Findings for PPC in West Covina

West Covina Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Covina was the 132nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. West Covina also ranks amongst the least expensive cities in California, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 261% Higher in West Covina than El Monte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Covina are 261% higher than in El Monte. The average price of a click in West Covina is $9.80.

This price differential is somewhat surprising however, as El Monte has a larger population than West Covina.

To get a better sense of relative prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in West Covina was 176% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Covina

Summary PPC Stats for West Covina for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.80 132nd 40th 32nd NA
Automotive/Vehicle Auto Parts 1.32 96th 49th 41st NA
Dealerships 1.96 213rd 64th 53rd NA
Tires 4.42 35th 7th 6th NA
Average 2.57 227th 61st 49th NA
Entertainment/Recreation Restaurants 2.64 14th 3rd 3rd 19
Average 2.64 14th 3rd 3rd 19
Finance Payday Loans 11.03 47th 12nd 11th NA
Average 11.03 128th 37th 30th NA
Health, Beauty & Fitness Chiropractors 6.02 130th 45th 33rd -8
Dentists 6.57 229th 68th 57th NA
Optometrists 1.71 124th 40th 31st NA
Average 5.22 246th 73rd 60th -6
Home & Garden Appliance Repair 6.83 145th 50th 46th NA
Furniture 1.76 170th 49th 38th NA
Plumbers 107.16 2nd 1st 1st NA
Self Storage Companies 10.31 128th 43rd 39th -32
Average 31.95 6th 3rd 3rd NA
Real Estate Apartment Rentals 0.84 188th 56th 45th NA
Condos 0.41 194th 69th 57th NA
New Home Developers 2.01 172nd 59th 50th 10
Realtors 1.03 244th 75th 62nd NA
Average 1.19 225th 69th 58th NA
Shopping Florists 4.18 179th 54th 45th NA
Average 4.18 179th 54th 45th NA
Travel Car Rentals 2.00 155th 51st 44th NA
Hotels 1.90 217th 74th 62nd -1
Average 1.93 227th 75th 63rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.