Findings for PPC in Thousand Oaks

Thousand Oaks Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Thousand Oaks was the 134th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Thousand Oaks also ranks amongst the least expensive cities in California, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 12% Lower in Thousand Oaks than Simi Valley

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Thousand Oaks are 12% lower than in Simi Valley. The average price of a click in Thousand Oaks is $10.61.

This price difference is interesting though, given the population of Simi Valley is less than Thousand Oaks.

To understand if prices in Thousand Oaks align relatively, we also compared prices with Waco, which has a similar population, and found the average price of a click in Thousand Oaks was 21% higher than in Waco.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Thousand Oaks

Summary PPC Stats for Thousand Oaks for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.61 134th 39th 31st 2
Automotive/Vehicle Auto Parts 2.61 21st 4th 4th -14
Dealerships 3.00 143rd 34th 25th -25
Tires 4.63 36th 12nd 11th -3
Towing 1.45 153rd 50th 39th 0
Average 2.94 217th 56th 45th -8
B2B Office Furniture 2.74 110th 31st 26th -14
Average 2.74 123rd 37th 30th -5
Entertainment/Recreation Restaurants 1.38 136th 39th 32nd -2
Average 1.38 136th 39th 32nd -2
Health, Beauty & Fitness Chiropractors 7.97 106th 25th 19th -5
Dentists 11.30 123rd 36th 29th -2
Martial Arts 2.54 75th 21st 16th 0
Massage Therapy 10.91 23rd 6th 6th NA
Optometrists 4.87 49th 14th 12nd NA
Average 9.08 133rd 40th 33rd -2
Home & Garden Appliance Repair 25.10 23rd 11th 11th 8
Furniture 3.82 19th 5th 5th 27
Garage Doors 30.01 57th 31st 28th -11
Landscapers 2.92 134th 34th 26th 0
Moving Companies 24.18 45th 13rd 11th -4
Pest Control 24.58 76th 34th 30th -1
Plumbers 51.01 45th 19th 18th -12
Roofing 7.61 172nd 37th 29th -4
Self Storage Companies 29.54 6th 2nd 2nd 89
Average 24.48 26th 10th 10th 8
Real Estate Apartment Rentals 0.93 228th 66th 53rd -16
Condos 1.05 165th 57th 47th 17
New Home Developers 3.21 136th 45th 38th 9
Realtors 2.64 117th 32nd 26th 13
Average 1.98 179th 56th 45th 6
Shopping Florists 5.00 156th 47th 40th 37
Average 5.00 156th 47th 40th 37
Travel Car Rentals 3.20 107th 37th 30th 16
Hotels 3.54 121st 45th 37th 19
Average 3.37 125th 36th 30th 17

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.