Findings for PPC in Aurora

Aurora Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 81st least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Aurora also ranks amongst the least expensive cities in Colorado, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Aurora are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Aurora keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 47% Lower in Aurora than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 47% lower than in Denver. The average price of a click in Aurora is $14.80.

This price differential is expected however, as Denver has a larger population than Aurora.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Anaheim, and found the average price of a click in Aurora was 26% higher than in Anaheim.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Aurora


Summary PPC Stats for Aurora for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.80 81st 24th 6th -3
Automotive/Vehicle Auto Insurance 37.11 145th 45th 5th -35
Auto Wreckers 2.01 20th 8th 1st -36
Dealerships 5.16 33rd 15th 3rd NA
Tires 2.62 187th 53rd 10th -21
Towing 5.48 44th 17th 3rd -30
Average 10.02 155th 47th 5th -20
Entertainment/Recreation Restaurants 3.16 119th 36th 6th 18
Average 3.16 119th 36th 6th 18
Finance Mortgages 2.37 71st 24th 5th 0
Payday Loans 2.79 169th 51st 7th -9
Average 2.65 211st 61st 9th NA
Health, Beauty & Fitness Chiropractors 16.42 16th 6th 3rd -12
Dentists 15.38 34th 11th 5th 16
Massage Therapy 4.59 100th 32nd 7th -8
Optometrists 6.38 41st 13rd 3rd NA
Average 12.21 49th 16th 5th 5
Home & Garden Appliance Repair 16.14 68th 17th 4th -29
Furniture 2.32 201st 53rd 9th 0
Garage Doors 32.69 63rd 22nd 5th -14
Landscapers 3.09 170th 53rd 8th -13
Moving Companies 13.28 150th 34th 7th -16
Pest Control 15.09 175th 30th 4th 2
Plumbers 52.81 53rd 16th 7th 34
Roofing 15.01 105th 34th 6th -10
Self Storage Companies 14.04 35th 11th 3rd -27
Average 19.02 102nd 24th 8th -7
Legal Family Law 42.04 15th 3rd 2nd 0
Law Firms 34.90 29th 7th 2nd NA
Personal Injury Law 222.11 16th 6th 5th NA
Average 83.49 13rd 5th 2nd NA
Real Estate Apartment Rentals 2.21 76th 16th 7th -35
Condos 1.73 82nd 23rd 8th -10
New Home Developers 5.04 48th 15th 3rd -13
Realtors 3.06 39th 10th 3rd -7
Average 2.96 52nd 13rd 4th -15
Shopping Florists 6.92 96th 25th 7th 7
Average 6.92 96th 25th 7th 7
Travel Car Rentals 3.45 69th 22nd 2nd -18
Hotels 3.51 189th 60th 10th 0
Average 3.48 155th 54th 8th -9

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.