Findings for PPC in Aurora

Aurora Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Aurora was the 99th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Aurora also ranks amongst the least expensive cities in Colorado, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 52% Lower in Aurora than Denver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Aurora are 52% lower than in Denver. The average price of a click in Aurora is $13.69.

This price differential is expected however, as Denver has a larger population than Aurora.

For better comparison of prices, we also compared prices with another city with a similar population, Anaheim, and found the average price of a click in Aurora was 5% lower than in Anaheim.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Aurora

Summary PPC Stats for Aurora for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.69 99th 24th 6th 8
Automotive/Vehicle Auto Insurance 56.29 124th 33rd 5th -9
Auto Parts 4.00 6th 2nd 1st -33
Auto Wreckers 6.35 3rd 1st 1st 65
Dealerships 3.62 125th 48th 9th NA
Tires 2.21 205th 62nd 9th -40
Towing 8.76 21st 7th 3rd 6
Average 13.54 133rd 35th 6th 5
B2B Office Furniture 3.20 129th 44th 5th NA
Average 3.20 146th 46th 5th NA
Entertainment/Recreation Restaurants 3.36 11th 2nd 1st 9
Average 3.36 11th 2nd 1st 9
Finance Insurance 68.14 28th 7th 1st NA
Payday Loans 5.48 131st 42nd 6th 25
Average 36.81 30th 7th 1st NA
Health, Beauty & Fitness Chiropractors 7.82 150th 43rd 9th 16
Dentists 13.56 92nd 35th 6th 7
Optometrists 5.62 45th 20th 4th NA
Average 11.13 88th 31st 8th 3
Home & Garden Appliance Repair 25.13 31st 3rd 1st -3
Furniture 1.99 186th 51st 6th 7
Garage Doors 32.40 78th 20th 7th -7
Landscapers 6.58 52nd 21st 5th 10
Moving Companies 9.19 177th 45th 6th -18
Pest Control 11.44 211st 46th 6th 0
Plumbers 77.37 17th 4th 4th -21
Roofing 58.96 2nd 2nd 1st 118
Self Storage Companies 17.10 49th 11th 2nd 35
Average 29.54 16th 3rd 2nd 14
Legal Law Firms 7.92 151st 41st 5th NA
Average 7.92 202nd 53rd 6th NA
Real Estate Apartment Rentals 2.00 98th 24th 6th 16
Condos 1.89 92nd 35th 8th 0
New Home Developers 4.29 71st 25th 6th -10
Realtors 3.53 43rd 15th 4th 24
Average 2.90 75th 25th 7th 9
Shopping Florists 5.64 132nd 44th 5th 19
Average 5.64 132nd 44th 5th 19
Travel Car Rentals 3.32 78th 25th 3rd 111
Hotels 3.33 143rd 44th 8th 62
Average 3.32 132nd 39th 6th 86

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.