Findings for PPC in West Covina

West Covina Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Covina was the 199th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. West Covina also ranks amongst the least expensive cities in California, ranking as number 49th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for West Covina Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting West Covina keywords increased by 10% in November 2014.

Google Adwords Keyword Prices 87% Higher in West Covina than El Monte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Covina are 87% higher than in El Monte. The average price of a click in West Covina is $7.59.

This price differential is somewhat surprising however, as El Monte has a larger population than West Covina.

To get a better sense of relative prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in West Covina was 82% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Covina

Summary PPC Stats for West Covina for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.59 199th 60th 49th NA
Automotive/Vehicle Auto Parts 1.68 93rd 25th 21st 0
Dealerships 2.29 177th 53rd 42nd NA
Tires 8.13 3rd 1st 1st 0
Towing 0.45 157th 60th 48th -9
Average 3.14 210th 54th 42nd NA
Entertainment/Recreation Restaurants 2.53 41st 14th 12nd 265
Average 2.53 41st 14th 12nd 265
Finance Payday Loans 14.73 44th 20th 19th 20
Average 14.73 117th 37th 29th NA
Health, Beauty & Fitness Acupuncture 3.74 73rd 28th 22nd 405
Chiropractors 3.18 199th 60th 48th -33
Dentists 10.37 146th 45th 35th -4
Optometrists 1.89 114th 38th 31st NA
Average 5.91 237th 70th 57th 12
Home & Garden Appliance Repair 17.34 31st 16th 16th 146
Furniture 2.17 132nd 40th 35th -4
Garage Doors 36.65 46th 21st 21st -5
Moving Companies 17.37 96th 27th 24th 7
Plumbers 38.40 86th 35th 32nd 22
Self Storage Companies 10.93 131st 46th 37th -16
Average 19.37 80th 32nd 29th 9
Real Estate Apartment Rentals 0.92 223rd 65th 53rd 3
New Home Developers 3.21 128th 43rd 36th 64
Realtors 1.29 237th 72nd 59th 30
Average 1.75 214th 67th 56th 19
Shopping Florists 4.44 169th 51st 42nd -21
Average 4.44 158th 51st 40th -11
Travel Car Rentals 1.61 211st 75th 63rd NA
Hotels 2.87 157th 52nd 41st 33
Average 2.45 227th 70th 59th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.