Findings for PPC in Thousand Oaks

Thousand Oaks Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thousand Oaks was the 90th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Thousand Oaks also ranks amongst the least expensive cities in California, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 0% Higher in Thousand Oaks than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thousand Oaks are 0% higher than in Simi Valley. The average price of a click in Thousand Oaks is $13.64.

This price difference is understandable though, given the population of Simi Valley is less than Thousand Oaks, which generally means less competition and therefore lower prices.

To understand if prices in Thousand Oaks are relatively low, we also compared prices with Waco which has a similar population, and found the average price of a click in Thousand Oaks was 73% higher than in Waco. This suggests that perhaps Thousand Oaks prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Thousand Oaks

Summary PPC Stats for Thousand Oaks for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.64 90th 25th 20th NA
Automotive/Vehicle Auto Parts 1.40 99th 32nd 23rd 9
Dealerships 2.68 199th 55th 44th NA
Tires 4.40 81st 21st 19th 106
Average 3.11 245th 68th 55th NA
B2B Office Furniture 10.40 8th 4th 4th 55
Average 10.40 35th 14th 13rd NA
Entertainment/Recreation Restaurants 0.65 208th 67th 58th -32
Average 0.65 208th 67th 58th -32
Finance Payday Loans 12.15 49th 17th 17th 10
Average 12.15 126th 36th 27th NA
Health, Beauty & Fitness Chiropractors 5.37 182nd 50th 37th -41
Cosmetic Surgery 12.02 29th 12nd 11th NA
Dentists 13.10 95th 35th 29th 12
Martial Arts 0.59 105th 32nd 26th -86
Optometrists 1.67 134th 44th 35th NA
Average 8.94 168th 59th 48th 1
Home & Garden Appliance Repair 30.78 10th 8th 8th 17
Furniture 3.07 72nd 20th 20th -6
Garage Doors 40.17 45th 19th 18th 5
Landscapers 3.95 108th 28th 17th 0
Moving Companies 28.43 33rd 9th 8th 56
Pest Control 20.13 146th 53rd 45th -19
Plumbers 75.43 14th 7th 6th 52
Roofing 16.34 88th 15th 9th 33
Self Storage Companies 21.22 15th 1st 1st -10
Average 31.20 10th 3rd 3rd 12
Legal Family Law 37.61 27th 14th 10th NA
Average 37.61 90th 28th 24th NA
Real Estate Apartment Rentals 1.06 203rd 61st 50th -18
Condos 0.73 196th 60th 50th -27
New Home Developers 3.11 124th 36th 31st 6
Realtors 2.68 102nd 24th 19th -13
Average 1.94 169th 47th 37th -13
Shopping Florists 7.19 63rd 21st 17th 38
Average 7.19 63rd 21st 17th 38
Travel Car Rentals 2.04 195th 67th 57th -44
Hotels 3.64 146th 49th 39th -5
Average 2.84 211st 61st 49th -24

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.