Findings for PPC in Thousand Oaks

Thousand Oaks Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thousand Oaks was the 87th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Thousand Oaks also ranks amongst the least expensive cities in California, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Thousand Oaks Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Thousand Oaks keywords increased by 12% in May 2016.

Google Adwords Keyword Prices 25% Higher in Thousand Oaks than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thousand Oaks are 25% higher than in Simi Valley. The average price of a click in Thousand Oaks is $14.17.

This price difference is understandable though, given the population of Simi Valley is less than Thousand Oaks, which generally means less competition and therefore lower prices.

To understand if prices in Thousand Oaks are relatively low, we also compared prices with Waco which has a similar population, and found the average price of a click in Thousand Oaks was 30% higher than in Waco. This suggests that perhaps Thousand Oaks prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Thousand Oaks

Summary PPC Stats for Thousand Oaks for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.17 87th 19th 14th NA
Automotive/Vehicle Auto Parts 1.41 118th 34th 27th 11
Dealerships 4.46 94th 19th 14th NA
Tires 3.43 155th 47th 40th 4
Towing 4.20 82nd 27th 19th 0
Average 3.57 231st 60th 48th NA
B2B Office Furniture 3.11 141st 43rd 34th -26
Average 3.11 148th 49th 39th NA
Entertainment/Recreation Restaurants 2.17 53rd 17th 13rd 360
Average 2.17 53rd 17th 13rd 360
Health, Beauty & Fitness Chiropractors 10.44 85th 24th 16th 227
Cosmetic Surgery 3.63 112nd 31st 23rd NA
Dentists 15.80 49th 16th 13rd 8
Optometrists 8.83 17th 9th 8th NA
Average 12.74 50th 14th 10th 25
Home & Garden Appliance Repair 23.57 32nd 19th 19th -27
Furniture 2.91 123rd 43rd 39th -16
Garage Doors 50.84 20th 11th 11th -7
Landscapers 4.77 71st 19th 12nd 0
Moving Companies 23.39 37th 11th 9th -3
Pest Control 42.41 11th 8th 5th -16
Plumbers 66.81 37th 12nd 12nd 21
Roofing 9.58 141st 30th 18th 0
Self Storage Companies 23.44 11th 1st 1st -2
Average 29.45 11th 5th 5th -5
Legal Personal Injury Law 79.76 93rd 25th 21st NA
Average 79.76 16th 7th 7th NA
Real Estate Apartment Rentals 1.39 164th 40th 31st 16
Condos 1.35 135th 43rd 35th 0
New Home Developers 3.39 125th 41st 38th -4
Realtors 4.49 19th 6th 5th 32
Average 2.92 75th 12nd 9th 12
Shopping Florists 4.99 179th 57th 47th -28
Average 4.99 179th 57th 47th -28
Travel Car Rentals 3.44 77th 24th 21st 23
Hotels 3.76 134th 36th 26th -9
Average 3.60 124th 33rd 23rd 7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.