Findings for PPC in West Covina

West Covina Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that West Covina was the 257th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. West Covina also ranks amongst the least expensive cities in California, ranking as number 66th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 57% Higher in West Covina than El Monte

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in West Covina are 57% higher than in El Monte. The average price of a click in West Covina is $6.02.

This price differential is somewhat surprising however, as El Monte has a larger population than West Covina.

To get a better sense of relative prices, we also compared prices with another city with a similar population, High Point, and found the average price of a click in West Covina was 12% higher than in High Point.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for West Covina

Summary PPC Stats for West Covina for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.02 257th 79th 66th NA
Automotive/Vehicle Auto Parts 0.90 142nd 52nd 42nd -29
Dealerships 3.32 153rd 34th 24th NA
Tires 3.92 107th 30th 27th 256
Average 3.01 252nd 72nd 59th NA
Entertainment/Recreation Restaurants 0.45 229th 76th 64th -61
Average 0.45 229th 76th 64th -61
Health, Beauty & Fitness Chiropractors 8.01 121st 33rd 24th -30
Dentists 12.79 106th 39th 33rd 43
Optometrists 5.23 47th 18th 15th NA
Average 9.37 148th 53rd 43rd 11
Home & Garden Appliance Repair 13.04 129th 45th 39th 1
Furniture 2.71 110th 28th 27th 85
Garage Doors 63.52 8th 2nd 2nd 75
Plumbers 16.95 195th 64th 54th -26
Self Storage Companies 14.11 107th 38th 35th NA
Average 17.66 127th 46th 42nd 10
Legal Law Firms 3.52 208th 52nd 40th NA
Average 3.52 229th 62nd 50th NA
Real Estate Apartment Rentals 0.95 220th 72nd 60th 1
Condos 0.71 198th 62nd 52nd 33
New Home Developers 2.33 173rd 62nd 53rd -37
Realtors 1.77 188th 60th 49th -18
Average 1.43 235th 71st 59th -4
Shopping Florists 4.99 169th 57th 49th -18
Average 4.99 169th 57th 49th -18
Travel Car Rentals 2.18 182nd 59th 49th -6
Hotels 2.47 230th 74th 64th -27
Average 2.37 244th 73rd 61st -16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.