Findings for PPC in Victorville

Victorville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Victorville was the 228th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Victorville also ranks amongst the least expensive cities in California, ranking as number 57th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Victorville Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Victorville keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 65% Lower in Victorville than San Bernardino

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Victorville are 65% lower than in San Bernardino. The average price of a click in Victorville is $6.32.

This price differential is expected however, as San Bernardino has a larger population than Victorville.

For better comparison of prices, we also compared prices with another city with a similar population, Evansville, and found the average price of a click in Victorville was 33% lower than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Victorville

Summary PPC Stats for Victorville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.32 228th 69th 57th 10
Automotive/Vehicle Dealerships 2.48 172nd 40th 32nd NA
Tires 3.42 80th 25th 22nd NA
Towing 2.36 114th 37th 29th NA
Average 2.69 219th 57th 45th NA
Entertainment/Recreation Restaurants 2.59 17th 4th 4th NA
Average 2.59 17th 4th 4th NA
Health, Beauty & Fitness Chiropractors 8.78 68th 20th 12nd 22
Dentists 6.74 222nd 66th 55th NA
Average 7.42 170th 52nd 40th 0
Home & Garden Appliance Repair 4.45 173rd 61st 51st NA
Furniture 1.84 157th 39th 29th NA
Garage Doors 25.93 59th 22nd 21st NA
Plumbers 41.03 73rd 27th 23rd 0
Self Storage Companies 10.38 125th 42nd 38th 9
Average 13.28 156th 60th 53rd NA
Legal Law Firms 22.87 36th 5th 4th NA
Average 22.87 134th 30th 24th NA
Real Estate Apartment Rentals 0.59 229th 74th 63rd 17
New Home Developers 1.92 178th 63rd 54th 1
Realtors 1.41 205th 61st 49th NA
Average 1.25 215th 66th 55th 7
Shopping Florists 4.01 185th 56th 47th NA
Average 4.01 185th 56th 47th NA
Travel Car Rentals 2.19 129th 42nd 37th NA
Hotels 2.34 197th 67th 56th 0
Average 2.29 198th 63rd 52nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.