Findings for PPC in Vallejo

Vallejo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vallejo was the 227th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Vallejo also ranks amongst the least expensive cities in California, ranking as number 59th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 40% Lower in Vallejo than Richmond

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vallejo are 40% lower than in Richmond. The average price of a click in Vallejo is $6.89.

This price difference is interesting though, given the population of Richmond is less than Vallejo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Allentown, and found the average price of a click in Vallejo was 18% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Vallejo


Summary PPC Stats for Vallejo for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.89 227th 72nd 59th NA
Automotive/Vehicle Auto Parts 2.26 44th 15th 12nd 0
Dealerships 2.19 223rd 69th 58th NA
Tires 3.69 108th 34th 32nd 136
Towing 3.15 146th 53rd 45th -2
Average 2.99 245th 71st 60th NA
Entertainment/Recreation Restaurants 1.49 89th 36th 30th 186
Average 1.49 89th 36th 30th 186
Finance Payday Loans 6.70 122nd 45th 37th -41
Average 6.70 166th 55th 44th NA
Health, Beauty & Fitness Chiropractors 5.26 200th 60th 47th -2
Dentists 4.34 270th 80th 67th -22
Average 4.71 277th 79th 66th -7
Home & Garden Appliance Repair 14.30 106th 40th 36th 0
Furniture 1.93 190th 64th 55th 8
Garage Doors 52.73 19th 8th 8th 34
Landscapers 0.87 179th 56th 45th NA
Pest Control 14.79 181st 69th 60th -30
Plumbers 15.29 200th 68th 60th -11
Roofing 2.29 208th 59th 46th 0
Self Storage Companies 10.89 168th 61st 52nd 88
Average 15.66 154th 57th 51st 8
Legal Law Firms 2.29 221st 58th 46th NA
Average 2.29 236th 64th 52nd NA
Real Estate Apartment Rentals 1.70 136th 35th 27th 4
Condos 0.44 219th 74th 63rd NA
New Home Developers 2.87 152nd 53rd 45th 6
Realtors 1.34 224th 69th 56th -12
Average 1.77 207th 61st 49th -1
Shopping Florists 6.09 114th 38th 29th 0
Average 6.09 114th 38th 29th 0
Travel Car Rentals 2.15 193rd 69th 59th -3
Hotels 2.80 188th 58th 50th -17
Average 2.48 229th 68th 57th -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.