Findings for PPC in Temecula

Temecula Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Temecula was the 88th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Temecula also ranks amongst the least expensive cities in California, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 48% Higher in Temecula than Murrieta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Temecula are 48% higher than in Murrieta. The average price of a click in Temecula is $13.78.

This price differential is somewhat surprising however, as Murrieta has a larger population than Temecula.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Temecula was 35% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Temecula

Summary PPC Stats for Temecula for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.78 88th 24th 19th -1
Automotive/Vehicle Auto Insurance 72.26 92nd 25th 17th 0
Auto Parts 1.54 89th 29th 21st 35
Dealerships 4.85 65th 11th 7th NA
Tires 3.82 114th 34th 31st 11
Towing 2.20 164th 55th 44th -43
Average 18.64 92nd 23rd 15th -2
B2B Office Furniture 8.29 17th 9th 9th 7
Printers 11.59 42nd 12nd 11th 50
Average 9.39 44th 17th 16th NA
Entertainment/Recreation Restaurants 1.67 76th 27th 24th -22
Average 1.67 76th 27th 24th -22
Finance Credit Counselling 22.90 32nd 10th 8th NA
Insurance 50.89 39th 12nd 7th NA
Mortgages 4.16 55th 12nd 7th -19
Payday Loans 8.80 97th 39th 38th -21
Average 21.69 86th 23rd 15th NA
Health, Beauty & Fitness Chiropractors 3.88 214th 62nd 49th -39
Cosmetic Surgery 9.55 58th 23rd 18th -5
Dentists 16.09 55th 21st 18th -6
Martial Arts 2.82 64th 20th 16th -26
Optometrists 7.03 20th 7th 7th NA
Average 11.10 91st 32nd 26th -10
Home & Garden Appliance Repair 27.43 19th 13rd 12nd 29
Furniture 3.08 71st 19th 19th -8
Garage Doors 25.31 95th 48th 42nd -14
Landscapers 3.50 119th 32nd 21st -26
Moving Companies 23.59 68th 19th 16th 50
Pest Control 27.89 81st 30th 27th 27
Plumbers 36.31 91st 29th 24th 50
Roofing 13.06 120th 23rd 16th 22
Self Storage Companies 20.46 23rd 4th 4th 0
Windows and Doors 1.33 103rd 24th 18th NA
Average 19.41 97th 34th 31st 12
Legal Criminal Lawyers 74.96 10th 3rd 3rd 0
Family Law 45.21 18th 10th 8th NA
Law Firms 5.81 180th 41st 30th NA
Personal Injury Law 47.48 122nd 30th 23rd NA
Average 30.85 113rd 33rd 28th NA
Real Estate Apartment Rentals 1.66 119th 28th 20th -19
Condos 1.85 96th 22nd 15th -24
New Home Developers 3.83 82nd 17th 13rd -8
Realtors 2.45 125th 34th 26th 0
Average 2.40 120th 25th 18th -12
Shopping Florists 6.06 118th 40th 35th -10
Average 6.06 118th 40th 35th -10
Travel Car Rentals 3.48 63rd 20th 15th -6
Hotels 4.36 81st 27th 21st 4
Average 3.92 74th 22nd 14th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.