Cosmetic Surgery 13.99 20th 9th 8th NA
Dentists 14.51 75th 25th 19th -15
Martial Arts 1.78 97th 29th 25th -71
Optometrists 6.02 62nd 25th 18th NA
Average 10.77 111st 35th 31st -2
Home & Garden Appliance Repair 21.72 34th 20th 20th -4
Furniture 5.03 17th 4th 4th 7
Garage Doors 31.93 76th 39th 37th -19
Landscapers 3.08 133rd 33rd 21st 34
Moving Companies 15.64 123rd 38th 31st -7
Pest Control 31.59 36th 19th 15th 3
Plumbers 33.71 118th 45th 40th 50
Roofing 15.35 95th 17th 8th NA
Self Storage Companies 13.43 94th 32nd 30th -30
Average 20.54 94th 38th 35th 8
Legal Family Law 4.20 90th 28th 19th NA
Law Firms 16.58 125th 23rd 16th NA
Personal Injury Law 194.13 17th 6th 6th NA
Average 71.64 25th 9th 9th NA
Real Estate Apartment Rentals 1.60 135th 31st 23rd -4
Condos 1.67 109th 30th 23rd -25
New Home Developers 4.39 74th 16th 13rd -6
Realtors 4.06 30th 9th 7th -17
Average 2.99 69th 11th 8th -13
Shopping Florists 5.41 159th 54th 46th 30
Average 5.41 159th 54th 46th 30
Travel Car Rentals 2.80 139th 43rd 38th -4
Hotels 3.39 164th 50th 40th -5
Average 3.09 186th 57th 46th -5

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.