Findings for PPC in Visalia

Visalia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Visalia was the 277th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Visalia also ranks amongst the least expensive cities in California, ranking as number 68th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Visalia Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Visalia keywords increased by 38% in March 2015.

Google Adwords Keyword Prices 56% Lower in Visalia than Fresno

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Visalia are 56% lower than in Fresno. The average price of a click in Visalia is $4.68.

This price differential is expected however, as Fresno has a larger population than Visalia.

For better comparison of prices, we also compared prices with another city with a similar population, Topeka, and found the average price of a click in Visalia was 5% lower than in Topeka.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Visalia


Summary PPC Stats for Visalia for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.68 277th 81st 68th NA
Automotive/Vehicle Auto Parts 4.57 6th 4th 4th 225
Dealerships 2.87 184th 49th 38th NA
Tires 5.25 47th 10th 10th 5
Average 4.23 218th 62nd 50th NA
Entertainment/Recreation Restaurants 0.86 180th 62nd 53rd -7
Average 0.86 180th 62nd 53rd -7
Finance Payday Loans 12.92 41st 12nd 12nd 37
Average 12.92 123rd 33rd 25th NA
Health, Beauty & Fitness Dentists 7.24 234th 76th 63rd -2
Massage Therapy 1.36 132nd 29th 18th 0
Optometrists 6.85 22nd 8th 8th NA
Average 5.99 250th 78th 65th 10
Home & Garden Appliance Repair 8.96 180th 65th 54th 2
Furniture 1.05 225th 73rd 60th 0
Landscapers 0.97 167th 52nd 39th 1583
Pest Control 14.07 188th 64th 55th -17
Roofing 1.33 204th 52nd 41st -16
Self Storage Companies 6.13 249th 81st 68th -2
Average 5.52 277th 82nd 69th 136
Legal Criminal Lawyers 21.94 74th 18th 13rd NA
Law Firms 8.89 139th 31st 23rd NA
Average 13.24 171st 46th 36th NA
Real Estate Apartment Rentals 0.72 241st 77th 64th -2
Condos 0.22 231st 74th 64th NA
New Home Developers 2.71 148th 52nd 44th -16
Realtors 1.57 210th 66th 55th -26
Average 1.47 228th 68th 56th -11
Shopping Florists 6.65 94th 29th 25th 16
Average 6.65 94th 29th 25th 16
Travel Car Rentals 3.05 95th 30th 24th -13
Hotels 3.36 168th 57th 47th 11
Average 3.20 166th 48th 37th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.