Findings for PPC in Torrance

Torrance Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Torrance was the 164th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Torrance also ranks amongst the least expensive cities in California, ranking as number 46th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 167% Higher in Torrance than Inglewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Torrance are 167% higher than in Inglewood. The average price of a click in Torrance is $10.52.

This price difference is understandable though, given the population of Inglewood is less than Torrance, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Sunnyvale, and found the average price of a click in Torrance was 27% lower than in Sunnyvale. This suggests that perhaps prices in Torrance are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Torrance

Summary PPC Stats for Torrance for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.52 164th 55th 46th 4
Automotive/Vehicle Auto Parts 1.37 129th 48th 39th 15
Dealerships 2.43 210th 60th 49th NA
Tires 2.54 186th 64th 57th -43
Average 2.26 274th 80th 67th -4
B2B Office Furniture 4.49 90th 24th 22nd -30
Average 4.49 124th 35th 27th NA
Entertainment/Recreation Restaurants 1.36 103rd 41st 34th -23
Average 1.36 103rd 41st 34th -23
Health, Beauty & Fitness Chiropractors 5.53 190th 55th 43rd 27
Dentists 10.80 152nd 46th 38th 8
Martial Arts 3.36 51st 15th 11th 0
Optometrists 2.32 132nd 42nd 33rd NA
Average 8.15 205th 59th 48th 5
Home & Garden Appliance Repair 29.18 20th 19th 19th 5
Furniture 3.57 57th 23rd 22nd 18
Garage Doors 38.13 52nd 24th 24th 58
Landscapers 1.56 168th 51st 40th -29
Moving Companies 12.59 154th 51st 41st -29
Pest Control 28.10 75th 35th 30th -21
Plumbers 86.91 11th 7th 7th 28
Roofing 6.58 178th 49th 36th 37
Self Storage Companies 20.46 21st 8th 7th 27
Windows and Doors 3.91 81st 17th 13rd 0
Average 22.76 61st 25th 23rd 9
Legal Family Law 24.41 50th 15th 12nd NA
Law Firms 3.30 211st 53rd 41st NA
Average 10.33 183rd 51st 40th NA
Real Estate Apartment Rentals 1.13 219th 68th 57th 12
Condos 1.06 157th 49th 38th NA
New Home Developers 2.56 166th 63rd 55th -6
Realtors 4.04 21st 5th 4th -9
Average 2.46 113rd 26th 20th 10
Shopping Florists 6.91 64th 24th 19th -18
Average 6.91 64th 24th 19th -18
Travel Car Rentals 3.32 79th 18th 14th 25
Hotels 2.99 172nd 53rd 45th -25
Average 3.15 153rd 42nd 32nd 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.