Findings for PPC in Arvada

Arvada Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arvada was the 177th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Arvada also ranks amongst the least expensive cities in Colorado, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Arvada Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Arvada keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Arvada Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 24% Lower in Arvada than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arvada are 24% lower than in Westminster. The average price of a click in Arvada is $9.86.

This price difference is interesting though, given the population of Westminster is less than Arvada.

To understand if prices in Arvada align relatively, we also compared prices with Inglewood, which has a similar population, and found the average price of a click in Arvada was 31% higher than in Inglewood.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Arvada

Summary PPC Stats for Arvada for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.86 177th 51st 10th NA
Automotive/Vehicle Auto Parts 2.60 37th 17th 6th 0
Dealerships 5.28 53rd 27th 5th NA
Tires 4.89 65th 18th 2nd 71
Towing 5.82 45th 13rd 3rd -15
Average 4.88 188th 53rd 8th NA
Entertainment/Recreation Restaurants 3.21 22nd 6th 2nd 361
Average 3.21 22nd 6th 2nd 361
Finance Payday Loans 2.54 163rd 52nd 9th -27
Average 2.54 178th 55th 9th NA
Health, Beauty & Fitness Chiropractors 3.79 217th 68th 11th -27
Dentists 10.54 169th 47th 8th 20
Optometrists 3.80 95th 32nd 5th NA
Average 8.29 203rd 58th 9th 3
Home & Garden Appliance Repair 9.65 156th 48th 8th -11
Furniture 3.06 113rd 19th 4th 0
Garage Doors 11.29 168th 51st 8th -28
Landscapers 4.57 78th 25th 6th 46
Pest Control 19.30 150th 27th 4th 8
Plumbers 105.16 3rd 3rd 3rd 114
Self Storage Companies 8.56 191st 45th 8th -23
Average 25.65 36th 11th 8th 9
Real Estate Apartment Rentals 1.20 192nd 56th 10th -4
Condos 3.11 30th 9th 3rd NA
New Home Developers 4.89 54th 19th 4th -1
Realtors 3.44 60th 20th 5th -6
Average 3.06 64th 20th 6th -4
Shopping Florists 4.83 188th 55th 7th -3
Average 4.83 188th 55th 7th -3
Travel Car Rentals 2.22 198th 63rd 9th NA
Hotels 2.25 237th 74th 10th -12
Average 2.24 250th 74th 10th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.