Findings for PPC in West Covina

West Covina Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Covina was the 115th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. West Covina also ranks amongst the least expensive cities in California, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for West Covina are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting West Covina keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 20% Higher in West Covina than El Monte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Covina are 20% higher than in El Monte. The average price of a click in West Covina is $13.09.

This price differential is somewhat surprising however, as El Monte has a larger population than West Covina.

To get a better sense of relative prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in West Covina was 62% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for West Covina

Summary PPC Stats for West Covina for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.09 115th 33rd 28th 1
Automotive/Vehicle Auto Insurance 20.36 159th 40th 30th 0
Dealerships 5.40 45th 6th 5th NA
Tires 2.40 218th 74th 63rd 0
Towing 3.01 162nd 54th 45th 0
Average 7.79 168th 41st 31st 5
Finance Payday Loans 9.03 106th 49th 45th -23
Average 9.03 176th 57th 47th NA
Health, Beauty & Fitness Dentists 8.80 212nd 66th 54th -10
Optometrists 3.72 97th 34th 26th NA
Average 7.11 237th 74th 62nd -3
Home & Garden Appliance Repair 11.35 140th 49th 42nd 0
Furniture 4.56 72nd 18th 14th 39
Garage Doors 57.15 19th 11th 11th -5
Moving Companies 9.13 189th 56th 45th -17
Pest Control 46.49 7th 5th 4th 44
Plumbers 70.39 19th 10th 8th 25
Self Storage Companies 12.55 101st 33rd 33rd 0
Average 31.84 9th 2nd 2nd 7
Real Estate Apartment Rentals 1.40 148th 38th 30th 0
Condos 0.63 206th 71st 59th 0
New Home Developers 3.06 156th 54th 50th 0
Realtors 2.38 119th 39th 34th 0
Average 1.96 168th 53rd 45th 0
Shopping Florists 8.40 71st 29th 26th 0
Average 8.40 71st 29th 26th 0
Travel Car Rentals 5.69 5th 1st 1st 0
Hotels 4.32 124th 40th 30th 0
Average 5.00 22nd 7th 4th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.