Findings for PPC in Arvada

Arvada Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arvada was the 184th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Arvada also ranks amongst the least expensive cities in Colorado, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Arvada Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Arvada keywords increased by 10% in April 2015.

Google Adwords Keyword Prices 21% Lower in Arvada than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arvada are 21% lower than in Westminster. The average price of a click in Arvada is $9.56.

This price difference is interesting though, given the population of Westminster is less than Arvada.

To understand if prices in Arvada align relatively, we also compared prices with Inglewood, which has a similar population, and found the average price of a click in Arvada was 142% higher than in Inglewood.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arvada

Summary PPC Stats for Arvada for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.56 184th 46th 9th NA
Automotive/Vehicle Auto Parts 2.17 50th 18th 5th 0
Dealerships 4.28 83rd 31st 4th NA
Tires 4.45 67th 13rd 2nd 495
Towing 8.84 20th 6th 2nd 20
Average 4.84 194th 53rd 8th NA
Entertainment/Recreation Restaurants 1.58 76th 25th 4th 13
Average 1.58 76th 25th 4th 13
Health, Beauty & Fitness Chiropractors 2.76 239th 70th 11th -47
Dentists 15.41 59th 24th 5th 10
Average 10.35 117th 40th 9th -2
Home & Garden Appliance Repair 16.00 90th 22nd 4th 11
Furniture 1.62 207th 60th 8th -20
Garage Doors 68.23 6th 3rd 2nd 28
Landscapers 4.14 102nd 40th 7th 5
Moving Companies 14.48 135th 31st 5th 36
Pest Control 26.42 88th 11th 2nd 0
Plumbers 54.87 44th 11th 7th 18
Roofing 7.59 163rd 53rd 7th NA
Self Storage Companies 11.09 162nd 41st 8th -16
Average 23.46 49th 13rd 6th 3
Real Estate Apartment Rentals 1.30 183rd 54th 10th -3
Condos 2.48 60th 21st 6th NA
New Home Developers 4.50 65th 23rd 5th -9
Realtors 3.55 40th 13rd 3rd 47
Average 2.96 72nd 23rd 6th 10
Shopping Florists 5.54 139th 47th 6th -2
Average 5.54 139th 47th 6th -2
Travel Car Rentals 2.84 130th 43rd 7th NA
Hotels 1.63 236th 72nd 10th -16
Average 2.03 249th 72nd 10th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.