Findings for PPC in Arvada

Arvada Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arvada was the 111st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Arvada also ranks amongst the least expensive cities in Colorado, ranking as number 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Arvada Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Arvada keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 21% Higher in Arvada than Westminster

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arvada are 21% higher than in Westminster. The average price of a click in Arvada is $12.01.

This price difference is understandable though, given the population of Westminster is less than Arvada, which generally means less competition and therefore lower prices.

To understand if prices in Arvada are relatively low, we also compared prices with Inglewood which has a similar population, and found the average price of a click in Arvada was 47% higher than in Inglewood. This suggests that perhaps Arvada prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arvada

Summary PPC Stats for Arvada for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.01 111st 31st 7th 12
Automotive/Vehicle Auto Parts 2.78 14th 8th 2nd 17
Dealerships 2.01 211st 66th 9th -17
Average 2.40 254th 71st 10th -1
Entertainment/Recreation Restaurants 1.14 165th 50th 6th 23
Average 1.14 165th 50th 6th 23
Finance Payday Loans 6.77 115th 40th 4th -20
Average 6.77 162nd 50th 8th -4
Health, Beauty & Fitness Chiropractors 8.95 88th 28th 8th 28
Dentists 15.54 42nd 15th 3rd 129
Average 13.66 29th 8th 2nd 41
Home & Garden Appliance Repair 25.85 20th 6th 2nd 54
Furniture 1.98 194th 58th 6th NA
Garage Doors 41.33 24th 4th 2nd -8
Landscapers 4.03 109th 36th 7th NA
Pest Control 10.20 217th 50th 4th NA
Plumbers 66.24 23rd 7th 5th 89
Roofing 33.18 12nd 3rd 1st NA
Self Storage Companies 8.07 211st 54th 10th 4
Average 26.90 14th 2nd 2nd 17
Real Estate Apartment Rentals 1.45 153rd 41st 8th 36
Condos 3.81 20th 7th 1st NA
New Home Developers 5.83 32nd 11th 3rd 9
Realtors 2.75 107th 40th 8th 8
Average 3.22 69th 24th 5th 12
Shopping Florists 4.12 190th 53rd 9th -14
Average 4.12 190th 53rd 9th -14
Travel Car Rentals 2.68 154th 48th 5th NA
Hotels 2.16 213rd 69th 8th 14
Average 2.33 235th 71st 9th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.