Findings for PPC in Victorville

Victorville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Victorville was the 250th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Victorville also ranks amongst the least expensive cities in California, ranking as number 65th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 66% Lower in Victorville than San Bernardino

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Victorville are 66% lower than in San Bernardino. The average price of a click in Victorville is $6.75.

This price differential is expected however, as San Bernardino has a larger population than Victorville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Victorville

Summary PPC Stats for Victorville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.75 250th 78th 65th -2
Automotive/Vehicle Auto Insurance 21.45 167th 43rd 32nd 12
Auto Parts 1.48 101st 32nd 22nd 144
Dealerships 2.79 168th 43rd 34th NA
Tires 2.52 194th 68th 59th -27
Average 7.86 163rd 41st 31st 16
Entertainment/Recreation Restaurants 7.88 19th 7th 6th -8
Average 7.88 19th 7th 6th -8
Finance Insurance 17.04 118th 31st 22nd NA
Payday Loans 9.09 34th 10th 10th -9
Average 13.07 123rd 32nd 24th NA
Health, Beauty & Fitness Chiropractors 2.03 241st 71st 59th -7
Dentists 5.94 265th 79th 66th -9
Average 4.96 276th 81st 68th -4
Home & Garden Appliance Repair 4.54 206th 67th 58th 9
Furniture 2.40 196th 61st 52nd 14
Garage Doors 8.60 199th 71st 61st -10
Landscapers 1.54 222nd 67th 54th -6
Pest Control 17.36 150th 61st 52nd -5
Plumbers 14.70 232nd 75th 66th -26
Self Storage Companies 12.84 53rd 12nd 12nd -15
Average 9.65 248th 77th 67th -4
Legal Law Firms 20.58 93rd 22nd 15th NA
Average 20.58 165th 47th 37th NA
Real Estate Apartment Rentals 0.91 223rd 63rd 51st -1
Condos 0.19 233rd 77th 66th NA
New Home Developers 2.63 161st 56th 48th 6
Realtors 0.86 242nd 76th 64th -23
Average 1.26 228th 70th 58th -10
Shopping Florists 6.84 99th 34th 28th -7
Average 6.84 99th 34th 28th -7
Travel Car Rentals 2.32 180th 63rd 54th -6
Hotels 3.56 184th 66th 54th 0
Average 2.94 230th 73rd 61st -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.