Findings for PPC in Visalia

Visalia Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Visalia was the 265th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Visalia also ranks amongst the least expensive cities in California, ranking as number 65th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Visalia are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Visalia keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 52% Lower in Visalia than Fresno

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Visalia are 52% lower than in Fresno. The average price of a click in Visalia is $5.33.

This price differential is expected however, as Fresno has a larger population than Visalia.

For better comparison of prices, we also compared prices with another city with a similar population, Topeka, and found the average price of a click in Visalia was 15% lower than in Topeka.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Visalia

Summary PPC Stats for Visalia for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.33 265th 78th 65th NA
Automotive/Vehicle Auto Insurance 22.97 146th 35th 24th NA
Auto Parts 2.17 54th 9th 9th 12
Dealerships 3.95 129th 30th 23rd NA
Tires 5.64 34th 6th 6th 27
Average 8.68 141st 30th 22nd NA
Entertainment/Recreation Restaurants 0.35 244th 81st 68th 5
Average 0.35 244th 81st 68th 5
Finance Insurance 23.13 86th 23rd 16th NA
Payday Loans 9.91 96th 35th 33rd -31
Average 14.31 127th 35th 26th NA
Health, Beauty & Fitness Chiropractors 14.01 42nd 11th 8th 0
Dentists 5.32 263rd 78th 65th -19
Optometrists 1.43 133rd 44th 35th NA
Average 6.28 249th 76th 63rd -10
Home & Garden Appliance Repair 5.31 189th 60th 50th -14
Furniture 2.39 176th 57th 49th -23
Garage Doors 12.88 154th 67th 59th -23
Landscapers 1.88 178th 55th 42nd 0
Moving Companies 2.07 182nd 51st 42nd -26
Pest Control 12.92 219th 75th 64th -33
Roofing 1.40 201st 49th 37th -16
Self Storage Companies 7.12 220th 76th 65th -4
Average 6.29 275th 82nd 69th -13
Legal Law Firms 4.39 203rd 47th 35th NA
Average 4.39 215th 53rd 41st NA
Real Estate Apartment Rentals 0.92 230th 69th 58th 12
New Home Developers 3.85 100th 29th 26th 53
Realtors 1.72 210th 63rd 51st -15
Average 1.99 176th 51st 41st 8
Shopping Florists 5.48 156th 51st 45th -7
Average 5.48 156th 51st 45th -7
Travel Car Rentals 4.10 33rd 10th 9th 96
Hotels 3.69 139th 37th 27th 18
Average 3.89 88th 23rd 17th 57

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.