Findings for PPC in Vallejo

Vallejo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Vallejo was the 215th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Vallejo also ranks amongst the least expensive cities in California, ranking as number 50th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 26% Lower in Vallejo than Richmond

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Vallejo are 26% lower than in Richmond. The average price of a click in Vallejo is $7.95.

This price difference is interesting though, given the population of Richmond is less than Vallejo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Allentown, and found the average price of a click in Vallejo was 47% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Vallejo


Summary PPC Stats for Vallejo for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.95 215th 62nd 50th NA
Automotive/Vehicle Auto Insurance 9.57 186th 52nd 40th NA
Dealerships 3.16 164th 41st 31st NA
Tires 2.04 217th 71st 60th -27
Towing 4.11 106th 35th 26th -25
Average 4.17 221st 63rd 51st NA
Entertainment/Recreation Restaurants 0.71 198th 66th 57th -38
Average 0.71 198th 66th 57th -38
Finance Payday Loans 23.92 8th 3rd 3rd 128
Average 23.92 80th 22nd 14th NA
Health, Beauty & Fitness Chiropractors 3.70 218th 64th 51st -3
Dentists 7.70 222nd 74th 61st 24
Average 6.70 232nd 75th 62nd 7
Home & Garden Furniture 2.27 150th 40th 36th 78
Garage Doors 29.99 78th 36th 34th 32
Pest Control 55.32 10th 7th 6th 8
Plumbers 19.60 172nd 58th 49th 24
Roofing 0.73 206th 53rd 42nd -21
Self Storage Companies 8.15 215th 74th 63rd -5
Average 16.99 138th 51st 45th 9
Legal Law Firms 9.43 128th 27th 21st NA
Average 9.43 186th 52nd 41st NA
Real Estate Apartment Rentals 1.62 126th 31st 23rd 0
Condos 0.39 219th 70th 60th NA
New Home Developers 3.14 120th 34th 29th -39
Realtors 1.62 203rd 65th 54th -24
Average 1.90 172nd 49th 39th -18
Travel Car Rentals 2.63 139th 43rd 34th -22
Hotels 3.37 166th 56th 46th -10
Average 3.00 190th 55th 43rd -16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.