Findings for PPC in Visalia

Visalia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Visalia was the 251st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Visalia also ranks amongst the least expensive cities in California, ranking as number 61st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Visalia than Fresno

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Visalia are 53% lower than in Fresno. The average price of a click in Visalia is $5.24.

This price differential is expected however, as Fresno has a larger population than Visalia.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Topeka, and found the average price of a click in Visalia was 68% higher than in Topeka.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Visalia

Summary PPC Stats for Visalia for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.24 251st 74th 61st 2
Automotive/Vehicle Auto Parts 1.43 84th 43rd 36th NA
Dealerships 1.35 239th 79th 68th NA
Tires 3.69 62nd 19th 16th 2
Average 2.54 229th 62nd 50th NA
Entertainment/Recreation Restaurants 0.84 175th 54th 47th -14
Average 0.84 175th 54th 47th -14
Finance Payday Loans 5.79 109th 38th 31st NA
Average 5.79 161st 50th 39th NA
Health, Beauty & Fitness Dentists 7.77 192nd 56th 45th NA
Massage Therapy 7.79 40th 11th 5th NA
Average 7.77 151st 43rd 31st NA
Home & Garden Furniture 1.27 205th 67th 56th NA
Landscapers 1.18 188th 52nd 40th NA
Moving Companies 8.21 159th 48th 37th NA
Pest Control 20.30 158th 61st 52nd NA
Roofing 7.81 144th 34th 23rd NA
Self Storage Companies 3.32 269th 81st 68th NA
Average 7.44 256th 79th 67th NA
Legal Law Firms 7.78 158th 40th 28th NA
Personal Injury Law 58.55 107th 20th 13rd NA
Average 33.17 83rd 24th 18th NA
Real Estate Apartment Rentals 0.41 243rd 78th 67th -20
Condos 0.36 197th 70th 58th NA
New Home Developers 2.07 168th 56th 48th -24
Realtors 2.13 122nd 34th 26th 44
Average 1.45 195th 57th 46th 4
Shopping Florists 3.93 188th 58th 49th NA
Average 3.93 188th 58th 49th NA
Travel Car Rentals 2.20 128th 41st 36th -1
Hotels 2.32 199th 68th 57th -1
Average 2.26 205th 66th 55th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.