Findings for PPC in Temecula

Temecula Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Temecula was the 14th most expensive city in Pacific States in keyword bids in Google Adwords for the month of August 2016. Temecula also ranks amongst the most expensive cities in California, ranking 11th. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Modesto ranked as the least expensive city.

Month over Month Google Adwords Prices for Temecula Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Temecula keywords increased by 10% in August 2016.

Not surprisingly, the month over month price increases for Temecula Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 76% Higher in Temecula than Murrieta

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Temecula are 76% higher than in Murrieta. The average price of a click in Temecula is $17.08.

This price differential is somewhat surprising however, as Murrieta has a larger population than Temecula.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Norwalk, and found the average price of a click in Temecula was 136% higher than in Norwalk.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Temecula

Summary PPC Stats for Temecula for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.08 55th 14th 11th 10
Automotive/Vehicle Auto Insurance 112.53 7th 2nd 2nd -12
Auto Parts 4.99 12nd 6th 6th 221
Dealerships 3.92 111st 25th 18th NA
Tires 3.42 186th 66th 56th 42
Towing 2.98 164th 56th 47th 3
Average 27.85 13rd 4th 3rd 38
B2B Office Furniture 7.09 43rd 15th 14th 21
Printers 11.85 13rd 7th 7th 18
Average 8.68 39th 16th 15th NA
Entertainment/Recreation Restaurants 3.15 120th 32nd 27th 123
Average 3.15 120th 32nd 27th 123
Finance Insurance 73.26 17th 7th 7th -5
Payday Loans 12.77 62nd 30th 29th -49
Average 51.04 16th 5th 5th NA
Health, Beauty & Fitness Chiropractors 6.96 136th 34th 25th 37
Cosmetic Surgery 4.94 102nd 28th 21st -11
Dentists 17.70 17th 7th 6th 17
Average 11.72 63rd 19th 17th 6
Home & Garden Appliance Repair 14.98 85th 36th 33rd 0
Furniture 3.82 118th 30th 24th 37
Garage Doors 38.03 49th 21st 21st -23
Landscapers 3.36 166th 40th 31st 107
Moving Companies 17.16 122nd 35th 30th -12
Pest Control 28.53 63rd 37th 33rd 0
Plumbers 40.34 101st 46th 41st 47
Roofing 4.25 210th 56th 43rd -11
Self Storage Companies 13.34 81st 25th 25th 0
Windows and Doors 5.98 77th 13rd 11th NA
Average 19.48 113rd 51st 46th 11
Legal Family Law 66.77 9th 3rd 3rd NA
Law Firms 17.00 140th 38th 31st NA
Average 41.89 98th 28th 23rd NA
Real Estate Apartment Rentals 0.80 231st 68th 56th 0
Condos 1.53 116th 37th 29th 0
New Home Developers 4.54 92nd 25th 23rd 0
Realtors 4.48 11th 6th 5th 0
Average 2.92 79th 18th 14th 0
Shopping Florists 7.78 106th 40th 36th 0
Average 7.78 106th 40th 36th 0
Travel Car Rentals 2.89 139th 43rd 38th 0
Hotels 4.01 157th 50th 40th 0
Average 3.45 173rd 54th 45th 0

Study Results for Other Cities:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.