Findings for PPC in Visalia

Visalia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Visalia was the 277th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Visalia also ranks amongst the least expensive cities in California, ranking as number 67th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 71% Lower in Visalia than Fresno

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Visalia are 71% lower than in Fresno. The average price of a click in Visalia is $4.16.

This price differential is expected however, as Fresno has a larger population than Visalia.

For better comparison of prices, we also compared prices with another city with a similar population, Topeka, and found the average price of a click in Visalia was 64% lower than in Topeka.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Visalia


Summary PPC Stats for Visalia for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.16 277th 80th 67th 4
Automotive/Vehicle Auto Parts 1.59 91st 23rd 18th -8
Dealerships 2.12 199th 59th 49th 1
Tires 3.55 98th 35th 31st 46
Average 2.58 244th 68th 57th 5
Entertainment/Recreation Restaurants 1.16 163rd 47th 39th 40
Average 1.16 163rd 47th 39th 40
Finance Payday Loans 8.32 95th 35th 30th -37
Average 8.32 151st 47th 38th -7
Health, Beauty & Fitness Dentists 10.30 150th 48th 39th 4
Average 10.30 87th 22nd 18th 1
Home & Garden Appliance Repair 12.32 131st 43rd 42nd 27
Furniture 1.60 216th 68th 56th -6
Landscapers 3.91 114th 29th 22nd 4
Pest Control 11.22 210th 71st 61st 0
Plumbers 8.61 229th 72nd 61st 0
Self Storage Companies 6.92 235th 75th 67th NA
Average 6.85 272nd 80th 67th 4
Legal Law Firms 9.65 112nd 25th 16th NA
Average 9.65 178th 42nd 32nd NA
Real Estate Apartment Rentals 0.57 263rd 78th 65th 2
Condos 0.40 205th 69th 57th NA
New Home Developers 3.32 131st 42nd 35th 19
Realtors 1.34 239th 74th 61st -17
Average 1.50 231st 73rd 61st 1
Shopping Florists 5.79 124th 35th 30th 7
Average 5.79 124th 35th 30th 7
Travel Car Rentals 4.39 35th 14th 11th -11
Hotels 2.46 199th 67th 57th 42
Average 3.42 115th 32nd 26th 16

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.