Findings for PPC in Thousand Oaks

Thousand Oaks Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thousand Oaks was the 126th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Thousand Oaks also ranks amongst the least expensive cities in California, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Thousand Oaks are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Thousand Oaks keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 2% Higher in Thousand Oaks than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thousand Oaks are 2% higher than in Simi Valley. The average price of a click in Thousand Oaks is $12.09.

This price difference is understandable though, given the population of Simi Valley is less than Thousand Oaks, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Waco, and found the average price of a click in Thousand Oaks was 14% lower than in Waco. This suggests that perhaps prices in Thousand Oaks are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Thousand Oaks

Summary PPC Stats for Thousand Oaks for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.09 126th 30th 24th -3
Automotive/Vehicle Auto Parts 4.05 15th 7th 5th 0
Dealerships 6.60 7th 1st 1st 30
Tires 5.80 20th 6th 6th 13
Average 5.77 192nd 51st 41st 7
B2B Office Furniture 4.94 87th 26th 22nd -19
Average 4.94 123rd 38th 31st NA
Entertainment/Recreation Restaurants 1.22 203rd 59th 47th -3
Average 1.22 203rd 59th 47th -3
Finance Insurance 38.70 70th 20th 14th NA
Payday Loans 5.04 125th 49th 43rd -24
Average 21.87 85th 24th 18th NA
Health, Beauty & Fitness Chiropractors 9.36 83rd 16th 10th 78
Cosmetic Surgery 13.53 16th 7th 5th NA
Dentists 14.28 55th 16th 14th 25
Optometrists 2.92 105th 30th 24th NA
Average 12.01 51st 11th 10th 16
Home & Garden Appliance Repair 14.40 93rd 34th 31st -8
Furniture 3.73 85th 21st 18th 22
Garage Doors 25.92 98th 40th 38th -37
Landscapers 3.74 137th 31st 22nd 15
Moving Companies 24.50 27th 9th 7th -8
Pest Control 21.11 105th 46th 39th -7
Plumbers 50.85 59th 25th 22nd -21
Roofing 8.72 178th 44th 33rd -21
Self Storage Companies 19.97 9th 1st 1st 3
Windows and Doors 8.58 62nd 15th 12nd NA
Average 21.74 59th 22nd 20th -6
Real Estate Apartment Rentals 0.74 241st 71st 59th -37
Condos 1.13 139th 40th 30th -24
New Home Developers 2.31 180th 62nd 54th -44
Realtors 2.29 87th 22nd 17th -26
Average 1.65 187th 56th 47th -30
Shopping Florists 10.98 9th 6th 5th 27
Average 10.98 9th 6th 5th 27
Travel Car Rentals 3.42 71st 24th 21st -16
Hotels 3.97 146th 48th 38th 0
Average 3.70 133rd 36th 27th -8

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.