Findings for PPC in Vallejo

Vallejo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vallejo was the 215th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Vallejo also ranks amongst the least expensive cities in California, ranking as number 53rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Vallejo than Richmond

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vallejo are 51% lower than in Richmond. The average price of a click in Vallejo is $6.82.

This price difference is interesting though, given the population of Richmond is less than Vallejo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Allentown, and found the average price of a click in Vallejo was 54% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Vallejo


Summary PPC Stats for Vallejo for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.82 215th 65th 53rd 4
Automotive/Vehicle Auto Parts 2.08 27th 12nd 12nd NA
Dealerships 2.04 207th 60th 50th NA
Tires 2.85 132nd 48th 42nd NA
Average 2.32 240th 68th 55th NA
Entertainment/Recreation Restaurants 1.10 139th 42nd 37th 5
Average 1.10 139th 42nd 37th 5
Finance Payday Loans 4.98 120th 43rd 35th NA
Average 4.98 167th 51st 40th NA
Health, Beauty & Fitness Dentists 6.38 231st 70th 59th NA
Average 6.38 212nd 63rd 51st NA
Home & Garden Appliance Repair 11.91 64th 25th 25th NA
Furniture 1.07 209th 70th 58th NA
Garage Doors 31.98 38th 12nd 12nd NA
Landscapers 14.98 4th 1st 1st NA
Pest Control 22.75 128th 54th 47th NA
Plumbers 24.79 148th 57th 49th NA
Roofing 3.75 194th 50th 37th NA
Self Storage Companies 8.29 178th 60th 52nd 39
Average 15.30 120th 52nd 45th NA
Real Estate Apartment Rentals 1.49 108th 31st 25th 53
Condos 0.61 173rd 58th 48th NA
New Home Developers 3.51 79th 16th 12nd NA
Realtors 1.57 184th 56th 46th NA
Average 1.63 169th 49th 39th 11
Shopping Florists 3.34 206th 63rd 53rd NA
Average 3.34 206th 63rd 53rd NA
Travel Car Rentals 2.42 107th 31st 27th -1
Hotels 2.09 211st 72nd 60th 0
Average 2.25 206th 67th 56th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.