Findings for PPC in Visalia

Visalia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Visalia was the 93rd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Visalia also ranks amongst the least expensive cities in California, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Visalia Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Visalia keywords increased by 17% in August 2016.

Not surprisingly, the month over month price increases for Visalia Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 53% Higher in Visalia than Fresno

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Visalia are 53% higher than in Fresno. The average price of a click in Visalia is $14.38.

This price differential is somewhat surprising however, as Fresno has a larger population than Visalia.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Topeka, and found the average price of a click in Visalia was 112% higher than in Topeka.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Visalia


Summary PPC Stats for Visalia for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.38 93rd 27th 22nd 17
Automotive/Vehicle Auto Insurance 104.38 10th 3rd 3rd 229
Auto Parts 3.73 27th 10th 8th -8
Dealerships 2.44 189th 59th 48th NA
Tires 5.09 66th 21st 21st -6
Average 32.51 4th 1st 1st 49
Entertainment/Recreation Restaurants 0.23 236th 69th 57th -31
Average 0.23 236th 69th 57th -31
Finance Insurance 136.98 2nd 2nd 2nd 98
Payday Loans 14.50 42nd 20th 20th 30
Average 55.33 14th 4th 4th NA
Health, Beauty & Fitness Cosmetic Surgery 7.66 70th 23rd 17th NA
Dentists 6.66 257th 77th 65th 12
Massage Therapy 12.66 17th 2nd 2nd NA
Average 7.83 208th 68th 56th 2
Home & Garden Appliance Repair 8.74 172nd 59th 50th 0
Furniture 2.23 222nd 65th 54th 237
Landscapers 3.67 153rd 34th 26th 0
Moving Companies 9.29 187th 55th 44th 24
Pest Control 17.02 162nd 68th 58th 3
Plumbers 8.11 257th 80th 68th -18
Roofing 3.37 215th 59th 46th 47
Self Storage Companies 5.04 253rd 81st 69th 0
Average 7.09 273rd 82nd 69th 27
Legal Law Firms 17.85 131st 37th 30th NA
Personal Injury Law 127.49 67th 15th 14th NA
Average 54.39 61st 17th 16th NA
Real Estate Apartment Rentals 0.44 259th 78th 66th 0
Condos 1.45 127th 41st 31st NA
New Home Developers 3.24 149th 51st 47th 0
Realtors 0.60 266th 82nd 69th 0
Average 1.28 246th 76th 65th 0
Shopping Florists 7.22 135th 50th 46th 0
Average 7.22 135th 50th 46th 0
Travel Car Rentals 2.70 154th 52nd 45th 0
Hotels 4.88 85th 26th 19th 0
Average 3.79 137th 41st 32nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.