Findings for PPC in Thousand Oaks

Thousand Oaks Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thousand Oaks was the 97th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Thousand Oaks also ranks amongst the least expensive cities in California, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 37% Higher in Thousand Oaks than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thousand Oaks are 37% higher than in Simi Valley. The average price of a click in Thousand Oaks is $11.53.

This price difference is understandable though, given the population of Simi Valley is less than Thousand Oaks, which generally means less competition and therefore lower prices.

To understand if prices in Thousand Oaks are relatively low, we also compared prices with Waco which has a similar population, and found the average price of a click in Thousand Oaks was 26% higher than in Waco. This suggests that perhaps Thousand Oaks prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Thousand Oaks

Summary PPC Stats for Thousand Oaks for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.53 97th 28th 23rd 3
Automotive/Vehicle Auto Insurance 28.35 142nd 40th 32nd -2
Auto Parts 1.83 43rd 21st 19th NA
Dealerships 1.80 221st 69th 58th NA
Tires 4.09 43rd 11th 9th NA
Towing 2.23 117th 39th 30th NA
Average 9.78 129th 35th 28th 0
B2B Office Furniture 19.35 2nd 1st 1st NA
Average 19.35 2nd 1st 1st NA
Entertainment/Recreation Restaurants 1.57 76th 22nd 20th 27
Average 1.57 76th 22nd 20th 27
Finance Insurance 35.02 76th 21st 18th NA
Average 35.02 28th 8th 8th NA
Health, Beauty & Fitness Chiropractors 6.11 128th 44th 32nd -28
Cosmetic Surgery 14.51 6th 2nd 2nd NA
Dentists 13.15 55th 14th 11th NA
Average 11.33 36th 8th 6th -4
Home & Garden Appliance Repair 18.83 16th 10th 10th NA
Furniture 1.98 142nd 32nd 25th NA
Garage Doors 25.61 65th 25th 24th -23
Landscapers 2.65 148th 35th 25th NA
Moving Companies 16.77 57th 19th 18th NA
Pest Control 35.94 18th 8th 7th NA
Plumbers 55.69 35th 10th 10th 6
Roofing 14.36 63rd 13rd 8th NA
Self Storage Companies 14.01 47th 16th 15th 24
Average 22.87 27th 10th 10th NA
Real Estate Apartment Rentals 1.28 131st 38th 30th 14
Condos 0.57 177th 59th 49th NA
New Home Developers 1.29 193rd 69th 59th -45
Realtors 1.89 151st 42nd 33rd 18
Average 1.34 204th 62nd 51st -2
Shopping Florists 4.53 161st 48th 39th -1
Average 4.53 161st 48th 39th -1
Travel Car Rentals 3.11 45th 16th 14th -1
Hotels 2.56 179th 57th 46th 0
Average 2.84 123rd 31st 23rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.