Findings for PPC in Torrance

Torrance Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Torrance was the 91st least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Torrance also ranks amongst the least expensive cities in California, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Torrance Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Torrance keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Torrance Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 87% Higher in Torrance than Inglewood

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Torrance are 87% higher than in Inglewood. The average price of a click in Torrance is $14.10.

This price difference is understandable though, given the population of Inglewood is less than Torrance, which generally means less competition and therefore lower prices.

To understand if prices in Torrance are relatively low, we also compared prices with Sunnyvale which has a similar population, and found the average price of a click in Torrance was 10% higher than in Sunnyvale. This suggests that perhaps Torrance prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Torrance

Summary PPC Stats for Torrance for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.10 91st 22nd 15th 10
Automotive/Vehicle Dealerships 3.82 140th 35th 28th NA
Tires 5.43 40th 10th 10th 11
Average 4.63 195th 47th 36th 6
B2B Office Furniture 5.09 95th 26th 22nd -13
Average 5.09 114th 35th 27th NA
Entertainment/Recreation Restaurants 1.05 170th 58th 47th -8
Average 1.05 170th 58th 47th -8
Finance Payday Loans 13.93 49th 12nd 12nd -4
Average 13.93 130th 36th 27th NA
Health, Beauty & Fitness Chiropractors 8.96 105th 30th 22nd 61
Cosmetic Surgery 5.36 93rd 27th 20th NA
Dentists 18.26 28th 6th 4th 22
Optometrists 2.58 121st 38th 29th NA
Average 12.36 63rd 19th 15th 12
Home & Garden Appliance Repair 41.49 5th 4th 4th 18
Furniture 2.76 143rd 49th 44th -14
Garage Doors 25.40 104th 50th 46th 23
Moving Companies 25.29 22nd 6th 6th -10
Pest Control 34.11 22nd 14th 10th 108
Plumbers 79.89 13rd 3rd 3rd 80
Roofing 9.54 142nd 31st 19th 0
Self Storage Companies 16.15 50th 17th 15th 9
Windows and Doors 7.88 60th 11th 9th -21
Average 29.40 12nd 6th 6th 17
Legal Law Firms 10.17 172nd 39th 29th NA
Average 10.17 199th 49th 37th NA
Real Estate Apartment Rentals 1.21 191st 52nd 43rd 13
Condos 1.75 103rd 25th 19th NA
New Home Developers 2.83 156th 58th 53rd -19
Realtors 3.43 61st 14th 11th 32
Average 2.35 130th 36th 29th 16
Shopping Florists 8.97 16th 5th 5th 23
Average 8.97 16th 5th 5th 23
Travel Car Rentals 2.68 157th 52nd 46th 37
Hotels 3.53 152nd 45th 35th 19
Average 3.10 184th 56th 45th 28

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.