Findings for PPC in Aurora

Aurora Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 143rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Aurora also ranks amongst the least expensive cities in Colorado, ranking as number 7th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 60% Lower in Aurora than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 60% lower than in Denver. The average price of a click in Aurora is $9.96.

This price differential is expected however, as Denver has a larger population than Aurora.

For better comparison of prices, we also compared prices with another city with a similar population, Anaheim, and found the average price of a click in Aurora was 26% lower than in Anaheim.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora

Summary PPC Stats for Aurora for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.96 143rd 35th 7th 9
Automotive/Vehicle Auto Insurance 38.77 132nd 36th 5th -23
Auto Parts 1.45 118th 54th 9th -12
Auto Wreckers 2.25 16th 8th 3rd 2
Dealerships 3.51 96th 38th 7th NA
Tires 2.85 133rd 34th 4th 20
Towing 4.78 61st 13rd 4th -24
Average 7.19 144th 41st 5th -7
B2B Architects 2.29 47th 15th 3rd NA
Office Furniture 1.35 129th 39th 5th NA
Average 1.82 147th 44th 5th NA
Entertainment/Recreation Restaurants 0.76 196th 60th 5th -12
Average 0.76 196th 60th 5th -12
Finance Payday Loans 4.34 135th 48th 9th -12
Average 4.34 159th 48th 9th -2
Health, Beauty & Fitness Acupuncture 5.52 33rd 7th 4th 207
Chiropractors 12.41 36th 9th 4th 117
Dentists 12.30 92nd 30th 7th 22
Massage Therapy 5.02 66th 23rd 4th -26
Average 10.57 66th 21st 6th 21
Home & Garden Appliance Repair 15.17 52nd 12nd 5th 9
Furniture 2.74 68th 14th 1st -6
Garage Doors 24.79 74th 18th 5th -14
Landscapers 4.43 80th 26th 5th 49
Moving Companies 17.03 95th 24th 5th 58
Pest Control 7.90 227th 58th 8th -40
Plumbers 69.12 16th 5th 5th 68
Roofing 17.65 56th 18th 5th -11
Self Storage Companies 10.60 171st 37th 4th 7
Windows and Doors 4.04 81st 34th 4th 0
Average 20.55 59th 16th 7th 8
Real Estate Apartment Rentals 1.69 107th 24th 6th 4
Condos 1.68 88th 28th 6th 145
New Home Developers 3.92 90th 27th 5th 47
Property Management 7.72 22nd 10th 2nd -11
Realtors 3.25 96th 28th 5th 34
Average 2.99 83rd 24th 5th 45
Shopping Florists 2.89 208th 63rd 8th -17
Average 2.89 206th 61st 8th -9
Travel Car Rentals 2.80 162nd 53rd 5th 72
Hotels 1.84 223rd 76th 11th -18
Average 2.32 244th 69th 8th 27

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.