Findings for PPC in Visalia

Visalia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Visalia was the 286th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Visalia also ranks amongst the least expensive cities in California, ranking as number 69th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Visalia Rise in September 2016

SEP's research shows that the average price of a click to advertisers targeting Visalia keywords increased by 14% in September 2016.

Not surprisingly, the month over month price increases for Visalia Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 67% Lower in Visalia than Fresno

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Visalia are 67% lower than in Fresno. The average price of a click in Visalia is $4.08.

This price differential is expected however, as Fresno has a larger population than Visalia.

For better comparison of prices, we also compared prices with another city with a similar population, Topeka, and found the average price of a click in Visalia was 15% lower than in Topeka.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Visalia

Summary PPC Stats for Visalia for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.08 286th 82nd 69th 14
Automotive/Vehicle Auto Insurance 7.82 193rd 53rd 41st -25
Dealerships 2.90 159th 38th 29th NA
Tires 3.58 115th 37th 33rd -27
Towing 2.23 171st 55th 45th 0
Average 3.83 231st 67th 54th -9
Entertainment/Recreation Restaurants 0.21 247th 72nd 60th 0
Average 0.21 247th 72nd 60th 0
Finance Insurance 7.76 135th 42nd 33rd -11
Payday Loans 7.55 58th 21st 20th -30
Average 7.62 158th 48th 39th NA
Health, Beauty & Fitness Chiropractors 2.09 240th 70th 58th 211
Cosmetic Surgery 5.66 85th 24th 17th NA
Dentists 4.78 276th 81st 68th 50
Optometrists 6.04 48th 15th 12nd NA
Average 4.70 278th 82nd 69th 68
Home & Garden Appliance Repair 7.70 185th 62nd 54th 126
Furniture 1.12 231st 77th 65th -12
Garage Doors 2.96 228th 77th 65th -24
Landscapers 3.15 165th 41st 32nd 21
Moving Companies 6.11 200th 62nd 51st 32
Pest Control 17.08 152nd 62nd 53rd 30
Plumbers 5.97 264th 82nd 69th 49
Roofing 2.92 215th 57th 45th 19
Self Storage Companies 3.70 264th 81st 69th -12
Average 5.71 284th 82nd 69th 21
Legal Law Firms 8.63 185th 53rd 44th NA
Average 8.63 217th 61st 50th NA
Real Estate Apartment Rentals 0.89 225th 65th 53rd 22
Condos 0.47 214th 70th 59th NA
New Home Developers 1.30 207th 72nd 62nd -47
Realtors 1.30 204th 65th 54th 19
Average 1.11 249th 75th 63rd 8
Shopping Florists 5.69 149th 50th 43rd -20
Average 5.69 149th 50th 43rd -20
Travel Car Rentals 2.29 183rd 65th 56th 7
Hotels 3.92 150th 50th 40th 0
Average 3.10 211st 66th 55th 3

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.