Findings for PPC in Victorville

Victorville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Victorville was the 220th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Victorville also ranks amongst the least expensive cities in California, ranking as number 58th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Victorville Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Victorville keywords increased by 11% in November 2014.

Google Adwords Keyword Prices 32% Lower in Victorville than San Bernardino

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Victorville are 32% lower than in San Bernardino. The average price of a click in Victorville is $6.80.

This price differential is expected however, as San Bernardino has a larger population than Victorville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Evansville, and found the average price of a click in Victorville was 21% higher than in Evansville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Victorville

Summary PPC Stats for Victorville for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.80 220th 70th 58th NA
Automotive/Vehicle Dealerships 2.71 147th 38th 29th NA
Tires 3.36 92nd 28th 24th -17
Towing 1.75 137th 49th 38th 258
Average 2.61 235th 62nd 50th NA
Entertainment/Recreation Restaurants 1.88 81st 30th 26th 32
Average 1.88 81st 30th 26th 32
Health, Beauty & Fitness Acupuncture 0.33 150th 52nd 41st 0
Chiropractors 4.26 173rd 50th 38th -14
Dentists 5.18 266th 80th 67th -8
Average 3.74 276th 81st 68th -4
Home & Garden Garage Doors 17.67 111st 56th 51st -7
Pest Control 50.83 4th 2nd 2nd 319
Plumbers 14.18 194th 70th 61st 0
Self Storage Companies 11.81 104th 35th 30th 17
Average 19.69 76th 30th 27th 20
Legal Law Firms 12.48 93rd 17th 12nd NA
Personal Injury Law 31.62 132nd 35th 29th NA
Average 18.86 140th 40th 33rd NA
Real Estate Apartment Rentals 0.76 241st 75th 62nd 1
New Home Developers 2.55 168th 62nd 55th 11
Property Management 2.13 145th 56th 47th -5
Realtors 1.48 222nd 66th 54th 20
Average 1.56 230th 72nd 61st 8
Shopping Florists 4.27 174th 53rd 44th 168
Average 4.27 162nd 53rd 42nd 84
Travel Car Rentals 2.30 186th 69th 57th NA
Hotels 2.26 208th 66th 54th -17
Average 2.27 240th 74th 63rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.