Findings for PPC in Victorville

Victorville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Victorville was the 238th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Victorville also ranks amongst the least expensive cities in California, ranking as number 57th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in Victorville than San Bernardino

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Victorville are 57% lower than in San Bernardino. The average price of a click in Victorville is $6.50.

This price differential is expected however, as San Bernardino has a larger population than Victorville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Evansville, and found the average price of a click in Victorville was 7% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Victorville


Summary PPC Stats for Victorville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.50 238th 68th 57th 3
Automotive/Vehicle Dealerships 2.37 184th 52nd 42nd -5
Tires 3.78 83rd 30th 26th 6
Towing 0.24 159th 53rd 42nd -29
Average 2.13 262nd 76th 64th -6
Entertainment/Recreation Restaurants 1.70 99th 25th 21st 6
Average 1.70 99th 25th 21st 6
Health, Beauty & Fitness Dentists 9.81 160th 51st 42nd 44
Average 9.81 106th 32nd 27th 13
Home & Garden Furniture 1.24 224th 73rd 60th 0
Garage Doors 29.57 59th 32nd 29th 46
Landscapers 1.13 166th 42nd 33rd NA
Pest Control 38.06 14th 9th 6th 0
Plumbers 8.02 232nd 75th 63rd -15
Self Storage Companies 18.95 18th 3rd 3rd 46
Average 16.30 130th 56th 49th 6
Legal Law Firms 6.19 150th 34th 24th NA
Average 6.19 192nd 46th 35th NA
Real Estate Apartment Rentals 0.87 238th 69th 56th 25
New Home Developers 2.80 165th 61st 53rd 14
Realtors 1.35 238th 73rd 60th -2
Average 1.57 228th 70th 58th 8
Shopping Florists 3.82 204th 61st 51st -6
Average 3.82 204th 61st 51st -6
Travel Car Rentals 3.00 128th 44th 37th NA
Hotels 2.73 182nd 60th 50th 19
Average 2.87 189th 59th 49th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.