Findings for PPC in West Covina

West Covina Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Covina was the 221st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. West Covina also ranks amongst the least expensive cities in California, ranking as number 55th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 145% Higher in West Covina than El Monte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Covina are 145% higher than in El Monte. The average price of a click in West Covina is $7.29.

This price differential is somewhat surprising however, as El Monte has a larger population than West Covina.

To get a better sense of relative prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in West Covina was 61% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Covina


Summary PPC Stats for West Covina for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.29 221st 65th 55th 9
Automotive/Vehicle Auto Parts 1.51 101st 28th 23rd -5
Dealerships 2.59 168th 46th 36th 4
Tires 2.89 138th 49th 45th -32
Towing 5.73 34th 12nd 8th 391
Average 3.18 208th 53rd 42nd 74
Entertainment/Recreation Restaurants 0.92 194th 58th 49th -45
Average 0.92 194th 58th 49th -45
Finance Payday Loans 8.66 90th 30th 26th -21
Average 8.66 148th 44th 36th -4
Health, Beauty & Fitness Dentists 10.07 156th 49th 40th -1
Optometrists 1.89 118th 38th 31st NA
Average 7.34 210th 66th 54th -1
Home & Garden Appliance Repair 15.33 98th 35th 34th -4
Furniture 1.79 209th 65th 55th -6
Moving Companies 23.46 50th 14th 12nd NA
Pest Control 28.13 50th 26th 22nd NA
Plumbers 49.17 49th 20th 19th 34
Self Storage Companies 11.53 137th 45th 41st 3
Average 23.76 31st 14th 14th 2
Real Estate Apartment Rentals 0.83 242nd 72nd 59th -2
Condos 0.74 191st 64th 53rd NA
New Home Developers 2.62 170th 65th 56th -18
Realtors 2.11 170th 55th 44th 55
Average 1.56 229th 71st 59th 12
Shopping Florists 5.93 113rd 31st 26th 17
Average 5.93 113rd 31st 26th 17
Travel Car Rentals 3.43 82nd 29th 22nd NA
Hotels 3.04 164th 55th 46th 7
Average 3.23 144th 46th 38th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.