Findings for PPC in Torrance

Torrance Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Torrance was the 93rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Torrance also ranks amongst the least expensive cities in California, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Torrance are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Torrance keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 28% Higher in Torrance than Inglewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Torrance are 28% higher than in Inglewood. The average price of a click in Torrance is $13.94.

This price difference is understandable though, given the population of Inglewood is less than Torrance, which generally means less competition and therefore lower prices.

To understand if prices in Torrance are relatively low, we also compared prices with Sunnyvale which has a similar population, and found the average price of a click in Torrance was 25% higher than in Sunnyvale. This suggests that perhaps Torrance prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Torrance


Summary PPC Stats for Torrance for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.94 93rd 22nd 18th 1
Automotive/Vehicle Auto Insurance 43.60 111st 21st 14th 99
Auto Parts 6.14 4th 3rd 2nd 0
Dealerships 2.14 203rd 63rd 52nd NA
Tires 3.14 150th 49th 42nd -14
Towing 2.92 156th 53rd 43rd 0
Average 9.03 151st 37th 28th 19
B2B Office Furniture 5.93 52nd 13rd 10th 0
Printers 12.87 15th 5th 5th 5
Average 9.40 27th 11th 10th NA
Entertainment/Recreation Restaurants 2.48 148th 37th 30th -7
Average 2.48 148th 37th 30th -7
Finance Insurance 109.50 9th 5th 3rd NA
Average 109.50 3rd 1st 1st NA
Health, Beauty & Fitness Chiropractors 6.07 154th 43rd 32nd 54
Dentists 12.63 96th 30th 25th 3
Optometrists 5.67 58th 20th 17th NA
Average 10.12 110th 35th 28th 4
Home & Garden Appliance Repair 14.93 84th 27th 27th -11
Furniture 3.02 147th 48th 42nd -19
Garage Doors 26.28 95th 38th 37th -10
Landscapers 4.15 121st 26th 18th 0
Moving Companies 22.16 40th 12nd 10th 21
Pest Control 6.71 256th 79th 66th -46
Plumbers 51.67 56th 23rd 20th -8
Roofing 15.85 98th 18th 13rd 68
Self Storage Companies 16.19 20th 3rd 3rd 2
Windows and Doors 12.42 29th 4th 3rd 6
Average 23.34 38th 16th 15th 2
Legal Law Firms 17.29 116th 28th 21st NA
Average 17.29 179th 52nd 42nd NA
Real Estate Apartment Rentals 1.25 171st 44th 35th -3
Condos 0.92 167th 50th 40th -14
New Home Developers 2.82 150th 53rd 45th -25
Realtors 1.64 155th 45th 37th -16
Average 1.63 190th 59th 49th -13
Shopping Florists 6.32 122nd 39th 33rd -14
Average 6.32 122nd 39th 33rd -14
Travel Car Rentals 3.55 62nd 20th 17th -11
Hotels 4.85 75th 27th 17th 0
Average 4.20 69th 20th 15th -6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.