Findings for PPC in Visalia

Visalia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Visalia was the 204th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Visalia also ranks amongst the least expensive cities in California, ranking as number 53rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 32% Lower in Visalia than Fresno

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Visalia are 32% lower than in Fresno. The average price of a click in Visalia is $8.47.

This price differential is expected however, as Fresno has a larger population than Visalia.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Topeka, and found the average price of a click in Visalia was 23% higher than in Topeka.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Visalia

Summary PPC Stats for Visalia for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.47 204th 65th 53rd NA
Automotive/Vehicle Auto Insurance 76.04 73rd 19th 12nd NA
Auto Parts 0.63 166th 59th 49th -43
Dealerships 2.23 220th 66th 55th NA
Tires 2.10 211st 69th 61st -16
Towing 8.18 28th 14th 11th 0
Average 15.21 114th 29th 21st NA
Entertainment/Recreation Restaurants 0.45 226th 74th 63rd -10
Average 0.45 226th 74th 63rd -10
Finance Insurance 75.87 23rd 10th 6th NA
Payday Loans 16.65 42nd 20th 20th 30
Average 36.39 33rd 9th 7th NA
Health, Beauty & Fitness Chiropractors 15.38 40th 7th 4th 0
Dentists 5.37 262nd 77th 64th 2
Optometrists 5.36 56th 17th 12nd NA
Average 9.37 148th 41st 33rd -1
Home & Garden Appliance Repair 6.10 182nd 60th 51st -11
Furniture 0.71 225th 77th 65th -11
Garage Doors 6.90 182nd 67th 56th 0
Moving Companies 5.83 188th 57th 46th 0
Pest Control 23.35 112nd 53rd 45th 0
Plumbers 1.24 257th 77th 65th 0
Roofing 7.36 166th 46th 33rd 92
Self Storage Companies 5.50 253rd 81st 68th -7
Average 6.85 266th 81st 68th 8
Legal Criminal Lawyers 35.79 58th 11th 10th NA
Law Firms 6.41 177th 44th 33rd NA
Average 16.20 157th 46th 36th NA
Real Estate Apartment Rentals 0.78 253rd 79th 66th 11
Condos 0.54 211st 73rd 62nd NA
New Home Developers 2.66 160th 59th 51st 13
Realtors 2.65 108th 31st 23rd 51
Average 1.91 188th 56th 44th 28
Shopping Florists 4.86 171st 57th 47th -14
Average 4.86 171st 57th 47th -14
Travel Car Rentals 2.74 141st 44th 38th -6
Hotels 3.70 106th 32nd 26th 10
Average 3.22 143rd 37th 28th 2

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.