Findings for PPC in Arvada

Arvada Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arvada was the 114th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Arvada also ranks amongst the least expensive cities in Colorado, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Arvada are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Arvada keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 31% Higher in Arvada than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arvada are 31% higher than in Westminster. The average price of a click in Arvada is $12.51.

This price difference is understandable though, given the population of Westminster is less than Arvada, which generally means less competition and therefore lower prices.

To understand if prices in Arvada are relatively low, we also compared prices with Inglewood which has a similar population, and found the average price of a click in Arvada was 15% higher than in Inglewood. This suggests that perhaps Arvada prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Arvada

Summary PPC Stats for Arvada for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.51 114th 33rd 8th -1
Automotive/Vehicle Dealerships 4.05 83rd 36th 6th NA
Tires 4.09 82nd 19th 4th 49
Towing 3.57 131st 40th 7th 1
Average 3.87 227th 61st 9th 14
Entertainment/Recreation Restaurants 2.98 131st 39th 7th 7
Average 2.98 131st 39th 7th 7
Finance Payday Loans 5.88 102nd 32nd 1st -4
Average 5.88 177th 49th 5th NA
Health, Beauty & Fitness Chiropractors 9.62 79th 28th 8th -17
Dentists 12.46 100th 32nd 7th -8
Average 11.51 64th 20th 7th -4
Home & Garden Appliance Repair 14.78 88th 23rd 6th -10
Furniture 3.58 96th 17th 4th 91
Garage Doors 80.24 2nd 2nd 2nd -3
Landscapers 4.51 104th 37th 5th -5
Moving Companies 20.02 69th 13rd 3rd -27
Pest Control 17.05 153rd 25th 3rd -6
Plumbers 73.28 9th 6th 5th -3
Roofing 13.13 128th 43rd 7th -7
Self Storage Companies 8.23 167th 41st 8th -21
Average 27.03 12nd 4th 3rd 0
Real Estate Apartment Rentals 1.62 121st 29th 9th 3
Condos 2.05 57th 17th 5th NA
New Home Developers 5.81 34th 7th 2nd -7
Realtors 2.02 108th 36th 9th -28
Average 2.72 65th 17th 6th -13
Shopping Florists 3.84 195th 56th 9th -13
Average 3.84 195th 56th 9th -13
Travel Car Rentals 3.33 78th 27th 4th NA
Hotels 4.00 143rd 50th 8th 0
Average 3.78 120th 43rd 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.